Do Classified Ads Help With SEO? 5 Incredible Benefits of Using Them

Want to maximize your blog’s traffic? Want to gain more exposure and increase your overall SEO?

Then, give a try to classified SEO ads.

Online marketing helps you to promote and sell your product and services without investing big bucks and also allows you to do so for free. This is where the charm of free classifieds plays its role.

Classified SEO ads really useful for blogs, startups, small businesses, individuals and companies that are trying to build their exposure and increase their revenue online.

In this article, we will discuss about what is classified SEO is all about and how SEO for classified websites can help you increase your traffic and get more exposure to your blogs or websites. Are you ready? Let’s dive into the details.

Classified SEO ads: Do they really matter?

classified SEO

Before entering into the details, let’s first talk about what are classified SEO ads and how they can helpful for you.

What is classified advertising?

In simple terms, the ads that you see on newspapers which can also be found on online magazines, news portals etc. classified ads can help you boost your products or blog’s exposure at a cheaper cost, they usually cost you really cheaper when compared to other marketing strategies.

So basically classified SEO ads are usually free to use and used to increase your products or blog’s exposure.

How classified ads are helpful?

Majority of the marketers and SEO enthusiasts use classified ads for traffic optimization. Yet, you must remember that using free classifieds for SEO has to be done carefully.

It is a revolving door when it comes to website traffic. You must promote yourself aggressively if you wish to see any sales and subsequent profits. Paid classifieds do bring traffic but what if your funds have dried up and you cannot pay for your advertising?

Free classified ads are a very important tool in the online marketing business. They do not cost anything and can start providing results from the very moment that they get posted online.

A classified ad has three parts:

  • Headline: The art of crafting an effective free classified ad involves the creation of a cleverly crafted; effective Headline. An attractive headline makes expert use of keywords that generate interest and bring in the much desired readers and buyers.
  • Details: It then goes on to provide details of the product or services and tries to meet the customer’s needs as honestly as it can. Most free classifieds use attractive offers to rope in the customer – e.g. ‘Limited Offer’; ‘Special Discount for the first five’ or ‘Limited Stock’ etc.
  • Contact details: The finishing touch is given by the closing which must lead the buyer to the ‘Contact now’ or ‘Buy now’ button.

How Classified ads help with SEO

Classified ads are usually used to generate leads and increase click through rates. They are an excellent method of getting relevant back links to your blog or website. Some websites allow you to post the content with back links and such classified ads can immediately generate sales inquiry within hours of being posted.

This is why using free classified ads to promote and market your online business is one of the most popular and effective SEO strategies, employed by most online marketers.

Marketing your product and services through free online business ads is a very proficient way of reaching out to your select set of potential customers. The thing to keep in mind is to write relevant content that enables the search engines to understand clearly what your website is all about, because, that will allow them to rank you properly. This in turn can give you better chances of being listed in the top few, when it comes to Search Engines.

Classified ads are filled with SEO potential as they use very specific strategies. If you are using paid or free classified ads on your website then your ad and content get automatically indexed on search engines.

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5 benefits of classified SEO ads

1. Classified SEO ads are easy to use: Whether you know it or not, classified SEO ads are usually both mobile and search friendly. They are easier to navigate and gives your users what they want. They are so concise and yet give your audience what they expect. This is what makes classified ads usage effortless.

2. They open up a global market for your products: Do you have any products or services to sell from your websites? Don’t know how to get more exposure for your products? Do you want to increase your product sales? Then, classified advertising is the way to go. It can create a global market for your business and there’s usually a HUGE potential online to increase your product sales.

3. Most classified SEO ads are free: There are a lot of websites out there which help you post classified ads for FREE. Sites like OLX,, Myadmonster etc can help you easily post free classified SEO ads to boost your products visibility. You don’t have to invest even a penny on advertising so when you get everything for almost free, why not make the most out of them?

4. Create ads within minutes not weeks: If you observe it closely, most offline newspaper classified ads take a lot of time to get published. For instance, you have to speak to the newspaper ad agencies to get your ad posted and you also need to give all the details. All these process usually takes a lot of time and moreover these offline classified ads don’t last long unlike online classified SEO ads. Which are also easier to create and take a few minutes of your time not weeks unlike offline.

5. SEO for classified websites can increase your traffic: If you have a product based selling website, you can immensely increase your traffic by posting your blog’s or website address in the form of classified SEO ads. Or you can simply put a link back to your sites, so if someone gets curious about your products or services while browsing online classified ads can land on your sites.

