Quora Statistics (2026) Users, Traffic, Growth, & Key Facts

Quora has always been a reliable platform for many businesses and advertisers. Indeed, Quora ads have a 4x conversion rate compared to other social platforms.

With its user base of over 430 million active users, Quora offers the best opportunities to grow your brand and audience.

And that is why most marketers plan to invest more in Quora ads to achieve maximum, guaranteed outcomes.

This report covers all Quora statistics, including active users, demographics, and conversion insights from ads, useful for 2026.

Let’s take a look!

Quora Statistics: Insights For 2026

Quora has 430 million monthly active users as of 2026.
The United States has the largest Quora user base, at around 148 million.
Quora Ads have a 4x conversion rate than any other ad platform.
Quora users ask 5,000 to 7,000 questions each day.
An average user spends 8 to 10 minutes average session duration as of 2026.
58% of Quora users are male, and 42% are female.
Quora advertisers are 60% B2B companies, while 40% are B2C.
Quora’s annual revenue is estimated to be around $190 million.
54% of Quora users have a household income exceeding $100,000 annually.
Quora’s current valuation is $2.5 billion.

Quora Company Synopsis

As of 2026, Quora possesses 1 acquisition, 42 total products (used in the company), and 47 active technologies.

Here is a quick look at the Quora company profile:

Founder	Adam D’Angelo, Charlie Cheever
Launch Date	21st June, 2010
Founded On	June 25, 2009
Headquarters	Mountain View, California, USA
Monthly Users	430+ million
Valuation	$2.5 Billion
Revenue Model	Advertising, Quora Ads, Quora Partner Program
Estimated Revenue	$190 Million

How Many People Use Quora?

As of 2026, Quora has surpassed 430 million active users worldwide.

This figure has increased by 30 million compared to the previous year, which was 400 million. To be precise, Quora has grown rapidly over the years, with significant traction among users.

Here is how the number of Quora users has increased since December 2015:

Janevary 2026	430 Million
March 2025	400 Million
September 2018	300 Million
June 2017	200 Million
March 2016	100 Million
December 2015	80 Million

(Source: Quora, Foundation)

Quora Users By Country

Based on the gathered information, the number of Quora users by country is more than just a number. It is used in many countries as a reliable source for answering questions.

Which Country Uses Quora the Most?

The United States has the highest share of Quora users (40%), i.e., around 148 million users are from the United States alone.

Next comes India with the second-highest number of Quora users of around 100 million.

Aside from this, Europe accounts for 17.6% of Quora’s active users.

Below is a table showing the Quora users by country:

Country	Number of Quora users	% of total users
United States	148 Million	40
India	100 Million	25
Europe	70.5 Million	17.60
SEA	24 Million	6
United Kingdom	22.5 Million	5.60
MENA	20 Million	5
Canada	15 Million	3.70
ANZ	11 Million	2.70
Japan	6.8 Million	1.70
Mexico	3.5 Million	0.87
Brazil	2.6 Million	0.65

(Source: Quora)

Quora Users By Demographics

Quora’s user demographics show that most users are over 18 and are male-dominated.

Let’s examine Quora users by demographic factors.

Quora Users Gender

Around 58% of the Quora users are male, and 42% are female users.

A study from Similarweb suggests that most Quora users are male, while females are less likely to be Quora users.

Gender	% of Quora users (Approx)
Male	57.80%
Female	42.2%

(Source: Similarweb)

Quora Users by Age

The majority of Quora users are aged 25 to 34.

Since Quora launched in 2010, it is clear that most users are millennials. (Users who are currently aged between 25 to 34.

But not just millennials: 25.98% of Gen Zs (currently aged 18 to 24) are also part of the Quora community.

This indicates that Quora is not just a Q&A platform but also a reliable community of people with diverse opinions.

