Top 15 Ahrefs Alternatives: Free & Paid SEO Tools to Use in 2021

Written by | In group | Updated on
June 24, 2021

When it comes to the best all in one SEO tools, Ahrefs always tops the list. It offers a lot of excellent features such as keyword explorer, site explorer, backlink checker etc.

In fact, they have millions of keywords data which helps you easily discover keywords in any niche.

But if you’re searching for a few other cheaper (or better) Ahrefs alternatives, this post is for you where you’ll find 15 of the best free and paid alternatives to Ahrefs.

So without further ado, let’s find out the list of top Ahrefs competitors and similar to Ahrefs tool to use in 2021.

15 Best Ahrefs Alternatives for All SEOs, Marketers and Bloggers

Ahrefs alternatives

1. Semrush: Grab 30 Days FREE Trial (Worth $119.95)

Hands down Semrush is one of the best Ahrefs alternatives. Semrush is used by more than 7 million people worldwide and it has over 20 billion keywords in its arsenal. It offers you a huge collection of SEO tools including;

  • Keyword research
  • SEO reports
  • Brand monitoring
  • Backlink analysis (including the ability to find toxic links)
  • Site audits
  • Competitor analysis
  • And the list goes on

We’re using the Semrush SEO tool for more than 5 years now and we’re extremely satisfied with it. If you’re looking for an all in one SEO toolkit, Semrush is the best choice for you.

Which Is Better?SemrushAhrefs
PricingStarts at $119.95/MonthStarts at $99/Month
Number of Tracked Websites55
Users Allowed11
Tracked Keywords & Update Frequency500 (Daily)500 (Weekly)
Pages to crawl using Site Audit (Monthly)100,00010,000
Can you find toxic links?YesNo
Accurate keyword volume offered?YesNo
Free trial offered?YesNo
Trial Link

Here’s how the dashboard of Semrush looks like;

organic research data

Semrush Pricing:

Semrush offers you the following 3 pricing plans.

  1. Pro (starts at $119.95 per month and best for starters)
  2. Guru (starts at $229.95 per month and best suited for small businesses)
  3. Business (starts at $449.95 per month and best suited for agencies)

You can get a 16% instant discount on all their annual plans. Also, Semrush offers a 7 day money-back guarantee and you can upgrade, downgrade or cancel your Semrush account whenever you want.

You can also grab the Semrush 30 day free trial using the below link.

Try Semrush Pro free for 30 days (Worth $119.95)

Why choose Semrush over Ahrefs?

Semrush offers you over 45 SEO tools! It’s also used by more than 7 million people worldwide. If you’re looking for powerful Ahrefs alternatives, Semrush is the BEST choice.

It offers you a ton of amazing features including;

  • Keyword research
  • Backlink audits and link building
  • Competitor research
  • PPC ads
  • Brand monitoring
  • Keyword rank tracking
  • Site audits and many more

Best suited for: Semrush is extremely useful for the in-house SEO teams, website owners, small businesses, and digital marketing agencies. It gives you FULL access to over 45 SEO tools that can help you with almost EVERY single SEO task.

So what are you waiting for?

Grab 30 Days Semrush Free Trial (worth $119.95)

Pros:

  • All in one SEO toolkit where you can get access to almost all the SEO related tasks including keyword research, site audits, competitor research and so on
  • Easily discover toxic links and disavow them
  • It offers excellent keyword volume data (it is accurate and better than any other tool including Ahrefs)
  • You can effectively find all the technical and SEO related issues using their site audit feature
  • Compare your domain with up to 5 domains (and find who’s ranking well and who’s not)
  • Track your keyword rankings
  • Semrush is widely used by over 6 million people around the world
  • You can find and estimate traffic of any website in the world
  • You can easily find profitable keywords in any niche
  • Track your brand mentions
  • A great SEO toolkit which is mostly similar to Ahrefs (in terms of features)
  • Excellent SEO reporting as Semrush offers a ton of automated reports (you can also create branded and white label SEO reports)

Cons:

  • It takes some time to get used to all their SEO tools and their traffic predictions are sometimes inaccurate (especially for keywords with fewer searches)

Further Reading:

6 Reasons to Use Semrush Over Ahrefs

So why pick Semrush over Ahrefs? Here are some of the biggest reasons.

1. Massive keyword data: Semrush is one of the very few SEO tools that offers HUGE keyword data. Did you know that it offers you over 20 billion keywords from over 140 geodatabases? It also has keyword data from over 800 million domains. That’s HUGE, right?

No matter what industry you are in, there’s no shortage of finding better keywords using Semrush. It also provides you the accurate keyword search volume so you can easily discover low competitive keywords effortlessly.

2. Content Toolkit: Semrush offers a toolkit called the Semrush Content Platform to take your content marketing results to the next level. From topic research to content planning, writing, optimizing content – it helps you with almost every content marketing related task.

It gives you access to features like;

  • Topic Research
  • Marketing Calendar
  • SEO Writing Assistant for On-Page SEO
  • SEO Content Template
  • Content Audit
  • Post Tracking
  • Brand Monitoring

3. Position Tracking: With Semrush, you can get access to daily keyword data updates. You can easily track your keyword rankings and make changes to your posts accordingly.

No matter what plan you’re using on Semrush, you can get access to local level volume data. What about Ahrefs? It doesn’t provide you daily data. You need to upgrade to Rank Tracker Pro (you need to spend more) after subscribing to any plan on Ahrefs.

