Creating a blog is generally perceived to be a pretty easy process, and that might be true. The act of actually setting up a blog is indeed pretty easy and user-friendly. What is far more difficult, however, is the process of choosing a niche content area that will both attract users and make the blog a center of profit and increasing revenue over time. Even that might sound easy to outsiders, as they probably already know a good deal about several topics. Why not just blog about those topics regularly and see what happens, right? Wrong.
Choosing a content niche for a blog is a difficult, but absolutely essential, part of setting up the blog itself. It can literally be the difference between a blog succeeding from day one, and a blog constantly looking for a target demographic and a foothold in a competitive industry.
Choosing a Niche: Avoiding Highly Competitive Industries with Expensive Start-up Costs
One reason that it’s so important to choose a great niche for blog content from day one is that many industries are already crowded with authoritative sources on any number of subjects. While that doesn’t necessarily mean that new blogs should shy away from these content areas, it does mean that getting a solid base of readers and establishing a foothold in these areas will be both expensive and difficult.
In this area, choosing the right content niche can actually be a move that saves a website’s operating budget from going way over its estimates and limitations. Website owners should think about their areas of expertise and decide whether they can combine them. For example, new blog owners might be especially proficient in discussing desktop and mobile device operating systems. A few years ago, this niche would have been limited enough to be both easy and profitable. That is no longer the case.
If the website owner also has a significant interest in things like leisure or travel, vacations or tourism, or some other secondary niche, they should consider combining these things into an even more unique form of content. How can mobile and desktop operating systems make it easier to vacation? How can the latest Windows and Mac OS X releases aid the starving artist? How can mobile devices best serve international business travelers? These are far less competitive niches, but they still use the author’s expertise. They exist in an area of lesser competition, promoting lower start-up costs and an easier rise to the top of the heap in both search engines and overall reputation.
So, It’s Not as Competitive — But is it Profitable?
Of course, there is another consideration to be made when choosing a niche for blog content. In addition to offering lower startup costs, it must also offer the ability to make a healthy profit. One of the best ways to judge whether or not this is possible is to look at the website’s targeted content areas and keywords in terms of a Google search. How many searches are performed for these keywords and content areas?
Simply put, more searches for each keyword or subject area means that the blog stands a better chance of getting visitors who will find it interesting and stick around. Less searches means that less people are interested in that particular area of content, and this might cause the blog to struggle initially when combining its low expenses with the desire to make a monthly profit. If a niche simply doesn’t stand up to the “Google Test,” then it might be time to either consider broadening the niche itself, or choosing a different content area that is generally more popular — but not popular enough to be highly competitive.
Also, if your main aim is profit, ensure that you’re targeting an evergreen niche. Don’t attempt to go for a fad trend. For example, don’t create a blog specifically about the newest Ipad. Instead make it about those types of gadgets in general. Good examples of evergreen niches are health and nutrition, dating and finance. Whilst these are all competitive and broad niches, try focusing on a specific area of it. So, for finance niches, you might want to focus on mortgages.
A Delicate Balance When Choosing a Niche
Choosing a content niche for a new blog is a delicate balance between low competition and high overall interest in the subject matter. It can often be frustrating for many blog owners, and it might even require trial and error. The good news is that persistence often pays off, resulting in blogs that offer a unique take on content and promote a fresh kind of expertise that will really resonate with new readers.
Google Keyword Tool
You can find the Google Keyword tool by just searching “google keyword tool” into the aforementioned search engine. Use it to brainstorm keyword idea’s to do with the topics that you have in mind. Get an idea of the kind of things people are searching for and aim to write about topics related to keywords that are being searched a lot.
Lucy James is a full time internet entrepreneur, freelance writer, guest poster and SEO consultant. She is currently helping to represent Win Now online.