Here is how the overall age of Quora users looks:

Age	Quora Users
18-24	25.98%
25-34	28.75%
35-44	17.40%
45-54	12.34%
55-64	8.97%
65+	6.56%

(Source: Similarweb)

It is seen that users who are 18 years and older are more likely to spend 2x the time on Quora than on any other platform, like LinkedIn.

(Source: Foundation)

Education and Income Level of Quora Users

Over 65% of the Quora users have a college degree, and over 28% hold a graduate degree.

This suggests that Quora has quite educated users who actively participate in Quora discussions.

(Source: Quora)

And when it comes to income level, 28% of the users who are 18+ have an income range of $100,000 or more yearly. Other than this, another 54% of the users come from families with an annual income of more than $100,000.

(Source: Quora)

Quora Ads Statistics

60% of companies advertising on Quora are B2B, while 40% are B2C.

Running the ads on Quora helps drive the right traffic to your campaign, which is looking for industry-related answers. Indeed, Quora offers 11 different targeting options to advertisers to simplify the process.

Quora Business states that Quora Ads get 4x more conversions than other ad platforms. Since the launch of the Quora ad platform, thousands of businesses have been using it to promote their brand or products.

If you’re curious, B2C companies include Amazon, Walmart, and Meta. Examples of B2B companies are Samsung and Apple, which produce the iPhone and smartphones.

Now, this might raise a question: how many impressions or views can you expect with Quora Ads?

Well, according to the Quora case studies, the Sprite company gained over 32 million impressions and a 10% CTR on Quora through their college student campaign.

Moreover, Webflow has tested many Quora ad formats. This resulted in a 83% CPA reduction and a 152% increase in signups.

(Source: Quora Case studies)

Looking at these numbers, it is clear that Quora delivers the best results through its Ads and promotions.

Taking insights further, this year, over 27% of the marketers are considering investing more in Quora Ads.

Speaking of which, most Quora ads, i.e., around 70% of ad interactions, occur on mobile devices.

The minimum CPC bid for Quora ads is $0.01, while the minimum CPM bid is $0.20.

Quora Traffic Insights

Monthly traffic on Quora exceeds 715 million visits (including unique and returning users).

Of these, the average monthly unique user count is around 303.2 million. This suggests that Quora gets over 22 million visits daily.

(Source: Similarweb)

81% of the Quora traffic is through organic search

Yes, most of the Quora traffic comes through direct and organic search.

Here is a quick overview of Quora traffic through different channels.

Channel	Traffic
Direct	17%
Organic	81.43%
Paid	0%
Referrals	0.82%
Display ads	0.01%
Social	0.74%
Email	0..01%

YouTube drives most social media traffic to Quora

29.41% of the social media traffic comes from YouTube. Reddit drives another 28.67% of traffic to Quora.

social media platforms driving traffic to quora

Here is how social media platforms drive traffic to Quora.

Platform	% of Traffic
YouTube	29.41%
Reddit	28.67%
Facebook	10.72%
Whatsapp	6.54%
LinkedIn	4.45%
Other	20.21%

98% of Quora’s organic traffic comes from Non-branded keywords

Almost all of the organic traffic comes from non-branded keywords, while only 2% traffic comes from branded keywords.

Non-branded keywords usually include common queries like “best workout for legs” or “best restaurants near me,” etc. A branded keyword includes the brand name in it.

(Source: Similarweb)

Quora is the 45th most-visited website worldwide

Almost 3 out of 4 people use their smartphones to access Quora. In its business report, Quora revealed that mobile traffic makes up 3/4 of visits.

According to Similarweb analytics, 76.58% of users access Quora on mobile, while 23.42% use desktop.

Device	% of users
Mobile	76.58%
Desktop	23.42%

Source: BloggersPassion, Backlinko

On average, a user spends around 8 to 10 minutes on Quora

On average, most users spend 8-10 minutes on Quora. It is twice as much time on Quora as on LinkedIn.

