Top 15 Cheap Moz Alternatives You Can Try to Improve Your SEO in 2021



Best moz pro alternatives

Tired of paying too much for the Moz Pro SEO tools? Are you looking for the best and cheap Moz alternatives for 2021?

This post is exclusively for YOU.

Out of the many SEO tools, Moz is one of the most useful tools. But the only downside of Moz tool is its pricing.

It costs you $99 per month (for 300 keywords only). Although lots of Moz users find it extremely useful and comfortable with that price range.

But for the remaining people, Moz is an expensive tool. That’s the reason why I’ve decided to compile the list of top 15 cheap Moz competitor websites in this post. Not only these SEO tools come at an affordable price range but they also offer incredible features that make your SEO simple.

Let’s dive into the details and find out the top Moz competitors that can help you increase your website search traffic and sales.

1. Semrush


semrush moz alternative Hands down, Semrush is one of the best Moz alternative. When asked over 40 SEO experts about their favorite SEO tool, Semrush came 1st. It is also helped me to grow my search traffic by over 15% just within 30 days.

It costs you $99.99 (same as Moz) every month and you can track 3000 reports per day.

You can also create 5 projects at a time and track 500 keywords every single month while with Moz, you can track only 300 keywords (Price for this is $99.95). That’s enough for a lot of people to crush their competitors in terms of SEO.

Use This Link to Try Semush Pro Account (Worth $119.95) for Free for 30 Days

What are the features of Semrush?

Semrush gives you access to over 45 SEO tools under one roof and its long list of features include;

  • Keyword research tools including keyword magic
  • On-page SEO tools to audit and optimize your pages
  • Competitor analysis tools
  • Access to content marketing tools
  • Local SEO tools
  • Rank tracking
  • Link building
  • Social media management
  • PPC keyword research
  • Paid advertising tools and many more

How much does Semrush cost in 2021?

Semrush pricing plans come in the following three packages;

  1. Semrush Pro plan ($119.95 monthly)
  2. Semrush Guru plan ($229.95 monthly
  3. Semrush Business plan ($449.95 monthly)

Want to save more on the Semrush plans? Well, you can get an instant 16% discount if you go with their annual billing cycle.

Here are the Semrush pricing plans (with annual billing where you get 16% off);

  • Semrush Pro Account for 12 months costs you $99.95/mo (billed annually)
  • Semrush Guru Account for 12 months costs you $191.62/mo (billed annually)
  • Semrush Business Account for 12 months costs you $374.95/mo (billed annually)

Looking for a free Semrush trial? You can use the following link for a free 30-day trial from Semrush.

Grab the 30-day FREE trial of Semrush (worth $119.95)

What’s the #1 benefit of using Semrush over Moz?

The #1 reason to use Semrush is that it gives you access to over 45 powerful tools. It helps you with everything from keyword research to analyzing your competitor websites to performing SEO audits of your blog to finding backlinking opportunities and lots more.

The major reason over 7 million people use Semrush is for competitor analysis as you can find everything about your competitors.

Here’s how the competitor research on Semrush (under Domain Review) looks like;

Bloggerspassion domain overview

As you can see above, once you enter ANY domain in the “Domain Overview” tool on Semrush, it instantly shows you the most important data including;

  • Organic search traffic (estimated monthly searches)
  • Number of keywords that are helping the website to generate more traffic
  • Total number of backlinks of the analyzed domain

2. Serpstat


serpstat moz alternative If you’re looking for a cheaper alternative to tools like Moz, SEMrush etc, Serpstat is just for you.

It’s one of the most affordable SEO toolkits that offers you a ton of features including keyword research, backlink analysis, competitor research and so on.

The great thing about Serpstat is that, their pricing plans start at just $69 per month unlike most of the other SEO tools mentioned here.

What are the features of Serpstat?

Serpstat gives you access to over 30 SEO tools and here are some of the great features of using Serpstat;

  • Site analysis
  • Site audits
  • Competitor research to find your competitors in SEO and PPC
  • Keyword research
  • Rank tracking tool
  • On page audit
  • Keyword clustering tool to group keywords by site pages
  • Custom reports
  • SERP Crawling
  • Access to white label reports
  • Spy on all ads of the competitors

How much does Serpstat cost?

Serpstat provides you four pricing plans which are listed below.

  1. Serpstat Lite Plan: This plan is great for beginners and costs you $51.75 monthly (instead of the regular price $69 per month when you use the coupon: bloggerspassion_5)
  2. Serpstat Standard Plan: This plan is great for SEOs and small businesses which costs you $111.75 monthly (instead of $149 per month when you use the coupon: bloggerspassion_5)
  3. Serpstat Advanced Plan: This plan costs you $224.25 monthly (instead of $299 per month when you use our coupon: bloggerspassion_5)
  4. Serpstat Enterprise Plan: This plan is suitable for agencies and it costs you $374.25 monthly (instead of $499 per month when you use the coupon: bloggerspassion_5)

If you want to save more on the Serpstat plans, you should go with their annual billing cycle as you can get a 20% instant discount on ALL their pricing packages.

