How to Quickly Get Google Sitelinks for Your Site?

Want to know how to quickly get Google sitelinks for your website or blog? You’re in the right place.

Hands down, Google traffic is the #1 traffic source for any website. Why? You get A TON of traffic by following the RIGHT SEO strategies that too for free.

But increasing your search engine traffic is A LOT hard. There’s a quick way though! Getting Google Sitelinks search box.

If you’re looking for the best practices for quickly getting Google sitelinks for your site, this detailed tutorial is exclusively for you.

What are Google Sitelinks?

So what are sitelinks? Google sitelinks are links that allow search users to quickly navigate to specific pages on a website.

Sitelinks appear as a series of links under the main link to a website in the SERP results. These links are often the most popular sub-pages related to the website you searched and lead to the internal pages of the website.

For example, if you search for “BloggersPassion” on Google, you may see sitelinks for “About”, “Best Indian Blogs to Read”, etc under the main link to the website.

Here’s what it looks like;

Google Sitelinks

Sitelinks are generated automatically by Google, based on various factors such as your website’s structure, the popularity of individual pages on your site, etc.

Basically, the use of Google sitelinks is that they can improve the usability of a website and help visitors find the information they’re looking for.

So are you curious to learn how to get Google sitelinks for your website? Let’s jump into the details without much ado.

Google Sitelinks: How To Get Sitelinks for Your Website?

How To Get Sitelinks for Your Website?

Google Sitelinks For BloggersPassion

For BloggersPassion, we’re currently seeing FOUR sitelinks below the main page and this combined with the “see more results from BloggersPassion”. Click here to see the aura of BloggersPasssion sitelinks in the search results.

BP Sitelinks

Here’s a thing to remember: Google will NOT show the sitelinks if the structure of your website doesn’t allow their algorithms to find good sitelinks. They’ll only be displayed for results when Google thinks they’ll be useful to the user.

Benefits Of Getting Google Sitelinks For Your Site

Here are some of the benefits of getting Google sitelinks for your website.

  • Better visitor experience as the sitelinks provide more options for searchers to find high-quality pages of a website. These links can help users find the information they’re looking for on your website more easily.
  • They improve your organic click-through rates. Sitelinks help you get more clicks from visitors to other popular posts on your site.
  • Better authority as the sitelinks can help build trustworthiness to your website.
  • They often increase your brand and product awareness no matter what industry you’re in. Why? Because sitelinks are usually awarded to sites that have quality content with a good number of branded searches, and their site hierarchy is well-structured. 
  • Google sitelinks can help you get higher rankings in search results.
  • Google sitelinks can help your website users navigate around your website and find various pages easily.
  • They can improve the visibility of your website in search results.

Google Sitelinks Best Practices: How to Get Sitelinks For Your Blog?

Now that you know the importance of getting those links for bloggers, you may ask, how to get those links for your websites?

Remember that these organic sitelinks are completely an automated process and Google literally allows little or no control as to what goes into forming the site links.

However, there are certain tips that actually help in sitelink formation for your website.

1. Choose a distinctive domain name 

Choosing a memorable name that’s unique is one of the best ways to get sitelinks for your site.

If you have a generic domain name for your blog, it might be difficult to get sitelinks unless you have a lot of authority links from your niche. 

If you already have a good domain name and still not getting sitelinks, then you should start building a brand for your website or business. 

Here are some of the best ways to build your brand;

  • Creating social media profiles with all the branded usernames matching your website’s name
  • Get testimonials and reviews from customers
  • Show the authority site’s logos if you’ve published guest posts (or got links from top sites)

The best example is Smart Passive Income. The founder Pat Flynn has a HUGE online presence and it’s no wonder his blog gets sitelinks.

pat flynn blog

That being said, just for the sake of getting Google sitelinks, don’t change your website’s name unless you really hate it.

If you’re trying to build a new website, it’s always a good idea to choose a domain name that’s unique.

2. Create highly informative pages

No matter what industry you’re in, create informative pages that describe your site. 

