14 Best Moz Alternatives You Can Try To Improve Your SEO In 2024


Tired of paying too much for the Moz Pro SEO tools and looking for a cheaper or best Moz alternative for 2024?

This post is exclusively for YOU.

Out of the many SEO tools, Moz is one of the most useful tools. But the only downside of the Moz tool is its pricing.

It costs you $99 per month (for 300 keywords only). Although lots of Moz users find it extremely useful and comfortable with that price range.

top-moz-alternatives

But for the remaining people, Moz is an expensive tool. That’s the reason why I’ve decided to compile the list of the top 14 cheap Moz competitor websites in this post. Not only do these SEO tools come at an affordable price range, but they also offer incredible features that make your SEO simple.

Let’s dive into the details and find out the top Moz competitors that can help you increase your website search traffic and sales.

14 Best Moz Alternatives For Better SEO In 2024


Our Top Picks
1 Semrush (Highly Recommended)
2 SE Ranking (Most Affordable)

1. Semrush


Semrush is one of the best Moz alternatives. I have been using Semrush for over 8 years and this tool helped me grow my search traffic by over 15% within 30 days.

It costs you $129.95/month and you can track 3000 reports per day.

You can also create 5 projects at a time and track 500 keywords every single month, while with Moz, you can track only 300 keywords.

semrush moz alternative

What Are The Features Of Semrush?

Semrush gives you access to over 60 SEO tools under one roof and its long list of features includes;

  • Keyword research tools
  • On-page SEO tools to optimize pages
  • Competitor analysis tools
  • Access to content marketing tools
  • Local SEO tools
  • Rank tracking
  • Link building
  • Social media management
  • PPC keyword research
  • Paid advertising tools

Semrush Pricing

Semrush pricing plans come in the following three packages;

1. Semrush Pro: This is great for bloggers and beginners which costs you $129.95 per month and gives you access to the following features.

  • 10,000 results per report
  • 3000 Reports per day
  • 5 Projects
  • 500 keywords to track
  • 100,000 crawl pages

2. Semrush Guru: This plan is suited for in-house SEO agencies, which cost you $249.95 per month and give you access to the following features.

  • 30,000 results per report
  • 5000 Reports per day
  • 15 Projects
  • 1500 keywords to track
  • 300,000 crawl pages

3. Semrush Business: This plan is great for agencies that cost you $499.95 per month and give you access to the following features.

  • 50,000 results per report
  • 10,000 Reports per day
  • 4 Projects
  • 6000 keywords to track
  • 10,00,000 crawl pages

You can save up to 17% discount if you go with their annual billing cycle.

Here are the Semrush pricing plans (with annual billing where you get 17% off);

  • Semrush Pro Account for 12 months costs you $108.33/mo (billed annually)
  • Semrush Guru Account for 12 months costs you $208.33/mo (billed annually)
  • Semrush Business Account for 12 months costs you $416.66/mo (billed annually)

What’s The #1 Benefit Of Using Semrush Over Moz?

Semrush gives you access to over 60 powerful tools. It helps you with everything from keyword research to analyzing your competitor websites to performing SEO audits of your blog to finding backlinking opportunities and lots more.

The major reason over 10 million people use Semrush is for competitor analysis as you can find everything about your competitors.

Here’s how the competitor research on Semrush (under Domain Review) looks like;

Bloggerspassion domain overview

As you can see above, once you enter ANY domain in the “Domain Overview” tool on Semrush, it instantly shows you the most important data, including;

  • Organic search traffic (estimated monthly searches)
  • Number of keywords that are helping the website to generate more traffic
  • Total number of backlinks of the analyzed domain

Semrush pros and cons

Pros

  • Provides A Complete All in one SEO toolkit
  • Easily discover & disavow toxic links
  • It offers most accurate keyword volume data
  • Find all the technical and SEO related issues using site audit feature
  • Compare your domain with your competitors domains
  • Track keyword rankings
  • Semrush is widely used by over 10 million people around the world
  • You can find and estimate traffic of any website in the world
  • You can easily find profitable keywords in any niche

Cons

  • It takes some time to get used to all their SEO tools
  • A bit expensive as compared to Moz

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2. Serpstat


If you’re looking for a cheaper alternative to tools like Moz, SEMrush etc, Serpstat is just for you.

It’s one of the most affordable SEO toolkits that offers you a ton of features, including keyword research, backlink analysis, competitor research and so on.

The great thing about Serpstat is that their pricing plans start at just $59 per month, unlike most of the other SEO tools mentioned here.

serpstat moz alternative

What Are The Features Of Serpstat?

Serpstat gives you access to over 55 SEO tools, and here are some of the great features of using Serpstat;

  • Site analysis
  • Site audits
  • Competitor research in SEO and PPC
  • Keyword research
  • Rank tracking tool
  • On page audit
  • Keyword clustering
  • Custom reports
  • SERP Crawling
  • Access to white label reports
  • Spy on all ads of the competitors

Serpstat Pricing

Serpstat provides you 3 pricing plans, which are listed below.

1. Individual Plan: This plan is great for beginners and costs $59/ month. You get the following features. 

  • 100 searches per day
  • 5 projects to track, analyze, and audit
  • 10,000 position checks per month
  • 30,000 pages to audit

2. Team Plan: This plan is great for SEOs and small businesses and costs $119/ month. You get the following features. 

  • 500 searches per day
  • 25 projects to track, analyze, and audit
  • 50,000 position checks per month
  • 150,000 pages to audit

3. Agency Plan: This plan is suitable for agencies, and it costs you $479/ month. You get the following features. 

  • 5000 searches per day
  • 250 projects to track, analyze, and audit
  • 500,000 position checks per month
  • 1.5 million pages to audit

If you want to save more on the Serpstat plans, you should go with their annual billing cycle as you can get a 20% instant discount on ALL their pricing packages.

