How to Quickly Get Google SiteLinks for Your Site

Written by | In group | Updated on
March 2, 2021

Hands down, Google traffic is the #1 traffic source for any website. Why? You get A TON of traffic by following the RIGHT SEO strategies that too mostly for free.

But increasing your search engine traffic is A LOT hard. There’s a quick way though! Getting Google Sitelinks search box.

Are you looking for best practices of quickly getting site links for your sites? If yes, this detailed tutorial is exclusively for you.

Google used to show this type of search results only for most popular websites like YouTube etc but now a lot more other sites are also getting this feature.

google sitelinks search box

Basically the use of search in site links is that your visitors don’t need to enter your website to perform various actions but they can directly perform the search process from the Google search box itself. Thus it removes a step of search process and it provides better user experience.

You may ask, what are Google sitelinks and how do I get benefited from them.

how to get google sitelinks

Now you got an idea? These links are simply Google sub headings of any website that are shown in Google search results. Let’s now jump into the details on how you can get them for your website.

Google Sitelinks: How To Get Them Really Fast?

what are google sitelinks and how to get them easily

What are Google Sitelinks?

These links are the listing format or search box that appears below the website main page in the SERPs pages. They are indented, organized into two columns below the main page you searched.

These links are often the most popular sub pages related to the query you searched and leads to the internal pages of the website.

Though we don’t have control over what links appears in the search site links, we can assume that these are the pages which align to the search intent of the user.

Recommended Reading:

To support my idea, let me show you two different queries I posted and the site links they fetched.

Since these links are well fetched for sites with large number of branded searches, I searched for QuickSprout blog for the first test. See the screenshot below for the results.

image-1-quicksprout-blog-google-search

And for the second test, I did a search for only QuickSprout. See screenshot below.

image-1-quicksprout-google-search

Explanation: The idea behind the difference in site links displayed for the same website’s search results is that, these links are search intent conscious. Google has designed it that way to show this search box and links that not only show relevant pages, it shows pages that the searcher might be interested in.

In the first case, these results for QuickSprout Blog had links to internal landing pages that were content-based because the user is sure to be interested in reading/viewing the blog section.

Similarly, when someone searches only for the branded term QuickSprout, he either is not acquainted with the blog and wants to know more about what QuickSprout is.

That is why, the site links this time come up with QuickSprout’s pages that describe what it is and what the searcher might be interested to know. Like the product page (university), the blog page and a sitelink search box, to directly search for additional content on QuickSprout without even leaving the search page.

In simple terms, the links shown below some of Google search results are known as sitelinks. Here is an interesting video from Matt Cutts where he is talking about them and how they are actually created.

SiteLinks For Bloggers Passion

For BloggersPassion, I’m currently seeing 10 links below the main page and this combined with the “see more results from BloggersPassion” pretty much covers the whole estate of the first page. Click here to see the aura of Bloggers Passsion links in the search results.

Bloggerspassion.com Sitelinks

Here is the list of 10 pages from my blog which are included;

About | Blogging Tips

BloggersPassion Income Report | Top Bloggers Income Report

Tools I use | How to Start a Blog in 2021

Contact | Semrush

Must Read Blogs | Blog Consulting Services

Benefits (Advantages) Of Getting SiteLinks Search Box For Your Site

Here are some of the benefits of getting site links search box.

1. Richer visitor experience:
Since, site links provide better options for searchers they are bound to increase visitor experience. Anyone wanting to know about the “university” of QuickSprout and not remembering what to search for it might get lost in the search results. However, they are having the option for visitors to directly click on “university” link and also to see other potential links they might be interested in will get more clicks for QuickSprout.

2. More Click through rates = More Traffic
Now since the visitor has more options to choose from regarding the search query  (brand name) he is bound to click on them and this results in more CTR and hence more traffic.

3. More Authority (they have positive effect on authority)
They are often awarded to sites that have quality content, good number of branded searches, their site hierarchy is well-structured. This proves that anyone having a large number of these links is bound to have a good website in the eyes of Google and this displays the authority you have in the niche.

4. It moves down negative SEO results from search pages:

When you have something like 2-3 of such links for your query, the bottom results get pushed further below that means you can get rid of negative PR with this trick.

Do People Actually Click On Search Sitelinks Search Box?
If you are wondering about people clicking on site links or not this case study by PPCHero claims that people actually do click on them and they actually increase the click through rates for a website and that too by a whooping 64%.

sitelinks-case-study

They found out that the CTR increased from 1.16% to 1.9% which is clearly a 64% in rise.

Sitelinks Best Practices: How to Get Those Links For Your Blog?

Now that you know the importance of getting those links for bloggers, you may ask, how do I get those links for my websites?

