SE Ranking Review 2025: True SEO Expert Opinion [Is It Worth it?] – 14 Pros & 5 Cons

Welcome to the SE Ranking Review!

I am the proud owner of SE Ranking and have been using this SEO platform for 6 months. I switched to it because of getting extra money value in less charges.

But should you really switch to SE Ranking?

This is what I am gonna answer in this review. 

I have experience with other SEO tools including industry top players like Semrush & Ahrefs.

Therefore, today I will also explain why one should consider SE Ranking in comparison to costly SEO tools.

Basically, this review will give you a feel of using SE Ranking, letting you experience it firsthand. Plus, you’ll learn about its main benefits, strengths, and limitations.

Ready to explore?

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SE Ranking Review 2025: Should You Buy This SEO Tool

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Quick Summary

Switching to SE Ranking delivers a great benefit to me because pricing is a huge concern to me. Here, the pricing is low ($44/month) but the number of tools I get is high class and you cannot get with other SEO tools at this pricing point. 

The only major consideration for me is the database. It is big (5.6 B Keywords, 2.9 T Links) but not enormous at this stage but it is constantly growing.

SE Tools covered all core tools: Rank Tracking, Keyword Research, SERP Analysis, Competitor Analysis, Backlink Research, and Site Audit. After using them, I found their capability is advanced and the user interface looks easy as well.

Finally, You can switch to SE Ranking if you are a new user, a growing SEO business, or even an SEO agency. The plans here are fair for all kinds. However, it should be avoided if you need an SEO tool that shows data from more than one search engine.

SE Ranking Pros & Cons

Pros:

• Gives you access to a 14-day free trial.
• Access to keyword rank tracking and find out the reasons behind rankings fluctuations.
• All core features of an SEO tool are present.
• SE Ranking offers the most affordable plans in the market compared to other advanced SEO tools.
• It covers both organic and paid keyword research, which is uncommon among SEO tools, allowing you to gather data on ad history and paid keywords.
• The unique SERP history feature provides a detailed analysis of SERP positions.
• The report builder tool lets you schedule reports to be automatically sent to your inbox.
• Their On-Page audit results are highly informative, showing how much improvement is needed compared to your competitors.
• SE Ranking allows easy export of all reports (Backlink, Keyword, Audit, etc.) into CSV and Excel formats.
• Content marketing and local marketing modules can be purchased as add-ons, helping to reduce costs.
• The page change monitoring tool is unique, aiding in testing different elements of a page.
• The “Insights” tool keeps you informed by sending important alerts and updates about your and competitors’ websites.
• Schedule automatic social media posting
• Perform website audits to analyze all of your pages

Cons:

• SE Ranking only focuses on Google data, hence you cannot find data for other search engines.
• Their links & keywords database is slightly less than tools like Ahrefs and Semrush.
• They charge extra for using some important tools like Keyword Grouper, and Auto Search Suggestions. However, the charges are tiny – $0.001/query.
• They don’t suggest LSI keywords.
• The website audit can take a lot of time when you update big lists of data (especially when you’ve thousands of posts)

Read: SE Ranking Coupon & Special Offers [Explore Before Buy]

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What is SE Ranking?

SE Ranking is an excellent choice for SEO beginners who might not have the budget for premium tools like Semrush or Ahrefs.

Here are the key facts of SE Ranking:

• Founded – 2013
• Trusted by 40k companies
• They have the complete SEO toolkit features
• Database – 190 Countries
• Keyword Database – 5.6 B 
• Domain Profiles – 2 B
• Backlinks – 2.9 T

The best part is that SE Ranking’s pricing starts at just $44 per month

Regardless of an affordable pick, You get a wide range of features commonly found in robust SEO tools:

• Keyword Rank Tracker
• Website Audit
• On-Page Checker
• Backlink Checker
• Backlink Monitor
• Page Changes Monitoring
• Keyword Research & Suggestions Tool
• Content Marketing & Editor
• Backlink Gap Analyzer
• On-Page SEO Checker
• Keyword Grouper
• Marketing Plan 
• And Many More

Let’s see if these SE Ranking features are truly useful in practical scenarios!