So that’s it! Those are the top 5 benefits of classified SEO ads. Let’s now talk about few more things to get the most out of SEO for classified websites.

SEO for classified websites: What to keep in mind?

So what are the things to keep in mind while doing SEO for classified websites? Here are few essential things to keep in mind with classified SEO ads.

  • Do not fill your web site with classified ads that do not carry good content as it will do next to nothing for your business or SEO. All it will provide you with is a high ‘bounce’ score, which will not be good for you or your business.
  • A ‘bounce’ means that people are coming to your web site but are leaving without opening another page or clicking on the back links that allow the web site to capture the search engine’s interest. It shows that the content was not good enough to lead the customer to carry on with his query and lost his/her interest.
  • Make sure to use the sites that allow you to use back links and direct marking.
  • Do not post free classified ads every single day. It is best to use them sparingly if your goal is to gain maximum impact. This will also save your website from getting the dubious title of ‘classified ad site only’.
  • Always remember to post the information that you would like to publicize specifically. Like: expos, meetings, gatherings, exhibitions and all kinds of public events as they tend to capture public interest, rather easily.
  • The classified ads should be used wisely and should describe your company and its services in right detail. It should only contain the important and relevant information. There is no room for errors here; so it is best to check, double and triple check the ad before posting it on your website.

Just like any other strategy of boosting SEO rating; classified SEO ads too work only when used in the correct manner. Take good care and select ads with back links that will be easily picked up by search engines and you will NOT be penalized by any Google algorithms.

Final thoughts about the classified SEO ads

One of the simplest ways to increase your online exposure is to start using classified SEO ads.

Not only you can promote your business or blogs online but you can also do it so for FREE. You can also make others buy your products or services using classified ads.

Classified ads can certainly improve your overall SEO and give you an edge over your competitors. But make sure you are not doing it excessively otherwise you might get penalized by Google latest algorithms.

So what do you think about classified SEO ads? Let me know your thoughts in the comments.


  1. Zion says:

    Never thought about how classified ads would work for SEO. I’m not sure if it would be very effective though. Might as well try!

  2. Dipra Sen says:

    Like any other low quality SEO links classified ads does not contain much SEO value. I’d like to participate on active forums because the forum signature may not have much value but the referral traffic has higher impact than classified ads.

  3. Quite an informative and enlightening piece! classified ads filled with SEO potential act as the main online traffic provider.selection of ads as per the steps addessed here,can attract huge number of online should start using this policy for easy and quick money making.

  4. Priyanka says:

    Classifieds are useful for promoting your business and generating traffic. They can prove to be a major source of traffic if used properly.

  5. Sandeep says:

    Classified Ads are best in sales these days. I use digital point in 2009-10, but these days Classified sites like olx and others are very effective, people can easily find work online. Thanks priyanka for lighting Classified ads posting.

  6. Priyanka says:

    These day not only olx or quikr is there, a large no of classifieds site are there which allows you to put your ad without any cost. Classifieds will show results only if used properly. Make it creative, write it properly, put a snapshot of your website or blog etc.

    Thanks Sandeep

  7. Submitting classified ads at requisite places on the web can significantly improve the ranking of a website. Through classified ads, a lot of business centric information can be passed on to the target audience and customers about a business and its services. However, not all classified ad submission portals support the submission of back link along with the content. Therefore, the SEO expert must be careful in identifying those websites that allow posting of content and back link together.

  8. I had a great time reading this post. I agree that classified ads can help in SEO, if used in the right way. I understand that it is important to take good care while selecting the ads to enjoy the benefit of using classified ads.

  9. Chetan says:

    Thanks Priyanka ! for sharing Indian Classified Site list… I was searching for the local classified list and this blog helped my job easy.

  10. thanks for providng do classified ads site list !

  11. Sudarshan says:

    Some classified sites have a feature of making clickable links on ads. As links are useful in SEO, such types of classified posting really help us. Again classified sites also help in getting traffic. So definitely they have role in SEO.

  12. JohnCarlos says:

    Great. Classified ads is a good strategy. just use it wisely. don’t overuse it.

  13. Thanks Priyanka for such a nice artical but i would like to know more abour classified portals like the format of body(HTML/Text),Frequency of Posting add because I posted for different city so how can i arrange that ? plz help me in this …..

  14. Brownnmurphy says:

    I think posting classified ads are also beneficial for better SEO. There are countless classified ads over internet and most of them are free to use but we have to be very sure about relevancy of classified websites.

