Google Featured Snippets 2025: What Are They And How To Get For Your Site

Are you curious to know about Google’s featured snippet box? Well, you are in the right place.

Google was built for users, not websites. If you keep that ONE statement in mind while creating content, you will have more chances of getting Google’s featured snippet box for your site.

If you create content by keeping your target audience in mind, you will get a lot of love from Google in terms of search traffic and sales.

So let’s get into the details without much ado.

What Are Featured Snippets In SEO?

Featured Snippets are selected search results that appear at the very top of Google’s search results, often enclosed in a box and that is why they are also called position zero.

They help users get the required answers to their questions right away. They are also known as answer boxes for the very same reason. They answer users’ questions without spending more time on search.

Featured Snippets also shows a clickable link with “More items” and when people click on it, it will take them to the post by showing the rest of the contents.

In a nutshell, they are a format that is supposed to provide users with a highly relevant and direct answer to the users’ questions on the search results.

---

Types of Featured Snippets: Explained with examples

Four types of snippets usually show up in Google search results which are listed below. So let’s briefly talk about these types and featured snippets examples.

1. Paragraph snippets

These snippets in paragraphs and here’s how an example paragraph snippet looks like;

Pro tip: To increase your chances of getting snippets for paragraphs, you can use “question-based subheadings” and write its corresponding reply in the immediate paragraph. Try to keep the paragraph length between 40 to 50 words (Approx 300 characters).

2. List snippets

The list snippets as the name suggests are shown in list types (bullet list or number list) on the Google search snippet box which looks like this:

Pro tip: When creating a list post, add more than 8 items to it. As in that case, Google will add more items links which is a direct link to your post. It’s a good practice to use at least “10 listicles” in a list post to properly show up on list snippets.

3. Table snippets

Google also displays table type of featured snippets which include tables that look like this;

4. Video Snippet

This type of snippet typically features YouTube videos and that’s why also known as YouTube featured snippets.

Enough said about the featured snippets.

---

How to Get Google Featured Snippets?

Here are some proven tips for getting your content featured as a Google snippet in 2025.

1. Identify the Featured Snippet for Your Blog Post

Google’s featured snippets can appear in different formats, including paragraphs, lists, tables and videos.

• Paragraph featured snippets provide a short, informative answer to a user’s search query
• List snippets provide bulleted and numbered lists 
• Tables provide a table of information in search results
• Video snippets show a video overview of the search query

To determine which snippet type is most suitable for your blog post, analyze your content type and then analyze SERP results. It helps you understand the intent and identify the most common format used by your competitors.

For example, if you’re writing a blog post about “top bloggers in the world,” a quick search on Google might display that most featured snippets are table snippets.

• You can use the clear table at the top of the blog post to appear in table snippets.
• For informative content and how-to articles, you can use paragraphs to provide direct answers and rank for paragraph snippets.
• For videos, you can use video thumbnails to appear in video snippets.

2. Keyword Research

Keyword research is crucial for getting featured snippets. It helps you identify relevant keyword terms and understand the actual intent behind a search query.

The key to optimizing your content for featured snippets is to focus on long-tail keyword terms and questions. Long-tail keywords also have less competition and high conversion rates.

Helpful Tools for Keyword Research:

• Semrush: This is the primary tool we use for our blog’s keyword research, as it has a massive 26 billion keyword database. You can discover related keywords, question keywords and more.
• AnswerThePublic: A great tool for beginners, as it helps you generate hundreds of keyword ideas based on common search queries.
• Google’s “People Also Ask”: The best free tool from Google, which helps you discover frequently asked questions related to your topic.

3. Optimizing Content Structure

Your content structure plays a major role in ranking for featured snippets.

Not only is a well-structured blog post easier to read and understand but it also helps you easily organize your content. 

Here’s a useful tip: Include a “What is” heading at the beginning of your content. It provides a clear explanation of the topic you’re covering, helping readers quickly understand the relevance of your content.

Here’s an example post that we used to create compelling headlines;

Also, use descriptive headings and subheadings. While creating content, divide it into multiple sections with subheadings. You can show a table of contents to create a proper hierarchy to connect various sections.

4. Crafting Concise Answers

Google’s algorithms always prioritize content that quickly and accurately answers the user’s questions. This is why you need to craft concise answers while creating content. 

The key is to provide a concise, informative answer within the first few paragraphs or the first 100 words of your content.

For instance, when you search for “how to get more followers on Tumblr”, you’ll get a featured snippet with a clear, direct answer to the search query.

The above post is ranking for featured snippets because it provides direct answers to the query.

When you open the above content, you’ll notice that the post is well-structured using a table of contents, providing direct answers to the search query, making it easy to find specific information.

Have a look;

5. Utilizing Lists and Tables

Lists and tables are the most effective ways to rank your content for featured snippets. This is because they provide information in a clear and organized manner. 