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Exploring SE Ranking Core Features: A Complete Walkthrough With Plus & Minus

1.) SE Ranking Keyword Research System is Powerful But Shows Little Less Data

Rating: 4.7/5

SE Ranking’s keyword database is impressive (5.6 billion and expanding), but does it offer a robust keyword research tool?

In their keyword research tab, you’ll find plenty of tools. Whether you need just a single keyword overview, long-tail suggestions, or to analyze and find out your competitor’s keywords, everything is possible here.

Of course, I encountered a few issues with their keyword research tool.

Before discussing the plus and minus, take a look at their keyword research tool dashboard:

Plus Points:

1.) Accessing their keyword research tool is super easy for me. You can find the option to access the keyword research tool right in the top sidebar for quick access.

2.) If I want to see country specific keyword metrics, I get it easily. SE Ranking gives me the option to toggle between 90+ countries.

3.) The overview report of a keyword produced by SE Ranking is comprehensive yet pretty easy to understand.

When I put the seed keyword “SEO tool” in their keyword analysis tool, I got the following crucial metrics:

• Keyword difficulty – They have an “Update” option which refreshes and reveals the latest KD
• Search volume trend graph – I got a quick lookup of the search volume graph and the last one year data
• Search Intent 
• It shows CPC metrics for multiple countries at one go.
• They also reveal the search volume based on the different countries
• Data of Top 5 related keywords, and Top 5 question keywords
• Shows a quick SERP preview 
• Overview of Ranking dynamics report
• The popular ad campaign & ad history for the entered keyword
• More

4.) The user interface of their main “Keyword Suggestions” tool looks uncluttered and clear to me. 

See, this is how it looks:

5.) They use filters to organize keywords neatly. You got the following basic filters like: By number, By volume, By questions, and By low search volume.

They also have some advanced filters which are really handy and useful for deep keyword research.

You can use a “Word Count” filter to quickly extract the long tail suggestions.

6.) The SE Ranking isn’t short on important metrics. I get KD, Trend, Search volume, Search Intent, SERP Features, Trend, CPC, etc right on my dashboard. 

7.) Tasks like Bulk keyword research, Export to CSV, and Adding a keyword to a custom saved list are possible from a SE Ranking keyword research tool.

8.) Although separate SERP analysis is possible, if you want to have a quick look at the ranking competitors for the keyword then it is possible through the interface.

9.) I know there is no SEO tool that shows 100% accurate search volume accuracy of the keyword.

But I guess the SE Ranking search volume is pretty accurate. I have compared it with other advanced SEO tools and found results pretty much similar.

10.) With Keyword Manager, They also provide a custom list feature for users, which could be helpful for saving a few keywords and analyzing how their metrics change over time.

11.) Their keyword research tool includes a unique “Database Expansion” feature. If you can’t find data for certain keywords, you can input them here, and SE Ranking will fetch the data within a month.

Minus Points

12.) You get more related keyword suggestions in the USA, India, and the UK compared to most other countries.

13.) The total number of keyword suggestions shown by SE Ranking is slightly lesser as compared to other giants. I compared and found that SE Ranking is 30%-40% short on this aspect.

14.) The PPC keyword research is not supported by SE Ranking

15.) They have a special feature that gets auto-suggested keywords, but it costs extra. It’s probably better to get these keywords directly from a search engine than to pay more for it.

16.) They also ask for extra money ($0.001) for running a query for Keyword clustering (Keyword Grouping) – I feel disappointed here.

Verdict:

After playing a lot with the SE Ranking keyword research tool:

I must say, I’ve encountered some advanced SEO features. 

I appreciate how SE Ranking can display keyword data from over 90 countries. The advanced filters, comprehensive overview report, various types of keywords (questions, long-tail, related, etc.), advanced metrics (Search Intent, SERP features, Ads history), and bulk research features have left a strong impression on me.

However, it’s hard to overlook the fact that SE Ranking shows fewer total keywords. Additionally, I’m disappointed by the extra charge (around $0.004) for keyword grouping and auto-suggested keywords.

