Adsterra Review 2025: Still Worth It for Publishers and Advertisers?

If you’re looking for a solid AdSense alternative to boost your website’s ad revenue or a smart way to promote your brand without spending too much, you’re in the right place.

In this Adsterra review, I’m breaking down everything you need to know about Adsterra, a platform that works great for both publishers and advertisers.

You’ll find all the key details, how to get started, pros, cons, benefits, and even some good alternatives. Let’s dive in!

Adsterra Review 2025: Is It The Best AdSense Alternative?

Established in 2013, Adsterra has rapidly gained popularity for its user-friendly interface and diverse monetization options. Adsterra enables businesses to showcase their products or services through various ad formats, while publishers can effectively monetize their websites and traffic.

Adsterra has no minimum traffic requirements for publishers to start running ads and offers one of the highest CPC rates in the industry.

Here are some stats related to Adsterra;

• 35B+ impressions per month
• 248 geos covered
• 35K+ direct publishers
• 200K+ successful campaigns per year

If you’re looking for a better alternative to AdSense, Adsterra is a great choice. It is also an excellent platform for people who want to advertise and reach a wider audience.

No malvertising is allowed at Adsterra. Malware, redirects, bot traffic, unsolicited downloads, and alerts are strictly prohibited.

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Requirements to start making money from Adsterra

Here are a few quick tips to get approved as a publisher on Adsterra:

• You must have content on your site. Sites under construction and sites with no content are not eligible.
• Avoid illegal or adult content
• Get some traffic to your website or blog before applying
• Your site should not have too many ads; i.e., sites with 15+ banners and 5+ pop-ups on a single page are not approved.
• You can still run Adserra ads even if you have a non-English blog.
• Adsterra has no restrictions on traffic volume. Only the quality of your traffic matters for approving your website, so ensure that your traffic is genuine.

Let’s discuss Adsterra in more detail now, so you can find out what it can offer you as a publisher and as an advertiser.

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Benefits of Using Adsterra Ad Network

Here are a few benefits of using Adsterra in 2025:

1. Instant income and High CPM rates

With Adsterra’s Smart Direct Link, you can monetize any type of traffic: not only Facebook pages but also any type of social media and blogs. 

Adsterra Direct Link (also: Smart Direct Link) is a monetization ad unit for publishers and webmasters. It lacks a visual format, only providing a URL. You request this unique URL from Adsterra and then put it anywhere: on your web page, mobile app, or on social media.

For other ad formats, simply place the code on your website or blog and earn money whenever a visitor views or clicks on the ad. It’s as simple as that.

Adsterra can also help you get the industry’s highest CPM rates. Cost per thousand (CPM) denotes the price of 1,000 ad impressions on a webpage.

If a website publisher charges $1 CPM, an advertiser must pay $1 for every 1,000 impressions of its ad. You can monetize every ad impression with 100% fill rates with Adsterra, and its Anti-Adblock feature will help you earn even more.

Example: If you receive 10,000 visitors per day and a total of 20,000 page views, and you earn CPM rates of $2, then your earnings can be calculated as follows: 20,000/ 10,000 = 2 CPM x $2 = $40 per day.

$40 a day, i.e., at an average of $ 1,200 a month from a single source like Adsterra. It’s NOT an insufficient income at all. You simply need to ensure that you have a high volume of traffic on your website or Facebook page to earn a higher monthly income.

2. Multiple ad formats

In Adsterra, you get a wide range of ad formats, which include:

Popunder

A full-page ad that appears in a new browser tab or window. Pop ads don’t require any space on your website. It’s a battle-tested format that Adsterra runs with great success.

Social Bar

It is the flagship format created by Adsterra. Numbers speak for themselves, as Social Bar helps publishers achieve the highest CPMs, and advertisers reach 10 to 30 times more CTRs compared to ordinary Web Push.

With this set of super-engaging ads that includes In-Page Push, Interstitials, and dozens of profitable visuals, Social Bar also offers full customization.

Banner Ads

Static ad formats run on desktop and mobile websites, sending stable profits to publishers and bloggers.

Native Ads

Simple but extra-effective ads that are consumed like editorial content.

Here’s how to use Adsterra to set up ads on your blog in 4 simple steps:

1. Register as a Publisher.
2. Please fill in some details about yourself and include your website for quick moderation.
3. Place ad codes on your website.
4. Add payment details and start earning.

3. Automated Self-Service Platform (SSP)

Automated SSP empowers advertisers and publishers by providing a seamless and user-friendly interface that allows them to easily manage their campaigns or monetize websites.

This automated system eliminates unnecessary complexities, streamlining the entire process from campaign creation to monitoring performance and from site approval to first payouts.

As an advertiser, you can initiate, modify, and track your ad campaigns in real-time. You get an intuitive dashboard that simplifies navigation, offering a comprehensive overview of key metrics and performance indicators.

Advertisers can effortlessly set up their targeting preferences, budget allocations, and ad creatives, ensuring an effective advertising strategy.