So Semrush wins easily over Ahrefs!

4. Offers over 45 SEO tools under one roof: Semrush is used by over 7 million people for a reason: it offers you a tremendous value for money. It gives you access to over 45 SEO tools ranging from organic research to traffic analytics to Keyword Magic tool, site audits, brand monitoring and so on.

If you have access to Semrush, you might not require any other SEO tool because you can get almost every SEO related task done using Semrush SEO toolkit.

5. SEO Reporting: You can’t create custom SEO reports using Ahrefs SEO tool but Semrush lets you easily create custom SEO reporting. You can create white label SEO reports, branded reports and so on.

6. The ability to find and fix toxic backlinks: Ahrefs doesn’t offer any tool for you to find toxic backlinks. If your site has too many toxic links, it can hurt your search rankings. Fortunately, Semrush offers you Backlink Audit tool to analyse your backlink profile. It also helps you easily discover toxic links on your site.

Here’s how it looks like;

backlink audit

So yes, Semrush is an amazing tool and better than Ahrefs (in most cases).

And… if you’re looking for free trial accounts of Semrush, check out the following sections.

Grab Semrush pro account free for 30 days

Visit this special link to grab your 30 days Semrush account for free (which is worth $119.95)

Once you click on the link, you’ll be taken to the following page;

semrush pro trial

Click on the “claim your free 30 day trial” button to continue.

create account

Enter your email and password to create your account.

You’ll now be taken to their payment page where you need to enter your credit card details to get access to Semrush.

semrush pro

Make sure to enter your details such as email, password and billing details etc to grab your Semrush Pro for free.

2. Serpstat: Get 2 Months For FREE!

Serpstat is another all-in-one SEO platform which is similar to Ahrefs. You can use it to explore your competitors’ websites along with keyword research, content marketing ideation, search analytics and so on.

Here’s how the Serpstat dashboard looks like;

Serpstat-dashboard

Serpstat Pricing:

Serpstat currently has the following four pricing plans.

  1. Lite (costs you $51.75 monthly when you use the coupon: bloggerspassion_5)
  2. Standard (costs you $111.75 monthly when you use the coupon: bloggerspassion_5)
  3. Advanced (costs you $224.25 monthly when you use the coupon: bloggerspassion_5)
  4. Enterprise (costs you $374.25 monthly when you use the coupon: bloggerspassion_5)

You can get a 25% instant discount on all their annual plans. Also, Serpstat offers a 14 day money-back guarantee and you can upgrade, downgrade or cancel your Serpstat account whenever you want.

You can also get the Serpstat 7 day free trial using the below link.

Get the 7-day free trial of Serpstat

Why choose Serpstat over Ahrefs?

If you’re looking for an affordable alternative to Ahrefs, Serpstat is an excellent choice for you as their pricing plans start at just around $50 per month (much cheaper when compared to the Ahrefs plans that start at $99/mon).

Also, Serpstat offers a wide range of features such as;

  • Rank tracking
  • Backlink analysis
  • Competitor research
  • Site audits
  • Keyword research 

Best suited for: Serpstat is a growth hacking tool that is best suited for content marketers, SEOs, and those who manage PPC campaigns.

Pros:

  • Automatically identify your top competitors where you should enter your domain to get a full list of your most relevant competitors
  • You can perform batch analysis of up to 200 domains where you can research keywords and compare the rankings of multiple domains
  • Get search suggestions database for content creation
  • Easily identify your competitors in AdWords
  • Research keywords and ads of your competitors
  • Identify your direct competitors organically
  • Quickly discover your competitor’s keyword rankings

Cons:

  • Keyword data is not so much inaccurate such as keyword difficulty, keyword search volume etc

More Information:

3. SE Ranking: Get 20% Off Annually

If you’re looking for an all in one SEO toolkit at affordable prices, you can give a try to SERanking as they have almost every feature ranging from keyword research to website audits to SEO competitor research.

Here’s how the SE Ranking dashboard looks like;

seranking dashboard

Read: SE Ranking Review 2021: Is It A Game-Changing SEO Tool?

SE Ranking Pricing:

SE Ranking offers you the following three pricing plans.

  1. Optimum plan from SE Ranking costs you $31 per month where you can track 250 keywords per day, manage 10 websites, conduct website audits for up to 25,000 pages, and monitor 5000 backlinks
  2. Plus plan from SE Ranking costs you $71 per month where you can track 1000 keywords per day, manage unlimited websites, conduct website audits for up to 150,000 pages, and monitor 25,000 backlinks
  3. Enterprise plan from SE Ranking costs you $151 per month where you can track 2500 keywords per day, manage unlimited websites, conduct website audits for up to 250,000 pages, and monitor 75,000 backlinks

You’ll be getting a 20% instant discount if you pay annually on ALL their plans.

Click here to try SE Ranking today

Why choose SERanking over Ahrefs?

One of the primary reasons to choose SE Ranking is because it offers up to date information and you can access the historical data without even leaving their interface. 

From current search volume trends to the daily keyword ranking updates, you can pretty much do every SEO major tasking using SE Ranking. It also gives you access to some of the incredible features such as;

  • Website audits
  • Monitor backlinks
  • Keyword grouper
  • SEO and PPC research
  • On-Page checker 
  • Marketing plan
  • Custom SEO reporting
  • Social media analytics and management
  • And many more

Best suited for: SE Ranking is one of the powerful all in one SEO toolkits that’s exclusively made for business owners, agencies and SEO specialists.

