How to Start A Fashion Blog: Step by Step Guide for Beginners

start a fashion blog

Who else wants to know how to start a fashion blog and make it successful? If you are looking for ways to launch a successful fashion blog from scratch, this tutorial is exclusively for you.

I’m not only going to show how to start a fashion blog but I’ll share few incredible ideas with you on how to make a fashion blog profitable. Are you ready? Let’s get into the details.

Why should you start a fashion blog?

There are so many great reasons to start a fashion blog.

If you are already working in the fashion field, starting a blog is a great way to promote yourself to create a brand online.

Blogging is one of the most effective ways to make income. If you are good at promoting or creating fashion related products, you can make a lot of passive income from your blogs.

Above all, starting a fashion blog helps you connect with awesome people in fashion industry as well as hones your marketing skills.

Step by step guide on how to start a fashion blog

how to start a fashion blog

I’m not only going to show you how to start a fashion blog from scratch but I’ll also discuss about how you can make your fashion blog successful. Let’s get into the details now.

#1. Getting a domain name

Launching your own fashion blog starts with securing a domain name. If you want to build a professional website, you need to pick a memorable domain name that ends with .com extension.

You can use domain name suggestion tools such as Domainr, GoDaddy etc to easily find out whether a domain name is available or not.

The great thing about launching a fashion blog while naming it is, you can even use your own name as your blog domain name. It helps you increase your online branding and promote yourself even better.

Suggested reading: How to Pick a Great Domain Name for Your New Blog

#2. Choosing the best web hosting to host your fashion blog

I can’t stress enough about the importance of having a reliable web hosting service. Most beginners either use a cheap hosting or free hosting service to launch their own blogs on WordPress. But I strongly recommend you to get a reliable, faster and safer web host for your blog if you are serious about making income from it.

If you are searching for a reliable host at an affordable price, I highly recommend you to try Bluehost. I’ve been using their service for the last 5 years and I never encountered any hosting related issue with them.

BlueHost is trusted by millions of domain owners and they also give you a free domain name registration for one year, that means you just have to pay for their hosting. Here are their pricing packages.

Tenure Monthly price

36 Months                      $2.95

24 Months                      $3.95

12 Months                      $4.95

Bluehost features include the following:

  • Anytime Money Back Guarantee. So no risk involved from your end
  • Free One Click WordPress Installer
  • Unlimited Disk Space and bandwidth
  • Unlimited Email Accounts
  • You can host up to 100 WordPress blogs from the same Hosting account
  • Award Winning Support Staff who understand customer needs very well
  • $100 free Google Adwords Credit
  • cPanel
  • 99.9% uptime guarantee

Click This Link to Start Your Fashion blog for $2.95/month only with Bluehost (Plus Free domain for Life).

P.S: If you want to read a detailed unbiased review of Bluehost before choosing it, please click this link. Also, if you want to find out the the comparison of the top 3 hosting service, please read the following detailed article.

Read: Web Hosting Compared: Bluehost Vs. Hostgator

#3. Installing WordPress

Once you have bought your own web hosting and domain name (domain is free for 1 year with Bluehost hosting) for your new fashion blog, it’s time for you to install WordPress on the hosting.

If you are completely new to installing WordPress or a non-tech savvy, I highly recommend you my service to install WordPress on your sites. I’ve been doing this service for years and I know everything from the scratch so I won’t mess up with technical related things while installing WordPress.

Suggested Reading: How to Install WordPress On Bluehost In Under 5 Minutes [With Screenshots]

Must have plugins and tools for fashion blogs

SEMrush: If you want to spy on your competitors best performing keywords and estimate their website traffic, SEMrush is for you. This tool is recommended by over 40 SEO experts. This can also be used to find the top keywords that are related to fashion industry to increase the traffic to your blogs from search engines. Click here to use SEMrush Pro version free for next 14 days.

WP SEO by Yoast: This is one of the highly used WordPress plugins which is free. If you want to optimize your blog posts for search engines, install this plugin as soon as your blog goes live. Even if you are a beginner to SEO, you will find it easy to optimize your web pages for search engines.

W3 Total Cache: You need fast loading web pages to create a successful fashion blog from scratch. You should not irritate both readers and search engine crawlers with your site loading time. Here’s where a cache plugin helps, fortunately W3 total cache is free and widely used plugin for WordPress sites.

Here are few more essential plugins for fashion blogs.

  • Events Calendar
  • iMax Width
  • Article Templates
  • Shortcut Macros
  • WP Polls

#4. Other essential things to do after launching a fashion blog

Once you have installed WordPress on your fashion blogs, here are few must things to do after launching it.

Getting a professional look for your fashion blog

Whether you agree it or not, blog design is the king. Web design is what makes or breaks a blog’s success. If you don’t focus on getting a clean, simple and professional looking blog design, you will suffer later.