Looking for a free Serpstat trial? You can use the following link for a free 7-day trial from Serpstat.

Grab the 7-day FREE trial of Serpstat

What’s the #1 benefit of using Serpstat over Moz?

Backlink analysis is one of the key features of the Serpstat tool. Just enter a domain to quickly analyze the backlink data.

Here’s how it looks like;

serpstat domain overview

As you can see above, Serpstat backlink analysis tool will give you a quick overview of key backlink data including;

  • Serpstat Domain Rank (which is an indicator of domain authority on a scale from 0 to 100)
  • Referring domains of the analyzed domain
  • Total number of backlinks
  • Follow and nofollow links of the analyzed domain
  • Referring IP addresses and more

3. SE Ranking


majestic-backlink-seo-tool SE Ranking is one of the cheapest Moz alternatives that offers incredible features like site audit, keyword grouper, etc.

SE Ranking gives you an in-depth analysis of your website where you’ll also get access to 100% accurate keyword rank tracking, SEO and PPC keyword research, backlink monitoring, and more.

You can also use the SE Ranking tools to perform an in-depth page optimization for a particular keyword to boost your search rankings.

What are the features of SE Ranking?

Here’s the list of some of the amazing features you get with SE Ranking.

  • Perform website audit
  • Monitor and check backlinks of any site
  • Keyword Grouper
  • Keyword rank tracker
  • SEO/PPC Competitor Research
  • On-Page Checker
  • Custom SEO Reporting
  • Social Media Analytics and Management

How much does SE Ranking cost?

SE Rankings offers you the following three pricing packages.

  1. Optimum plan costs you $31 per month where you can add up to 10 websites, monitor 5000 backlinks and conduct website audit for up to 25,000 pages
  2. Plus plan costs you $71 per month where you can add unlimited websites, monitor 25000 backlinks and conduct website audit for up to 150,000 pages
  3. Enterprise plan costs you $151 per month where you can add unlimited websites, monitor 75000 backlinks and conduct website audit for up to 250,000 pages
Read: SE Ranking Review 2021: Is It A Game-Changing SEO Tool?

What’s the #1 benefit of using SE Ranking over Moz?

SE Ranking gives you a unique feature called “Marketing Plan” which gives you a detailed roadmap to create your marketing and SEO strategy.

Here’s how it looks like;

se ranking dashboard

As you can see above, you’ll get essential data including;

  • Keyword research ideas
  • On page optimization recommendations
  • Off page optimization recommendations
  • Social media management ideas
  • Strategy and pre-launch care recommendations and more

4. Ahrefs


ahrefs Want to analyze your website thoroughly for better SEO? Want to find natural and unlimited link building opportunities? Want to track down your social media connections all at one place?

You should definitely give a try to Ahrefs SEO tools then.

Ahrefs SEO tools are considered as the best Moz Pro alternatives and used widely by thousands of SEO experts worldwide.

The basic pricing package of this tool starts at $79 per month (making it $20 cheaper than Moz) and gives you a lot of incredible features to make your site better in terms of SEO and link building.

What are the features of Ahrefs?

Here’s the powerful feature list of Ahrefs;

  • Site Audit tool for optimizing your site
  • Site Explorer tool for analyzing your competitors
  • Keywords Explorer tool for finding better keywords
  • Content Explorer tool to discover top-performing content in any niche
  • Rank Tracker tool to track your keyword rankings
  • Domain comparison
  • Batch analysis
  • Content gap

How much does Ahrefs cost?

Ahrefs offers you the following four pricing packages.

  1. Ahrefs Lite plan costs you $99 per month
  2. Ahrefs Standard plan costs you $179 per month
  3. Ahrefs Advanced plan costs you $399 per month
  4. Ahrefs Agency plan costs you $999 per month

If you want to save more on the Ahrefs pricing packages, go with their annual plans as you get 2 months free (with all the plans) when you pay annually.

Ahrefs DOES NOT offer free trials. However, you can try their Lite and Standard plans for 7 days by paying $7. You can upgrade, downgrade, or cancel your Ahrefs subscription anytime.

Try Ahrefs 7-days trial (costs $7)

What’s the #1 benefit of using Ahrefs over Moz?

One of the main reasons to use Ahrefs over Moz is that Ahrefs offers an amazing tool called Site Explorer which helps you analyze any website in the world.

