Top 15 Ahrefs Alternatives: Free & Paid SEO Tools to Use in 2021

Written by / In group / Updated on
January 16, 2021

When it comes to the best all in one SEO tools, Ahrefs always tops the list. It offers a lot of excellent features such as keyword explorer, site explorer, backlink checker etc.

In fact, they have millions of keywords data which helps you easily discover keywords in any niche.

But if you’re searching for a few other cheaper (or better) Ahrefs alternatives, this post is for you where you’ll find 15 of the best free and paid alternatives to Ahrefs.

So without further ado, let’s find out the list of top Ahrefs competitors and similar to Ahrefs tool to use in 2021.

15 Best Ahrefs Alternatives for All SEOs, Marketers and Bloggers

top Ahrefs alternatives

1. Semrush: Grab 30 Days FREE Trial (Worth $119.95)

Hands down Semrush is one of the best Ahrefs alternatives. Semrush is used by more than 6 million people worldwide and it has over 20 billion keywords in its arsenal. It offers you a huge collection of SEO tools including;

  • Keyword research
  • SEO reports
  • Brand monitoring
  • Backlink analysis (including the ability to find toxic links)
  • Site audits
  • Competitor analysis
  • And the list goes on

We’re using the Semrush SEO tool for more than 5 years now and we’re extremely satisfied with it. If you’re looking for an all in one SEO toolkit, Semrush is the best choice for you.

Which Is Better?SemrushAhrefs
PricingStarts at $119.95/MonthStarts at $99/Month
Number of Tracked Websites55
Users Allowed11
Tracked Keywords & Update Frequency500 (Daily)500 (Weekly)
Pages to crawl using Site Audit (Monthly)100,00010,000
Can you find toxic links?YesNo
Accurate keyword volume offered?YesNo
Free trial offered?YesNo
Trial Link

Semrush offers 3 pricing plans which include:

  1. Pro starts at $119.95 monthly
  2. Guru starts at $229.95 monthly
  3. Business starts at $449.95 monthly

Here’s how the dashboard of Semrush looks like;

organic research data

So what are you waiting for?

Click on this special link to grab 30 days free trial from Semrush (worth $119.95)


  • All in one SEO toolkit where you can get access to almost all the SEO related tasks including keyword research, site audits, competitor research and so on
  • Easily discover toxic links and disavow them
  • It offers excellent keyword volume data (it is accurate and better than any other tool including Ahrefs)
  • You can effectively find all the technical and SEO related issues using their site audit feature
  • Compare your domain with up to 5 domains (and find who’s ranking well and who’s not)
  • Track your keyword rankings
  • Semrush is widely used by over 6 million people around the world
  • You can find and estimate traffic of any website in the world
  • You can easily find profitable keywords in any niche
  • Track your brand mentions
  • A great SEO toolkit which is mostly similar to Ahrefs (in terms of features)
  • Excellent SEO reporting as Semrush offers a ton of automated reports (you can also create branded and white label SEO reports)


  • It takes some time to get used to all their SEO tools and their traffic predictions are sometimes inaccurate (especially for keywords with fewer searches)

Read: Unbiased Semrush Review with 30 Days Free Trial

6 Reasons to Use Semrush Over Ahrefs

So why pick Semrush over Ahrefs? Here are some of the biggest reasons.

1. Massive keyword data: Semrush is one of the very few SEO tools that offers HUGE keyword data. Did you know that it offers you over 20 billion keywords from over 140 geodatabases? It also has keyword data from over 800 million domains. That’s HUGE, right?

No matter what industry you are in, there’s no shortage of finding better keywords using Semrush. It also provides you the accurate keyword search volume so you can easily discover low competitive keywords effortlessly.

2. Content Toolkit: Semrush offers a toolkit called the Semrush Content Platform to take your content marketing results to the next level. From topic research to content planning, writing, optimizing content – it helps you with almost every content marketing related task.

It gives you access to features like;

  • Topic Research
  • Marketing Calendar
  • SEO Writing Assistant for On-Page SEO
  • SEO Content Template
  • Content Audit
  • Post Tracking
  • Brand Monitoring

3. Position Tracking: With Semrush, you can get access to daily keyword data updates. You can easily track your keyword rankings and make changes to your posts accordingly.

No matter what plan you’re using on Semrush, you can get access to local level volume data. What about Ahrefs? It doesn’t provide you daily data. You need to upgrade to Rank Tracker Pro (you need to spend more) after subscribing to any plan on Ahrefs.