Disclaimer: Before proceeding let me tell you that these links are completely an automated process and Google literally allows little or no control as to what goes into forming the site links. They also do not change if you use blogger or WordPress or any other free blogging site for your blog. They’re the same irrespective of your blogging platform.

However, here are certain tips that actually help in sitelink formation and are a based on advice of professional SEO experts like Neil Patel and my own experience and knowledge.

So let’s start with some working tips to get them for your blog:

1. Choose a brand name for your blog:
They are always easy to get for those having branded search. If you have a generic exact match domain name for your blog, you won’t get a sitelink unless you are the highest authority in the niche.

If you already have a branded domain name and still not getting sitelink, I guess you have to make Google feel and realize that you are a brand. The best practice to build your brand is to create a presence online, start by creating social media profiles with all the branded usernames matching with your blog name.

2. Write more and quality content:
Writing quality content is the key to get more shares, more traffic and more authority. When you have authority in your niche, people search more and more for your website and blog and this triggers the Google automated process to get them.

3. Create info-pages:
By info-pages, I mean you have to create well-structured basic pages that tells Google more about you. Pages like contact, about us and advertise here signifies Google that you want to be known by these things or you want your visitors to see these things, that’s what you are here for.

This triggers Google in showing the same pages like about page etc to your visitors because it thinks that’s what they might be looking for too.

Eventually it will also show your popular landing pages (in the sense, pages getting more clicks) to the site link structure.

4. A well structured site is the secret:
No matter you use WordPress or any other blogging platform, as far as you maintain a site hierarchy you can reap the benefits of seeing search links.

Site hierarchy is about showing a flow to the visitors about the important pages/posts on your site. This can be achieved by having a clear and simple navigational menu that locates the important pages, categories of articles in your blog section etc.

5. Internal links for getting in-depth site links:
These links are often the most linked pages of your site. This is because Google thinks that more internal links means more importance of pages (considering that you mention them more).

This is evident from Google’s own best practices: (check image below)

sitelink-secret-internal-links

This means, using more of text version of your important pages as links with their alt texts clearly defined gives you an edge in the sitelink game.

6. Sitemaps also contribute
First of all make sure to sign up for a Webmaster Tools account. Also I strongly recommend you to setting up a Google Analytics and Google Adwords account as well to increase your chances of getting them for your websites (the latter two aren’t a must, though).

You must need a sitemap for your websites. If you already have one, you can find it by entering your website name/sitemap.xml (ex: www.blogname.com/sitemap.xml)

If you don’t have a sitemap for your websites yet, here’s how to do it, go to http://www.xml-sitemaps.com/ and create one. If you are a WordPress user, you are in luck. Here’s the great plugin to automatically do this all for you.

Note that, after following all the above things, your site takes some time to get them. You won’t get instant results and you won’t see immediate links after implementing the above things.

Please make a note that, according to Google “Site links are automatically generated links that may appear under your site’s search results”. So you don’t have much control over the these links and you can’t decide which links to appear on Google search results.

How to get the latest Google Sitelink search box changes for your sites?

If you want to implement this step and want to show Google’s latest sitelinks search box for your site in Google results, then you must have a working search engine function. Then you can use Schema.org markup on your website’s home page to implement this.

Here are few easy steps to how to get this done for your sites.

  • Put the markup on your website’s home page
  • Set up a canonical URL for your site home page using rel=”canonical” link
  • You must prevent crawling your site’s search result pages with robots.txt

Browse more SEO Tutorials:

FAQs

What are Google Sitelinks?

Google Sitelinks are simply the links to your site pages below the main heading of your site shown in Google search results.

What are the benefits of Google Sitelinks?

Sitelinks will help you with richer visitor experience, better CTR, and more authority.

How do I get Google Sitelinks?

Choosing a brand name for your blog, writing more and quality content, info-pages, well-structured site, Internal linking, sitemaps, etc. can help get Google Sitelinks for your site.

How long until my website shows up on Google?

It may vary from a few days to a few months even as there are lots of factors that determine how quickly it will be indexed by Google.

How to get Google to instantly index your new website?

By installing and setting up Google Analytics & Search Console, publishing quality content, internal linking, social sharing, sitemap, etc. can help you index your new site instantly.

Final Thoughts About Getting Google Sitelinks Quickly

Although there are so many ways to boost your search traffic, getting Google Site links to your sites is the quickest way to get more clicks on your inner pages as well.

They increase your overall brand awareness and trust. Unfortunately, there’s no guide given by Google on how to get those links for your sites, so you need to make sure to create a sitemap.xml for your sites.

Do you have any tip that can help us get these hard to get special links for our website from Google quickly, please share in the comments section below.