Make sure to get a search engine friendly design, I highly recommend Elegant themes or Genesis as they are not only used and recommended by thousands of bloggers but they are perfectly optimized for search engines. They are also mobile responsive, so you don’t have to install any additional plugins or tools to make your site mobile friendly.

Suggested Reading: Elegant Themes Review: How to Make Your WordPress Site Look Stunning

And get a great looking logo for your site that creates instant impact on your blog audience. Try to include your blog’s tagline that matches with your overall blog’s appeal and vision.

Setting up social media profiles

Immediately after setting up your fashion blog, you should set up social media links on all the major sites including Facebook, Twitter, Google+ and more importantly Pinterest.

Try to get the same profile name that is similar to your blog’s domain name. That way you will be able to get more visibility and links from the search engines to your domain.

And always make sure to publish your latest posts to these social media profiles immediately after publishing them on your sites.

Discovering the best places to create top notch contents

Don’t just create blog posts that don’t add any value to your audience. First define who you are targeting to. And then find the most popular topics in fashion industry to create top notch contents.

If you create content that gets more likes, shares and links, you will get a lot of traffic from search engines and you should be able to quickly monetize your blogging efforts.

You can find better topic ideas for your fashion blogs by browsing sites like Buzzsumo, Topsy etc. Just enter any of the keywords you want to target and find all the top posts that get more likes and shares.

Create even better content around it to attract more attention from your industry. This is known as Skyscraper technique which is explained in detail here.

#5. Creating a list of top fashion blogs to outreach

You need to network with other bloggers if you want to promote well about your fashion blog related products or yourself. Without promoting and getting to know about other bloggers in your fashion industry, you will rarely succeed.

So make sure to create a list of all the influential bloggers in your industry and follow them on social media sites to frequently get in touch with them.

If possible, attend their live seminars or webinars to get in touch with them personally. Then slowly and steady hone your relationships with them, frequently contact them through emails.

And frequently link out to their posts from your own blogs and let them know about it through emails. When you post something really useful for your blog audience, email outreach all the bloggers who are in your contact list and ask them for a tweet or link.

They will link or share if they really like your stuff. So blogger outreach is the key to get more exposure for your blog posts. Don’t miss out this thing if you want to build a fashion blog successfully from scratch.

#6. Generating revenue from your fashion blogs

The final part about creating a successful blog from scratch is to finally make money from it. Remember, making money from a blog is not really hard if you are consistently working hard towards creating great contents and promoting the right products to your audience.

I strongly suggest you to find and create a list of all the products you want to promote through your fashion blog before you even launch it. That will give you a clear idea about what to write and how to promote the right products relating to fashion industry to increase your website sales.

Here are few tips to make money from fashion blogs.

  • Once you set up your own fashion blog and started getting readers, you can launch a podcast or video series to acquire more buyers who are interested in buying products from you.
  • You can try selling eBooks related to fashion blogging or become a fashion industry consultant to make money out of your blogging efforts.
  • You can find and use the best performing affiliate programs to make passive income from your blogs. First off, make a list of all the affiliate products your competitors are promoting, then choose the best products to promote from your blog.

Suggested Reading: How Much Money Do Top Bloggers Make

Final thoughts on how to start a fashion blog successfully from scratch

Anyone can start a fashion blog, the real success lies in making it profitable. You cannot launch a successful fashion blog without targeting the right audience.

Get to know who you are targeting and get a professional domain name, hosting and design for your blog.

First impression is the last impression in online. So make sure you impress your blog audience with great content and design. Also network with other bloggers in fashion industry to promote your blog well.

Make sure to find out all the monetization methods to make money from your blogging efforts. Making money from fashion blogs is not hard if you know how to promote the right products to your blog readers.

Let me know if you have any questions related to launching a fashion blog successfully. I’d be glad to answer your queries.


  1. Hi Anil

    What has your experience been with a heavy image based site like a fashion blog hosted on a cheap provider like bluehost?

    We had a clients photography blog that we moved off of bluehost because of the slow loading of images.

    • Rahul Kuntala says:

      Hi Paul,

      Bluehost is not a cheap web hosting service, they provide unlimited band width and database usage. So even if you have a heavy image based fashion blog, you still can have faster loading web pages. Bluehost is really great 🙂

  2. Excellent guide for anyone who want to start fashion blog I think that this post is ideal for any newbie blogger who want’s to start fashion blog! Keep up the great work Anil

  3. Bilal says:

    Hi Anil Bro,
    if we start fashion blog and rank in google our hosting server Down because in fashion alot of traffic and you guide very well it is really helpful for newbies and me learn new thing.keep up it.

  4. Gautam says:

    A clean and simple guide to help newbies create their business blog. A professional theme is a must to impress visitors and to have their trust. And the key point “Get to know who you are targeting and get a professional domain name, hosting and design for your blog.” should’ve been highlighted 🙂

  5. Sandhya says:

    Very good article. It has helped me clear my doubts on how to start fashion blogging in a correct manner. Thanks

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