You can use the following link for a free 7-day trial from Serpstat.

What’s The #1 Benefit Of Using Serpstat Over Moz?

Backlink analysis is one of the key features of the Serpstat tool. You just need to enter a domain to quickly analyze the backlink data.

Here’s how it looks like;

serpstat domain overview

As you can see above, the Serpstat backlink analysis tool will give you a quick overview of key backlink data, including;

  • Serpstat Domain Rank (which is an indicator of domain authority on a scale from 0 to 100)
  • Referring domains of the analyzed domain
  • Total number of backlinks
  • Follow and nofollow links of the analyzed domain
  • Referring IP addresses and more

Serpstat pros and cons

Pros

  • Automatically identify top competitors in SEO and PPC
  • Perform batch analysis of up to 200 domains for keywords and rank comparison
  • Get keyword trends database for content creation
  • Create content from metatags to a full article with AI content tools
  • Fix technical issues performing site audit
  • Finding common and unique backlinks by comparing competitors’ backlink profiles,
  • keywords clusters for easy content optimization

Cons

  • Keyword data is not so much inaccurate as compared to Semrush or Ahrefs

Browse More:

3. SE Ranking


SE Ranking is one of the cheapest Moz alternatives that offers incredible features like site audit, keyword grouper, etc.

SE Ranking gives you an in-depth analysis of your website, where you’ll also get access to 100% accurate keyword rank tracking, SEO and PPC keyword research, and backlink monitoring.

You can also use the SE Ranking tools to perform an in-depth page optimization for a particular keyword to boost your search rankings.

seranking-backlink-seo-tool

What Are The Features Of SE Ranking?

Here’s the list of some of the amazing features you get with SE Ranking.

  • Website audit
  • Backlink checker
  • Keyword Grouper
  • Keyword rank tracker
  • SEO/PPC Competitor Research
  • On-Page Checker
  • Custom SEO Reporting
  • Social Media Analytics

SE Ranking Pricing

SE Rankings offers you the following three pricing packages.

1. Essential: This is the cheapest plan that costs $55/ month. You get the following features.

  • Add 10 projects
  • Website audit for 100,000 pages
  • Track up to 750 keywords 
  • Monitoring for 17,500 backlinks
  • Check backlinks for 50 domains/day
  • 20 On-page audit

2. Pro: This plan costs is best for adding unlimited projects and costs $109/month. You get the the following features.

  • Add unlimited projects
  • Website audit for 250,000 pages
  • Track up to 2000 keywords. 
  • Monitoring for 30,000 backlinks
  • Check backlinks for 100 domains/day
  • 30 On-page audit

3. Business: This plan is best for businesses or agencies and costs $239/month. You get the following features.

  • Add unlimited projects
  • Website Audit for 700,000 pages
  • Track up to 2500 keywords. 
  • Monitoring for 90,000 backlinks
  • Check backlinks for 300 domains/day
  • On-page audit: 100 pages

Read: SE Ranking Review 2024: Is It A Game-Changing SEO Tool?

What’s The #1 Benefit Of Using SE Ranking Over Moz?

SE Ranking gives you a unique feature called “Marketing Plan” which gives you a detailed roadmap to create your marketing and SEO strategy.

Here’s how it looks like;

se ranking dashboard

As you can see above, you’ll get essential data, including;

SE Ranking pros and cons

Pros

  • Keyword rank tracker to track your keyword rankings
  • Website audit to find and fix your site issues
  • On-page checker for better optimization of your posts and pages
  • Keyword suggestion tool for keyword research
  • SEO/PPC competitor research
  • Backlink checker to build quality and relevant links

Cons

  • It’s not comprehensive as Moz, Ahrefs, and Semrush.

4. Ahrefs


Ahrefs SEO tool is the most popular and widely used by thousands of SEO experts worldwide.

If you are looking for a more powerful SEO tool to analyze your website and find unlimited link-building opportunities, you should definitely give Ahrefs SEO tools a try.

The basic pricing package of this tool starts at $99 per month (same as Moz’s basic plan) and gives you a lot of incredible features to make your site better in terms of SEO and link building.

ahrefs-moz-alternative-seo-tool

What Are The Features Of Ahrefs?

Here’s the powerful feature list of Ahrefs;

  • Site Audit tool
  • Site Explorer tool
  • Keywords Explorer tool
  • Content Explorer tool
  • Rank Tracker
  • Domain comparison
  • Batch analysis
  • Content gap identifer

Ahrefs Pricing

Ahrefs offers you the following four pricing packages.

1. Lite: This plan costs $99/month and gives the following features.

  • Add 1 user
  • Add up to 5 projects
  • 100,000 crawl credits
  • Track up to 750 keywords

2. Standard: This plan costs $199/month and gives the following features.

  • Add 1 user
  • Add up to 20 projects
  • 500,000 crawl credits
  • Track up to 2000 keywords

3. Advanced: This plan costs $399/month and gives the following features.

  • Add 3 users
  • Add up to 50 projects
  • 1.5 million crawl credits
  • Track up to 5000 keywords

4. Agency: This plan costs $999/ month and gives the following features.

  • Add 5 users
  • Add up to 100 projects
  • 5 million crawl credits
  • Track up to 10,000 keywords

If you want to save more on the Ahrefs pricing packages, go with their annual plans as you get 2 months free (with all the plans) when you pay annually.

Ahrefs DOES NOT offer any trial now.

