Are you searching for the latest X (formerly Twitter) statistics for 2025? You’re in the right place.
Did you know that X has over 611 million monetizable monthly ACTIVE users across the world?
Here’s a quick fact: Elon Musk rebranded Twitter as “X” in July 2023.
In the USA alone, X has over 50.5 million monthly active users and posts over 500 million tweets daily.
If you’re looking for up-to-date X stats along with active X users, read on.
Table of Contents
30+ X Statistics for Marketers [Up-to-Date List]
1. Who did the first tweet?
Jack Dorsey was the first person to create an X profile and send the first-ever tweet in March 2006.
Jack was the X co-founder who sold his first-ever tweet as an NFT (Non-Fungible Token) to a Malaysian businessman for $2.9 million.
Here’s what he tweeted;
2. How many X users are there?
As of 2025, X has over 611 million active users. (Social Pilot)
3. When was X launched to the public?
X was launched on July 15, 2006, by the founders Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass.
4. Who owns X?
On October 27, 2022, Elon Musk acquired X for a whopping $44 billion, which makes Musk’s estimated net worth $180 billion.
5. What language is X written in?
X is written in FOUR programming languages: C++, Java, Scala, and Ruby on Rails. However, it was originally built as a Ruby on Rails app.
X Revenue Statistics
Looking for powerful X revenue statistics? This section is just for you.
1. What’s the revenue of X?
In 2024, X (formerly Twitter) is estimated to have generated $3.14 billion in revenue. However, this figure is expected to decline to just over $2.70 billion by 2027, as advertising revenue continues to drop due to heavy competition and advertisers’ preferences. (Oberlo)
2. What percentage of people want to discover new products on X?
According to X’s official survey, 89% of people surveyed use X to discover new products.
3. How many monetizable daily active users (MDAU) are on X?
As of 2025, there are over 611 million monetizable DAUs on X.
According to X, Monetizable Daily Active Users (mDAU) are those people, organizations, or other accounts who log in and access X on any given day, thus enabling the X applications to show ads or paid products.
4. What percentage of X users pay attention to news on the platform?
53% of X users said they follow mainstream news outlets on the platform, while 45% said they follow personalities like celebrities and influencers. (Statista)
5. Which country is X’s biggest market?
The US is X’s biggest market in the world, with over 55 million users and 19% market share. (Source: Oberlo)
Here’s a crisp summary of X usage among Americans by year:
- 2010: 7%
- 2011: 8%
- 2012: 10%
- 2013: 15%
- 2014: 16%
- 2015: 18%
- 2016: 21%
- 2017: 23%
- 2018: 21%
- 2019: 19%
- 2020: 21%
- 2021: 23%
- 2022: 27%
- 2023: 27% (77 million users)
- 2024: 19% (55 million users)
Did you know? 45% of X users are also monthly podcast listeners.
6. Is X helpful for brands promoting their products?
Yes, X officially states that brands are 2.3 times more likely to reach their KPIs (key performance indicators) when they launch new products on the X platform.
X also mentions that using polls can help you easily interact with your audience and reach more people with your products.
7. Why is X considered a cost-effective platform for influencer marketing?
Influencer marketing on X is more budget-friendly than on Instagram or YouTube. Costs per tweet are lower across all influencer tiers, starting from $11 for nano-influencers to $22,000 for celebrities. (Sprout Social)
Here’s the breakdown of average costs per post on X:
- Nano-influencers: $11
- Micro-influencers: $60
- Mid-tier influencers: $550
- Macro-influencers: $1,500
- Mega-influencers: $11,000
- Celebrities: $22,000
X Platform Stats
Here are a few X platform-specific statistics and facts.
1. What is the most liked tweet on X?
Chadwick Boseman’s family posted a tweet confirming the passing of Chadwick. It is the most-liked tweet in X’s history, with over 6.4 million likes.
Here’s the iconic tweet; (Source)
Chadwick Boseman was a popular American actor who starred in many movies, including 42, Black Panther, Da 5 Bloods, and more.
2. How many Tweets are sent per day?
So, how many tweets are sent on the platform daily? Over 6,000 tweets are sent on X every second, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day, and around 200 billion tweets per year. (Internet Live Stats)
3. How many Tweets can you post per day?
You can send 2,400 tweets per day, and the limit for Direct Messages (daily) is 500 messages.
4. How many followers can I follow per day?
Every X account can follow up to 400 accounts per day.
If you follow more than 5,000 users on X, you’ll be limited to 10% more than the number of people who follow you.