As a publisher, you can enjoy a fast, 10-minute approval of your website, as well as 3-level security to protect your inventory from malware. You also get the next-matching ad feed as Adsterra’s AI algorithms find relevant ads with the highest current bids for your traffic.

4. Partner Care approach

Adsterra provides excellent support to its partners by going the extra mile. With their Partner Care approach, they answer questions promptly and offer expert guidance on optimizing campaigns and monetizing traffic.

Adsterra’s expert managers are available 24/7 to help improve ad strategies, ensuring that partners maximize the benefits of their advertising efforts.

In simple terms, more than 80% of partners say Adsterra’s managers are most approachable and helpful, and they always respond promptly. All managers undergo a unique in-house training program called Partner Care before working with real users.

5. Great for both publishers and advertisers

Adsterra offers exceptional functionality for both publishers and advertisers. For now, we’ve only gone through the basics, but here’s a deeper dive into its perks.

Benefits for Publishers:

• Fast and easy start 
• High CPM rates to help you earn more
• Filters for unwanted ads
• Automated biweekly payouts from $5
• No minimum traffic requirements
• Popular payment methods: PayPal, Webmoney, Paxum, Wire, Local Bank transfer 
• 100% fill rate and Anti-AdBlock feature increasing revenue by up to 35% 
• 5% referral program
• On-time payments every 2 weeks
• Personal account manager for support anytime
• Multiple ad formats (banners, pop-unders, push ads, etc.)
• Easy API integration: the new API monitors key metrics, compares the efficiency of Adsterra ad formats for publishers, and saves time on building dynamic reports and collecting statistics for specific periods.

Benefits for Advertisers:

• Easy start: it takes just a few minutes to launch a campaign and less than an hour to get it approved
• The minimum deposit is only $100 for Visa/Mastercard, Paxum, and PayPal; for Wire Transfers, the minimum is. $1000
• Popular payment models: CPM, CPC, CPA, CPL, CPI
• Multiple ad formats to match your goals
• Budget-friendly campaigns
• 20+ filter targeting including Country, Device, OS, Language, and many more.
• Recommended offers (the Offers Wishlist is updated regularly) in your account to reach maximum profit 
• Traffic Estimator estimates the volumes of traffic and competitors’ bids, while Traffic Chart shows how much traffic you will get in this country and targeting (ad format, traffic type, device type, OS)
• Custom Bid allows for saving money: you increase bids for the best traffic sources and decrease the bid for those with the lowest performance.
• Pricing Tokens that allow for granular monitoring of your ad spending
• Smart CPM and CPA Goal for wise optimization
• Easy API and tracking integration
• RTB available
• Real-time stats to track and tweak performance

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How to Get Started with Adsterra?

Whether you’re a publisher or advertiser, registering with Adsterra is the first step. Let me guide you through the process for both roles.

Register as a Publisher with Adsterra

Step 1 – Sign Up as a Publisher

Click the “Sign Up” button in the top right corner of Adsterra’s website. After that, choose “Register as a Publisher”.

Step 2 – Submit the details

Fill in all the required details to complete the process as a publisher.

After signing up, Adsterra will send you a confirmation email. Once you confirm your email, you can log into your account.

Step 3 – Add Your Website

Click on the “Add Website” button to add your first website.

A pop-up will appear. Add your website, select the website category, and choose the ad formats to use on your website.

Your website will be sent for approval as soon as you click the Add button.

Step 4 – Getting your website verified

You can check your website status on the website page. The status will change from pending to approved as the verification is completed.

Step 5 – Implement Ad Code

You will receive an email with the code script. You can also get the code script from your publisher’s account. On the left, you will find the instructions on where to place the code.

That’s it.

You can follow the same process to add multiple websites.

Register as an Advertiser with Adsterra

You can follow these steps to register as an advertiser with Adsterra

Step 1 – Sign Up as an Advertiser

Click the “Sign Up” button in the top right corner of Adsterra’s website. After that, choose “Register as an Advertiser”.

Step 2 – Submit the details

Fill in all the required details to complete the process as an advertiser.

After signing up, Adsterra will send you a confirmation email. Once you confirm your email, you can log in to your account.

Step 4 – Log in to your account

You’ll have the step-by-step process of campaign creation right before you, so you can follow it. 

Step 5 – Select a payment method and add funds to your balance.

Adsterra offers a handful of payment options for advertisers. Choose your preferred one through the “Finance” tab in the side bar menu. You can top up your balance with Paxum, Wire Transfer, Visa/MasterCard/UnionPay, and PayPal. 

Step 6 – Create your campaign. 

You can find all the needed campaign settings by clicking the “Create campaign” button.

Control performance by adjusting your settings, adding a blacklist for low-performing placements, pausing, restarting, deactivating campaigns, and cloning campaigns.

Ensure that the postback tracking is also operational. You can also get assistance from a manager.