What’s The #1 Benefit Of Using Ahrefs Over Moz?

One of the main reasons to use Ahrefs over Moz is that Ahrefs offers an amazing tool called Site Explorer, which helps you analyze any website in the world.

Here’s how it looks like;

ahrefs domain overview

As you can see above, you’ll find all the important metrics of a domain, including;

  • Ahrefs Rank – Ahrefs ranks all the websites in their database by the size and quality of their backlink profile; the higher the rank, the higher the quality of links a website has.
  • UR – also known as “URL Rating” which shows the strength of a target page’s backlink profile on a scale from 0 to 100.
  • DR – also known as “Domain Rating”, which shows the strength of a website’s backlink profile compared to the others in the Ahrefs database on a scale from 0 to 100.
  • Total number of backlinks of the analyzed domain
  • Referring domains
  • New, lost and broken links of the analyzed website

Ahrefs pros and cons

Pros

  • Ahrefs crawls over 6 billion pages
  • Their site explorer feature gives you live index of backlinks analysis and content analysis
  • Backlink index checker
  • Easily find keyword positions along with competing domains
  • Access to keyword batch analysis

Cons

  • Too restrictive reporting limits

5. SEO PowerSuite


Most SEO enthusiasts always search for the SEO PowerSuite Vs Moz tool reviews on Google. It is one of the most searched phrases related to SEO tools.

The reason for this is that the SEO PowerSuite is the most effective tool that offers a lot of features, and you can grab it for free here.

It’s a desktop-based SEO software mainly used for keyword research, rank tracking, on-page SEO audit, etc.

seopowersuite-moz-alternative

What Are The Features Of SEO PowerSuite?

With SEO PowerSuite, you’ll get access four powerful SEO tools including;

  1. Rank Tracker
  2. SEO SpyGlass
  3. Website Auditor
  4. Link Assistant

Here are some of the amazing features that you get with the SEO PowerSuite SEO tools.

  • Keyword rank tracking in 300+ search engines
  • Access to 17 keyword research tools
  • Check your competitors’ rankings
  • 50+ quality metrics for in-depth backlink analysis of any site
  • The ability to perform side-by-side website comparison
  • Anti-penalty link audit
  • Full website audit with detailed crawl stats
  • Broken links and 404 pages
  • Robots.txt & XML Sitemap
  • Identify backlink opportunities
  • Access to link building reports
  • Access to backlink verification and link management

SEO PowerSuite Pricing

SEO PowerSuite offers you the following three pricing packages.

1. Free Plan: This is a lifetime free plan and provides the following features;

  • Access to all the 4 tools
  • Unlimited keywords to track
  • 500 URLs site crawling & auditing
  • In-app content optimization
  • 1,100 Backlink tracking & link auditing
  • 1,000 Link prospecting & outreach

2. Professional: This plan costs $299/year and provides you with the following features;

  • Unlimited keywords to track
  • Site crawling & auditing
  • In-app content optimization
  • Unlimited backlink tracking & link auditing
  • Unlimited link prospecting & outreach
  • Saving projects
  • Scheduled SEO tasks

3. Enterprise: This plan costs $499/year. You get all the features of the professional plan along with the following additional features;

  • Scheduling reports and report delivery
  • Saving reports in PDF
  • Data export in .csv, .sql, .HTML

What’s The #1 Benefit Of Using SEO PowerSuite Over Moz?

SEO PowerSuite offers an amazing tool called SEO SpyGlass, which crawls over 7.1 billion web pages daily.

It helps you see all of your backlinks and referring domains. Once you enter any domain on the SEO SpyGlass tool, it instantly gives its backlink data.

Here’s how it looks like;

SEO PowerSuite tool

As you can see above, you’ll get data including;

  • Linking domains
  • Domain link rank
  • Total number of backlinks
  • Intersecting domains (gives you an in-depth look into your competition’s backlink profile)
  • Prospective domains

SEO PowerSuite pros and cons

Pros

  • 4 tools in one package at one price
  • Find hundreds of profitable keywords
  • Accurate keyword rank tracking
  • Conduct Anti-penalty audits
  • Get Backlink reports

Cons

  • It’s a desktop version tool,browser version is not available.

6. HubSpot


HubSpot is one of the top marketing agencies that is used by millions of people all around the world.

HubSpot offers a wide range of tools that also include SEO tools, which can be turned into the best Moz alternatives to give a try.

The tools developed by HubSpot are widely used by almost every top affiliate marketer who is making a lot of sales from their websites, they are really effective and best alternatives for Moz tools.

hubspot-marketing-tool

What Are The Features Of HubSpot?

Here’s the amazing list of features offered by HubSpot.

  • Identify SEO issues
  • Get SEO recommendations
  • List segmentation
  • Create landing pages
  • Ad retargeting
  • Email marketing
  • Custom reporting

HubSpot Pricing

HubSpot offers you the following three pricing packages.

  1. Starter plan costs you $18 per month
  2. The professional plan costs you $800 per month
  3. The enterprise plan costs you $3600 per month

You can go with their annual plans to save 10%.

What’s The #1 Benefit Of Using HubSpot Over Moz?

HubSpot SEO marketing software is designed to help you plan your SEO strategy, optimize your content and fix your SEO issues.

Here’s how it looks like;

HubSpot SEO marketing software

As you can see above, once you analyze a domain using their SEO software, it shows you recommendations along with other data like;

  • Pages affected
  • Impact
  • Recommendations and more

HubSpot pros and cons

Pros

  • All-in-One solution marketing tools, including CRM, email marketing, social media management, and analytics
  • Marketing automation allow you to create workflows, nurture leads, and automate repetitive tasks, saving time and increasing efficiency.
  • CMS enables you to create, edit, and manage website content seamlessly
  • Provides detailed analytics and reporting tools
  • Lead tracking and management
  • Provides integration capabilities

Cons

  • Plans get expensive quite quicly
  • It can be overwhelming for beginners

7. SpyFu


SpyFu, originally GoogSpy was started in 2005.