Pages like About, Contact, Services, etc often have more weightage as they describe your brand or website.

Also, make sure to build as many links as possible from various sources to these pages to rank them in sitelinks.

Creating informative pages triggers Google in showing pages like the about page to your visitors because Google might think that’s what your visitors might be looking for.

Eventually, Google will start showing your popular blog posts and pages to the site link structure as your blog grows in popularity and traffic. 

3. Your website structure is important  

No matter whether you use WordPress or any other blogging platform, as far as you maintain a proper website structure, you can reap the benefits of seeing Google sitelinks.

Website structure (also referred to as site architecture) simply means how a website’s pages and its content are structured in relation to other content on the page and between pages.

Website structure is all about showing a flow to the visitors about the important pages/posts on your site. This can be achieved by having a clear and simple navigational menu that locates the important pages, categories of articles in your blog section, etc.

Also make sure how your blog’s content links to each other, how it’s grouped together (in categories), and how visitors experience your content.

It’s always a good idea to have a silo structure on your website for the best results. 

In case you’re wondering, silos are basically a way to separate your blog’s content into multiple categories. Here’s a simple illustration that explains the silo structure. 


So what are you waiting for? Implement a silo structure and organize your content hierarchically to improve your chances of getting Google sitelinks for your site.

For example, if you’re eBooks on your website, you could create a silo structure like this; 

Home page > eBooks > SEO eBooks > “THE SEO PLAYBOOK

4. Always add internal links 

Internal linking is one of the best ways to spread the link juice to important posts on your site.

Internal linking also helps with better crawling and improves the overall usability of your content.

Google itself says adding internal links with better anchor text can help with sitelinks. 

This is evident from Google’s own best practices: (check the image below)

sitelinks best practices google

This means that adding internal links to your most important pages with proper ALT tags clearly gives you an edge in the sitelink game.

5. Sitemaps can be extremely helpful 

Whether you get sitelinks or not, having an XML sitemap is a MUST for your website’s SEO.

Sitemaps can help search engines crawl and index your website so that the content within it can be indexed and ranked.

Sitemaps allow Google crawlers to see the complete structure of your website and retrieve it more efficiently. 

Here’s a simple illustration of a sitemap structure of a website;


Make sure to sign up for a Webmaster Tools account (which is free) as it helps you quickly check your website’s indexing status, search queries, crawl errors, and more.

Also, we recommend you set up a Google Analytics account that helps you track your website traffic and better understand your user behavior. 

That being said, creating a sitemap is easy for most WordPress users as you can install an SEO plugin like Rank Math to create and manage your sitemaps. 

Otherwise, you can also install the free plugin called XML sitemaps to automatically create XML sitemaps.

Note that, after following all the above things, it takes some time to get Google sitelinks for your site. So be patient and keep implementing the best SEO strategies to improve your website’s SEO. 

Browse more SEO Tutorials:

FAQs | Google Sitelinks

Here are some of the frequently asked questions around Google sitelinks.

What are Google Sitelinks?

Google Sitelinks are simply the links to your site pages below the main heading of your site shown in Google search results.

What are the benefits of Google Sitelinks?

Sitelinks will help you with a richer visitor experience, better CTR, and more authority.

How to get Google Sitelinks for WordPress sites?

Choosing a brand name for your blog, writing high-quality content, creating a well-structured site, smart internal linking, using sitemaps, etc. can help get Google Sitelinks for your site.

How long until my website shows up on Google?

It may vary from a few days to a few months even as there are lots of factors that determine how quickly it will be indexed by Google.

How to get Google to instantly index your new website?

Install and set up Google Analytics & Search Console for your website. Start publishing quality content, internal linking, social sharing, sitemap, etc. to get Google to quickly index your new site.

How can I remove a Google Sitelink from my website?

If you want to remove a sitelink, you can consider removing the page from your website or using the “noindex” tag to deindex the page from SERP results.

How does Google decide which sitelinks to show?

Google uses various algorithms to analyze your website’s link structure to find the BEST pages that it considers will save users time. Then, it will show them as the sitelinks. This process is done automatically!

