Do Classified Ads Help With SEO? 5 Incredible Benefits of Using Them

Want to maximize your blog’s traffic? Want to gain more exposure and increase your overall SEO?

Then, give a try to classified ads SEO.

Online marketing helps you promote and sell your product and services without investing big bucks and also allows you to do so for free. This is where the charm of free classifieds plays its role.

Classified ads SEO is really useful for blogs, startups, small businesses, individuals and companies that are trying to build their exposure and increase their revenue online.

In this article, we will discuss about what classified SEO is all about and how classified websites can help you increase your traffic and get more exposure to your blogs or websites. Are you ready? Let’s dive into the details.

Classified ads SEO: Do they really matter?

classified Ads SEO

Before entering into the details, let’s first talk about what are classified ads and how they can helpful for you.

What is classified advertising?

In simple terms, the ads that you see on newspapers which can also be found on online magazines, news portals etc. classified ads can help you boost your products or blog’s exposure at a cheaper cost, they usually cost you really cheaper when compared to other marketing strategies.

So basically classified ads are usually free to use and used to increase your products or blog’s exposure.

How classified ads are helpful?

Majority of the marketers and SEO enthusiasts use classified ads for traffic optimization. Yet, you must remember that using free classifieds for SEO has to be done carefully.

It is a revolving door when it comes to website traffic. You must promote yourself aggressively if you wish to see any sales and subsequent profits. Paid classifieds do bring traffic but what if your funds have dried up and you cannot pay for your advertising?

Free classified ads are a very important tool in the online marketing business. They do not cost anything and can start providing results from the very moment that they get posted online.

A classified ad has three parts:

  • Headline: The art of crafting an effective classified ad involves the creation of a cleverly crafted; effective Headline. An attractive headline makes expert use of keywords that generate interest and bring in the much desired readers and buyers.
  • Details: It then goes on to provide details of the product or services and tries to meet the customer’s needs as honestly as it can. Most free classifieds use attractive offers to rope in the customer – e.g. ‘Limited Offer’; ‘Special Discount for the first five’ or ‘Limited Stock’ etc.
  • Contact details: The finishing touch is given by the closing which must lead the buyer to the ‘Contact now’ or ‘Buy now’ button.
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How Classified ads help with SEO

Classified ads are usually used to generate leads and increase click through rates. They are an excellent method of getting relevant back links to your blog or website. Some websites allow you to post the content with back links and such classified ads can immediately generate sales inquiry within hours of being posted.

This is why using free classified ads to promote and market your online business is one of the most popular and effective SEO strategies, employed by most online marketers.

Marketing your product and services through free online business ads is a very proficient way of reaching out to your select set of potential customers. The thing to keep in mind is to write relevant content that enables the search engines to understand clearly what your website is all about, because, that will allow them to rank you properly. This in turn can give you better chances of being listed in the top few, when it comes to Search Engines.

Classified ads are filled with SEO potential as they use very specific strategies. If you are using paid or free classified ads on your website then your ad and content get automatically indexed on search engines.

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5 benefits of classified SEO ads

1. They are easy to use: Whether you know it or not, classified SEO ads are usually both mobile and search friendly. They are easier to navigate and gives your users what they want. They are so concise and yet give your audience what they expect. This is what makes classified ads usage effortless.

2. They open up a global market for your products: Do you have any products or services to sell from your websites? Don’t know how to get more exposure for your products? Do you want to increase your product sales? Then, classified advertising is the way to go. It can create a global market for your business and there’s usually a HUGE potential online to increase your product sales.

3. Most of them are free: There are a lot of websites out there which help you post classified ads for FREE. Sites like OLX,, Myadmonster etc can help you easily post free ads to boost your products visibility. You don’t have to invest even a penny on advertising so when you get everything for almost free, why not make the most out of them?

4. Create ads within minutes not weeks: If you observe it closely, most offline newspaper classified ads take a lot of time to get published. For instance, you have to speak to the newspaper ad agencies to get your ad posted and you also need to give all the details. All these process usually takes a lot of time and moreover these offline classified ads don’t last long unlike online classified ads. Which are also easier to create and take a few minutes of your time not weeks unlike offline.