Step 7 – Configure your conversion tracker for optimal performance.

Adsterra has a variety of integrated trackers, including Voluum, Keitaro, Redtrack, Binom, Bemob, and others. You can choose whichever is most convenient for you:

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Adsterra Customer Review, Rating & Testimonials

I am going to share the ClickMagick reviews and testimonials from customers.

Adsterra customer rating on Trustpilot;

Adsterra got a 3.8-star rating on Trustpilot. More than 800 users have submitted their ratings; of those, 72% have given Adsterra a total 5-star rating.

Here are some customer reviews on Trustpilot;

Steven found Adsterra a better alternative to AdSense and said, “Best AdSense Alternative.”

While reviewing negative feedback, I came across Abhijit’s comment, which expressed disappointment, stating, “Adsterra is a complete scam.”

I encountered a similar thread on Reddit where a user reported that their website had been hacked after using Adsterra.

Overall, I found positive reviews of Adsterra. Most people state that Adsterra is a better alternative to Google Adsense, providing better revenue.

A few customers also reported issues, including account suspension, poor support, and malware problems with Adsterra.

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Adsterra Payment Policy

You can select a payment method from a variety of options. 

Here are the details of payment options for publishers with a minimum threshold limit.

• Paxum: $5
• Webmoney: $5
• Local Bank Transfer: $50
• Paypal: $50
• Cyber currencies: $100
• Wire Transfer: $1,000

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Adsterra Pricing

Adsterra doesn’t charge anything to its publishers; instead, all costs are passed on to advertisers. You can give Adsterra a try for this reason.

Customer Support

Adsterra offers reliable customer support as part of its unique Partner Care approach. I’ve already touched on Partner Care itself, so now let’s see what Adsterra’s support looks like: 

1. Personal Account Manager: You get the contact details of a dedicated Personal Account Manager who provides individualized support and guidance.
2.  Live Chat: You get a 24×7 live chat feature that allows you to have real-time conversations with support representatives, ensuring quick assistance.
3. Skype: You can connect with the support team through Skype to manage your ads or campaigns, offering an additional avenue for direct communication and problem-solving.
4. Tickets: You can submit support tickets for specific queries or issues and receive structured responses from the support team. You can do this through your publisher account in the “Support” tab.
5. Email: You can reach the support team via email at [email protected], providing a more formal but effective means of communication for detailed concerns.
6. Extensive Help Files and Guides: Adsterra provides you with resources like help files and guides, offering self-help options and comprehensive information to navigate the platform independently. You can find many guiding articles on the blog. 

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Pros and Cons of Adsterra

I can’t wrap up a review without talking about its pros and cons, and this Adsterra review post is no exception. Here are some of the pros and cons of Adsterra.

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Top 3 Adsterra Alternatives In 2025

Here are three alternatives to Adsterra that you can try.

1. Media.net

If you’re looking for a decent ad program that doesn’t offer cheap-looking and scammy ads, Media.Net is an excellent option.

The ads Media.net offers are elegantly designed and contribute to an increased click-through rate (CTR). The keyword block features of Media.net add beautifully designed keyword slabs that match your blog design.

Using this publishing platform, you can automatically optimize each impression on your website with a single ad tag.

Media.net minimum requirements

• 10k page views per month
• Content must be in English
• Quality and original content
• No adult, hate, violent, illegal, or spam content

2. Mediavine

Mediavine is a full-service ad management platform that helps you show highly relevant ads on your website to boost your ad earnings.

Mediavine earnings depend on your total ad impressions, not traffic. Their ad technology is lightweight, so you won’t encounter slow-loading page issues.

Mediavine Minimum Requirements

• 50k sessions in the previous 30 days
• Long-form content
• original content in any niche
• Good standing with AdSense

3. Infolinks

Infolinks is a widely used ad publishing network by over 100,000 publishers worldwide.

Infolinks is a well-known in-line text advertising network that displays contextually relevant ads to your site’s content. Infolinks automatically transforms specific keywords from your content into clickable advertising links, and you earn money for each click on these ads.

One of the most significant advantages of Infolinks is that it doesn’t have a minimum monthly traffic requirement to begin monetizing your website. So, whether your website receives a modest or substantial amount of traffic, you can still start earning revenue through Infolinks.

Infolinks Minimum Requirements

• Sites related to adults, gambling, race, sex, religion, national origin, physical disability, and sexual orientation are not allowed.
• There are no minimum requirements for page views or visitors.

Recommended resources for making money online:

• Ezoic Review 2025

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Final Thoughts About Adsterra Review 2025

Adsterra, launched in 2013, is one of the fastest-growing CPM ad networks out there. It offers multiple ad formats and some of the highest CPM rates to help you boost your earnings.

If you want a simple and effective way to monetize your website, blog, or even social media, Adsterra is a solid pick.

So, what do you think of this Adsterra review? Are you planning to give it a shot and start earning? Got any questions? Drop them in the comments!

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FAQ About Adsterra