(Source: Quora for Business report)

5000 to 7000 Questions are asked daily on Quora

On average, 5000 to 7000 questions are asked on Quora every day, which means over 150,000 to 210,000 questions are asked every month. The number varies, and there’s no specific answer to each question.

Quora questions typically receive an average of five answers

Typically, Quora questions receive, on average, five answers.

As a Quora user, you can post up to 50 answers daily. The daily answer limit depends on your number of followers, the length of your answers, etc. This system is designed to minimize the possibility of spam answers.

And with your answers, you can also promote your website links to gain traffic from Quora. Here is our guide on how you can increase your website traffic from Quora.

99% of questions posted on Quora are answered. No matter your topic, your question gets answered within a few hours or days (depending on the question).

Quora Topics Statistics

Quora has 300,000+ topics to explore in 24 different languages, from science to movies to technology, AI, marketing, and more.

(Source: Quora for Business report)

Most subscribed topics on Quora

According to Quora, Health is the most subscribed topic on Quora with 49.6+ million followers and 7.8 million questions.

B2B and SaaS topics come next, with over 9 million questions and 40 million+ followers.

most subscribed topics on quora.png — **Image Source**: Business Quora

Here are insights on the most subscribed topics on Quora and the issues that have the most questions:

Rank	Category	Followers	Questions
1	Health	49.6M	7.8M
2	B2B/SaaS	40.4M	9M
3	CPG	35.2M	2M
4	Finance	12.2M	3.9M
5	Consumer Electronics	10.6M	4.1M
6	Consumer Technology	10.6M	6M
7	Education	7.1M	11.1M
8	Entertainment	5.6M	287K
9	Jobs and Career	3.4M	8.5M
10	Auto	2.7M	2M
11	Ecommerce	2.2M	1.4M
12	Remote Work	108K	107K
13	Streaming Services	1.6K	2.6K

(Source: Quora for business)

Did you know? Reddit attracts 4 billion+ visits every month, positioning it among the world’s top 10 most visited websites. See all the numbers in our Reddit stats post.

Quora Revenue Insights

As of 2026, Quora’s annual revenue is reported to be around $190 million.

As of 2026, Poe subscription services generate approximately $65 million annually, becoming Quora’s primary revenue driver, substantially exceeding the $20 million from traditional advertising.

Quora makes money in the following ways;

Through ads, including sponsored content, display ads, and promoted answers.
Quora+ (Subscription Service), which allows users to consume the BEST Quora content without ads and it costs $6.99/month or $47.88/year.

Quora Valuation

As of 2026, Quora’s valuation is $2.5 billion.

In the past seven years, Quora has raised funding from 16 investors. This funding will be used to support Quora’s new AI model, POE.

Source: fueler.io

Most Followed Quora Accounts

The most-followed account on Quora is Balajji Viswanathan’s, with over 701k followers, even surpassing Quora’s founder, Adam D’Angelo, with 545k followers.

Here are the top-most followed Quora accounts as of 2026:

Account Name	Followers
Balaji Viswanathan	701,634
Sean Kernan	547,036
Adam D’Angelo	545,512
Jimmy Wales	388,290
Richard Muller	367,315
Awdhesh Singh	366,427
Robert Frost	345,232
Dushka Zapata	299,115
James Altucher	287,237
Roman Saini	241,816

If you’re curious, Balaji Viswanathan is the CEO of Invento Research (maker of the Mitra robot). He currently has over 533 million content views on his Quora answers.

(Source: Quora)

POE By Quora

In 2023, Quora launched its AI model called POE in order to continue to be in the AI trends.

Interestingly, this platform allows access to separate websites or apps for different AI models in one place, like GPT-4, Claude 3, and others.

Plus, AI model creators on POE also get paid when a user chats with their AI bot.

This paid AI model costs around $20/month. It is available on the website and in the application.

Within just 6 months of its launch, this app gained over 18 million downloads and more than 1 million monthly active users. (Which is surprisingly a lot!)