Pros:

  • Keyword rank tracker to track your keyword rankings
  • Website audit to find and fix your site issues
  • Backlink monitoring
  • On-page checker for better optimization of your posts and pages
  • Marketing plan
  • Keyword grouper
  • Keyword suggestion tool for keyword research
  • SEO/PPC competitor research
  • Backlink checker to build quality and relevant links

Cons:

  • Although their pricing plans are affordable when compared to tools like Ahrefs it’s not comprehensive as Ahrefs, Semrush and so on.

4. KWFinder: Save 40% With Annual Plans

KWFinder is a set of tools from Mangools Tools which helps you easily discover profitable keywords along with competitor keyword research with low SEO difficulty. It offers an amazing keyword metric called KD (keyword difficulty) which lets you find and use low competitive keywords.

Here’s how the keyword data looks like;

kwfinder data

Mangools SEO Tools Pricing:

KWFinder is a part of the Mangools SEO tools, so you need to purchase the Mangools tool subcriptoin in order to use the KWFinder.

The best part? With the Mangools SEO tools, you’ll get access to the following FIVE amazing SEO tools.

  1. KWFinder (used for keyword research)
  2. SERPChecker (used for SERP analysis)
  3. SERPWatcher (used for keyword rank tracking)
  4. LinkMiner (used for backlink analysis)
  5. SiteProfiler (used for SEO metrics & insights)

Mangools offers you the following three pricing plans.

  1. Basic plan costs you just $49 per month ($358.80 if billed annually, where you’ll save 40%)
  2. Premium plan costs you $69 per month ($478.80 if billed annually, where you’ll save 40%)
  3. Agency costs you $129 per month ($958.80 if billed annually, where you’ll save 40%)

You can get a HUGE 40% instant discount on all their annual plans. 

You can get the KWFinder 10-day free trial using the below link.

Try KWFinder Free for 10 days (No credit card required)

Why choose KWFinder over Ahrefs?

KWFinder and Mangools (KWFinder is a part of the Mangools SEO tools) offer you five powerful SEO tools that help you with all the major SEO related projects.

KWFinder also offers you great features such as;

  • Keyword research
  • The ability to find competitors’s keywords
  • The ability to find keywords by domain
  • Access to keyword difficulty (KD)

Best suited for: If you’re looking to find easy to rank keywords in any niche, KWFinder is the ULTIMATE keyword tool for you. At just $29 per month you really can’t go wrong with the Mangools (including KWFinder) tools. It’s perfect for bloggers, affiliate marketers and small businesses.

Pros:

  • You can easily discover a ton of long tail keywords
  • Discover and analyse your competitor’s keywords
  • Google Suggest keyword source
  • You can quickly organize all your keywords with keyword lists
  • The ability to import keywords in bulk which is extremely useful when you conduct keyword research in batches
  • Local keyword research can be done
  • Offers you a keyword difficulty (KD) score which is helpful in finding low difficulty keywords to rank in Google search results
  • Search volume and keyword metrics
  • Offers you SERP analysis and SEO metrics
  • It is also considered as one of the best Keyword Planner alternatives

Cons:

  • Limited keyword lookups, competitor keyword search, site lookups, SERP lookups within 24 hours (even with their premium plans)

Read: Mangools SEO Tools Review with 40% OFF
Read: 10 Best KWFinder Alternatives (Free & Paid)
Read: KWFinder Review: Should We Try This Keyword Research Tool?

5. SpyFu: Starts At Just $33/mo

Want to find every keyword your competitors have bought on Google Ads, every keyword they organically rank and every ad variation in the last 13 years? Then, give a try to SpyFu as it’s the most comprehensive competitor keyword research tool and a great alternative to Ahrefs.

Here’s how the SpyFu data looks like;

spyfu data

SpyFu Pricing:

SpyFu has the following three pricing plans.

  1. Basic plan costs you $33 per month (if billed annually or $39 per month) where you can get up to 250 sales leads & domain contacts along with 5k weekly tracked keyword rankings and 10k top lists results
  2. Professional plan costs you $58 per month (if billed annually or $79 per month) where you can get up to 500 sales leads & domain contacts along with 15k weekly tracked keyword rankings and 50k top lists results
  3. Team plan costs you $199 per month (if billed annually or $299 per month) where you can get up to 2000 sales leads & domain contacts along with 40k weekly tracked keyword rankings and 70k top lists results

Click here to try SpyFu today

Why choose SpyFu over Ahrefs?

Looking for the cheapest yet extremely powerful Ahrefs alternatives? Then, SpyFu is just for you as it offers unlimited SEO and PPC data and their pricing plans start only at $33 per month. 

You’ll also get a ton of amazing features with SpyFu such as;

  • Unlimited search results 
  • Unlimited data exports 
  • Unlimited domain overview  
  • Track keyword rankings
  • Custom branded reporting 
  • Unlimited backlinks searches
  • Unlimited competitors results and many more

Best suited for: For website owners, SEOs and small businesses on a tight budget looking for reliable yet powerful SEO toolkit, SpyFu is a great choice. You can grab their pricing plans starting just at $33 per month (which is 3 times cheaper than other SEO tools like Ahrefs, Semrush, Moz etc).

