How to Optimize Your Blog Contents for Google’s Featured Snippets Box
Have you noticed that Google started showing direct answers to some of the queries?
For instance, when you type “how to make money from home”, Google show up a featured snippets box where you will quickly find the relevant information.
Are you curious to know about how to get those Google’s featured snippet box for your blog or website content? Well, you are in the right place then.
Google was built for users, not websites.
If you keep that ONE statement in mind while creating content, you will have more chances of getting Google’s featured snippet box for your site.
If you create content by keeping your target audience in mind, you will get a lot of love from Google in terms of search traffic and sales.
If you are wondering what Google featured snippets and how to get them for your blog’s content, this detailed tutorial is for you. Let’s get started.
Table of Contents
- What are Google featured snippets?
- 3 Great Benefits of Getting Featured Snippets for Your Site
- How to get Google’s featured snippets for your blog’s content
- How to find featured snippets of any site using SEMrush
- Getting rid of Google’s Featured Snippets Box
- Final Thoughts About Getting Google Featured Snippets Box for Your Site
What are Google featured snippets?
Google started showing direct answers for many search terms you enter on Google search. That way users (which means us who use Google) get direct, swift and better answers for the queries they type on Google.
In a nutshell, Google featured snippet box is where you get direct answers for your queries. All in all, Google started showing “summaries” for most of the search terms.
The featured snippet block includes a summary of the answer which is extracted from a website or blog with a link to the page, the page title and URL. When you click on that particular link, you will be directly redirected to the blog’s specific content page for detailed information.
So what are the benefits of getting Google’s featured snippets for your blog? Let’s talk about them now.
3 Great Benefits of Getting Featured Snippets for Your Site
- Google featured snippets can increase your website search traffic. According to a recent case study done by Search Engine Land, they clearly can help a website’s rankings to go higher in search results.
- Your target audience get direct answers to their queries. Think about it for a second. How awesome it would be if they get a relevant, high quality and direct answer without going through a lot of links on the Internet?
- Getting featured snippets for your site itself says you are ranking in the top 5 search results. Because most of the times, top 5 search results get featured snippets information, so if you are trying to get them, make sure to rank higher in search results. Here’s a detailed easy to follow tutorial on how to get better search rankings for any keyword.
Now, let’s talk about how to get those featured snippets for your blog content in Google search results. Are you ready? Let’s dive into the details without much ado.
How to get Google’s featured snippets for your blog’s content
Step 1: Find out all the basic questions your target audience might have
First things first. Google mostly shows featured snippets box for basic questions. Questions like “how to start a blog”, “how to cook”, “reduce belly fat” often gets direct answers from Google which are fetched from a web page (URL included for detailed information).
So if you want to get Google featured snippets for your blog’s content, make sure to find a list of all the “basic questions” your audience might have in their mind.
Find out what they might type on Google to get answers. The more you dig into the basics of your field the better chances you have to get a snippet box on search results.
Take away: Focus on the most basic questions in your field. For instance, if you are running a fitness blog, “how to get flat stomach”, “reduce belly fat” can be the most basic questions.
Step 2: Write “How to” posts
What I’ve observed after reading a lot of tutorials around Google’s featured snippets box and seeing the actual results is that Google often show up snippets for “how to” queries.
Provide clear, direct and simple answers through your content.
If you can do that, you will have better chances of getting snippet box in Google search results for your blog’s content.
And make sure to format your posts nicely for your audience. Formatting your blog’s content is the surefire way to get more reader attention. Remember, writing content is not enough. People who read online really have less attention span.
They always love to skim through any website’s content. So it’s your job to make your post formatting compelling and easy to consume. That way you will not only get a better readership but you will get better search rankings and possibly featured snippets from Google.
Don’t write looong and boring paragraphs. Always keep short paragraphs and use a lot of bullet points.
Take away: If you write detailed and useful information how to posts with lots of bullet points, you will have better chances of getting featured box in the Google search results. Include a summary if you want while answering the most basic questions in your industry.
Step 3: You don’t always have to rank #1 for the keywords
Sometimes, you get Google’s featured snippets box even if you rank second. Here’s a screenshot displaying the featured snippet box for the keyword “what is sales funnel”.