Here’s how it looks like;

ahrefs domain overview

As you can see above, you’ll find all the important metrics of a domain including;

  • Ahrefs Rank (Ahrefs ranks all the websites in their database by the size and quality of their backlink profile, the higher the rank, the higher the quality links a website has)
  • UR (also known as “URL Rating” which shows the strength of a target page’s backlink profile on a scale from 0 to 100)
  • DR (also known as “Domain Rating” which shows the strength of a website’s backlink profile compared to the others in Ahrefs database on a scale from 0 to 100)
  • Total number of backlinks of the analyzed domain
  • Referring domains
  • New, lost and broken links of the analyzed website

5. SEO PowerSuite


seopowersuite-moz-alternative Most of the SEO enthusiasts always search for the SEO PowerSuite Vs Moz tool reviews on Google. It is one of the most search phrases related to SEO tools.

There’s a reason for it and that is SEO PowerSuite is the most effective tool that offers a lot of features and you can grab it for free here. For limited period of time, Bloggers Passion readers can use SEO PowerSuite Professional (worth $299) for free for the next 14 days.

Click This Links to Use SEO PowerSuite Professional (worth $299) 14 days Free Trial Now. You don’t even need a credit card to start using this Moz alternate tool.

It’s a desktop based SEO software mainly used for keyword research, rank tracking, on-page SEO audit etc.

What are the features of SEO PowerSuite?

With SEO PowerSuite, you’ll get access four powerful SEO tools including;

  1. Rank Tracker
  2. SEO SpyGlass
  3. Website Auditor
  4. Link Assistant

Here are some of the amazing features that you get with the SEO PowerSuite SEO tools.

  • Keyword rank tracking in 300+ search engines
  • Access to 17 keyword research tools
  • Check your competitors’ rankings
  • 50+ quality metrics for in-depth backlink analysis of any site
  • The ability to perform side-by-side website comparison
  • Anti-penalty link audit
  • Full website audit with detailed crawl stats
  • Broken links and 404 pages
  • Robots.txt & XML Sitemap
  • Identify backlink opportunities
  • Access to link building reports
  • Access to backlink verification and link management

How much does SEO PowerSuite cost?

SEO PowerSuite offers you the following three pricing packages.

  1. Forever free plan (it is 100% free to use without any time limits!)
  2. Professional plan costs you $299 per month
  3. Enterprise plan costs you $699 per month

What’s the #1 benefit of using SEO PowerSuite over Moz?

One of the major reasons to use SEO PowerSuite is because it offers an amazing tool called SEO SpyGlass which crawls over 7.1 billion web pages daily.

It helps you see all of your backlinks and referring domains. Once you enter any domain on the SEO SpyGlass tool, it instantly gives its backlink data.

Here’s how it looks like;

SEO PowerSuite tool

As you can see above, you’ll get data including;

  • Linking domains
  • Domain link rank
  • Total number of backlinks
  • Intersecting domains (gives you an in-depth look into your competition’s backlink profile)
  • Prospective domains

So what are you waiting for?

6. HubSpot


hubspot-marketing-tool If you are a blogger, SEO enthusiast or an online marketer, you may have already heard about HubSpot.

It is one of the top marketing agencies that is used by millions of people all around the world.

HubSpot offers a wide range of tools that also include SEO tools which can be turned as best Moz alternatives to give a try.

The tools developed by HubSpot are widely used by almost every top affiliate marketer who is making a lot of sales from their websites, they are really effective and best alternatives for Moz tools.

What are the features of HubSpot?

Here’s the amazing list of features offered by HubSpot.

  • Identify SEO issues
  • Get SEO recommendations to boost your search traffic
  • List segmentation
  • Create landing pages
  • Ad retargeting
  • Email marketing
  • Custom reporting and many more

How much does HubSpot cost?

HubSpot offers you the following three pricing packages.

  1. Starter plan costs you $50 per month
  2. Professional plan costs you $890 per month
  3. Enterprise plan costs you $3200 per month

If you want to save more on their pricing packages, you can go with their annual plans as you can save 10% if you pay annually.

What’s the #1 benefit of using HubSpot over Moz?

HubSpot SEO marketing software is designed to help you plan your SEO strategy, optimize your content and fix your SEO issues.

Here’s how it looks like;

HubSpot SEO marketing software

As you can see above, once you analyze a domain using their SEO software, it shows you recommendations along with other data like;

  • Pages affected
  • Impact
  • Recommendations and more

7. SpyFu


spyfu seo tool SpyFu, originally GoogSpy was started in 2005.

It is essential for the people who wants to find out the keywords that most marketers buy to show up on Google AdWords.

To put it simply, it can help you find all your competitors most profitable keywords easily.