Pros:

  • Perform detailed keyword research and discover all your competitors keywords
  • Track your keyword rankings easily
  • Monitor your paid and SEO rankings on Google, Bing and Yahoo
  • Track all of your competitors and download their PPC along with SEO keywords
  • Analyze backlinks quickly
  • Affordable pricing options when compared to other premium tools like Ahrefs or SEMrush
  • The ability to build custom reports
  • You can also get unlimited access to last 13 years of historical keyword data

Cons:

  • It only shows you PPC details of Google Ads and no Facebook, Bing or other PPC ad platforms

Want to Read More?

6. WebCEO: Free 14-day Trial

WebCEO offers you a full-fledged collection of several SEO tools which can be used for keyword research, SEO audits, keyword rank tracking, backlink analysis, lead generation, white reports and so on.

Here’s how its interface looks like;

webceo

WebCEO Pricing:

WebCEO offers you the following four pricing plans.

  1. Solo plan costs you $35 per month which is great for beginners
  2. Startup plan costs you $99 per month which is perfect for startups and bloggers
  3. Agency unlimited costs you $99 per month (which follows “pay as you go” model)
  4. Corporate plan costs you $299 per month which is great for in-house SEO teams

You can save 25% instantly on all their plans if you go with their annual plans.

Try WebCEO free trial today

Why choose WebCEO over Ahrefs?

WebCEO offers you 22 amazing SEO software tools that help you with almost every SEO campaign such as keyword research, keyword ranking tracking, in-depth SEO audits, and more. 

It also offers you the following list of great features. 

  • Rank tracking
  • Keyword research
  • Technical audit
  • Seo analysis
  • Backlink checker
  • Traffic analysis
  • Social analytics
  • Quick domain analysis and many more

Best suited for: WebCEO toolkit is perfectly useful for bloggers, website owners, freelancers, in-house SEO teams and agencies who’re looking for affordable SEO tools.

Pros:

  • Access to local rank tracking
  • You can integrate their tools with Google Analytics & Search Console easily
  • The ability to perform in-depth keyword research
  • Mobile optimization check to find whether your site is properly optimized for mobile or not
  • Page Speed test to help you find your page loading times
  • Competitor metrics to analyse your competitors
  • Automatic report emailing
  • Social media popularity analysis
  • Internal links optimization
  • Access to email alerts

Cons:

  • Limits are limited (be it keyword usage, SERP scan depth etc)

7. Serped: Get 3 Months Free

If you’re looking for better alternatives to Ahrefs, Serped can be a great choice. Serped is a collection of over 40 SEO tools ranging from keyword research to competitor analysis to backlink research, rank tracking, reporting and so on.

It also exclusively offers a chrome extension along with a WordPress plugin where you can get the metrics of any website, find a lot of keyword ideas, evaluate the level of difficulty of any keyword that you want to rank for.

Here’s how its dashboard looks like;

serped site explorer

WebCEO Pricing:

Serped offers you the following three pricing plans.

  1. Premium plan costs you $79 per month where you can manage up to 20 unique sites, generate up to 170 keyword reports per month, and perform 250 white-label SEO audits per month
  2. Ultimate plan costs you $179 per month where you can manage up to 75 unique sites, generate up to 500 keyword reports per month, and perform 2500 white-label SEO audits per month
  3. Enterprise plan costs you $379 per month where you can manage up to 200 unique sites, generate up to 1600 keyword reports per month, and perform 7500 white-label SEO audits per month

If you go with their annual plans, you’ll get 3 months free on ALL their plans.

Click here to try Serped now!

Why choose Serped over Ahrefs?

Serped offers you over 40 amazing SEO tools that help you monitor and manage almost every single SEO campaign. Serped also offers you the following list of features.

  • Keyword research 
  • Backlink analysis 
  • Rank tracking 
  • Site audits
  • Site management
  • Domai finding 
  • White label reporting

Best suited for: Serped is an excellent alternative to Ahrefs and best suited for SEO freelancers, agencies and in-house SEO teams.

Pros:

  • Keyword research, keyword analyser and the ability to find low competitive long tail keywords
  • Access to domain finding tools such as expired domain finder, aged domain finder etc
  • Access to client acquisition tools like Site Auditor Pro, Citation Scanner, Mobile Prospector etc
  • Access to Link Indexer
  • You’ll also get access to Index Checker
  • Access to Site Explorer to deeply analyse any domain
  • Bulk URL Analyzer helps you analyse a ton of URLs at once
  • Access to Backlinks Manager
  • Access to Web Analytics
  • Access to Uptime Monitor
  • Access to rank tracking to track all your keyword rankings
  • Access to reporting where you can get fully customizable PDF reports

Cons:

  • Their pricing plans are bit expensive (not as much when compared to Ahrefs though)

Read: SERPed Review with 25% Discount

8. BuzzSumo: Get a 7 Day Free Trial

If you want to quickly discover content ideas for your business and discover highly influential people such as bloggers & influencers in your niche, BuzzSumo is the best tool for you.

To put it simply, BuzzSumo is a great Ahref competitor which can be used as a research and monitoring tool which helps you find the most popular content in every industry and identify influencers.

Here’s how it looks like;

buzzsumo interface

BuzzSumo Pricing:

BuzzSumo offers you the following four pricing plans. 