So Semrush wins easily over Ahrefs!

4. Offers over 45 SEO tools under one roof: Semrush is used by over 6 million people for a reason: it offers you a tremendous value for money. It gives you access to over 45 SEO tools ranging from organic research to traffic analytics to Keyword Magic tool, site audits, brand monitoring and so on.

If you have access to Semrush, you might not require any other SEO tool because you can get almost every SEO related task done using Semrush SEO toolkit.

5. SEO Reporting: You can’t create custom SEO reports using Ahrefs SEO tool but Semrush lets you easily create custom SEO reporting. You can create white label SEO reports, branded reports and so on.

6. The ability to find and fix toxic backlinks: Ahrefs doesn’t offer any tool for you to find toxic backlinks. If your site has too many toxic links, it can hurt your search rankings. Fortunately, Semrush offers you Backlink Audit tool to analyse your backlink profile. It also helps you easily discover toxic links on your site.

Here’s how it looks like;

backlink audit

So yes, Semrush is an amazing tool and better than Ahrefs (in most cases).

And… if you’re looking for free trial accounts of Semrush, check out the following sections.

Grab Semrush pro account free for 30 days

Visit this special link to grab your 30 days Semrush account for free (which is worth $119.95)

Once you click on the link, you’ll be taken to the following page;

semrush pro trial

Click on the “claim your free 30 day trial” button to continue.

create account

Enter your email and password to create your account.

You’ll now be taken to their payment page where you need to enter your credit card details to get access to Semrush.

semrush pro

Make sure to enter your details such as email, password and billing details etc to grab your Semrush Pro for free.

2. Serpstat: Get 2 Months For FREE!

Serpstat is another all in one SEO platform which is similar to Ahrefs and you can use to explore your competitors and growth marketing strategies along with keyword research, content marketing ideation, search analytics and so on.

Here’s the pricing structure of Serpstat which is a great Ahrefs competitor.

pricing structure of Serpstat

As you can see above, their plans are affordable and if you’re looking for affordable Ahrefs competitor sites, Serpstat is definitely for you.

Read: Serpstat Review with 7 Days Free Trial


  • Automatically identify your top competitors where you should enter your domain to get a full list of your most relevant competitors
  • You can perform batch analysis of up to 200 domains where you can research keywords and compare the rankings of multiple domains
  • Get search suggestions database for content creation
  • Easily identify your competitors in AdWords
  • Research keywords and ads of your competitors
  • Identify your direct competitors organically
  • Quickly discover your competitor’s keyword rankings


  • Keyword data is not so much inaccurate such as keyword difficulty, keyword search volume etc

3. KWFinder: Save 40% With Annual Plans

KWFinder is a set of tools from Mangools Tools which helps you easily discover profitable keywords along with competitor keyword research with low SEO difficulty. It offers an amazing keyword metric called KD (keyword difficulty) which lets you find and use low competitive keywords.

Here’s the pricing structure of KWFinder (you’ll get access to all the Mangools tools along with KWFinder tool).

pricing structure of KWFinder


  • You can easily discover a ton of long tail keywords
  • Discover and analyse your competitor’s keywords
  • Google Suggest keyword source
  • You can quickly organize all your keywords with keyword lists
  • The ability to import keywords in bulk which is extremely useful when you conduct keyword research in batches
  • Local keyword research can be done
  • Offers you a keyword difficulty (KD) score which is helpful in finding low difficulty keywords to rank in Google search results
  • Search volume and keyword metrics
  • Offers you SERP analysis and SEO metrics
  • It is also considered as one of the best Keyword Planner alternatives


  • Limited keyword lookups, competitor keyword search, site lookups, SERP lookups within 24 hours (even with their premium plans)

Read: Mangools SEO Tools Review with 40% OFF
Read: 10 Best KWFinder Alternatives (Free & Paid)

4. SpyFu: Starts At Just $33/mo

Want to find every keyword your competitors have bought on Google Ads, every keyword they organically rank and every ad variation in the last 13 years? Then, give a try to SpyFu as it’s the most comprehensive competitor keyword research tool and a great alternative to Ahrefs.

Here’s the pricing of SpyFu.

pricing of SpyFu

They also have a “Team plan” starting at $199 per month which is suitable for teams. Make sure to check out their site for more information.