It can help you increase your search traffic and allows you to track your keyword rankings on all major search engines such as Google, Yahoo and Bing.

What are the features of SpyFu?

SpyFu offers you the following list of incredible features.

  • SEO Competitor Analysis
  • Keyword Research
  • Domain Comparison
  • Rank Tracker
  • PPC Research
  • SEO Reports
  • Keyword Rank Checker
  • SERP Checker
  • Domain Overview and more

How much does SpyFu cost?

SpyFu offers you the following three pricing packages.

  1. Basic plan costs you $39 per month
  2. Professional plan costs you $79 per month
  3. Team plan costs you $299 per month

Here are the pricing discounts if you go with their annual plans.

  1. Basic plan costs you $33 per month (if billed annually)
  2. Professional plan costs you $58 per month (if billed annually)
  3. Team plan costs you $199 per month (if billed annually)

What’s the #1 benefit of using SpyFu over Moz?

One of the major features of SpyFu is the competitor domain overview tool. Once you enter any website or URL in the domain overview, the tool instantly shows you all the important data.

Have a look;

spyfu domain overview

As you can see above, you’ll get the in-depth monthly domain overview of the analyzed domain where you can find details including;

  • Organic keywords
  • Estimated monthly SEO clicks
  • Estimated monthly SEO click value
  • Number of keywords their top competitors also rank for (for the analyzed domain)
  • Inbound clicks from Google (organic vs paid)
  • Ranking history and more

8. Mangools SEO Tools


mangools seo tools If you are a blogger or an in-house SEO expert who’s looking for an affordable SEO toolkit, try Mangools SEO tools.

Mangools SEO tools is a collection of five of the amazing SEO tools including the widely popular keyword tool called “KWFinder”.

Mangools is also one of the best Moz alternatives as it helps you with everything from keyword research to SERP analysis to keyword rank tracking and more.

Mangools tools are also used and trusted by some of the big companies like Alexa, Adidas, RetailMeNot, Airbnb, and more.

What are the features of Mangools SEO Tools?

Here’s the list of amazing SEO tools offered by Mangools;

  • Keyword research with KWFinder
  • SERP analysis with SERP Checker
  • Rank tracker with SERP Watcher
  • Backlink analysis with Link Miner
  • SEO metrics with Site Profiler

How much does Mangools cost?

Mangools SEO tools come in the following three pricing plans.

  1. Mangools Basic plan costs you $29.90/mo (if billed annually) or $49/mo (if billed monthly)
  2. Mangools Premium plan costs you $39.90/mo (if billed annually) or $69/mo (if billed monthly)
  3. Mangools Agency plan costs you $79.90/mo (billed annually) or $129/mo (if billed monthly)

What’s the #1 benefit of using Mangools SEO Tools over Moz?

The #1 key feature of Mangools is it gives you access to KWFinder which helps you find easy to rank keywords no matter what niche you are in.

Here’s how it looks like;

kwfinder dashboard

As you can see, you can perform keyword by domain (also by entering a seed keyword) and get all the important keyword data such as;

  • Related keywords
  • Monthly searches
  • CPC
  • PPC
  • Keyword difficulty score and many more

9. WebCEO


webceo tool WebCEO offers various pricing packages and they also offer a free pricing package which can be very helpful for beginners or those who want to give a try to this tool.

WebCEO makes it extremely easy for you to find great keywords that increase your traffic, it can be a great Moz Pro alternatives that you can give a try.

It is also easier to detect all your bad links (spam, dead or broken links) using WebCEO. 

What are the features of WebCEO?

WebCEO provides you 22 powerful SEO tools at one place and its features include the following.

  • Keyword Rank Tracking
  • Traffic Analysis
  • Social Analytics
  • Competitor Metrics
  • Quick Domain Analysis
  • Keyword Research
  • Technical Audits
  • SEO Analysis
  • Internal Links
  • Backlink Checker

How much does WebCEO cost?

WebCEO offers you the following four pricing packages.

  1. Solo plan costs you $35 per month
  2. Startup plan costs you $99 per month
  3. Corporate plan costs you $299 per month
  4. Agency limited plan costs you $99 per month (plus scanning fees)

If you want to save more on WebCEO SEO toolkit, you can pay annually as you get 25% discount when you go with their annual plans.

What’s the #1 benefit of using WebCEO over Moz?

One of the key features of WebCEO is SEO Analysis tool which gives you an in-depth website SEO analysis instantly.

Here’s how it looks like;

webceo landing page

As you can see above, you can perform a quick landing page analysis to uncover SEO opportunities including;

  • Google mobile friendliness and page speed score
  • Site optimization score (along with suggestions to improve that score)
  • Critical SEO issues
  • Broken links of the analyzed domain
  • Average mobile page speed score
  • Approximate visitors to the analyzed page and more

10. Ubersuggest


ubersuggest Ubersuggest is one of the easy to use and most affordable SEO toolkits in the market.