  • Pro plan costs you $99 per month where you’ll get access to unlimited monthly searches, add up to 5 users, 50 exports and unlimited projects 
  • Plus plan costs you $179 per month where you’ll get access to unlimited monthly searches, add up to 10 users, 150 exports and unlimited projects
  • Large plan costs you $299 per month where you’ll get access to unlimited monthly searches, add up to 15 users, 200 exports and unlimited projects
  • Enterprise plan costs you $499+ per month where you’ll get access to unlimited monthly searches, add up to 30 users, 400 exports and unlimited projects

You can save 20% instantly on all their plans if you go with their annual plans.

Click here to try BuzzSumo today

Why choose BuzzSumo over Ahrefs?

If you want to create top-notch content, get unlimited blog post ideas, monitor your performance and discover influencers in your niche, BuzzSumo is the perfect choice for you.

You’ll also get a ton of incredible features with the BuzzSumo tool which include;

  • Content analysis reports (helps you easily find the top-performing content in any niche)
  • Domain reports (analyze any domain)
  • Influencer searches
  • Backlinks (helps you discover content with backlinks)
  • Question analyzer
  • YouTube analyzer
  • Top author search and many more

Best suited for: BuzzSumo is ideal for content marketers and SEOs who want to monitor their content’s performance, find influencers in any niche, and get unlimited ultimate content ideas.

Pros:

  • Extremely easy to use (even for beginners)
  • The ability to easily find top performing content ideas in almost any niche
  • The ability to monitor your brand online
  • You can easily find influencers in any industry
  • Access to question analyzer where you can find the most popular questions asked on the forums, Quora and son on
  • The ability to search back between 1 and 5 years on their Content Search & Analysis reports
  • Compare and analyze domains
  • Find the top authors for any topic or domain
  • You can run unlimited Content Research and Influencer searches
  • Access to alerts where you can easily monitor your brand, competitors, backlinks and keywords

Cons:

  • Their pricing plans are expensive (similar to Ahrefs pricing though, but Ahrefs offers a wide range of SEO tools when compared to the limited tools offered by BuzzSumo)

9. Raven Tools: Try It Free for 7 Days

Raven Tools is another excellent Ahrefs alternative which is a combination of several amazing SEO tools ranging from rank tracking to competitor research to link building manager. If you’re looking to get access to white label SEO reports and an amazing set of SEO tools, you should definitely consider Raven Tools.

Here’s how the SEO metrics on Raven Tools looks like;

raven seo metrics

Raven Tools Pricing:

Raven Tools offers you the following five pricing plans.

  1. Small Biz plan costs you $49 per month where you can add 2 domains, manage up to 2 users, perform 1500 position checks and monitor up to 25,000 backlinks
  2. Start plan costs you $109 per month where you can add 20 domains, manage up to 4users, perform 15,000 position checks and monitor up to 50,000 backlinks
  3. Grow plan costs you $199 per month where you can add 80 domains, manage up to 8 users, perform 20,000 position checks and monitor up to 75,000 backlinks
  4. Thrive plan costs you $299 per month where you can add 160 domains, manage up to 20 users, perform 25,000 position checks and monitor up to 100,000 backlinks
  5. Lead plan costs you $479 per month where you can add 320 domains, manage up to 40 users, perform 30,000 position checks and monitor up to 150,000 backlinks

You will get 30% instant discount on all their plans if you go with their annual plans.

Try Raven Tools to boost your SEO today

Why choose Raven Tools over Ahrefs?

If you’re looking for an all in one SEO toolkit to perform in-depth SEO and SEM competitor research, Raven Tools is a great choice for you and it offers a ton of amazing features including;

  • Site audits
  • Marketing reports
  • Data connectors
  • Keyword research
  • Rank tracking
  • Social media reports
  • Backlink analysis and many more

Best suited for: Raven Tools is best suited for agencies, in-house marketers, small businesses, and freelancers. It’s also an affordable SEO toolkit as its pricing starts only at $49/mo.

Pros:

  • Access to website audits
  • Backlink analysis where you can get access to backlink tools
  • Rank tracking for tracking your keywords
  • Marketing reports
  • Competitor research to analyse any competitor in the world
  • Link building manager
  • Keyword rank checker to check your keyword rankings
  • Access to automated social media marketing reports for Facebook, Twitter & LinkedIn

Cons:

  • Definitely, their pricing plans are expensive although you get access to tools like Keyword Rank Position Checks, Majestic Backlink and LinkSpy analysis units etc

10. Keyword Surfer (Free)

Keyword Surfer is a FREE chrome extension that is used for content and keyword research. It gives you access to important keyword metrics such as search volume, CPC, competition data, and more.

Here’s how it looks like;

keyword surfer interface

Keyword Surfer Pricing:

Keyword Surfer is totally free to use, forever!

Why choose Keyword Surfer over Ahrefs?

The #1 reason over 200,000 people use Keyword Surfer is it’s free and helps you perform keyword research inside Google Search. 

It also offers you features such as;

  • Keyword data from over 70 countries
  • Discover the domain’s monthly traffic, content word count, etc
  • Find great content and keyword ideas in any niche
  • Discover monthly search volumes

Best suited for: Keyword Surfer is extremely useful for bloggers, content marketers and SEOs who are looking to find keywords on the go.