  • Perform detailed keyword research and discover all your competitors keywords
  • Track your keyword rankings easily
  • Monitor your paid and SEO rankings on Google, Bing and Yahoo
  • Track all of your competitors and download their PPC along with SEO keywords
  • Analyze backlinks quickly
  • Affordable pricing options when compared to other premium tools like Ahrefs or SEMrush
  • The ability to build custom reports
  • You can also get unlimited access to last 13 years of historical keyword data


  • It only shows you PPC details of Google Ads and no Facebook, Bing or other PPC ad platforms

Read: SpyFu Review: Is It Best Tool for Competitor Analysis?

5. SERankings: Get 20% Off Annually

If you’re looking for an all in one SEO toolkit at affordable prices, you can give a try to SERankings as they have almost every feature ranging from keyword research to website audits to SEO competitor research.

Here are their pricing plans.

SERankings pricing


  • Keyword rank tracker to track your keyword rankings
  • Website audit to find and fix your site issues
  • Backlink monitoring
  • On-page checker for better optimization of your posts and pages
  • Marketing plan
  • Keyword grouper
  • Keyword suggestion tool for keyword research
  • SEO/PPC competitor research
  • Backlink checker to build quality and relevant links


  • Although their pricing plans are affordable when compared to tools like Ahrefs it’s not comprehensive as Ahrefs, Semrush and so on.

6. WebCEO: Free 14-day Trial

WebCEO offers you a full-fledged collection of several SEO tools which can be used for keyword research, SEO audits, keyword rank tracking, backlink analysis, lead generation, white reports and so on.

Here’s their pricing structure.

Webceo pricing


  • Access to local rank tracking
  • You can integrate their tools with Google Analytics & Search Console easily
  • The ability to perform in-depth keyword research
  • Mobile optimization check to find whether your site is properly optimized for mobile or not
  • Page Speed test to help you find your page loading times
  • Competitor metrics to analyse your competitors
  • Automatic report emailing
  • Social media popularity analysis
  • Internal links optimization
  • Access to email alerts


  • Limits are limited (be it keyword usage, SERP scan depth etc)

7. Serped: Get 3 Months Free

If you’re looking for better alternatives to Ahrefs, Serped can be a great choice. Serped is a collection of over 40 SEO tools ranging from keyword research to competitor analysis to backlink research, rank tracking, reporting and so on.

It also exclusively offers a chrome extension along with a WordPress plugin where you can get the metrics of any website, find a lot of keyword ideas, evaluate the level of difficulty of any keyword that you want to rank for.

Serped pricing structure is mentioned below.

Serped pricing

Side note: You can get 3 months free when you pay annually!


  • Keyword research, keyword analyser and the ability to find low competitive long tail keywords
  • Access to domain finding tools such as expired domain finder, aged domain finder etc
  • Access to client acquisition tools like Site Auditor Pro, Citation Scanner, Mobile Prospector etc
  • Access to Link Indexer
  • You’ll also get access to Index Checker
  • Access to Site Explorer to deeply analyse any domain
  • Bulk URL Analyzer helps you analyse a ton of URLs at once
  • Access to Backlinks Manager
  • Access to Web Analytics
  • Access to Uptime Monitor
  • Access to rank tracking to track all your keyword rankings
  • Access to reporting where you can get fully customizable PDF reports


  • Their pricing plans are bit expensive (not as much when compared to Ahrefs though)

Read: SERPed Review with 25% Discount

8. BuzzSumo: Get a 7 Day Free Trial

If you want to quickly discover content ideas for your business and discover highly influential people such as bloggers & influencers in your niche, BuzzSumo is the best tool for you.

To put it simply, BuzzSumo is a great Ahref competitor which can be used as a research and monitoring tool which helps you find the most popular content in every industry and identify influencers.

Here are the pricing plans of BuzzSumo.

pricing plans of BuzzSumo


  • Extremely easy to use (even for beginners)
  • The ability to easily find top performing content ideas in almost any niche
  • The ability to monitor your brand online
  • You can easily find influencers in any industry
  • Access to question analyzer where you can find the most popular questions asked on the forums, Quora and son on
  • The ability to search back between 1 and 5 years on their Content Search & Analysis reports
  • Compare and analyze domains
  • Find the top authors for any topic or domain
  • You can run unlimited Content Research and Influencer searches
  • Access to alerts where you can easily monitor your brand, competitors, backlinks and keywords


  • Their pricing plans are expensive (similar to Ahrefs pricing though, but Ahrefs offers a wide range of SEO tools when compared to the limited tools offered by BuzzSumo)

9. Raven Tools: Try It Free for 7 Days

Raven Tools is another excellent Ahrefs alternative which is a combination of several amazing SEO tools ranging from rank tracking to competitor research to link building manager. If you’re looking to get access to white label SEO reports and an amazing set of SEO tools, you should definitely consider Raven Tools.