Final Thoughts About Getting Google Sitelinks Quickly

Getting Google Sitelinks to your sites is one of the best ways to get more clicks and visibility.

Google sitelinks can increase your overall brand awareness and trust. Unfortunately, there’s no guide given by Google on how to get those links for your sites, so you need to make sure to create a sitemap, structure your pages nicely, and use internal links to the most important posts on your sites, etc.

So what do you think about the sitelinks? Does your website get Google sitelinks? Have any questions? Let us know in the comments.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and etc. Know more about Anil Agarwal from here.

Reader Comments (107)

  1. I just wanna say thank to you for writing good informative article about Google sitelinks. Getting site link and increasing page rank is remarkable thing every website. Your post give me some great ideas, I hope this knowledge will help,in displaying site links in google search result.

    • Thanks and glad it helped you just focus on using proper keywords while creating pages and make sure you are giving best content within your site for your target audience and getting google sitelinks gets much easier that way.

  2. Hey Anil,

    I was searching for this from long time..My goodness I came across your blog. I was really in need of this sitelinks.Thanks a ton for sharing this article.

  3. Hi

    Here the discussion is about gaining organic sitelink for a domain and not which are controlled by Google Adwords.

  4. I get sitelinks when I type the whole domain – eg:

    But the sitelinks dont show up when only WinAppleWorld is typed. What could be the issue?

  5. Another Great article written by you. I am little confused that Google will not show any site links in future for blogger domain like my blog. I only post some articles. Is it??
    If I will some pages and then promote them, will they shown as a site links?

    • Shiv, I see little scope of getting sitelink for a domain which is keyword based. And one suggestion, if you are serious about blogging, move to a self hosted domain name.

  6. I was getting 10 site links but suddenly after MBG Panelty form Google my all site links Disappeared form search result. I am trying my best to get back my site links but I think it would take longer than I think.

    • Unfortunate to hear that but don’t worry. Just keep pushing the best contents by targeting the right keywords and you will get sitelinks back. So there will be no more issues around that.

    • Virender to be frank I see rare chance of you getting the sitelinks for your domain. Your domain is basically keyword based and did not give the feeling of a unique brand like Amazon, Flipkart, Jabong etc. I hope you get my point.

      • Hello Anil,

        Thanks for replying. Yes there are a lot of blogs similar to mine but I have seen sitelinks for similar blogs.

        Isn’t it just about high volume of traffic ?

        • May be you will be able to get sitelinks for your domain as it gets stronger. And please share the similar blogs for which you had noticed sitelinks.

  7. i have a sitelink always appearing and i cant get rid of it, i tried demoting it weeks has gone by and it still shows. the link isreally bad….

    sitemap link > when people click on it it opens a download panel to click and download a zip file of my sitemap?

    • Scott, if you unable to get away with that sitelink, you could thought of redirecting that page to the one which make sense to your business. You could place your XML sitemap file to somewhere else. I hope this makes sense to you.

  8. thanks for the information on how to remove a page from google search engines very useful for pages that are no longer relevant to your site but are still appearing in the search results

    • Yes, remove a page from google search engines very useful for pages that are no longer relevant to your site but are still appearing in the search results so you can only have best content on your site which will impact your overall search rankings in the future.

    • I don’t see when you posted that reply or even when this article was posted (sometime after August 2011), but it’s August 2013 now and this site has 10 sitelinks when you search it’s domain in Google.

      • That’s true. Now boggerspassion has 10 sitelinks when you make searches with and its associated terms. But when we make searches with bloggerspassion or bloggers passion type of terms, Google is still showing less number of sitelinks.

        I will update this blog post again mentioning the latest updates around Google sitelinks.

    • Hi John

      Surely links are there. They were always there. You will even see 10 sitelinks for my blog when type search terms like on Google.