Here’s an example post on top female bloggers where we presented information in the form of tables;

As you can see, when you show information as lists or tables, it may get featured snippets for relevant queries. You can use the default WP table to create tables in your WordPress content.

6. Including Relevant Questions

One of the effective ways to get featured snippets for your content is to include relevant questions. You can use tools like Semrush or Answer the Public to find frequently asked questions related to your topic.

For instance, when you search for something like “How much does Joe Rogan make per episode”, Google will display a featured snippet that provides a concise and accurate answer to this question in their content.

So, identify relevant questions and create a dedicated FAQ section to answer them. The key here is to provide short and accurate answers to the questions in one or two lines.

Not only does creating an FAQ section in your content can improve user experience but can also increase your chances of getting Google featured snippets.

7. Enhancing Readability

Whenever you’re creating new content, make sure to focus on improving the overall readability so people can easily understand the context.

People often share and spend more time on a page they find helpful. Also, you can rank for featured snippets if your content is easy to read, informative, and well-structured.

Here are some quick tips for improving content readability.

• Use simple language. Avoid using technical terms, as most beginners can’t understand.
• Keep your sentences short and to the point, as featured snippets favors concise content!
• Use lots of subheadings and images to break up your content. This makes your content easier to read. If you’re on WordPress, install Table of Contents Plus plugin to insert a table of contents into your posts and pages.
• Use bullet points, as they can make it easier for readers to skim through your content.

Above all, proofread your content twice before publishing. Nobody likes typos and grammatical errors, as they can hurt the overall readability of your content.

8. On-Page SEO Best Practices

On-page SEO is the process of optimizing your website’s content for better search rankings.

The key is to optimize your content for target keywords naturally. Do not overdo it and avoid keyword stuffing.

Some of the essential on-page SEO techniques include;

• Title tags: Use unique and compelling titles for your posts. Use power words. Analyze SERP results for your target keywords to get an idea.
• Meta descriptions: Make sure to keep them short and summarize your content by naturally including your target keywords.
• Use keywords throughout your blog posts including headings, subheadings, images and body text.

9. Monitoring Competitors

Featured snippets constantly get updated by Google. That means, new results will always show up. Here’s where monitoring your competitors’ featured snippets can help you stay ahead.

You need to identify websites that frequently appear in featured snippets for your target keywords.

You can use competitor research tools like Semrush to:

• See which pages are ranking in featured snippets for your target keywords
• Analyze their content structure 

10. Leveraging Schema Markup

Schema markup or structured data is a set of codes that provides additional information about your content to search engines.

It helps search engines to display your content in a rich format. Here’s an example;

For instance, you can use schema markup to specify the recipes of a cake, the review of a movie, or the price of a product.

To get started with schema markup, you can use Google’s Structured Data Markup Helper and choose a data type you want to mark up.

11. Promoting Your Content

Once you’ve created high-quality content that’s properly optimized for Google-featured snippets, it’s essential to promote it effectively.

Without promotion, it’s impossible to reach your target audience and achieve your content marketing goals.

Here are some top ways to promote your content in 2025;

• Promote your content on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. While promoting, use relevant hashtags.
• Use blogging forums and blog submission sites to increase your blog’s exposure.
• If you’ve published a high-quality and in-depth article, try publishing a few guest posts to build links to that page.

12. Keeping Content Updated

Google rolls out thousands of algorithms every year to provide better and new results to the searchers. That’s why it’s important to regularly update your content. 

Outdated information does not add any value to the users. If your content is fresh and has up-to-date information, your website users will be coming back for more. Also, Google favors websites with regularly updated content.

Here are some tips for keeping your content up-to-date;

• Create a schedule to update your old content. Make sure to identify content that was published a while ago and decide how often you will update it.
• Track your competitors and do a SERP analysis on your existing keywords. Find what’s changing and update your content with the necessary information.
• For your top 10 high-traffic posts, regularly monitor keyword rankings. Make changes by adding an FAQ, sprinkling a few LSI keywords, tweaking SEO values, etc to keep them fresh.
• Finally, update the date whenever you make new changes.

---

How to Check for Featured Snippets for a Website?

Whether you know it or not, Semrush is a widely used and expert-recommended SEO tool. It not only helps you boost your organic traffic but also helps you do a lot more things like backlink analysis as well as finding the Google snippet box of any site.

If you are not using Semrush yet, I highly recommend you give it a try.

I have an exclusive deal for BloggersPassion readers where you can get a 14-day free trial of Semrush worth $129.95.

Step 1: Log in to the Semrush dashboard and enter the domain name of the site for which you want to find featured snippets. In this example, I’m going to use Bloggerspassion.com which is a widely popular marketing blog.

Step 2: Click on “View Details” under the Organic Research section to get a list of all the keywords that your entered domain ranks for.