It is essential for the people who wants to find out the keywords that most marketers buy to show up on Google AdWords.

To put it simply, it can help you find all your competitors most profitable keywords easily.

It can help you increase your search traffic and allows you to track your keyword rankings on all major search engines such as Google, Yahoo and Bing.

spyfu-moz-alternative-tool

What Are The Features Of SpyFu?

SpyFu offers you the following list of incredible features.

  • SEO Competitor Analysis
  • Keyword Research
  • Domain Comparison
  • Rank Tracker
  • PPC Research
  • SEO Reports
  • Keyword Rank Checker
  • SERP Checker
  • Domain Overview

SpyFu Pricing

SpyFu offers you the following three pricing packages.

1. Basic plan: This plan costs $39/month, and provides the following features.

  • 10k rows search results
  • 10k rows data exports
  • 100 domain overview PDF’s
  • 250 sales leads and domain contacts
  • 5k weekly tracked keyword rankings
  • 6 months historical data

2. Professional plan: This plan costs $79/month and provides the following features;

  • Unlimited search results
  • Unlimited data exports
  • Unlimited domain overview PDF’s
  • 500 sales leads & domain contacts
  • 15k weekly tracked keyword rankings
  • 10+ years historical data
  • 10k API rows returned
  • Custom branded reporting

3. Team plan: This plan costs $299/month, and provides the following features.

  • Unlimited search results
  • Unlimited data exports
  • Unlimited domain overview PDF’s
  • 2000 sales leads & domain contacts
  • 40k weekly tracked keyword rankings
  • 10+ years historical data
  • 10k API rows returned
  • Custom branded reporting

What’s The #1 Benefit Of Using SpyFu Over Moz?

One of the major features of SpyFu is the competitor domain overview tool. Once you enter any website or URL in the domain overview, the tool instantly shows you all the important data.

Have a look;

spyfu domain overview

As you can see above, you’ll get the in-depth monthly domain overview of the analyzed domain where you can find details including;

  • Organic keywords
  • Estimated monthly SEO clicks
  • Estimated monthly SEO click value
  • Number of keywords their top competitors also rank for (for the analyzed domain)
  • Inbound clicks from Google (organic vs paid)
  • Ranking history and more

SpyFu pros and cons

Pros

  • Affordable as compared to Moz
  • Perform detailed keyword research
  • Track your keyword rankings easily
  • Monitor your paid and SEO rankings on Google, Bing and Yahoo
  • Track all of your competitors and download their PPC keywords
  • Analyze backlinks quickly
  • Build custom reports
  • Get access to last 17 years of historical keyword data

Cons

  • Doesn’t provide Facebook, Bing or other PPC ad platforms

Browse More:

8. Mangools SEO Tools


If you are looking for an affordable SEO toolkit, try Mangools SEO tools.

Mangools SEO tools is a collection of five amazing SEO tools, including the widely popular keyword tool called “KWFinder”.

Mangools is also one of the best Moz alternatives, as it helps you with everything from keyword research to SERP analysis to keyword rank tracking and more.

Mangools tools are also used and trusted by some of the big companies like Alexa, Adidas, RetailMeNot, Airbnb, and more.

mangools logo

What Are The Features Of Mangools SEO Tools?

Here’s the list of amazing SEO tools offered by Mangools;

  • Keyword research with KWFinder
  • SERP analysis with SERP Checker
  • Rank tracker with SERP Watcher
  • Backlink analysis with Link Miner
  • SEO metrics with Site Profiler

Mangools Pricing

Mangools SEO tools come in the following four pricing plans.

1. Mangools Entry: This plan costs $29/month, and provides the following features.

  • 25 keyword lookups per 24 hours
  • 50 Related keywords per search
  • 15 competitor keywords per search
  • 25 SERP lookups per 24 hours
  • 50 Tracked keywords daily
  • 25000 Backlinks rows per 24 hours
  • 10 site lookups per 24 hours

2. Mangools Basic: This plan costs $49/ month, and provides the following features.

  • Keyword lookups per day: 100
  • 200 Keyword suggestions per search
  • Competitor keywords per search: 25
  • SERP lookups per day: 100
  • Tracked keywords daily: 200
  • Backlink rows per month: 100,000
  • Site lookups per day: 20 

3. Mangools Premium: This plan costs $69/ month, and provides the following features.

  • Keyword lookups per day: 500 
  • Unlimited keyword suggestions per search
  • Competitor keywords per search: Unlimited
  • SERP lookups per day: 500
  • Tracked keywords daily: 700
  • Backlink rows per month: 500,000
  • Site lookups per day: 70 
  • Simultaneous logins: 3  

4. Mangools Agency: This plan costs $129/month, and provides the following features.

  • Keyword lookups per day: 1200  
  • Unlimited keyword suggestions per search
  • Competitor keywords per search: Unlimited
  • SERP lookups per day: 1200
  • Tracked keywords daily: 1500
  • Backlink rows per month: 1.2 million
  • Site lookups per day: 150  
  • Simultaneous logins: 10  

What’s The #1 Benefit Of Using Mangools SEO Tools Over Moz?

The #1 key feature of Mangools is it gives you access to KWFinder, which helps you find easy-to-rank keywords no matter what niche you are in.