Even though it is ranking #2 but it still got the snippet box because of its content.
See that? The term “sales funnel” is showing up on Google’s featured box even though it’s ranking on the #2 result. The reason behind it is the content of that particular page is more direct, simple and highly useful.
Take away: Ranking #1 for any keyword is REALLY hard. And ranking #1 for a keyword doesn’t mean you will rank for snippets on Google search results. It’s all about better formatting, giving direct and valuable answers to your readers queries. That’s how you get Google snippet box even if you don’t rank for #1 result. But remember the fact that, Google shows that snippet box mostly for top 5 results. So it’s important to get into top 5 search results for the keywords you want to get snippets.
Bonus tip: consider creating in-depth articles
The key thing I observed after analysing hundreds of articles that got featured snippet box on Google is most of them are really detailed articles.
I don’t say you can easily get Google’s featured snippets box by creating 2000 words articles regularly but you will have better chances of ranking higher in Google search results.
And Google shows a snippet box for your blog content if it ranks in the top 3 or 5 search results for any keyword you are trying to rank for.
If you are wondering how to create in-depth articles that rank well in search results, make sure to head over to this page and you will find lots of golden nuggets to create great content.
If you are looking for quick ways to get better rankings and Google featured snippets box, try implementing the following things on your blog.
- Always focus on giving your readers the best experience with your design, content and overall user experience. If you focus on users, Google will take care of you.
- Learn to write long form content with over 2,000 words and try to add as much value as you can to your readers. If they start liking your content, they will come back for more which results in getting more traffic and sales.
Procedure for getting Google featured snippets
Here are the steps of getting featured snippets box on Google for your content.
- Make a list of all the basic questions your target audience might type on Google.
- Create How to posts around them.
- Give direct answers to the question.
- Long form of content always ranks well in Google.
- Use common language. Don’t use jargon while creating content.
So there you go! That’s how your blog content gets Google featured snippets.
How to find featured snippets of any site using SEMrush
Whether you know it or not, SEMrush is the widely used and expert recommended SEO tool. It not only helps you boost your organic traffic but also helps you do a lot more things like backlink analysis as well as finding Google featured snippet box of any site.
So if you are wondering how to find featured snippets of a site, you can simply plug into SEMrush tool and it will give you all the necessary details.
If you are not using SEMrush yet, I highly recommended you to give a try to it.
I’ve an exclusive deal for BloggersPassion readers where you can get 14 days free trial of SEMrush worth $47.
Step 1: Log in to SEMrush dashboard and enter the domain name of the site for which you want to find Google featured snippets. In this example, I’m going to use Problogger.net which is a widely popular marketing blog.
Step 2: Click on the “Positions” under Organic Research section to get a list of all the keywords that your entered domain ranks.
Step 3: As I said earlier in the article, Google often show up “How to” queries as their snippets in Google search results, so let’s filter out the results using “how to”. Also make sure to use keyword positions less than 6 so you will get faster results from SEMrush.
Step 4: Now click on the SERP result to know whether the particular keyword is getting featured snippets box on Google search result or not. Remember that, if a keyword is ranking #1 doesn’t guarantee that it will get a snippet box.
Getting rid of Google’s Featured Snippets Box
If in any case you don’t like to get Google featured snippets box for your website or blog content, you can opt out that feature too.
Here’s how to prevent snippets on your page. Use <meta name=”googlebot” content=”nosnippet”> tag on your page and Google stops showing featured snippets box. It’s as simple as that.
Final Thoughts About Getting Google Featured Snippets Box for Your Site
Although there are no proper guidelines for getting featured snippets on Google for your content, but by following the steps mentioned in this guide will help you!
As I said throughout this tutorial, getting Google featured snippets box for your site is a good thing. Not only it helps you boost your traffic but also your target audience will find answers faster.
Google is focusing more on giving a better experience to its users and it’s also trying to do it really faster. That’s the reason why users are seeing featured snippets box for most of the basic queries especially for “how to” queries.
So you can quickly increase your chances of getting Google featured snippet box for your blog’s content by focusing more on answering most basic questions your target audience might type on Google and writing detailed content around it.
So what are your thoughts? Have you liked the new feature of Google’s featured snippets box? Do you have any questions? Do share your views in the comments.