Anil Agarwal

How to Quickly Get Google SiteLinks for Your SiteAnil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. Bloggers Passion has been featured on premium online sites like Forbes.com, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

107 Comments on "How to Quickly Get Google SiteLinks for Your Site"

  1. Indian Income says:

    I just wanna say thank to you for writing good informative article about Google sitelinks. Getting site link and increasing page rank is remarkable thing every website. Your post give me some great ideas, I hope this knowledge will help,in displaying site links in google search result.

    • Thanks and glad it helped you just focus on using proper keywords while creating pages and make sure you are giving best content within your site for your target audience and getting google sitelinks gets much easier that way.

  2. vino says:

    Hey Anil,

    I was searching for this from long time..My goodness I came across your blog. I was really in need of this sitelinks.Thanks a ton for sharing this article.

  3. Hi

    Here the discussion is about gaining organic sitelink for a domain and not which are controlled by Google Adwords.

  4. Anchit Shethia says:

    I get sitelinks when I type the whole domain – eg: winappleworld.com

    But the sitelinks dont show up when only WinAppleWorld is typed. What could be the issue?

  5. Shiv Kumar Gupta says:

    Another Great article written by you. I am little confused that Google will not show any site links in future for blogger domain like my blog. I only post some articles. Is it??
    If I will some pages and then promote them, will they shown as a site links?

    • Shiv, I see little scope of getting sitelink for a domain which is keyword based. And one suggestion, if you are serious about blogging, move to a self hosted domain name.

  6. Pramod says:

    I was getting 10 site links but suddenly after MBG Panelty form Google my all site links Disappeared form search result. I am trying my best to get back my site links but I think it would take longer than I think.

    • Unfortunate to hear that but don’t worry. Just keep pushing the best contents by targeting the right keywords and you will get sitelinks back. So there will be no more issues around that.

  7. virender pal singh says:

    Hello Anil,

    Will my blog be able to get sitelinks in search ? It is about 8 months old.

    Thanks in advance!

    • Virender to be frank I see rare chance of you getting the sitelinks for your domain. Your domain is basically keyword based and did not give the feeling of a unique brand like Amazon, Flipkart, Jabong etc. I hope you get my point.

      • virender pal singh says:

        Hello Anil,

        Thanks for replying. Yes there are a lot of blogs similar to mine but I have seen sitelinks for similar blogs.

        Isn’t it just about high volume of traffic ?

        • May be you will be able to get sitelinks for your domain as it gets stronger. And please share the similar blogs for which you had noticed sitelinks.

  8. scott says:

    i have a sitelink always appearing and i cant get rid of it, i tried demoting it weeks has gone by and it still shows. the link isreally bad….

    sitemap link > when people click on it it opens a download panel to click and download a zip file of my sitemap?

    • Scott, if you unable to get away with that sitelink, you could thought of redirecting that page to the one which make sense to your business. You could place your XML sitemap file to somewhere else. I hope this makes sense to you.

  9. irene says:

    thanks for the information on how to remove a page from google search engines very useful for pages that are no longer relevant to your site but are still appearing in the search results

    • Yes, remove a page from google search engines very useful for pages that are no longer relevant to your site but are still appearing in the search results so you can only have best content on your site which will impact your overall search rankings in the future.

  10. john says:

    Oh.

    When I search Bloggers Passsion I see no site links anymore. What happened?

    • Xps says:

      I don’t see when you posted that reply or even when this article was posted (sometime after August 2011), but it’s August 2013 now and this site has 10 sitelinks when you search it’s domain in Google.

      • That’s true. Now boggerspassion has 10 sitelinks when you make searches with bloggerspassion.com and its associated terms. But when we make searches with bloggerspassion or bloggers passion type of terms, Google is still showing less number of sitelinks.

        I will update this blog post again mentioning the latest updates around Google sitelinks.

    • Hi John

      Surely links are there. They were always there. You will even see 10 sitelinks for my blog when type search terms like bloggerspassion.com on Google.

  11. Scott says:

    Hi, thanks for sharing i have a few questions,

    1. should i simply choose 6 sitelinks i want to show and then demote every other link on my site?
    2. can demoting harm my rank?
    3. will the sitelinks that i demote still have be indexed by google for seo purposes?

    i understand that google webmaster tools only allows 100 sitelinks to be demoted. so my question is should i simply just demote the sitelinks that continually display that i do not want them to, then one day i will have the chosen 6? or do i simply demote every link and just leave the 6 that i would recommend.

    i appreciate your time and look forward hearing from you.

    Kind Regards

    Scotty B

    • You should only demote those sitelinks which you feel are not good for your business. There days Google has started showing up to 10 sitelinks for domain level queries.

      Demoting too many links may lower down the number of clinks that your website get for queries around your brand as in these cases most of the time Google use to show sitelinks for your domain. So just focus on demoting bad links and don’t think much about having 6 sitelinks only.