Pros:

  • 100% free to use
  • Access to CPC data
  • Discover “People Also Search For” data along with search volume
  • You can use the tool on the go while browsing on Google (using its free browser extension)

Cons:

  • Can be used only for keyword research (not an all in one SEO toolkit like Ahrefs or Semrush)

11. Wordtracker: Grab 7-Day Free Trial

If you are serious about finding traffic generating keywords and looking to generate more traffic to your site, Wordtracker is for you. You can also better understand what your target audience is looking for using this tool.

Here’s how it looks like;

wordtracker interface

Wordtracker Pricing:

Wordtracker offers you the following three pricing plans.

  1. Bronze plan costs you $27 per month where you’ll get 1000 keyword results from 7 territories along with competition metrics 
  2. Silver plan costs you $69 per month where you’ll get 5000 keyword results from 15 territories along with competition metrics
  3. Gold plan costs you $99 per month where you’ll get 10,000 keyword results from 200+ territories along with competition metrics and API access

You can get up to 40% instant discount if you go with their annual billing cycle. 

Click here to try Wordtracker today

Why choose Wordtracker over Ahrefs?

Wordtracker is widely used for finding low competitive and profitable keywords in ALMOST any niche. It also helps you easily discover exactly what keywords your competitors are using.

You’ll get a ton of incredible features with Wordtracker including;

  • The ability to discover profitable new market niches
  • In-depth keyword research 
  • Build and save projects and lists
  • Competitor keyword research
  • SERP preview

Best suited for: Wordtracker is useful for anyone who’s looking to spy on their competitors’ keywords, perform in-depth PPC and SEO analysis, get useful data from Google. It is also an affordable keyword research tool which helps you get data from multiple sources including Wordtracker, Google, Youtube and Amazon.

Pros:

  • Keyword tool which helps you easily find new keywords for your market
  • Inspect tool which helps you quickly discover your competitors’ keywords
  • Niche explorer that helps you identify trending keywords for any niche
  • Custom reports so you can get the top keywords for any search engine and country
  • The ability to find competitors’ keywords, in-depth PPC and SEO insights

Cons:

  • Not as fully comprehensive as other competitor research tools like Semrush, Ahrefs and so on

12. Moz Pro: Get 30 Days Free Trial

There are a ton of bloggers and SEOs who use Moz tools for checking metrics like DA and PA every single day.

If you’re looking for premium sites like Ahrefs, Moz is an ultimate choice for you and Moz also has a premium set of SEO toolkit that helps you with crawl and audit your sites, discover link building goals, explore on-page optimization opportunities and so on.

Here’s how the Moz interface looks like;

moz pro interface

Moz Pro Pricing:

  1. Standard plan costs you $99 per month where you can create up to 3 campaigns, track up to 300 keyword rankings, create unlimited reports, and perform up to 5000 backlink queries per month
  2. Medium plan costs you $149 per month where you can create up to 10 campaigns, track up to 800 keyword rankings, create unlimited reports, and perform up to 20,000 backlink queries per month
  3. Large plan costs you $249 per month where you can create up to 25 campaigns, track up to 1900 keyword rankings, create unlimited reports, and perform up to 70,000 backlink queries per month
  4. Premium plan costs you $599 per month where you can create up to 50 campaigns, track up to 4500 keyword rankings, create unlimited reports, and perform up to 100,000 backlink queries per month

You will get 20% instant discount on all the Moz Pro plans if you go with their annual plans.

Click here to try Moz Pro (FREE for 30 days)

Why choose Moz Pro over Ahrefs?

Moz Pro offers one of the biggest backlink databases and it also offers a wide range of SEO tools such as keyword research, site audits, link explorer, etc.

You’ll also get access to the following features with the Moz Pro.

  • Keyword research where you can find keywords with accurate keyword volume and difficulty metrics
  • Save keyword lists
  • Track your keyword rankings
  • Crawl and audit your sites
  • Optimize your pages with page optimization score
  • Find link building opportunities with Link Explorer
  • Create custom reports and many more

Best suited for: Moz Pro is best suited for small businesses, in-house SEO experts, and agencies that are looking for all in one SEO tools to grow their business and organic rankings.

Pros:

  • You can easily rack any site’s organic visibility in SERPs
  • Assess all the desktop and mobile visibility of your site
  • Target highly profitable keywords
  • Access to link profile analysis where you can also discover link opportunities from competitors
  • You can easily track overall organic visits along with organic rankings
  • Find out any site’s domain authority (DA) and page authority scores easily
  • Made by SEO experts for SEOs
  • They have a HUGE SEO community where you can get a ton of information and insights on using the tool

Cons:

  • Access to fewer features than the remaining tools such as Ahrefs, Semrush etc
  • A bit difficult for beginners to use and get used to their tools

Recently Updated:

13. Ubersuggest (Freemium)

If you are looking for a freemium alternative to Ahrefs, Ubersuggest is a great choice for you. Although it doesn’t offer as extensive data as Ahrefs or Semrush but it’s a decent tool for those who’re looking for affordable SEO tools.

The latest version of Ubersuggest also lets you see how many people search for a keyword on a mobile device versus a desktop device which is really an incredible feature.

Here’s how its interface looks like;

ubersuggest interface

Ubersuggest Pricing:

Ubersuggest currently has the following three pricing plans.