Here are the pricing plans of Raven Tools.

pricing plans of Raven Tools


  • Access to website audits
  • Backlink analysis where you can get access to backlink tools
  • Rank tracking for tracking your keywords
  • Marketing reports
  • Competitor research to analyse any competitor in the world
  • Link building manager
  • Keyword rank checker to check your keyword rankings
  • Access to automated social media marketing reports for Facebook, Twitter & LinkedIn


  • Definitely, their pricing plans are expensive although you get access to tools like Keyword Rank Position Checks, Majestic Backlink and LinkSpy analysis units etc

10. Keywords Everywhere

Keywords Everywhere is an incredible browser add-on which is available for both Google Chrome and Firefox. It helps you with keyword search volume, CPC, competition data on 15+ websites and so on.


  • Easily find the average of the total searches that people have performed for your desired keyword per month over the last 12 months
  • Access to CPC data
  • Get “People Also Search For” data along with volume metrics
  • Extremely fast and you can use the tool on the go while browsing on Google


  • It was a free tool before. But it’s now a paid tool where you need to purchase credits to use their tool to get keyword data (1 credit gets you the volume, cpc and competition data for one keyword. For instance, if you import 100 keywords, you will use up 100 credits).

11. Wordtracker: Grab 7-Day Free Trial

If you are serious about finding traffic generating keywords and looking to generate more traffic to your site, Wordtracker is for you. You can also better understand what your target audience is looking for using this tool.

The great thing about Wordracker is it’s affordable pricing as you can get thousands of keyword ideas from 200+ territories starting at just $27 per month and each plan comes with a 7-day free trial.

Here’s their pricing list.

wordtracker pricing


  • Keyword tool which helps you easily find new keywords for your market
  • Inspect tool which helps you quickly discover your competitors’ keywords
  • Niche explorer that helps you identify trending keywords for any niche
  • Custom reports so you can get the top keywords for any search engine and country
  • The ability to find competitors’ keywords, in-depth PPC and SEO insights


  • Not as fully comprehensive as other competitor research tools like Semrush, Ahrefs and so on

12. Moz Pro: Get 30 Days Free Trial

There are a ton of bloggers and SEOs who use Moz tools for checking metrics like DA and PA every single day. If you’re looking for premium sites like Ahrefs, Moz is an ultimate choice for you and Moz also has a premium set of SEO toolkit that helps you with crawl and audit your sites, discover link building goals, explore on-page optimization opportunities and so on.

Here’s the Moz Pro pricing.

Moz Pro pricing


  • You can easily rack any site’s organic visibility in SERPs
  • Assess all the desktop and mobile visibility of your site
  • Target highly profitable keywords
  • Access to link profile analysis where you can also discover link opportunities from competitors
  • You can easily track overall organic visits along with organic rankings
  • Find out any site’s domain authority (DA) and page authority scores easily
  • Made by SEO experts for SEOs
  • They have a HUGE SEO community where you can get a ton of information and insights on using the tool


  • Access to fewer features than the remaining tools such as Ahrefs, Semrush etc
  • A bit difficult for beginners to use and get used to their tools

13. Ubersuggest (Freemium)

If you are looking for a freemium alternative to Ahrefs, Ubersuggest is a great choice for you. Although it doesn’t offer as extensive data as Ahrefs or Semrush but it’s a decent tool for those who’re looking for affordable SEO tools.

The latest version of Ubersuggest also lets you see how many people search for a keyword on a mobile device versus a desktop device which is really an incredible feature.


  • Offers a free version (its premium plans are also affordable)
  • Generate a lot of keyword ideas you want no matter what niche you are in
  • Extremely easy to use as it has a great user interface
  • You can search by a country which is great for local SEO research
  • You can easily see the age range of the searchers or how many times they click on the paid results versus SEO results
  • Gives you a ton of information such as SEO Difficulty Score, Search Volume, SERP Results, Keyword Filters and so on


  • The data (keyword data or search volume) is not much accurate when compared to other paid tools including the remaining alternatives to Ahrefs mentioned here

14. Google Keyword Planner (Free)

If you’re using Google Ads or thinking about using PPC ads to find relevant keywords to grow your business, Google Keyword Planner is worth giving a try. If you’re looking for a free alternative to Ahrefs just for the keyword research part, Keyword Planner can be a great choice for beginners.

