Quora Statistics 2025: Revenue, Users And Demographics

Quora has always been a reliable platform for many businesses and advertisers. Indeed, Quora ads have a 4x conversion rate compared to other social platforms.

With its user base of over 400 million active users, Quora offers the best opportunities to grow your brand and audience. 

And that is why most of the marketers plan to invest more into Quora ads to gain the maximum and guaranteed outcomes.

This report covers all the Quora statistics, including Quora active users, their demographics, and insights on conversion through ads that are useful in 2025. 

Let’s take a look!

Quora Statistics: Insights For 2025

1. Quora has 400+ million monthly active users as of 2025.
2. The United States is the country with the highest Quora user base of around 148 million. 
3. Quora Ads have a 4x conversion rate than any other ad platform.
4. Quora users ask around 5000 to 7000 questions each day.
5. An average user spends 4 minutes on Quora.
6. 58% of the Quora users are male, and 42% are female users.
7. Quora advertisers are 60% B2B  companies, while 40% are B2C.
8. Quora’s annual revenue is estimated to be around $20 million.
9. 54% of Quora users have a household income exceeding $100,000 annually.
10. The current valuation of Quora is $500 million.

Quora Company Synopsis

As of today, Quora possesses 1 acquisition, 42 total products (used in the company), and 66 active technologies. (Crunchbase)

Here is a quick look at the Quora company profile:

Founder	Adam D’Angelo, Charlie Cheever
Launch Date	21st June, 2010
Founded On	June 25, 2009
Headquarters	Mountain View, California, USA
Monthly Users	400+ million
Valuation	$500 Million
Revenue Model	Advertising, Quora Ads, Quora Partner Program
Estimated Revenue	$20 Million

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How Many People Use Quora?

As of 2025, Quora has surpassed 400 million active users around the globe.

(Source: Quora Business)

This figure has increased by 100 million (by 33%) as compared to the previous year, which was 300 million. To be precise, Quora has rapidly grown over the years with significant traction in the number of users.

Here is how the Quora number of users has increased since Dec 2015:

March 2025	400+ Million
September 2018	300 Million
June 2017	200 Million
March 2016	100 Million
December 2015	80 Million

(Source: Quora, Foundation)

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Quora Users By Country

Based on the gathered information, the number of Quora users by country goes beyond simple numbers. It is used in many countries as a reliable source to question or answer any query. 

Which Country Uses Quora the Most?

The United States has the highest number of Quora users (37%), i.e., around 148 million Quora users are from the United States only. 

Next comes India with the second highest number of Quora users of around 100 million. 

Other than this, Europe contributes 17.6% of Quora’s active users.

Below is a table suggesting the Quora users by country:

Country	% of total users	Number of Quora users
United States	37%	148 Million
India	25%	100 Million
Europe	17.6%	70.5 Million
SEA	6%	24 Million
United Kingdom	5.6%	22.5 Million
MENA	5%	20 Million
Canada	3.7%	15 Million
ANZ	2.7%	11 Million
Japan	1.7%	6.8 Million
Mexico	0.87%	3.5 Million
Brazil	0.65%	2.6 Million

(Source: Quora)

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Quora Users By Demographics

When talking about Quora’s user demographics, most of the users are aged above 18 and are dominated by males. 

Let’s examine the Quora users based on their demographic factors. 

Quora Users Gender 

Around 58% of the Quora users are male, and 42% are female users. 

A study from Similarweb suggests that most Quora users are male, while females are less likely to be Quora users. 

Gender	% of Quora users (Approx)
Male	57.80%
Female	42.2%

(Source: Similarweb)

Quora Users by Age

The majority of the Quora users are aged between 25 to 34 years.

Since Quora came out in 2010, it is obvious that most of the users are millennials. (Users who are currently aged between 25 to 34.

But not just millennials, 25.98% of the Gen Zs (currently aged between 18 to 24) are also a part of the Quora community. 

Now this indicates that Quora is not just a Q&A platform, but also a reliable community of people with varied opinions. 

Here is how the overall age of Quora users looks like:

Age	Quora Users
18-24	25.98%
25-34	28.75%
35-44	17.40%
45-54	12.34%
55-64	8.97%
65+	6.56%

(Source: Similarweb)

It is seen that users who are 18 years and older are more likely to spend 2x the time on Quora than on any other platform, like LinkedIn.