5. SEO for classified websites can increase your traffic: If you have a product based selling website, you can immensely increase your traffic by posting your blog’s or website address in the form of classified SEO ads. Or you can simply put a link back to your sites, so if someone gets curious about your products or services while browsing online classified ads can land on your sites.

So that’s it! Those are the top 5 benefits of classified SEO ads. Let’s now talk about few more things to get the most out of SEO for classified websites.

SEO for classified websites: What to keep in mind?

So what are the things to keep in mind while doing SEO for classified websites? Here are few essential things to keep in mind with classified SEO ads.

  • Do not fill your web site with classified ads that do not carry good content as it will do next to nothing for your business or SEO. All it will provide you with is a high ‘bounce’ score, which will not be good for you or your business.
  • A ‘bounce’ means that people are coming to your web site but are leaving without opening another page or clicking on the back links that allow the web site to capture the search engine’s interest. It shows that the content was not good enough to lead the customer to carry on with his query and lost his/her interest.
  • Make sure to use the sites that allow you to use back links and direct marking.
  • Do not post free classified ads every single day. It is best to use them sparingly if your goal is to gain maximum impact. This will also save your website from getting the dubious title of ‘classified ad site only’.
  • Always remember to post the information that you would like to publicize specifically. Like: expos, meetings, gatherings, exhibitions and all kinds of public events as they tend to capture public interest, rather easily.
  • The classified ads should be used wisely and should describe your company and its services in right detail. It should only contain the important and relevant information. There is no room for errors here; so it is best to check, double and triple check the ad before posting it on your website.

Just like any other strategy of boosting SEO rating; classified SEO ads too work only when used in the correct manner. Take good care and select ads with back links that will be easily picked up by search engines and you will NOT be penalized by any Google algorithms.

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What is a classified website?

Classified websites are the platforms that help you promote products or services by connecting both buyers and sellers in a centralized way.

What is classified ad posting in SEO?

Ad posting is basically a process of submitting ads in classified submission sites with your site links that may enhance your site visibility and presence in the search engine market.

Is ad posting on classified websites free?

Generally, you will find both free classified ads and paid classified ads options that enable users to add or search listings.

What are the benefits of classified SEO ads?

Classified SEO ads are free, easy to use, and can be created within minutes. Moreover they help you connect with the global market for your products and increase overall traffic to your website.

How do you write a classified ad?

Choose the site carefully that allows backlinks, come up with an attractive ad title, keep it short & descriptive, choose the right category, add relevant pictures, use proper keywords and links.

How do I promote my business on Google?

To promote your business on Google, you can use Google AdWords that helps you reach new customers at the exact moment when they search for the products or services that you offer. Moreover, you can take advantage of Google My Business.

What is Google My Business?

Google My Business is a business listing service from Google itself that lets you easily connect with customers across Google Search and Maps.

Is Google business listing free?

Yes, creating a Google My Business account is completely free.

Final thoughts about the classified SEO ads

One of the simplest ways to increase your online exposure is to start using classified SEO ads.

Not only you can promote your business or blogs online but you can also do it so for FREE. You can also make others buy your products or services using classified ads.

Classified ads can certainly improve your overall SEO and give you an edge over your competitors. But make sure you are not doing it excessively otherwise you might get penalized by Google latest algorithms.

So what do you think about classified SEO ads? Let me know your thoughts in the comments.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and etc. Know more about Anil Agarwal from here.

Reader Comments (34)

  1. Thanks, This is an quite informative article for those who works on SEO or for who wants their website gets more backlinks.

  2. Thanks, this quality information will help me a lot. Before read this article I posted classified ads on regular basis. But now I lean how to use SEO techniques for classified. Thanks a lot for provide us this grateful tips.

  3. wonderful information about classifies websites but classified ads are only valid for 90 days and after that, they get removed is there any other classified sites where it could be valid for one year.
    pls share the list of business listing website for India only. it would be very helpful

  4. Thank you so much for sharing your knowledge with us. It is a guide for people who are looking for increasing their website organic traffic and backlinks for google rankings. Looking forward to more articles on SEO tips from you.

  5. Thank You for share this information.
    You said that do not post classified ads daily. What can be the problems of posting them as much as we can because we will get more and more Backlink from them?