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2.) SERP Analysis: A Powerful One Compared to Others

Rating: 4.9/5

SERP Analysis is a feature that takes your keyword research to the next level.

Well, if you want to conduct a detailed analysis of competitors ranking on the SERP for your keywords, then this tool could be quite useful for you.

From here you can get a couple of useful metrics for your competitors including:

• Total Traffic: Your competitor’s pages are receiving
• Keywords Total: Number of keywords your competitor is ranking for
• DT: Domain Trust (Similar to DA)
• PT: Page Trust (Similar to PA)
• Backlinks: Number of backlinks a Page has ranking in SERP
• Referring Domains

But this is just basic.

SE Ranking has gone beyond basic and I pretty liked how they advanced their SERP Analysis feature by expanding it via a unique “Organic SERP History” feature.

Well, it’s a simple feature but it provides valuable information for the SEO strategy.

This tool shows you the SERP history for your keywords. It means you can track the history of SERP positions for a selected keyword on a monthly basis.

With Google’s frequent algorithm updates, SERP fluctuations are high. I usually use SERP history to find out which competitors’ rankings have improved in the last few months compared to my targeted keywords.

Then I analyze my competitors deeply and try to implement the same strategies on my website to improve its rankings.

This is a unique feature of SE Ranking. Usually, SEO tools just have the basic SERP analysis feature and not the SERP history feature. 

I haven’t seen it anywhere so far.

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3.) SE Ranking Competitor Analysis is Detailed But Should Have an “Export” Option

Rating: 4.6/5

Competitor research is one of the primary reasons we subscribe to SEO tools. So it has to be good.

The SE Ranking competitor analysis is good.

Why?

It shows pretty much all the information you need to uncover from your competitors.

Plus Points:

1.) Unlike other tools that show you your competitors’ data over an average duration (let’s say 1 year), SE Ranking also provides you with the option to access historical data.

2.) Their quick “Competitive Research Overview report” is clean and easy to understand. They have plenty of information organized into various tabs:

• Traffic Distribution Tab: Shows all country’s traffic data
• The Graph window: Shows traffic, keyword, and backlinks data in a “flow graph” which helps to easily analyze the growth
• Distribution of organic keyword ranking: Tab which shows keywords ranked in various position slabs
• Organic keywords: Tabs show improved, decreased, and total number of keywords your competitor ranks for
• Organic Competitors: Shows your top competitors
• Top Pages of your competitors
• Report of top paid keywords, paid competitors available as well
• More

The great thing about this quick overview report, it allows users to expand most of the mini tabs to see a bigger picture.

Here are some screenshots:

3.) They show competitors traffic data coming from across the world.

4.) If you want to look at the competitor overview report in a detailed manner, then you have a separate “Organic Traffic Research” & “Paid Traffic Research” tab.

Minus Points:

5.) Their overview report doesn’t include the “number of top recent backlinks”. However, you can always check a competitor’s backlink profile in detail using a separate backlink analysis tool available in SE Ranking.

6.) While they provide a detailed competitor overview report, they have overlooked including an “export to PDF” option. They missed adding an “export to PDF” option. Adding this feature would make it easier to share this helpful report with others.

7.) I have some doubts about the amount of data SE Ranking is able to fetch from the competitor profile, as they have overall less keyword and links database. But I am still satisfied.

8.) They also offer a “Competitor Comparison (Keyword Gap)” tool that lets you compare metrics for three competitors simultaneously. I believe having the option to compare five competitors at once would provide an even greater advantage.

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4.) SE Ranking “Advanced Rank Tracking” Offer Daily Tracking in a Cheaper Pricing Possible

Rating: 4.9/5

Rank Tracking is my primary reason why I switched to SE Ranking.

Not just because of the fair plans, but because they also allow me to track my competitor keywords as well and that is all on a daily basis.

Yes, I mentioned “daily basis”. Did you know costly SEO tools like Ahrefs only allow you to track keywords on a weekly & monthly basis?