Here’s what it looks like;

kwfinder dashboard

As you can see, you can perform keyword by domain (also by entering a seed keyword) and get all the important keyword data, such as;

  • Related keywords
  • Monthly searches
  • CPC
  • PPC
  • Keyword difficulty score and many more

Mangools pros and cons

Pros

  • Get access to 5 amazing SEO tools
  • Extremely easy to use.
  • Use browser extension
  • Gives access to a ton of keyword ideas
  • Easy to access trend charts
  • The user interface of each of their tools is incredible

Cons

  • Does not offer a true dashboard to track everything at one place
  • Lacks some important features like SEO Site Audit
  • Provides only 48 hours of refund policy

Read: Mangools SEO Tools Review with 40% OFF
Read: KWFinder Review: Is It the Only Keyword Research Tool You Need?

9. WebCEO


WebCEO makes it extremely easy for you to find great keywords that increase your traffic; it can be a great Moz Pro alternative that you can give a try.

WebCEO offers you a full-fledged collection of several SEO tools that you can use for keyword research, SEO audits, keyword rank tracking, backlink analysis, and lead generation.

It is also easier to detect all your bad links (spam, dead or broken links) using WebCEO. 

webceo-moz-alternative

What Are The Features Of WebCEO?

WebCEO provides you 23 powerful SEO tools at one place and its features include the following.

  • Keyword Rank Tracking
  • Traffic Analysis
  • Social Analytics
  • Competitor Metrics
  • Quick Domain Analysis
  • Keyword Research
  • Technical Audits
  • SEO Analysis
  • Internal Links
  • Backlink Checker

WebCEO Pricing

WebCEO offers you the following four pricing packages.

1. Solo plan: This plan costs $37/month. You get the following features;

  • 1 project
  • 100 keywords
  • 1,000 pages audited
  • 1,000 backlinks analyzed
  • 15 keywords for competitor analysis

2. Startup plan: Costs you $99/ month. You get the following features;

  • 5 project
  • 600 keywords
  • 5,000 pages audited
  • 10,000 backlinks analyzed
  • 30 keywords for competitor analysis

3. Agency: This plan costs $99/ month, which follows the “pay as you go” model. You get the following features;

  • Unlimited projects @ $2/active project/mo
  • Unlimited keywords @ $4/1,000 rank queries
  • Unlimited pages audited
  • Unlimited backlinks analyzed @ $0.4/1,000 backlinks found
  • Unlimited keywords for competitor analysis @ $0.1/ keyword or phrase

4. Corporate plan: This plan costs $299/ month. You get the following features;

  • 30 project
  • 2400 keywords
  • 150,000 pages audited
  • 180,000 backlinks analyzed
  • 50 keywords for competitor analysis

You can go for annual plan to get 25% discount.

What’s The #1 Benefit Of Using WebCEO Over Moz?

One of the key features of WebCEO is SEO Analysis tool which gives you an in-depth website SEO analysis instantly.

Here’s how it looks like;

webceo landing page

As you can see above, you can perform a quick landing page analysis to uncover SEO opportunities including;

  • Google mobile friendliness and page speed score
  • Site optimization score along with suggestions to improve the score.
  • Critical SEO issues
  • Broken links of the analyzed domain
  • Average mobile page speed score
  • Approximate visitors to the analyzed page and more

WebCEO pros and cons

Pros

  • Access to local rank tracking
  • Integrate their tools with Google Analytics & Search Console
  • Perform in-depth keyword research
  • Mobile optimization check site for mobile optimization
  • Page Speed test to find your page loading times
  • Competitor metrics to analyse your competitors
  • Automatic report emailing
  • Social media popularity analysis
  • Internal links optimization

Cons

  • Limited cap on keyword usage, SERP scan depth etc

10. Ubersuggest


Ubersuggest is one of the cheapest Moz alternatives that helps you with almost every SEO-related project, including keyword research, site audit, competitor analysis, domain overview, and more.

You can also use this tool for free (with limited daily searches) to find better keywords, analyze your competitors, etc.

If you’re looking for affordable Moz competitors, you should definitely check out Ubersuggest, as their lifetime pricing plans start only at $120!

ubersuggest logo

What Are The Features Of Ubersuggest?

Here are some of the amazing features you get with Ubersuggest;

  • Keyword research tool
  • Site audit
  • Domain analysis tool
  • Content ideas
  • Competitor research
  • Monitor your website’s SEO health

Ubersuggest Pricing

You can use Ubersuggest for FREE (just create an account with your Google account), and you’ll be provided with free limited searches.

However, if you want to use the Ubersuggest SEO tools without any limits, you should go for their premium plans, which come in three different packages.

1. Individual plan: This plan costs 12/month( $120 for a lifetime account). You get the following features;

  • 150 searches/day
  • 1 domains
  • 125 tracked keywords/domain
  • 5 competitors/domain
  • 20k keyword suggestion/month
  • Site audit 1k pages/week

2. Business plan: This plan costs 20/month ($200 for a lifetime account). You get the following features;

  • 300 searches/day
  • 7 domains
  • 150 tracked keywords/domain
  • 50k keyword suggestions/month
  • Site audit 5k pages/week
  • 10 competitors/domain

3. Enterprise plan: This plan costs 40/month ($400 for a lifetime account). You get the following features;

  • 900 searches/day
  • 15 domains
  • 300 tracked keywords/domain
  • 15 competitors/domain
  • 100k keyword suggestion/month
  • Site audit 10k pages/week

What’s The #1 Benefit Of Using Ubersuggest Over Moz?

SEO Analyzer is one of the major features of Ubersuggest, which helps you audit your website for critical SEO issues.