  6. Hello,
    I have a query if anyone can help me in the same. I am very new to SEO. I am doing SEO of an entertainment website which includes movies only & user can watch movies there without paying anything. So is it possible to do classified ads posting of this website because i am not able to find a suitable category for it. Please suggest me some good ideas. I am Looking forward to hear from you all.
    Thank You in advance

  7. All information shared by you is great! If we do all these off page activities, definitely we can achieve good rank in Google and other major search engines as well as relevant traffic to our site .Thanks

    • Yes, if you can apply these off page activities, definitely we can achieve good rank in Google and other major search engines as well as relevant traffic to our sites with ease. Let me know if you’ve any more questions.

  8. Classified ads is an SEO tactic which is not widely preferred. Although it does contribute in increasing traffic and earn backlinks up to certain extent. Small businesses must definitely try their hands on it.

  9. Hi Priyanka,

    Congrats for the great write up. I just landed on this page when I googled “seo for classified websites”.
    I have used the classified site many times for my clients, and I have seen that I help to generate traffic from the local area. So, classified ads listings are mainly suggested to the local business owners. But the small issue with this traffic is it does not convert well, and I nearly get only 2-3 $ conversion rate.

    Most of the classifieds are nofollow so, there is no link juice will pass, and it can’t help to increase the ranking in SERP, but for branding, it’s the best traffic.

    • Hi Rohil, glad it helped you and yes most of the classifieds are nofollow so, there is no link juice will pass to your site. But they are great for giving more traffic and online exposure to your site.

  10. Very informative article on classified ads. Classified ads are a great source of traffic and good way to get relevant backlink to your website. Many classified ad websites allow you to post your content with a link. The process of listing your website on classified ads is also very simple. And you can get sales queries quickly and generate leads.

    • Hi Donna, Classified ads are a great source of traffic and good way to get relevant backlink to your website. That’s why they are still relevant no matter what niche you’re blogging in.

  11. Great and really very helpful article. I want to ask one question is there any difference between local listing and classified ad posting in SEO. Please let us know.

  12. Classified ads does hold seo value if done strategically. Submitting links on high authority, relevant sites and in most relevant category will increase the value of a site and will pass on the link juice too.

  13. Hello,

    It’s a really informative article with helpful tips but it would be nice if you could just mention a list of SEO companies which are looking for an ad posting team because I’m very keen to apply for that kind of job.
    Waiting to hear good from you soon I’d really appreciate it.

    Thanks in advance.

    • Hi Usama, you might want to get in touch with SEO agencies or use sites like Fiverr where you can post others stuff using classified ads.

  14. I think posting classified ads are also beneficial for better SEO. There are countless classified ads over internet and most of them are free to use but we have to be very sure about relevancy of classified websites.

  15. Some classified sites have a feature of making clickable links on ads. As links are useful in SEO, such types of classified posting really help us. Again classified sites also help in getting traffic. So definitely they have role in SEO.

    • Yes, although they don’t impact your rankings much as they don’t provide dofollow links but great for increasing your online exposure to your sites.

  16. Submitting classified ads at requisite places on the web can significantly improve the ranking of a website. Through classified ads, a lot of business centric information can be passed on to the target audience and customers about a business and its services. However, not all classified ad submission portals support the submission of back link along with the content. Therefore, the SEO expert must be careful in identifying those websites that allow posting of content and back link together.

  17. These day not only olx or quikr is there, a large no of classifieds site are there which allows you to put your ad without any cost. Classifieds will show results only if used properly. Make it creative, write it properly, put a snapshot of your website or blog etc.

    Thanks Sandeep

    • Yes, you need to use the right titles and description by using the right keywords. Otherwise you won’t get much benefits out of classified ads.

  18. Classified Ads are best in sales these days. I use digital point in 2009-10, but these days Classified sites like olx and others are very effective, people can easily find work online. Thanks priyanka for lighting Classified ads posting.

  19. Quite an informative and enlightening piece! classified ads filled with SEO potential act as the main online traffic provider.selection of ads as per the steps addessed here,can attract huge number of online should start using this policy for easy and quick money making.

    • Yes, selection of ads is important. You shouldn’t overdo it when you’re picking any of the classified ads like OLX, Quickr etc. You need to take care of limited listings to get more exposure.

  20. Like any other low quality SEO links classified ads does not contain much SEO value. I’d like to participate on active forums because the forum signature may not have much value but the referral traffic has higher impact than classified ads.


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