So, SE Ranking is offering you not only cost-friendliness but also more keywords with daily tracking. Nothing could be better than this in an SEO tool.

Among all the core features, Rank Tracking impressed me the most in SE Ranking.

Plus Points:

1.) SE Ranking has a “Summary” tab that provides you with a quick overview of your and your competitor’s keyword rank tracking information:

In this quick report you’ll learn:

• Search Visibility: The percentage of impressions your tracked keywords are getting
• Average Position: The average of all keywords
• Distribution of Top Positions among all keywords
• Percentage of Jumped, Dropped, and Unchanged keywords
• Percentage of Top, Jumped, and Dropped pages
• Visibility percentage of competitors
• More

2.) You have the option to track the positions of your keywords in one or more countries. Just remember that everything should be within your keyword quota.

3.) Although SE Ranking updates rank tracking data daily, if you want to see the most recent ranking data, you can manually refresh it for up to 200 keywords.

4.) Another unique capability of SE Ranking is that it can allow you to compare rank tracking data between multiple dates. 

And you can process 1-year data as well.

These lengthy reports are useful when you need to provide proof of a client’s ranking growth from the previous year in your portfolio.

I personally use them to review each year and assess how my website rankings have changed compared to the previous year.

This feature of comparing reports is not available in most of the other SEO tools including Ahrefs, Mangools, Serpstat, and more.

5.) In the detailed Rank Tracking report, you can visually track how your keywords have been ranking over time with the help of a well-presented flowchart:

6.) The overview report as well detailed rank tracking report is easily exported into CSV and Excel format.

7.) This is what a detailed rank tracking report looks like:

Everything looks clean. You can easily extract keywords that are dropped, improved, or remain unchanged with the filter options.

8.) Accessing the competitors ranking for the same keywords we have predefined also looks easy to me.

All you have to add competitors once, and then SE Ranking will track their ranking as well.

Minus Points:

9. They’ve put Rank Tracking info into different tabs. At first, remembering where to find specific rank tracking data might be a bit tough if you’re not used to it.

I found the “Detailed” tab is the best among all and you’ll probably hang around here whenever you need to access rank tracking information.

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5.) SE Ranking Backlinks System

Rating: 4.4/5

The SE Ranking Backlinks system is good. I got tools for monitoring my site backlinks as well as competitors separately. And I also got the powerful “Backlink Gap” tool you will rarely see in SEO tools.

So how was my experience with the SE Ranking Backlink system?

Plus Points:

1.) The “overview backlink report” of a competitor is a quick start to see how things are going on at your competitor’s end.

This report on SE Ranking is short, but offers valuable insights such as:

• Total referring domains
• Total backlinks
• The backlink toxicity level
• Domain trust
• Links to homepage/internal pages
• New & lost backlinks
• Top backlink anchors
• More

2.) I find identifying backlink opportunities from competitors profiles to be the best link building strategy.

With SE Ranking, it’s very easy to find out which backlinks or referrals your competitor has recently lost.

3.) Finding lost backlinks of competitors is one thing, But SE Ranking also has an inbuilt “broken link” filter which makes your further task easy.

4.) The main “Backlinks” tab which lists out the complete profile of the competitor has provided a lot of important metrics: Toxicity score, DT, PT, Dofollow/nofollow, backlink type, etc.

5.) I usually experiment with different types of anchors when building links. Finding what anchors competitors used gave me a rough idea.

6.) The “Pages” tab helps me in finding the most backlink-winning page of a competitor easily. With this info, I tried to make a similar page on my site and try to grab backlinks opportunities.

7.) Offering a Backlink Gap tool, SE Ranking becomes an advanced SEO tool for sure. Now I can compare my domain with up to 5 domains and find the gap (link opportunities) easily.

8.) They also have a “Backlink Monitor” tool in which you can add any backlink to either your site or competitors.

Then this tool will constantly monitor it and update its status (found/not found), Google indexing status, and other metrics.

Well, I personally use it to monitor my backlinks and also keep an eye on my competitors’ high-quality backlinks. Whenever one of their backlinks breaks, this tool notifies me, and then I can try to acquire that backlink for my own site.