  1. Individual plan costs you $12 per month (just $120 for a lifetime account, no monthly fees) which is great for people managing up to 3 websites
  2. Business plan costs you $200 per month (just $120 for a lifetime account, no monthly fees) which is great for people managing up to 7 websites
  3. Enterprise plan costs you $400 per month (just $120 for a lifetime account, no monthly fees) which is great for people managing 8+ websites

Why choose Ubersuggest over Ahrefs?

One of the MAJOR reasons to use Ubersuggest over Ahrefs is it is EXTREMELY cheap. Did you know that you can grab the Ubersuggest starter plan for only $120 (that too for a lifetime, no monthly fees required!).

So if you’re on a tight budget and looking for a decent SEO toolkit for SEO purposes, Ubersuggest is a great deal for you. You will get access to the following features with Ubersuggest;

  • Rank tracking
  • Site audits
  • Keyword research
  • Competitive analysis
  • Backlinks and more

Best suited for: Ubersuggest is perfectly suited for website owners, marketers and small businesses with tight budgets.

Pros:

  • Offers a free version (its premium plans are also affordable)
  • Generate a lot of keyword ideas you want no matter what niche you are in
  • Extremely easy to use as it has a great user interface
  • You can search by a country which is great for local SEO research
  • You can easily see the age range of the searchers or how many times they click on the paid results versus SEO results
  • Gives you a ton of information such as SEO Difficulty Score, Search Volume, SERP Results, Keyword Filters and so on

Cons:

  • The data (keyword data or search volume) is not much accurate when compared to other paid tools including the remaining alternatives to Ahrefs mentioned here

14. Google Keyword Planner (Free)

If you’re using Google Ads or thinking about using PPC ads to find relevant keywords to grow your business, Google Keyword Planner is worth giving a try. If you’re looking for a free alternative to Ahrefs just for the keyword research part, Keyword Planner can be a great choice for beginners.

It’s a keyword research tool developed by Google and completely free to use (you just need to login using your GMail account). Here’s how it looks like;

Google Keyword Planner data

Google keyword planner Pricing:

Google’s keyword planner is completely free to use. You can create an account with your Google account to start using it for free.

Why choose Google keyword planner over Ahrefs?

If you’re looking for free Ahrefs alternatives, Google keyword planner is exclusively for you. Although it doesn’t provide extensive data, it’s a decent keyword tool for beginners. 

Here are some of the features of Google keyword planner.

  • Keyword research
  • Helps you with PPC keyword research
  • Gives you bid estimation so you can plan your paid marketing strategy
  • Offers daily budget suggestions

Best suited for: If you’re a blogger or small business owner who’s looking for a FREE tool to find keywords for your website, you should definitely try Google Keyword Planner. Not only is it free to use but it also gives you a ton of keyword suggestions from Google search.

Pros:

  • Easily find the keywords that are most relevant
  • Gives you suggested bid estimates for each keyword (that way you can easily find out your ad budget if you’re looking to promote using PPC ads)
  • You can estimate average monthly search for each keyword
  • You can also find how competitive a keyword is

Cons:

  • Most of the keyword data is not accurate as most of the paid tools
  • The biggest disadvantage is its average monthly searches feature as it doesn’t show accurate results (just gives you an estimate search volume)

Read: How to Use Semrush And Keyword Planner for Keyword Research

15. Keywordtool.io (Freemium)

KeywordTool.io is the best alternative to Ahrefs. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc, KeywordTool.io can be a great tool for finding keywords.

Here’s how its interface looks like;

keywordtool interface

KeywordTool.io Pricing:

Although KeywordTool.io is free to use, if you want more details and data, you should go with their Pro plans which are available in three pricing plans.

  1. Pro Basic plan costs you $89 per month where you can perform bulk search volume analysis for up to 7000 keywords per day and get access to 1 user account
  2. Pro Plus plan costs you $99 per month where you can perform bulk search volume analysis for up to 35,000 keywords per day and get access to 5 user accounts
  3. Pro Business plan costs you $199 per month where you can perform bulk search volume analysis for up to 70,000 keywords per day and get access to 10 user accounts

Click here to try Keywordtool.io today

Why choose KeywordTool.io over Ahrefs?

Here are some of the incredible features of KeywordTool.io;

  • Keyword research tools for Google, Bing, YouTube, and more`
  • 100% accurate search volume
  • Get search volume data
  • Build keyword lists
  • Bulk search volume analysis
  • Accurate search volume for YouTube, Amazon and eBay keywords
  • Level of competition on Google Ads
  • Suggested bid on Google Ads
  • API access
  • Export all the data into Excel or CSV file and more

You can get up to 20% instant discount on all their plans if you go with their annual plans. Best suited for: KeywordTool.io is best suited for bloggers and YouTubers as it exclusively offers keyword research tools for search engines like Google and Bing. Also, you can use their exclusive YouTube keyword research tool to find better keywords for YouTube videos.

Pros:

  • You can get up to 750 long tail keyword suggestions for every search term in any niche you are in
  • Unlike Keyword Planner or other similar free keyword research tools, KeywordTool.io is mostly reliable
  • You don’t even have to create an account to use this tool and it’s absolutely for free
  • You can also get questions for your desired keywords (extremely useful if you want to rank for featured snippets or “People also search for” section)
  • You can also get prepositions for your selected keywords

Cons:

  • Search volume, trends, competition and CPC data is only available in their PRO version (using free account, you can only get long tail keyword suggestions)
  • It’s only meant for keyword research and it’s NOT an all in one SEO toolkit unlike Ahrefs, Semrush etc.