Step 3: Then hover over “SERP Features,” and finally click on “Featured Snippet.

Step 4: Here is the list of keywords with the crown that are hitting the featured snippet.

Click here to try Semrush free 14-day trial

---

Benefits of Google Featured Snippets

Now let’s talk about what are the benefits of getting them for your blog and how do you actually get them.

1. Increased Traffic

They can increase your website search traffic. According to a recent case study done by Search Engine Land, they clearly can help a website’s rankings to go higher in search results.

2. Enhanced User Experience

Your target audience gets direct answers to their queries. Think about it for a second. How awesome it would be if they get a relevant, high quality and direct answer without going through a lot of links on the Internet?

3. Brand Awareness

If you are able to get your content in Google featured snippets, it will also help in your business branding indirectly.

4. Optimized for Voice Search

Featured snippets are also results of voice search and you must be aware that the trend of voice search is increasing day by day and that can be incredibly helpful to boost your sites’ organic traffic.

5. Require almost Zero Effort

You know how difficult it is to outrank sites that ranking at top positions let say 1, 2, 3. But getting into featured snippets is comparatively much easier even if you are ranking in the top 10 results of Google SERP.

Getting snippets for your site itself says you are ranking in the top 5 or top 10 search results. Because most of the time, top 10 search results get into snippets, so if you are trying to get them, make sure to rank higher in search results. Here’s a detailed easy-to-follow tutorial on how to get better search rankings for any keyword.

Semrush will also help you with;

• Total opportunities available (from the entered keywords, we are tracking 361 keywords)
• For which we are already showing
• New keywords for which we started showing up since the last update (24 hours)
• Lost keywords
• New on SERP shows for which keywords Google now started showing them

So if you’re someone who’s concerned more about getting snippets on Google box, you must start using Semrush.

---

3 Important Takeaways We Learned On Getting Featured Snippets

Here are few important learnings we’ve learned so far while researching about getting snippets and we thought to share them with you so you can also learn more about how to easily get them for your site.

1. Spy on your competitors snippets

One of the most effective ways to get snippets for your content is to find keywords for which your competitors are already showing up in the snippet box.

But how can you do that?

You can find the list of those terms easily with Semrush. Here’s how it looks like;

As you can see above, Semrush is showing a list of all the links that the site is getting snippets for.

Semrush is showing all the position changes also along with the snippets of the competitors. Semrush position tracking data shows you the following information.

• Reviews on SERP
• Sitelinks
• Videos on SERP
• Images on SERP
• Snippets
• People also ask
• AdWords information

Once you have the list, you need to create better content that could outrank your competitors in snippets.

2. Ranking on the first page results

Did you know that you don’t actually require to rank in the 1st position to be able to get snippets? Yes, that’s true.

Ahrefs claims that 99.58% of snippets came from sites which rank on the first page of the Google. So it’s required that the page is ranked in the top 10, but it’s not required to be #1 to be featured.

That being said, you can increase your chances of ranking for snippets or in other words, ranking at position zero on Google search if you’re already ranking in the top 10 organic results for your targeted keywords.

3. Stop using special symbols

Don’t use 1) or #1 etc at the headline level. Since Google bots use an algorithm to understand your content type, so we should instead use 1. 2. 3. etc while creating list posts.

We often use #1 at our subheadings like h2 and h3 (also in the bullet points where we use list type of contents), so we now have stopped using them.

According to Getstat whitepaper on snippets, Schema.org markup is actually less common on snippet URLs than it is on regular search results. They found out that the code snippet of itemtype=”https://schema.org/ appeared on 15.7% of snippet URLs, but saw the same markup on 19.6% of regular search result URLs.

---

Helpful Checklist for Getting Google Answer Box

Here are the steps of getting snippets box on Google for your content.

• Make a list of all the basic questions your target audience might type on Google.
• Create How to posts around them.
• Give direct answers to the question.
• Long form of content always ranks well in Google.
• Use common language. Don’t use jargon while creating content.

---

How To Get Rid of Google’s Snippets Box

If in any case, you don’t like to get Google featured snippets box for your website or blog content, you can opt out of that feature too.

Here’s how to prevent snippets on your page. Use <meta name=”googlebot” content=”nosnippet”> tag on your page and Google stops showing the snippets box. It’s as simple as that.

---

Final Thoughts on Getting Featured Snippets

Getting featured snippets for your content is doable. It doesn’t matter what industry you are in and it also doesn’t matter whether you have an authority site or not, if you’re providing highly informative and concise answers to the users’ queries, Google is going to show your information in their answer boxes (aka snippets).

Have you found this detailed guide on Google answer boxes useful? If yes, please consider sharing it with others and let us know if you’ve any questions in the comments.

---

FAQs Google Featured Snippets

Here are a few interesting questions you might want to know on how to get Google snippets for your websites in 2025.