Minus Points:

1. Despite having a powerful Backlink checker tool, the SE Ranking links database is still less than other backlink analysis tools. But it is constantly growing.

2. Some important metrics like Backlinks types, Link attributes, and Top pages are missing in the Backlink overview report.

3. Tools related to Backlink outreach are unavailable, However, it’s not a big deal because most of the users manage the link outreach part manually through their email.

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6.) The SE Ranking Site Audit is Complex Yet Useful

Rating: 4.6/5

Most of the primary site audits are done via Google search console. 

But still, if you want to go deep in SE Ranking, a detailed Off Page SEO audit and On-Page SEO audit could help you a lot.

There are hundreds of metrics you can audit with their site audit tool.

I personally use it to audit:

• Total Pages crawled
• Website security
• Pages blocked by robot.txt
• Canonical issues
• URL blocked by no index
• Duplicate content
• HTTP Status code
• Broken Internal/External Links
• Images with alt text missing
• Core web vitals

I am a fan of its On Page SEO audit. 

Literally no other SEO tool on earth offers this advanced auditing for just $44/month.

When I want to audit a single page only, SE Ranking does it for me.

It considers parameters in an audit such as Title, Description, URL, Text Content, Internal Links, External links, Page experience, and more.

Not just audit, but it also compares my on page SEO audit with the top competitors on different parameters (SEO title, heading, word count, keyword frequency) and gives me a clear picture.

And finally, it suggests tasks or a to-do list to improve the SEO health of your page/site. Personally, I didn’t find all their suggestions useful except for the on-page SEO recommendations.

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Words on SE Ranking User Interface

Rating: 4.4/5

Before switching to SE Ranking, I tried the free version and was immediately impressed by its user-friendly interface.

Unlike tools like Semrush or Ahrefs, which can have complex interfaces, SE Ranking is straightforward and easy to navigate.

Upon logging in, all core features are readily accessible from the left sidebar without any hassle.

And they provide summaries of all core features for easy understanding.

But there’s one thing I didn’t like: they haven’t organized some tools properly. For example, the Backlinks monitor tool should be under the “Backlinks” tab, but you find it in “All Projects.”

Anyway, once you become familiar with the interface, finding where each tool is located won’t be a problem.

If you ever get confused or don’t understand a metric, SE Ranking has tooltips that appear when you hover over them. These tooltips offer clear explanations, so you won’t need to contact support or read documentation to understand things.

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Words on SE Ranking Pricing

Obviously, The primary reason to switch to SE Ranking for most of the users (Including us) is its affordable pricing and fair plans.

At just $44/year, you get all the core features we have discussed today.

They have set their pricing so that whether you are a beginner, a small team, or an enterprise, all the plans will seem affordable and fair to you.

Whereas Semrush & Ahrefs plans start from $129.

SE Ranking is an advanced SEO tool. Still they are charging less.

And its plans are more fair compared to others.

For example:

• SE Ranking starting plan $44/month – 750 keywords daily tracking
• Semrush starting plan $129.95 – 500 keywords daily tracking
• Ahrefs starting plan $129 – 750 keywords weekly tracking

This is just one example.

They also offer a 14 day free trial without any credit card.

So what are you waiting for!

Here is the general description of the SE Ranking plans:

1. Essential plan from SE Ranking

If you’re looking for the most affordable plan from SE Ranking, this one’s for you. It costs you only $44 per month, where you can track up to 750 keywords.

Here’s what you’ll get with this plan.

• Add up to 10 websites
• Website audit for 100,000 pages
• Monitor 17500 backlinks
• Check backlinks for 50 domains/day.
• On-Page Checker for 20 pages per month

2. Pro plan from SE Ranking

If you’re a small business or website owner, this is a great plan for you which costs you $87.20 per month, and you’ll get access to white-label SEO reports with this plan.

Here’s what you’ll get with this plan.