SEO Tools Worth Trying:

FAQs About Ahrefs Alternatives And Competitors

Here’s a list of some of the frequently asked questions about Ahrefs alternatives and some of its alternative SEO tools.

Is Ahrefs free?

No, Ahrefs is NOT a free tool. But they offer a 7 day trial for $7 which you can avail from here. If you want to learn why your competitors are getting top rankings in Google (everything from finding keyword data to backlinks), you can use Ahrefs.

Is Semrush free?

No, Semrush is not a free tool but you can grab their 30 day exclusive pro account trial for free using this link.

What’s the best free keyword research tool?

There are a ton of keyword research tools out there but there are only a couple of free tools that are actually worth spending your time. They include;

→ Ubersuggest (freemium)
→ KeywordTool.io
→ Google Keyword Planner

What are some of the free Ahrefs alternatives?

Here are some of the best free Ahrefs alternatives.

– Ubersuggest
– Keywordtool.io
– KWFinder (free limited daily searches available)

Which SEO tool is best?

If you’re looking for the best SEO tool, we HIGHLY recommend you Semrush as it provides you 45+ SEO tools. It is also the most popular SEO toolkit used by over 7 million people worldwide and offers amazing tools like keyword magic, organic research, site audits, and more.

Which is better Ahrefs vs Semush?

Semrush is the powerful SEO toolkit when compared to Ahrefs as Semrush offers you over 45 SEO tools under one roof. But Ahrefs is a bit cheaper when compared to Semrush as Ahrefs pricing plans start at $99/mo whereas the Semrush pricing starts at $119.95/mo.

What are the best alternatives to Ahrefs?

Here are some of the best Ahrefs alternatives to try in 2021.

– Semrush
– SpyFu
– Serpstat
– Moz Pro
– Mangools SEO tools

Can I use Ahrefs for free?

Although Ahrefs doesn’t offer any free trials, you need to grab their premium plans (start at $99/mo) to get access to all their features. You can also use Ahrefs backlink checker for free (with limited features) that you can use to check backlinks of any website.

Check out a few more ultimate SEO tools alternatives:

Final thoughts on Ahrefs competitors and its top alternatives

It doesn’t matter whether you are looking for sites like Ahrefs or free tools but picking one SEO tool that suits all your needs is a really daunting task. Some people want tools for keyword research purposes while others want all in one SEO toolkits.

So know what your SEO needs are (along with your monthly budget) before picking the RIGHT alternative to Ahrefs. We’ve compiled the best Ahrefs alternative tools to help you pick the right SEO tool for your needs.

If you’ve any questions, let us know in the comments.

Anil Agarwal

Top 15 Ahrefs Alternatives: Free & Paid SEO Tools to Use in 2021Anil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. Bloggers Passion has been featured on premium online sites like Forbes, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

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9 Comments on "Top 15 Ahrefs Alternatives: Free & Paid SEO Tools to Use in 2021"

  1. Tenzin Norbu says:

    I wait for a long time for the alternative of the Ahrefs app. Thanks for the great collection of 15 alternative sites, and most of them have the free SEO tool. I really like it so much!

  2. Shivanshu Sharma says:

    Hey ,
    Fantastic article! I really enjoyed this article,Really like this article.I have been losing traffic within the past couple of weeks and I have been looking for other ways to promote my blog posts.
    I hope that you will produce more useful contents in future. I follow your blog regularly. I hope this post will help all bloggers to choose the best tool.

    Thanks so much for the help. Happy Blogging 🙂

  3. Abizer Izzy says:

    Hello Anil,
    Thanks for sharing this post. Although SEMrush and Ahrefs are two of the best SEO tools but these Ahrefs alternatives are no less in competition. When we talk about a free keyword research tool, I totally agree with you that UberSuggest is the preferred choice.

  4. Ranjit Kumar says:

    Great, SEMrush is the best tool I ever used. its give lots of tools and feature to do Keyword Research, Topic research and lots of other.

    Thanks for sharing these all Awesome ahrefs alternatives.

    Regard
    Ranjit verma

  5. Shivam Narayan says:

    Hi Anil Sir,

    You have literally shared awesome content here. I personally love SEMrush and Ahrefs much but as I think there are no tools which will give the accurate data.

    The only thing we should do is self research and analyse by getting ideas from the tools.

  6. Avinash Sharma says:

    I am also using Ahref tools. free but it will give you trial at the starting level not completely free…

  7. Prerna Mehta says:

    Wow. A great article. We all are looking for ahref ‘s alternative tool. The 15 tools, you mentioned here are amazing and yes free. A nice collection of SEO tools. Thanks

  8. Vashishtha Kapoor says:

    Hi Anil
    Thanks for the list. It was much required for people who don’t want to directly buy Ahrefs subscription. Mostly the people who like to do more research and find a good alternative to ahrefs that actually serves the purpose (like me) would love it.

  9. Moss Clement says:

    Hi Anil,

    Your list of alternative SEO tools for Ahrefs are astonishing. I have used several of them including Spyfu. In fact, although the other tools will show you relevant keywords your competitors are ranking for, SpyFu goes deeper into the meat to give you a comprehensive data with graphs. I’m happy you added it to the list.

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