Here’s how it looks like;

Ubersuggest dashboard

As you can see above, you’ll get important data, including;

  • On-page SEO score of the analyzed domain
  • Estimated organic monthly traffic
  • Organic keywords
  • Health check (including crawled pages)
  • Critical errors, warnings and more

Ubersuggest pros and cons

Pros

  • Offers a free version
  • Affordable premium plans with lifetime access option
  • Generate a lot of keyword ideas in any niche
  • Extremely easy to use
  • You can easily see how many times they click on the paid results versus SEO results
  • Gives you information about SEO Difficulty Score, Search Volume, and SERP Results

Cons

  • Keyword volume data is not much accurate

Read: BEST Ubersuggest Alternatives for 2024

11. Majestic


Majestic is one of the closest Moz alternatives which offers a lot of features just like Moz tools.

Here are few tools that you can have access to once you sign up for Majestic SEO tool.

The tool is a mega combination and can help you find great keywords for any niche to check multiple links at a time.

It also helps you find the backlink history of any site so you can find unlimited link building opportunities to increase your search traffic.

majestic-backlink-seo-tool

What Are The Features Of Majestic?

Here’s the list of amazing features you get with Majestic.

  • Find any website’s top backlinks
  • Find link opportunities by looking at your competitor websites
  • Audit your website’s backlinks
  • Upload up to 1 million websites at once
  • Export the links reposts in many ways such as Excel, CSV,and Google Sheets
  • You can use Google Sheets data augmentation plugin to imports Majestic search results straight to your spreadsheets)

Majestic Pricing

Majestic currently offers the following three pricing packages;

1. Majestic Lite: This plan costs $49.99 per month and provides the following features;

  • 5k site explorer data rows
  • 5k analysis depth
  • 1 million analyzable backlinks
  • 60 reports per month

2. Majestic Pro: This plan costs $49.99 per month and provides the following features;

  • 15k site explorer data rows
  • 15k analysis depth
  • 20 million analyzable backlinks
  • 300 reports per month

3. Majestic API: This plan costs $49.99 per month and provides the following features;

  • 30k site explorer data rows
  • 30k analysis depth
  • 100 million analyzable backlinks
  • 950 reports per month
  • API access

What’s The #1 Benefit Of Using Majestic Over Moz?

Majority of the people use Majestic for its Site Explorer tool as it gives you in-depth data about any website (including its backlink profile).

Here’s how it looks like;

Site Explorer Majestic

As you can see above, the Site Explorer tool from Majestic gives you essential data including;

  • Trust flow (link quality of the domain)
  • Referring domains
  • Overall backlinks
  • Citation flow
  • Anchor text of the backlinks and many more

Majestic pros and cons

Pros

  • Provides one of the largest link databases
  • Majestic introduces Trust Flow and Citation Flow metrics to assess the quality and quantity of backlinks
  • You can perform batch analyses to assess multiple URLs or domains at once
  • Allows in-depth competitor analysis for link opportunities
  • Provides information on the context of each backlink
  • Use site explorer to get overview of a website’s backlink profile, including referring domains, anchor text, and top-linked pages

Cons

  • Provides limited keyword and rank tracking
  • Less emphasis on On-Page SEO

Note: The above list of Moz alternatives is in no particular order and this page will be updated regularly with new SEO tools for your convenience. Few of those links are affiliate links, meaning that, when you buy using those links, I get a small commission without costing you anything extra.

12. Raven tools


One thing I like about Raven tools is that they regularly get updated with a lot more cool features, improve their data sources and they always keep their interface easy to use for beginners.

Raven Tools is a browser based internet marketing platform that makes your SEO and social media campaigns easy to deal with.

It helps you perform a full SEO audit of your websites, which gives you an analysis of your on-page SEO, search engine visibility, links, page speed and a lot more details.

14 Best Moz Alternatives to Improve Your SEO in 2024 [Free & Paid]

It also helps you analyse your keyword rankings. You can easily find out how many impressions your keywords are getting and the click-through rates they are generating to increase your search traffic.

You can even monitor your link-building strategies by finding out the quality of the links you already have. Raven also offers social media tools where you can integrate all your Facebook, Twitter, and Google+ social media accounts in one place.

You can easily find out who mentioned you and view your stats (like the number of likes, comments and retweets) all from the dashboard.

What Are The Features Of Raven Tools?

Raven Tools gives you access to 45 SEO tools, and it offers you some of amazing features, including

  • Unlimited automatic client reports
  • Link building tools
  • Website audit tools
  • Rank tracking tools
  • Competitor research tools
  • Keyword research tools
  • Content management tools

Raven Tools Price

Raven Tools comes in five different pricing packages, which are listed below.

1. Small Biz: This plan costs $49/month and provides the following features

  • 50k monthly pages crawl
  • 1,500/month keyword SERP tracking
  • 25,000 monitored links
  • 2 campaigns/domains

2. Start: This plan costs $109/month and provides the following features.

  • 400k monthly pages crawl
  • 15,000/month keyword SERP tracking
  • 50,000 monitored links
  • 20 campaigns/domains

3. Grow: This plan costs $199/month and provides the following features.

  • 2 million monthly pages crawl
  • 20,000/month keyword SERP tracking
  • 75,000 monitored links
  • 80 campaigns/domains

4. Thrive: This plan costs $299/month and provides the following features.

  • 5 million monthly pages crawl
  • 25,000/month keyword SERP tracking
  • 100,000 monitored links
  • 160 campaigns/domains

5. Lead: This plan costs $479/month and provides the following features.

  • 7 million monthly pages crawl
  • 30,000/month keyword SERP tracking
  • 150,000 monitored links
  • 320 campaigns/domains
  • Access to 40 users

The best way to save more on the Raven Tools pricing packages is to go with their annual plans as you can save 30% instantly on ALL their plans.