For example, if 5,000 people follow you on X, you can follow a maximum of 5,500 people. (Sources: X and Tweepi)
5. What are the best days to post on X?
The best days to post on X are Tuesday, Wednesday, and Thursday, according to Sprout Social.
6. What does the demographic data say about the education and income levels of X’s user base?
27% of X users are college graduates, and 78% of its users earn between $70,000 and $100,000 per year. (Sprout Social)
7. What is the most retweeted tweet of all time?
As of 2025, the most retweeted tweet of all time has over 3.8 million retweets and was tweeted by Japanese billionaire Yusaku Maezawa.
Here’s what he tweeted (in Japanese); (Source)
As you can see above, the tweet currently has over 3.8 million retweets, 1.1 million likes, and over 8300 people bookmarked it.
8. Who has the highest number of X followers in India?
Indian Prime Minister Narendra Modi has the highest number of followers on X in India, with over 107.7 million followers. Modi is extremely active on X, publishing several tweets per day.
Modi is also the most followed politician on X across the world (after Barack Obama).
9. How many people follow X on X?
The official X account has over 68.9 million followers across the world.
10. Do tweets with videos or photos get more engagement than those without?
On X, video posts get the most engagement with a 0.42% rate. Text posts follow at 0.1%, while photo posts have the lowest at 0.08%. (Sprout Social)
Interesting X Facts 2025
Looking for fascinating X facts? Here’s a curated list of the top facts about X.
1. What was Twitter’s early name?
The original project code name was twttr in 2006, which was proposed by Noah Glass and inspired by Flickr, a popular American image and video hosting service.
There are many hosting options, but shared hosting is the most popular. Discover the full web hosting stats here!
Later in 2007, Twitter, Inc. was created as a corporate entity. In July 2023, Twitter rebranded as X.
2. Who has the most X followers worldwide?
As of 2025, Elon Musk is the most followed person on X with over 219.4 million followers on the X platform.
Here are a few of the most-followed people on X;
- @elonmusk with 219.4 million followers
- @BarackObama with 130.5 million followers
- @Cristiano with 115.3 million followers
- @justinbieber with 109.2 million followers
@rihannawith 108.2 million followers
3. How much time does the average person spend on X every month?
People spend an average of 4.4 hours per month on X, and according to a report, most people spend an average of 1.1 hours per week on X. This means around 4.4 hours every month. Also, 7.8 billion total minutes spent on X Daily. (Social Pilot)
4. When did X become a public company?
In September 2013, X filed to become a public company. Its IPO in November raised $1.8 billion, giving it a market value of $31 billion.
After its acquisition by Elon Musk in 2022, X became a private company.
5. What was the first round of funding for X?
X holds its first round of funding, raising $5 million and receiving a valuation of $20 million.
According to Crunchbase data, X is funded by 59 investors. Darsana Capital Partners and Manhattan Venture Partners (MVP) are the most recent investors.
6. How many companies did X acquire?
X has acquired 68 organizations, the most recent of which was OpenBack on April 12, 2022. Their acquisitions include Gnip, TellApart, Mitro, Niche, and Magic Pony.
Here are some of the recent acquisitions by X;
7. Who started using hashtags on X first?
The hashtag “#” made its debut in 2007, started by user Chris Messina. Hashtags are now used by millions around the world, and they’re NOT only limited to X, they’re used on other social networks as well, including Facebook, Instagram, YouTube, etc.
8. When did X reach 100 million users?
In September 2011, X reached 100 million monthly active users. In December 2012, it announced that it had surpassed 200 million monthly active users. Currently, it has over 611 million users globally!
9. What is the overall engagement rate on X?
The overall engagement rate is 1.6%. (HootSuite)
10. What is the male-to-female ratio of X?
63.7% of X users were male and 36.3% were female. (Social Pilot)
FAQs on X Stats 2025
Here are some interesting questions on X statistics, including user count.
X has over 611 million monthly active users across the world.
According to Sprout Social, the largest X demographic is users aged between 25 and 34 (36.6% of users).
Elon Musk owns X, which was acquired in 2022 for over $44 billion.
Japan sends the most desktop traffic to X with 38.86% traffic share, according to SimilarWeb.
As a new X user, you can follow only up to 5,000 accounts. Once you reach that number, you may need to wait until you get more followers before you can follow additional people.
As an X user, you can post up to 2400 tweets per day. Retweets are also counted as regular tweets.
You can see view counts on Tweets, whether you tweeted something or read someone else’s tweets. X counts as a legitimate view to anyone who is logged into X.
As of 2025, about 19% of the U.S. population—around 55 million people—use X.
Video posts get the highest engagement, followed by text, then photo posts.
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