(Source: Foundation)

Education and Income Level of Quora Users

Over 65% of the Quora users have a college degree, and over 28% hold a graduate degree.

This suggests that Quora has quite educated users who actively participate in Quora discussions. 

(Source: Quora)

And when it comes to income level, 28% of the users who are 18+ have an income range of $100,000 and more yearly. Other than this, another 54% of the users come from families with an annual income of more than $100,000.

(Source: Quora)

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Quora Ads Statistics 

60% of companies advertising on Quora are B2B, while 40% are B2C.

Running the ads on Quora helps drive the right traffic to your campaign, which is looking for industry-related answers. Indeed, Quora offers 11 different targeting options to advertisers to simplify the process. 

Quora Business states that Quora Ads get 4x more conversions than other ad platforms. Since the launch of the Quora ad platform, thousands of businesses have been using it to promote their brand or products.

If you’re curious,  B2C companies include Amazon, Walmart, and Meta. Examples of B2B companies are Samsung and Apple, which produce the iPhone and smartphones.

Now, this might raise a question, how many impressions or views can to expect with Quora Ads?

Well, according to the Quora case studies, the Sprite company gained over 32 million impressions and a 10% CTR on Quora through their college student campaign. 

Moreover, Webflow has tested many Quora ad formats. This resulted in gaining 83% CPA reduction and an increase in signups by 152%.

(Source: Quora Case studies)

Looking at these numbers, it is clear that Quora offers maximum results through its Ads and promotions. 

Taking insights further, this year, over 27% of the marketers are considering investing more in Quora Ads.

Speaking of which, most of the Quora ads, i.e, around 70% of the ad interactions, are performed using mobile devices. 

Minimum Quora ads bid for CPC costs $0.01, while for CPM, the minimum bid is $0.20.

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Quora Traffic Insights

When talking about monthly traffic on Quora, this platform gets over 715 million monthly visits (including unique and existing users).

Out of these, the average number of monthly unique users is around 303.2 million. This suggests, Quora gets over 22 million visits daily. 

(Source: Similarweb)

81% of the Quora traffic is through organic search

Yes, most of the Quora traffic comes through direct and organic search.

Here is a quick overview on Quora traffic through different channels.

Channel	Traffic
Direct	17%
Organic	81.43%
Paid	0%
Referrals	0.82%
Display ads	0.01%
Social	0.74%
Email	0..01%

(Source: Similarweb) 

YouTube drives most social media traffic to Quora

29.41% of the social media traffic comes from YouTube. Reddit drives another 28.67% of traffic to Quora. 

Here is how social media platforms drive traffic to Quora.

Platform	% of Traffic
YouTube	29.41%
Reddit	28.67%
Facebook	10.72%
Whatsapp	6.54%
LinkedIn	4.45%
Other	20.21%

(Source: Similarweb)

98% of Quora’s organic traffic comes from Non-branded keywords

Almost all of the organic traffic comes from non-branded keywords, while only 2% traffic comes from branded keywords.

Non-branded keywords usually include common queries like “best workout for leg” or “best restaurants near me,” etc. While a branded keyword includes the brand name in them.

(Source: Similarweb)

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Quora is the 80th most visited website worldwide

Almost 3 out of 4 people use their smartphones to access Quora. In its business report, Quora revealed that mobile traffic makes up 3/4 of visits.

According to analytics from Similarweb, 76.58% of users use Quora from Mobile while 23.42% use desktop.

Device	% of users
Mobile	76.58%
Desktop	23.42%

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On average, a user spends around 4 to 11 minutes on Quora

On average, most users spend on average 4-11 minutes on Quora. It is two times as much time on Quora than on LinkedIn. 

(Source: Quora for Business report)

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5000 to 7000 Questions are asked daily on Quora

On average, 5000 to 7000 questions are asked on Quora every day, which means over 150,000 to 210,000 questions are asked every month. The number varies, and there’s no specific answer to each question.

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Quora questions typically receive an average of five answers

Typically, Quora questions receive, on average, five answers. 

As a Quora user, you can post up to 50 answers daily. The answer limit per day depends on the number of followers, the length of your answers, etc. This system is designed to minimize the possibility of spam answers.