It is also one of the cheapest Moz alternatives that helps you with almost every SEO related project including keyword research, site audit, competitor analysis, domain overview, and more.

You can also use this tool for free (with limited daily searches) to find better keywords, analyze your competitors, etc.

If you’re looking for affordable Moz competitors, you should definitely check out Ubersuggest as their lifetime pricing plans start only at $120!

What are the features of Ubersuggest?

Here are some of the amazing features you get with Ubersuggest;

  • Keyword research tool
  • Site audit
  • Domain analysis tool
  • Content ideas
  • Competitor research
  • Monitor your website’s SEO health

How much does Ubersuggest cost?

You can use Ubersuggest for FREE (just create an account with your Google account) and you’ll be provided with free limited searches.

However, if you want to use the Ubersuggest SEO tools without any limits, you should go for their premium plans which come in three different packages.

  1. Ubersuggest Individual plan costs you $120 (for a lifetime), and great for those who manage up to 3 websites
  2. Ubersuggest Business l plan costs you $200 (for a lifetime), and great for those who manage up to 7 websites
  3. Ubersuggest Enterprise l plan costs you $400 (for a lifetime), and great for those who manage up to 8 websites

What’s the #1 benefit of using Ubersuggest over Moz?

SEO Analyzer is one of the major features of Ubersuggest which helps you audit your website for critical SEO issues.

Here’s how it looks like;

Ubersuggest dashboard

As you can see above, you’ll get important data including;

  • On-page SEO score of the analyzed domain
  • Estimated organic monthly traffic
  • Organic keywords
  • Health check (including crawled pages)
  • Critical errors,warnings and more

11. Majestic


majestic-backlink-seo-tool Majestic is one of the closest Moz alternatives which offers a lot of features just like Moz tools.

Here are few tools that you can have access to once you sign up for Majestic SEO tool.

The tool is a mega combination and can help you find great keywords for any niche to check multiple links at a time.

It also helps you find the backlink history of any site so you can find unlimited link building opportunities to increase your search traffic.

What are the features of Majestic?

Here’s the list of amazing features you get with Majestic.

  • Find any website’s top backlinks
  • Find link opportunities by looking at your competitor websites
  • Audit your website’s backlinks
  • You can upload up to 1 million websites at once
  • Export the best links of any website in many ways such as Excel, CSV,, and Google Sheets
  • You can use Google Sheets data augmentation plugin (that imports Majestic search results straight to your spreadsheets)

How much does Majestic cost?

Majestic currently offers the following three pricing packages;

  1. Majestic Lite plan costs you $49.99 per month ($41.67 per month when you pay annually)
  2. Majestic Pro plan costs you $99.99 per month ($83.33 per month when you pay annually)
  3. Majestic API plan costs you $399.99 per month ($333.33 per month when you pay annually)

What’s the #1 benefit of using Majestic over Moz?

Majority of the people use Majestic for its Site Explorer tool as it gives you in-depth data about any website (including its backlink profile).

Here’s how it looks like;

Site Explorer Majestic

As you can see above, the Site Explorer tool from Majestic gives you essential data including;

  • Trust flow (link quality of the domain)
  • Referring domains
  • Overall backlinks
  • Citation flow
  • Anchor text of the backlinks and many more
Note: The above list of Moz alternatives is in no particular order and this page will be updated regularly with new SEO tools for your convenience. Few of those links are affiliate links, meaning that, when you buy using those links, I get a small commission without costing you anything extra.

12. Tiny Ranker


tiny-ranker-moz-alternative-tool Tiny Ranker is the new player to the keyword tracking tools but it has quickly became one of the most effective keyword ranker tools.

It is not only in helpful for tracking your keywords but it is a lot more than that.

You can keep track of hundreds of your keywords and track their rankings and positions on Google search results. The best part about this tool is it will update your keyword positions every single day giving you the latest information.

What are the features of Tiny Ranker?

With Tiny Ranker, you’ll get access to the following list of stunning features.

  • Get customized on-page SEO optimization recommendations
  • Access to Google rank tracker
  • Keyword analysis
  • Competitor keyword research to identify what keywords your competitors use to target Google Ads
  • Access to SEO reports
  • SERP position checker and many more

How much does Tiny Ranker cost?

Tiny Ranker offers you the following four pricing packages.

  1. Starter plan costs you $19 per month
  2. Basic plan costs you $49 per month
  3. Expert plan costs you $79 per month
  4. Agency plan costs you $119 per month

Are you looking for a free trial to try Tiny Ranker before you pay anything? You can use the following link to try them FREE for 30 days.