• Add an unlimited number of websites
• Website audit for 250,000 pages
• Monitor 30,000 backlinks
• Check backlinks for 100 domains/day
• On-Page Checker for 30 pages
• You can monitor up to 100 pages for changes 
• SEO/PPC database expansion: 10,000
• Access to white-label reports 

3. Business plan from SE Ranking

If you’re running an agency and looking for white-label reports along with API access, this is the right plan for you which costs you $191.20 per month.

Here’s what you’ll get with this plan.

• Add an unlimited number of websites.
• Website audit for 700,000 pages
• Monitor 90,000 backlinks
• Check backlinks for 300 domains/day
• On-Page Checker for 100 pages
• You can monitor up to 250 pages for changes 
• SEO/PPC database expansion: 25,000
• Access to white-label reports and API

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What are the Alternatives to SE Ranking?

Here are the top 3 alternatives to SE Ranking.

1. Semrush
2. Serpstat
3. SpyFu

1. Semrush

I have been using Semrush for 8 years now. If you’re looking for a powerful alternative to SE Ranking software, Semrush is exclusively for you. Semrush gives you access to over 60+ SEO tools under one roof, including keyword research, site audit, position tracking, brand monitoring, competitor research, and more.

Pros:

• Gives you access to over 60 tools
• Backlink Audit Tool helps you analyze your website backlinks and you can also use their site audit feature to find and fix your site SEO issues
• It offers the largest keyword database on the market
• Daily rank tracking
• On-page SEO analysis
• Gives access to the Image editor, link shortener, UTM builder and more
• Explore any website’s traffic and visitor engagement

Cons:

• It’s quite expensive when compared to SE Ranking software as Semrush pricing plans start at around $129.95/mo whereas the SE Ranking starts at $44/mo

Pricing: Semrush pricing starts from $129.95/month.

Browse More:

• Semrush Free Rank Tracker Trial for 14 Days
• Semrush Coupon Code 2025 + FREE eBook!
• Semrush Review: Pros, Cons, & Complete Verdict
• SE Ranking vs Semrush: Which One to Go for?

2. Serpstat

Serpstat is an all-in-one SEO platform that helps you with every SEO-related task ranging from keyword research to site audit to backlink analysis. Serpstat is one of the best alternatives to SE Ranking.

Pros:

• Affordable SEO tool as their pricing starts at $59/mo
• Track position changes of domains
• Keyword clustering and identifying content opportunities are great.
• Analyze your competitors’ SEO tactics
• Easily identify the best backlink sources
• Check your website for SEO errors using the website audit feature.

Cons:

• It doesn’t have as much backlink or competitor analysis data as Semrush & SE Ranking.

Pricing: Serpstat offers you four pricing plans starting from $59/month.

Browse More:

• Serpstat Review: Is It the Most Affordable SEO Tool?
• Serpstat Coupon Code + 7 Days Free Trial

3. SpyFu

If you’re looking for a powerful yet affordable competitor research tool, SpyFu is a great choice for you. It provides you unlimited SEO & PPC data starting at only $39 per month.

Pros:

• Incredible tool for competitor research as you can easily see what your competitors are doing
• Extremely affordable as their pricing plans start only at $39/mo
• Search for any domain and see every place they’ve shown up on Google
• Discover any website’s every ad variation in the last 15 years
• Monitor your paid and SEO rankings on Google, Bing and Yahoo
• Offers 30-day, no questions-asked, money back guarantee

Cons:

• Mobile ranking is missing in SpyFu

Pricing: SpyFu offers the three pricing plans starting from $39/month

Browse More:

• SpyFu Review: Revealing The Honest Experience

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FAQs

Here’s a list of some of the frequently asked questions about the SE Ranking SEO tool.

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Final Thoughts On SE Ranking ​Review

SE Ranking offers a full pack of SEO tools at affordable prices. 

If you’re looking for an affordable yet powerful SEO toolkit that helps you with most of the SEO related stuff, you should definitely check out SE Ranking SEO software.

So what are your thoughts on the SE Ranking tool? If you find this review of SE Ranking helpful, please share it with others. Also, let us know if you’ve any questions in the comments below.