What’s The #1 Benefit Of Using Raven Tools Over Moz?

One of the key benefits of using Raven tools is that it gives you access to the “Domain Research” tool, which helps you spy on any domain.

Here’s how it looks like;

raven tool

As you can see above, you’ll find a ton of domain data, including;

  • Citation flow (which helps to measure the link equity or “power” the website or link carries)
  • Trust flow (which represents the quality of links that point to URLs and websites)
  • Domain authority
  • Total number of links (including image links, nofollow links, crawled pages, etc)
  • Ranking the history of the domain over the past few years

Raven pros and cons

Pros

  • Access to website audits
  • Backlink analysis where you can get access to backlink tools
  • Competitor research to analyse any competitor
  • Provides link building manager
  • Keyword rank checker to check your keyword rankings
  • Access to automated social media marketing reports for Facebook, Twitter & LinkedIn

Cons

  • You might find some features confusing to navigate
  • Report customization features is limited

13. Nightwatch


This is the most effective SEO tool to track your search engine rankings effortlessly.

It is also one of the cheap Moz competitors if you are looking to make SEO easier.

You can do keyword research and find lots of local keywords easily by using this tool.

You can get more search traffic if you find and start using “local search volume” keywords because they always have less competition, and you can rank higher easily.

nightwatch logo

What Are The Features Of Nightwatch?

Here’s what you’ll get with Nightwatch;

  • Track your keyword rankings across multiple devices including mobile, desktop and multiple search engines
  • The ability to discover new keywords by entering a URL
  • The ability to monitor your backlinks
  • The ability to automate your reports
  • Access to site audits to find and fix your site’s SEO related issues
  • Google Analytics Integration
  • Track Google, YouTube and Bing

Nightwatch Price

Nightwatch offers you the following three pricing plans.

Nighwatch charges based on the number of keywords tracking starting from 250 keywords to 10,000 keywords.

KeywordsPriceTrack websiteTrack CompetitorsSite Audit PagesWhite Label ReportsAPI AccessUser Seats
250$395055000NoNoNo
500$595055000NoNoNo
1000$99200510k15YesNo
2000$198200510k15YesNo
3000$269200510k15YesNo
4000$339200510k15YesNo
5000$399200510k15YesNo
6000$4591k550kUnlimitedUnlimitedUnlimited
7000$5191k550kUnlimitedUnlimitedUnlimited
8000$5791k550kUnlimitedUnlimitedUnlimited
9000$6391k550kUnlimitedUnlimitedUnlimited
10000$6991k550kUnlimitedUnlimitedUnlimited

What’s The #1 Benefit Of Using Nightwatch Over Moz?

One of the key benefits of using Nightwatch Rank Tracker is to track keyword rankings accurately.

Here’s how it looks like;

nightwatch rank tracker dashboard

As you can see above, it gives you important keyword rank tracking metrics such as;

  • Average keyword position
  • Search visibility for the keywords
  • Keyword distribution and more

Nightwatch pros and cons

Pros

  • Easily track many keywords and websites
  • Consistently precise data on keyword rankings.
  • Daily updates for keyword ranking information.
  • Robust filtering, segmentation, and data viewing capabilities.
  • Flexible and visually appealing custom reporting options.

Cons

  • Become a bit pricey as you upgrade for more keywords

14. Long Tail Pro


Long Tail Pro is one of the best alternatives to Moz which can be used for doing better keyword research.

One of the best uses of Long Tail Pro tool is that it works for every niche. It doesn’t matter what your blog topics are, you can still use this tool to find better keywords that increase both your search traffic and website sales.

longtailpro-seo-tool

What Are The Features Of Long Tail Pro?

Here are some of the awesome features of Long Tail Pro;

  • Get long tail keyword ideas
  • Compare keyword suggestions
  • Competitor keyword research
  • Find Keyword Competitiveness
  • Access to Rank Tracker which allows you to check the keyword ranking of your website
  • Find search volume of all the keywords

Long Tail Pro Price

Long Tail Pro provides you the following three pricing packages.

1. Starter plan: This plan costs $59.99/month and provides the following features;

  • 800 Keyword results per 24 hours
  • 30 Tracked keywords
  • 2 Projects

2. Pro plan: This plan costs $89.99/month and provides the following features;

  • 2500 Keyword Results per 24 Hours
  • 200 Tracked Keywords
  • 10 Projects

3. Agency plan: This plan costs $299.9/month and provides the following features;

  • 6000 Keyword Results per 24 Hours
  • 1000 Tracked Keywords
  • 35 Projects

You can save 25% on their annual plans.

What’s The #1 Benefit Of Using Long Tail Pro Over Moz?

One of the major benefits of using Long Tail Pro is that it helps you easily identify the difficulty of ANY keyword.

Once you enter a keyword on their tool, it will show you the important keyword data along with keyword competitiveness.

Here’s how it looks like;

Long-Tail-Keywords-Difficulty

As you can see above, you’ll find target keyword competitiveness along with other data, including;

  • Referring domains (along with their backlinks)
  • Trust flow
  • Related keywords to your target keyword (along with their keyword competitiveness)
  • Search volume of the keyword
  • Bid value of the keyword and more

Long Tail Pro tool pros and cons

Pros

  • Find long-tail keywords to improve search engine rankings
  • Analyzing competitors’ keywords to identify opportunities and gaps in your keyword strategy
  • Monitor your website’s performance in search engine rankings over time using rank tracking feature
  • Evaluate the difficulty for specific keywords using keyword competitiveness score

Cons

  • Some features, such as backlink metrics, rely on third-party providers like Majestic.