  15. Vishnu says:

    Great post with full of useful tips.Here you have mentioned about the importance of classified ads in SEO for the company. People can learn a lot regarding use of classified ads in SEO and also know how this will help to promote business.

  16. Tim says:

    its gr8 info… i am curious whether ads with dead link, meant which r not clickable can benefit SEO. Most of classified ads don’t allow to put hyperlinks. Some that do allow, link is un clickable. Hope that someone will guide me.

  17. Usama Ali says:


    It’s a really informative article with helpful tips but it would be nice if you could just mention a list of SEO companies which are looking for an ad posting team because I’m very keen to apply for that kind of job.
    Waiting to hear good from you soon I’d really appreciate it.

    Thanks in advance.

  18. I have also tried posting classified ads and I think it has generated some traffic to my blog.

  19. It is very good information. I was ignoring classified listing because I was not aware about benefit for SEO. thanks for sharing.

  20. Yes, classified ads do have some seo power, but the major challenge is that only a few offer a hyperlink opportunity. You also must be extremely active and post a lot of ads.

  21. Sukh Kaur says:

    Classified ads does hold seo value if done strategically. Submitting links on high authority, relevant sites and in most relevant category will increase the value of a site and will pass on the link juice too.

  22. Great and really very helpful article. I want to ask one question is there any difference between local listing and classified ad posting in SEO. Please let us know.

  23. Shristi Jain says:

    Free Classifieds are Helpful for promoting Our business and generating traffic. This Post Very Useful for My SEO Traffic. Thank You For sharing Such A great Post …!!!!

  24. Very informative article on classified ads. Classified ads are a great source of traffic and good way to get relevant backlink to your website. Many classified ad websites allow you to post your content with a link. The process of listing your website on classified ads is also very simple. And you can get sales queries quickly and generate leads.

  25. Hi Priyanka,

    Congrats for the great write up. I just landed on this page when I googled “seo for classified websites”.
    I have used the classified site many times for my clients, and I have seen that I help to generate traffic from the local area. So, classified ads listings are mainly suggested to the local business owners. But the small issue with this traffic is it does not convert well, and I nearly get only 2-3 $ conversion rate.

    Most of the classifieds are nofollow so, there is no link juice will pass, and it can’t help to increase the ranking in SERP, but for branding, it’s the best traffic.

  26. Krishna says:

    Nice Blog. Classified ads are really very important in SEO. They drive traffic to website and reach more customers.

  27. Jenny Ross says:

    Classified ads is an SEO tactic which is not widely preferred. Although it does contribute in increasing traffic and earn backlinks up to certain extent. Small businesses must definitely try their hands on it.

  28. Thanks for this great article. I am agree with your points. Classifieds are really great way to promote products and services online. They rend to free traffic and sometime helps in leads as well conversions for your business.

  29. Alok says:

    Before reading this post I’d some doubts regarding classified . But now I cleared every doubts. Thanks for such a nice and informative post.

  30. Alice says:

    Useful article.. I know that classified posting help to derive traffic on websites but never knew that it also help SEO. Thanks for sharing a useful information.

  31. Hi, Thanks Priyanka For posting you great article…I think posting classified ads are also beneficial for better SEO. There are countless classified ads over the internet and most of them are free to use. Thanks.

  32. Hello, Priyanka Thanks For posting you such a informative article I think posting classified ads are also very effective for SEO. There are lots of classified ads over the internet and most of them are free to use. Thanks.

  33. All information shared by you is great! If we do all these off page activities, definitely we can achieve good rank in Google and other major search engines as well as relevant traffic to our site .Thanks

  34. Software says:

    Yes, classified ads do have some seo power, but the major challenge is that only a few offer a hyperlink opportunity. You also must be extremely active and post a lot of ads.

  35. Thanks for sharing such a wonderful post. Would like to appreciate your information that you provided in the blog. Classified Ads will be only effective you target your audience with eye catching Title and to the point descriptions.

  36. Preety says:

    I have a query if anyone can help me in the same. I am very new to SEO. I am doing SEO of an entertainment website which includes movies only & user can watch movies there without paying anything. So is it possible to do classified ads posting of this website because i am not able to find a suitable category for it. Please suggest me some good ideas. I am Looking forward to hear from you all.
    Thank You in advance

  37. Santosh says:

    Thanks Priyanka,for sharing a details information about classified and benefits of classified ads. Does classified submission helps us to create back link for a website?

  38. Thanks for sharing such a informative post…. Yes, posting classified ads are beneficial for SEO. Classified are useful for promoting our business and also helps to derive the traffic on websites.

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