Click here to grab 30-day free trial of Tiny Ranker

What’s the #1 benefit of using Tiny Ranker over Moz?

One of the major reasons to use Tiny Ranker is that it helps you easily track your keyword rankings accurately.

Apart from rank tracking, it offers you a feature called keyword analysis which helps you with better on-page optimization.

Here’s how it looks like;

tiny ranker tool

As you can see above, you’ll get all the on-page optimization for the analyzed posts to improve their organic rankings.

So what are you waiting for?

13. Raven tools


raven-tools One thing I like about Raven tools is that they regularly get updated with a lot more cool features, improve their data sources and they always keep their interface easy to use even by beginners.

To put it simply, Raven Tools is a browser based internet marketing platform that makes your SEO and social media campaigns easy to deal with.

It helps you perform a full SEO audit of your websites which gives you an analysis of your on-page SEO, search engine visibility, links, page speed and a lot more details.

It also helps you analyse your keyword rankings. You can easily find out how many impressions your keywords are getting and the click through rates they are generating to increase your search traffic.

You can even monitor your link building strategies by finding out the quality of the links you already have. Raven also offers you social media tools where you can integrate all your Facebook, twitter, Google+ social media accounts at one place.

You can easily find out who mentioned you, view your stats (like number of likes, comments and retweets) all from dashboard. What about the pricing?

All these features can be available just for $99 per month (almost the same price of Moz tools) but you can do unlimited marketing campaigns and Site Audit or crawls up to 10,000 pages per site, with a total monthly page crawl limit of 300,000 unlike Moz.

What are the features of Raven Tools?

Raven Tools give you access to 45 SEO tools and it offers you some of the amazing features including

  • Unlimited automatic client reports
  • Link building tools
  • Website audit tools
  • Rank tracking tools
  • Competitor research tools
  • Keyword research tools
  • Content management tools and many more

How much does Raven Tools cost?

Raven Tools come in five different pricing packages which are listed below.

  1. Small Biz plan costs you $49 per month (and $39 per month when billed annually) where you can add up to 2 domains, 2 users can access, perform up to 1500 position
  2. Start plan costs you $109 per month (and $79 per month when billed annually) where you can add up to 2 domains, 4 users can access, perform up to 15K position checks and perform up to 400K monthly page crawls
  3. Grow plan costs you $199 per month (and $139 per month when billed annually) where you can add up to 2 domains, 8 users can access, perform up to 20K position checks and perform up to 2 million monthly page crawls
  4. Thrive plan costs you $299 per month (and $249 per month when billed annually) where you can add up to 2 domains, 20 users can access, perform up to 25K position checks and perform up to 5 million monthly page crawls
  5. Lead plan costs you $479 per month (and $399 per month when billed annually) where you can add up to 320 domains, up to 40 users can access the data, perform up to 30K position checks and perform up to 7 million monthly page crawls

The best way to save more on the Raven Tools pricing packages is to go with their annual plans as you can save 30% instantly on ALL their plans.

What’s the #1 benefit of using Raven Tools over Moz?

One of the key benefits of using Raven tools is that it gives you access to “Domain Research” tool which helps you spy on any domain.

Here’s how it looks like;

raven tool

As you can see above, you’ll find a ton of domain data including;

  • Citation flow (which helps to measure the link equity or “power” the website or link carries)
  • Trust flow (which represents the quality of links that point to URLs and website)
  • Domain authority
  • Total number of links (including image links, nofollow links, crawled pages, etc)
  • Ranking history of the domain over the past few years

14. Nightwatch


nightwatch seo tool This is the most effective SEO  tool to track your search engine rankings effortlessly.

It is also one of the cheap Moz competitors if you are looking to make SEO easier.

You can do keyword research and find lots of local keywords easily by using this tool.

You can get more search traffic if you find and start using “local search volume” keywords because they always have less competition and you can rank higher easily.

What are the features of Nightwatch?

Here’s what you’ll get with Nightwatch;

  • Track your keyword rankings across multiple devices including mobile, desktop and multiple search engines
  • The ability to discover new keywords by entering a URL
  • The ability to monitor your backlinks
  • The ability to automate your reports
  • Access to site audits to find and fix your site’s SEO related issues
  • Google Analytics Integration
  • Track Google, YouTube and Bing

How much does Nightwatch cost?

Nightwatch offers you the following three pricing plans.

  1. Starter plan costs you $39 per month (and $24 per month when billed annually)
  2. Optimize plan costs you $99 per month (and $59 per month when billed annually)
  3. Agency plan costs you $369 per month (and $221 per month when billed annually)

You can save up to 40% on their plans if you pay annually.

Looking for a free trial of Rank Trackr? You can use the following link to try their tool for free.