      Yes, links that you are demoting will still remain indexed in Google and are eligible to get rankings for their targeted terms

      Please let me know if you have any other question in this regard.

  12. Paul Banks says:

    I’m actually having difficulty with my music news site, we used to have these sitelinks for many months. Then we decided to better our permalink structure and change our sites appearance, as it wasn’t the greatest and all of a sudden they disappeared. Any tips on how I can get these sitelinks back? I’ve tried everything!

    • Hey Paul, are you still struggling with the same? As you said “once you decided to better our permalink structure and change our sites appearance, as it wasn’t the greatest and all of a sudden they disappeared”, I noticed that, changing URL structure can definitely affect your sitelinks that’s why you should be particular about changing any technical related aspects.

  13. SKS says:

    How to demote subdomain sitelink?

    • I think you need to set up a GWT account for your sub-domain and from there you should try to demote your subdomain links

  14. Vipul says:

    Thanks Anil for Advise on Google SiteLinks, I was just searching it for my domains. I am sure sitelinks gives high CTR and help in seo because the links in the site links are most popular one.

    • Hi Vipul, sitelinks gives high CTR and help in seo because the links in the site links are most popular one, that’s absolutely right. Not only helpful for getting more traffic but it gives more weightage for the pages that are already getting sitelinks.

  15. nik says:

    thanks for nice tip. I was wondering about sitelinks for my site. Hope my site gets it soon!!

    Cheers!

  16. Lorie says:

    Anil,
    Thanks for explaining what google sitelinks. This was super useful.

  17. Ehsan Ullah says:

    Anil, I’ve noticed that this is an older post at Bloggers Passion, but you have re-scheduled it. What’s the secret behind this?

    I mean Is it good to re-schedule the older posts?

    • Ehsan, that’s true. It is one of old post on BP. Actually I added some new content to it like Matt Cutts video and then how one can remove unwanted sitelinks for their domain. So instead of creating a new post around this, I thoughts of making the existing post more detailed. I republished it again with the intention to faster indexing of updated content, for getting more comments and social media love and last but not the least, to send some more traffic to this post.

      I hope you will also agree to my views to some extent at least.

      • Ehsan Ullah says:

        Ohh got it Anil, but unfortunately I can’t do it. If I do, I’ll lose all ranking because I’m also displaying the date of the post in my permalink.

  18. Magcartz says:

    I agree with your methods… because I followed the as you said and I do added some of other things by my own and I got the tips withing 45 Days…. It’s really cool is your site or blog is having sitelinks…. 😀

  19. NEERAJ says:

    i have no google sitelinks….hope that i get following your tips…sir

    • I hope you will be able to get sidelinks for your domain after following the mentioned tips

  20. ScorpionGod Lair says:

    Yea…! Great article. I was wondering how people get these sitelinks. That means I have to do more work and be waiting to get sitelinks for my blog. Anyway thanks for writing this as Google Sitelinks page doesn’t give such points to follow.

    Thank!
    Shyam

  21. indra putra bungsu says:

    Thank you for the information provided. an explanation from you is very easy to understand. and I will try your tips from me to apply to blogs that I have.

  22. Shine Eddy says:

    First of all, just wanna say thank to you for writing very good informative article about Google sitelinks. Getting site link and increasing page rank is remarkable mind stone for web every site. Your post give me some great ideas.

  23. Paola says:

    Thank you for this post! Still no sitelinks for us and we have followed most of the advice. We will try making more search engine submissions as well as directory submissions. Thank you!

  24. yuvraj says:

    Sitelinks appear on sites randomly and not on domain age basis.

  25. harshit says:

    my site age is 2 years and getting many clicks from search engine but still there is no sitelinks for my site

    • sundar says:

      You have to focus on your content quality and also target for unique content..Once your site has become an average branded site, you will get more links automatically.

  26. Nirmal Kumar says:

    I understood about sitelinks a lot better now. Thanks for the useful article.

  27. Ashwani Yadu says:

    nice blog and given details about sitelinks in structured way…

  28. Julie says:

    Anil –

    Can you clarify what you mean by the following:

    “We need to add correct titles and meta tags for our website home and navigational links to get better click through rate from search engines. ”

    Thanks kindly.

    Julie

    • Julie, I mean your meta data should be created keeping your website content in mind. Your title should be informative and should not look like just collection of keywords

  29. Alicia says:

    Great tips on getting Google sitelinks. Is there any Google sitelinks for my blog yet?

    • Your website don’t have site links. And in future also, It will be difficult for you to get sitelinks for this website as it’s a keyword based domain. It does not unique to me.

      • Ashwani Yadu says:

        i got sitelinks inmy company by using this tips and preparing all my codes in arranged manner,domain must be 1 year old

  30. i already followed some same tips like you written in these post. i got 6 google site links for blogspot blog this make me very happy. 🙂

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