It’s a keyword research tool developed by Google and completely free to use (you just need to login using your GMail account). Here’s how it looks like;

Google Keyword Planner data


  • Easily find the keywords that are most relevant
  • Gives you suggested bid estimates for each keyword (that way you can easily find out your ad budget if you’re looking to promote using PPC ads)
  • You can estimate average monthly search for each keyword
  • You can also find how competitive a keyword is


  • Most of the keyword data is not accurate as most of the paid tools
  • The biggest disadvantage is its average monthly searches feature as it doesn’t show accurate results (just gives you an estimate search volume)

15. (Freemium) is the best alternative to Google’s keyword planner. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc, can be a great tool for finding keywords.


  • You can get up to 750 long tail keyword suggestions for every search term in any niche you are in
  • Unlike Keyword Planner or other similar free keyword research tools, is mostly reliable
  • You don’t even have to create an account to use this tool and it’s absolutely for free
  • You can also get questions for your desired keywords (extremely useful if you want to rank for featured snippets or “People also search for” section)
  • You can also get prepositions for your selected keywords


  • Search volume, trends, competition and CPC data is only available in their PRO version (using free account, you can only get long tail keyword suggestions)
  • It’s only meant for keyword research and it’s NOT an all in one SEO toolkit unlike Ahrefs, Semrush etc.

SEO Tools Worth Trying:

FAQs About Ahrefs Alternatives And Competitors

Here’s a list of some of the frequently asked questions about Ahrefs alternatives and some of its alternative SEO tools.

Is Ahrefs free?

No, Ahrefs is NOT a free tool. But they offer a 7 day trial for $7 which you can avail from here. If you want to learn why your competitors are getting top rankings in Google (everything from finding keyword data to backlinks), you can use Ahrefs.

Is Semrush free?

No, Semrush is not a free tool but you can grab their 30 day exclusive pro account trial for free using the following link.

Click here to get a 30 day free account of Semrush Pro account (Worth $99.95)

What’s the best free keyword research tool?

There are a ton of keyword research tools out there but there are only a couple of free tools that are actually worth spending your time. They include;

  • Ubersuggest (freemium)
  • Google Keyword Planner

Check out a few more ultimate SEO tools alternatives:

Final thoughts on Ahrefs competitors and its top alternatives

It doesn’t matter whether you are looking for sites like Ahrefs or free tools but picking one SEO tool that suits all your needs is a really daunting task. Some people want tools for keyword research purposes while others want all in one SEO toolkits.

So know what your SEO needs are (along with your monthly budget) before picking the RIGHT alternative to Ahrefs. We’ve compiled the best Ahrefs alternative tools to help you pick the right SEO tool for your needs.

If you’ve any questions, let us know in the comments.

Anil Agarwal

Top 15 Ahrefs Alternatives: Free & Paid SEO Tools to Use in 2021Anil Agarwal who owns, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. Bloggers Passion has been featured on premium online sites like, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

top Ahrefs alternatives

6 Comments on "Top 15 Ahrefs Alternatives: Free & Paid SEO Tools to Use in 2021"

  1. Ranjit Kumar says:

    Great, SEMrush is the best tool I ever used. its give lots of tools and feature to do Keyword Research, Topic research and lots of other.

    Thanks for sharing these all Awesome ahrefs alternatives.

    Ranjit verma

  2. Hi Anil Sir,

    You have literally shared awesome content here. I personally love SEMrush and Ahrefs much but as I think there are no tools which will give the accurate data.

    The only thing we should do is self research and analyse by getting ideas from the tools.

  3. I am also using Ahref tools. free but it will give you trial at the starting level not completely free…

  4. Prerna Mehta says:

    Wow. A great article. We all are looking for ahref ‘s alternative tool. The 15 tools, you mentioned here are amazing and yes free. A nice collection of SEO tools. Thanks

  5. Hi Anil
    Thanks for the list. It was much required for people who don’t want to directly buy Ahrefs subscription. Mostly the people who like to do more research and find a good alternative to ahrefs that actually serves the purpose (like me) would love it.

  6. Moss Clement says:

    Hi Anil,

    Your list of alternative SEO tools for Ahrefs are astonishing. I have used several of them including Spyfu. In fact, although the other tools will show you relevant keywords your competitors are ranking for, SpyFu goes deeper into the meat to give you a comprehensive data with graphs. I’m happy you added it to the list.

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