Click here to try Nightwatch free for 7 days

What’s the #1 benefit of using Nightwatch over Moz?

One of the key benefits of using Nightwatch Rank Tracker is to track keyword rankings accurately.

Here’s how it looks like;

nightwatch rank tracker dashboard

As you can see above, it gives you important keyword rank tracking metrics such as;

  • Average keyword position
  • Search visibility for the keywords
  • Keyword distribution and more

15. Long Tail Pro


longtailpro-seo-tool I know there are a lot of keyword research tools out there but nothing comes close to Long Tail Pro. It is one of the best alternatives to Moz which can be used for doing better keyword research.

And the best part about Long Tail Pro keyword research tool, the Moz Pro alternatives is that you can get it for just $37/month.

One of the best uses of Long Tail Pro tool is that it works for every niche. It doesn’t matter what your blog topics are, you can still use this tool to find better keywords that increase both your search traffic and website sales.

What are the features of Long Tail Pro?

Here are some of the awesome features of Long Tail Pro;

  • Get long tail keyword ideas
  • Compare keyword suggestions
  • Competitor keyword research
  • Find Keyword Competitiveness
  • Access to Rank Tracker which allows you to check the keyword ranking of your website
  • Find search volume of all the keywords

How much does Long Tail Pro cost?

Long Tail Pro provides you the following three pricing packages.

  1. Starter plan costs you $37 per month
  2. Pro plan costs you $67 per month
  3. Agency plan costs you $147 per month

You can save more if you go with their annual plans as here are the discounted prices with their annual plans.

  1. Starter plan costs you $25 per month
  2. Pro plan costs you $45 per month
  3. Agency plan costs you $98 per month

What’s the #1 benefit of using Long Tail Pro over Moz?

One of the major benefits of using Long Tail Pro is that it helps you easily identify the difficulty of ANY keyword.

Once you enter a keyword on their tool, it will show you the important keyword data along with keyword competitiveness.

Here’s how it looks like;

Long-Tail-Keywords-Difficulty

As you can see above, you’ll find target keyword competitiveness along with other data including;

  • Referring domains (along with their backlinks)
  • Trust flow
  • Related keywords to your target keyword (along with their keyword competitiveness)
  • Search volume of the keyword
  • Bid value of the keyword and more

FAQs: Moz Alternatives

1. Is Moz free?

Yes, you can download Free MozBar which is an all-in-one SEO toolbar that gives you instant metrics (PA, DA, Links, Spam Score) about any website while visiting or even in SERP.

2. How can I get Moz Pro for free?

You can access Moz Pro for free with their 30 days free trial and this can be canceled anytime.

3. What is the best alternative to Moz Pro?

SEMrush. If you are looking for the best alternative to Moz Pro it would be SEMrush. As at the price of Moz ($99.99) you can track 500 keywords as compared to 300 keywords.

Moreover, you will be able to create 5 projects at a time and along with that, you are allowed to track 3000 reports per day.

4. Which is the cheap and best alternative to Moz Pro?

For me, the cheap and best alternative to Moz Pro is Serpstat. It is a complete SEO toolkit with a ton of features included priced at $69/mo which is much less as compared to Moz Pro.

5. Which is the best free SEO tool?

If you’re looking for a free SEO tool, I would highly recommend you to go with Ubersuggest.

Browse more SEO Tools:

Unbiased SEMrush Review with 30 days free trial
SEMrush vs Ahrefs: Which is best Tool?
Moz vs SEMrush: Comparison of best seo tools
SEMrush vs LongTailPro: Comparison of best keyword research tools
Ahrefs Alternatives: SEO Tools Similar to Ahrefs

Final thoughts on using the top 15 cheap Moz alternatives in 2021


To get more traffic and increase your sales, you definitely need access to the best SEO tools. The problem with the most SEO tools such as Moz tools are, they are quite expensive. Not everyone can really afford them, that’s why I made this list of top 15 Moz alternatives.

These Moz Pro alternatives cost a lot cheaper and give you an edge over your competitors to track down your backlinks, analyse your sites, find better keywords and a lot more.

There are still many Moz competitors out there offering a lot more features at an affordable price range. So this post is going to be updated whenever I find a great alternative to Moz tools. So make sure to bookmark this page for future reference.

Did I miss any of your favorite SEO tool? Let me know your thoughts about the best Moz competitor sites in the comments section.