And with your answers, you can also promote your website links to gain traffic from Quora. Here is our guide on how you can increase your website traffic from Quora.

99% of questions posted on Quora are answered. No matter your topic, your question gets answered within a few hours or days (depending on the question).

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Quora Topics Statistics

Quora has 300,000+ topics to explore in 24 different languages, from science to movies to technology, AI, marketing, and more. 

(Source: Quora for Business report)

Most subscribed topics on Quora

According to Quora, Health is the most subscribed topic on Quora with 49.6+ million followers and 7.8 million questions.

B2B and SaaS topics come next, with over 9 million questions and 40 million+ followers. 

Here are insights on the most subscribed topics on Quora and the topics that have the most questions:

Topics	Followers	Questions
Health	49.6 million	7.8 million
B2B/ SaaS	40. 4 million	9 million
CPG	35.2 million	2 million
Finance	12.2 million	3.9 million
Consumer Technology	10.6 million	6 million
Consumer Electronics	10.6 million	4.1 million
Education	7.1 million	11.1 million
Entertainment	5.6 million	287k
Jobs and Career	3.4 million	8.5 million
Auto	2.7 million	2 million
Ecommmerce	2.2 million	1.4 million
Remote Work	108k	107k
Streaming Services	1.6k	2.6k

(Source: Quora for business)

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Quora Revenue Insights

As of 2023, Quora’s annual revenue is reported to be around $20 million.

Other than this, Quora has raised $75 million through five funding rounds as of 2024.

Quora makes money in the following ways;

• Through ads, including sponsored content, display ads, and promoted answers.
• Quora+ (Subscription Service), which allows users to consume the BEST Quora content without ads and it costs $6.99/month or $47.88/year.

(Source: Investopedia, Zippia)

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Quora Valuation

As of today, Quora’s valuation is $500 million.

In the past seven years, Quora has raised funding from 16 investors. This funding will be used to support Quora’s new AI model, POE. 

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Most Followed Quora Accounts

The most followed account on Quora is of Balajji Viswanathan with over 698k followers, even surpassing Quora’s founder, Adam D’Angelo, with 544k followers.

Here are the top-most followed Quora accounts as of 2024:

Account Name	Followers
Balaji Viswanathan	698 018
Adam D’Angelo	544,409
Sean Kernan	538,841
Jimmy Wales	389,243
Richard Muller	367,074
Awdhesh Singh	364,854
Robert Frost	344,766
James Altucher	287,670
Dushka Zapata	295,356
Roman Saini	242,312

If you’re curious, Balaji Viswanathan is the CEO of Invento Research (maker of the Mitra robot). He currently has over 500+ million content views on his Quora answers.

(Source: Quora)

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POE By Quora

In 2023, Quora launched its AI model called POE in order to continue to be in AI trends. 

Interestingly, this platform allows access to separate websites or apps for different AI models in one place, like GPT-4, Claude 3, and others.

Plus, AI model creators on POE also get paid when a user chats with their AI bot. 

As mentioned earlier, to launch POE, Quora had 5 funding rounds, which generated around $75 million. 

This paid AI model costs around $20/month. It is available through the website as well as the application.

Within just 6 months of its launch, this app gained over 18 million downloads and more than 1 million monthly active users. (Which is surprisingly a lot!)

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What is the most popular question on Quora?

“What can I learn/know right now in 10 minutes that will be useful for the rest of my life?) (here’s the link to the question) is the most popular Quora question. The question has over 41,000 followers and approximately 30 million views so far.

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Is it possible to get millions of views from Quora?

Yes, if you’re publishing high-quality and helpful answers, you’ll get millions of views.

Take our Quora profile, which has generated over 8.2 million views so far. If you want to learn SEO and affiliate marketing, you can follow my Quora profile.

We’ve published over 500 answers on Quora and attracted over 6500 followers so far. The key to Quora’s success is to pick selective questions where you know and be consistent with your efforts.

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Final Thoughts

As we can see, Quora is stepping ahead with its increasing user base and its bold ventures into the AI industry. 

With the successful launch of the POE model, Quora is positioning itself as a key player in the future of online information and interaction.

So, yes, Quora is definitely going to be the future of marketing channels for many brands. What do you think about this?

Are you planning to promote your brand? Let us know your thoughts on this in the comments section below!