  9. Hi, thanks for sharing i have a few questions,

    1. should i simply choose 6 sitelinks i want to show and then demote every other link on my site?
    2. can demoting harm my rank?
    3. will the sitelinks that i demote still have be indexed by google for seo purposes?

    i understand that google webmaster tools only allows 100 sitelinks to be demoted. so my question is should i simply just demote the sitelinks that continually display that i do not want them to, then one day i will have the chosen 6? or do i simply demote every link and just leave the 6 that i would recommend.

    i appreciate your time and look forward hearing from you.

    Kind Regards

    Scotty B

    • You should only demote those sitelinks which you feel are not good for your business. There days Google has started showing up to 10 sitelinks for domain level queries.

      Demoting too many links may lower down the number of clinks that your website get for queries around your brand as in these cases most of the time Google use to show sitelinks for your domain. So just focus on demoting bad links and don’t think much about having 6 sitelinks only.

      Yes, links that you are demoting will still remain indexed in Google and are eligible to get rankings for their targeted terms

      Please let me know if you have any other question in this regard.

  10. I’m actually having difficulty with my music news site, we used to have these sitelinks for many months. Then we decided to better our permalink structure and change our sites appearance, as it wasn’t the greatest and all of a sudden they disappeared. Any tips on how I can get these sitelinks back? I’ve tried everything!

    • Hey Paul, are you still struggling with the same? As you said “once you decided to better our permalink structure and change our sites appearance, as it wasn’t the greatest and all of a sudden they disappeared”, I noticed that, changing URL structure can definitely affect your sitelinks that’s why you should be particular about changing any technical related aspects.

  11. Thanks Anil for Advise on Google SiteLinks, I was just searching it for my domains. I am sure sitelinks gives high CTR and help in seo because the links in the site links are most popular one.

    • Hi Vipul, sitelinks gives high CTR and help in seo because the links in the site links are most popular one, that’s absolutely right. Not only helpful for getting more traffic but it gives more weightage for the pages that are already getting sitelinks.

  12. Anil, I’ve noticed that this is an older post at Bloggers Passion, but you have re-scheduled it. What’s the secret behind this?

    I mean Is it good to re-schedule the older posts?

    • Ehsan, that’s true. It is one of old post on BP. Actually I added some new content to it like Matt Cutts video and then how one can remove unwanted sitelinks for their domain. So instead of creating a new post around this, I thoughts of making the existing post more detailed. I republished it again with the intention to faster indexing of updated content, for getting more comments and social media love and last but not the least, to send some more traffic to this post.

      I hope you will also agree to my views to some extent at least.

      • Ohh got it Anil, but unfortunately I can’t do it. If I do, I’ll lose all ranking because I’m also displaying the date of the post in my permalink.

  13. I agree with your methods… because I followed the as you said and I do added some of other things by my own and I got the tips withing 45 Days…. It’s really cool is your site or blog is having sitelinks…. 😀

  14. Yea…! Great article. I was wondering how people get these sitelinks. That means I have to do more work and be waiting to get sitelinks for my blog. Anyway thanks for writing this as Google Sitelinks page doesn’t give such points to follow.


  15. Thank you for the information provided. an explanation from you is very easy to understand. and I will try your tips from me to apply to blogs that I have.

  16. First of all, just wanna say thank to you for writing very good informative article about Google sitelinks. Getting site link and increasing page rank is remarkable mind stone for web every site. Your post give me some great ideas.

  17. Thank you for this post! Still no sitelinks for us and we have followed most of the advice. We will try making more search engine submissions as well as directory submissions. Thank you!

    • You have to focus on your content quality and also target for unique content..Once your site has become an average branded site, you will get more links automatically.

  18. Anil –

    Can you clarify what you mean by the following:

    “We need to add correct titles and meta tags for our website home and navigational links to get better click through rate from search engines. ”

    Thanks kindly.


    • Julie, I mean your meta data should be created keeping your website content in mind. Your title should be informative and should not look like just collection of keywords

    • Your website don’t have site links. And in future also, It will be difficult for you to get sitelinks for this website as it’s a keyword based domain. It does not unique to me.

  19. i already followed some same tips like you written in these post. i got 6 google site links for blogspot blog this make me very happy. 🙂


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