Anil Agarwal

Top 15 Cheap Moz Alternatives to Improve Your SEO in 2021 [Free & Paid]Anil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. Bloggers Passion has been featured on premium online sites like Forbes, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

Best SEMrush alternatives
15 Best Semrush Alternatives: Free & Paid Competitors Tools Included [2021 Edition]
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Top 15 Ahrefs Alternatives: Free & Paid SEO Tools to Use in 2021
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10 Best Alternative to KWFinder for Ultimate Keyword Research (Free & Paid)
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11 Best Keywords Everywhere Alternative Tools that Are Mostly Free

16 Comments on "Top 15 Cheap Moz Alternatives to Improve Your SEO in 2021 [Free & Paid]"

  1. Sweety Kumari says:

    Hey Anil Agarwal,

    You have shared an amazing post which is very helpful to others readers and for me also. You have mention the important moz for better seo which is very good to follow and understand. I know something about semrush is a popular tool which give us 45 powerful tools and also help us from keyword research to analyzing our competitor websites.

    Rest all tools are also good and i also gain some information about other tool which you have mention.

    thank you,
    -sweety

  2. Anushree says:

    I am using Ahrefs but it is not cheap. Thanks for suggesting some tools for SEO.

  3. Sammy Belose says:

    I am also using this tool for super SEO.

    Here is the combination,

    Keyword Research + competition = SEMRush + Keyword Revealer
    Backlink = Ahref

    By the way, thank you!

  4. mahesh says:

    which on eyou suggest , ahref or semrush based on your experince?

    • Anil Agarwal says:

      Hi Mahesh, I would say both of them are great but I mostly used (and still using SEMrush) and I found it really effective. That being said, lately I’m hearing a lot of great stuff about Ahrefs. So I’d suggest you to give a try to both of their trial versions to see which one you’re comfortable mostly with.

  5. Simon says:

    I love reading this blog, thank you for providing detailed, up-to-date analysis on all the latest digital marketing tools and techniques.

    I have been using SEMRush as well, but many SEO experts, like you, say they are into Ahrefs. I also agree with your comment that Google Keyword Research Tool is not the most precise keyword analysis tool. I believe that it is limited, but I guess that is how premium keyword tools sell, otherwise who would go for premium if Google itself is already top quality and free right?

  6. Raj says:

    I have been using SEMRush from last 4 months and its really great. May be the best alternative to ahrefs.

    Thanks for the detailed list by the way. 🙂

    • Anil Agarwal says:

      Hi Raj, glad to know that you’re using SEMrush, yea it’s a great tool that helps you find keywords, analyse your competitors and perform site audits. We’ve been using for over 3 years now and it works like a charm and as you said, it’s a great alternative to Ahrefs.

  7. Anita says:

    Ahrefs is powerful, but not cheap.
    Also there are many free or freemium keywords research tool to use.
    For example, K-meta keyword research tool or Serpstat

    • Anil Agarwal says:

      Hi Anita, yes, Ahrefs is great but it is expensive just like any other paid SEO tool like SEMrush or Moz or anything else. The reason they are bit expensive because they spend a ton of money on their databases as they often update the whole web to give you accurate results about keyword metrics and link metrics.

  8. Dean Signori @ SWS says:

    I have always used majestic seo as it has the best view of your link ratio and competitors profiles and i can do a lot of these checks using the free version.

    Ahrefs is similar and my 2nd favourite

    Im just about to purchase one fully but not sure yet and seems expensive, it may have been a good idea to include in your post which one you favour and for what reason and then add an affiliate link 🙂

    • Anil Agarwal says:

      Dean my favourite Moz alternative is SEMrush. I’m a big fan of this SEO tool. I have been using it on daily basis for more than 2 years now. Apart from SEMrush, my favourite SEO tool is Ahref.

  9. Vishwajeet Kumar says:

    I am a big fan of Semrush and use them to improve my blog SEO score. However i have also tried ahrefs and found them very good. Thanks for this article.

    • Anil Agarwal says:

      I too am a big fan of SEMrush Vishwajeet, it really helps you with everything from keyword research to competitor analysis. If you’re looking to boost your sales and traffic, you should definitely go with it. If you want to know more about the tool, you can read: https://bloggerspassion.com/unbiased-semrush-review/ as it has all the features and details you need to get a better idea about it. You’ll also get a 30 days free trial link within the post.

  10. Eric @ How you Make Money Online says:

    Hey this is a really good list. A couple I didn’t even know about, such as Web CEO and RankTracker.

    I would also suggest Google Keyword Planner tool. 100% Free for the keyword research part of it! Maybe not quite a Moz Alternative though.

    Thanks again – Eric

    • Anil Agarwal says:

      Hi Eric, as you said, Google Keyword Planner tool is completely free but it won’t give you accurate data as other premium tools provide you such as SEMrush. If you’re looking to understand search trends, this keyword planner tool is not the tool for you. Whether you know it or not, search engines like Google averages the last 12 months of search volume to deliver the “average monthly searches” data but the tool doesn’t provide you accurate estimate.

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