FAQs: Best Moz Alternatives

Is Moz free?

Yes, you can download Free MozBar, which is an all-in-one SEO toolbar that gives you instant metrics (PA, DA, Links, Spam Score) about any website while visiting or even in SERP.

How can I get Moz Pro for free?

You can access Moz Pro for free with their 30-day free trial, and this can be cancelled anytime.

What is the best alternative to Moz Pro?

SEMrush. If you are looking for the best alternative to Moz Pro it would be SEMrush. You can track 500 keywords as compared to 300 keywords.

Moreover, you will be able to create 5 projects at a time and along with that, you are allowed to track 3000 reports per day.

Which is the cheapest and best alternative to Moz Pro?

For me, the cheapest and best alternative to Moz Pro is Serpstat. It is a complete SEO toolkit with a ton of features included, priced at $59/mo, which is much less compared to Moz Pro.

Which is the best free SEO tool?

If you’re looking for a free SEO tool, I would highly recommend you to go with Ubersugges.

Browse more SEO Tools:

Final Thoughts On Best Moz Alternatives In 2024


To get more traffic and increase your sales, you definitely need access to the best SEO tools. The problem with most SEO tools, such as Moz tools, is that they are quite expensive. Not everyone can really afford them, that’s why I made this list of top 14 Moz alternatives.

These Moz Pro alternatives cost a lot cheaper and give you an edge over your competitors to track down your backlinks, analyse your sites, find better keywords and a lot more.

Did I miss any of your favorite SEO tool? Let me know your thoughts about the best Moz competitor sites in the comments section.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and G2.com etc. Know more about Anil Agarwal from here.

Reader Comments (16)

  1. Hey Anil Agarwal,

    You have shared an amazing post which is very helpful to others readers and for me also. You have mention the important moz for better seo which is very good to follow and understand. I know something about semrush is a popular tool which give us 45 powerful tools and also help us from keyword research to analyzing our competitor websites.

    Rest all tools are also good and i also gain some information about other tool which you have mention.

    thank you,
    -sweety

    Reply
  2. I am also using this tool for super SEO.

    Here is the combination,

    Keyword Research + competition = SEMRush + Keyword Revealer
    Backlink = Ahref

    By the way, thank you!

    Reply
    • Hi Mahesh, I would say both of them are great but I mostly used (and still using SEMrush) and I found it really effective. That being said, lately I’m hearing a lot of great stuff about Ahrefs. So I’d suggest you to give a try to both of their trial versions to see which one you’re comfortable mostly with.

      Reply
  3. I love reading this blog, thank you for providing detailed, up-to-date analysis on all the latest digital marketing tools and techniques.

    I have been using SEMRush as well, but many SEO experts, like you, say they are into Ahrefs. I also agree with your comment that Google Keyword Research Tool is not the most precise keyword analysis tool. I believe that it is limited, but I guess that is how premium keyword tools sell, otherwise who would go for premium if Google itself is already top quality and free right?

    Reply
  4. I have been using SEMRush from last 4 months and its really great. May be the best alternative to ahrefs.

    Thanks for the detailed list by the way. 🙂

    Reply
    • Hi Raj, glad to know that you’re using SEMrush, yea it’s a great tool that helps you find keywords, analyse your competitors and perform site audits. We’ve been using for over 3 years now and it works like a charm and as you said, it’s a great alternative to Ahrefs.

      Reply
  5. Ahrefs is powerful, but not cheap.
    Also there are many free or freemium keywords research tool to use.
    For example, K-meta keyword research tool or Serpstat

    Reply
    • Hi Anita, yes, Ahrefs is great but it is expensive just like any other paid SEO tool like SEMrush or Moz or anything else. The reason they are bit expensive because they spend a ton of money on their databases as they often update the whole web to give you accurate results about keyword metrics and link metrics.

      Reply
  6. I have always used majestic seo as it has the best view of your link ratio and competitors profiles and i can do a lot of these checks using the free version.

    Ahrefs is similar and my 2nd favourite

    Im just about to purchase one fully but not sure yet and seems expensive, it may have been a good idea to include in your post which one you favour and for what reason and then add an affiliate link 🙂

    Reply
    • Dean my favourite Moz alternative is SEMrush. I’m a big fan of this SEO tool. I have been using it on daily basis for more than 2 years now. Apart from SEMrush, my favourite SEO tool is Ahref.

      Reply
  7. I am a big fan of Semrush and use them to improve my blog SEO score. However i have also tried ahrefs and found them very good. Thanks for this article.

    Reply
    • I too am a big fan of SEMrush Vishwajeet, it really helps you with everything from keyword research to competitor analysis. If you’re looking to boost your sales and traffic, you should definitely go with it. If you want to know more about the tool, you can read: https://bloggerspassion.com/semrush-review/ as it has all the features and details you need to get a better idea about it.

      Reply
  8. Hey this is a really good list. A couple I didn’t even know about, such as Web CEO and RankTracker.

    I would also suggest Google Keyword Planner tool. 100% Free for the keyword research part of it! Maybe not quite a Moz Alternative though.

    Thanks again – Eric

    Reply
    • Hi Eric, as you said, Google Keyword Planner tool is completely free but it won’t give you accurate data as other premium tools provide you such as SEMrush. If you’re looking to understand search trends, this keyword planner tool is not the tool for you. Whether you know it or not, search engines like Google averages the last 12 months of search volume to deliver the “average monthly searches” data but the tool doesn’t provide you accurate estimate.

      Reply

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