40+ Latest Content Marketing Statistics & Facts For 2025

Are you searching for up-to-date content marketing statistics for 2025? You’re in the right place.

Over the past five years, the popularity and overall Google searches for “content marketing” have grown almost threefold.

Have a look;

So if you want to unleash the power of content marketing to grow your sales, check out this fantastic list of content marketing ROI statistics. 

In this post, you’ll discover the following;

• Important content marketing data
• The key metrics to track
• How to properly optimize your content marketing efforts

Let’s get started!

Content Marketing Statistics that Will Truly Blow Your Mind [2025 Updated List]

1. Does creating content regularly help with more traffic?

Yes, WordStream reports that businesses that publish blog content at least 16 times per month generate 3.5 times more website traffic and 4.5 times more leads than those that update their blogs only a few times each month.

2. How much do people spend on content marketing?

According to a Semrush survey, 17% of people spend between $5,000 and $10,000 monthly, and 10% say they spend $10,000 to $20,000.

Here’s a detailed breakdown of how much people spend on content marketing EACH MONTH.

• 27% of people spend less than $1,000 
• 19% spend $1,000-$3,000 
• 20% spend $3,000-$5,000 
• 6% spend over $20,000

3. How do people promote their content?

71% of people use email marketing for their content promotion. (Source: Content Marketing Institute)

Here are some of the fascinating content promotion stats for 2025;

• 89% of people use social media (organic posting)
• Guest blogs on corporate websites (84%)
• In-person events (55%)
• webinars (55%)

4. Do companies measure content performance?

75% of respondents said their organization measures content performance. Among those, 69% said website engagement provided the most insight into performance. (Source: Content Marketing Institute)

5. What do most marketers typically use for creating visual content? 

Venngage reveals that 51.43% of marketers design visual content themselves using tools like Adobe, while 50.48% rely on in-house designers.

40% of them use online tools such as Canva, Venngage, etc. 24% hire a freelance designer to create their visual content.

AI Content Marketing Statistics for Creators

1. How many marketers are using AI for content strategy?

AI is used by 47% of marketers when they are creating their content marketing strategy.

2. Do businesses use AI for content ideas?

Yes, nearly 58% of businesses use AI to come up with new content and topic ideas.

3. How satisfied are businesses with their AI writing tools?

Yes, when businesses use AI writing tools, most like them. 71% report being very happy with the results.

4. How long does it usually take for AI-generated content to rank on search engines?

According to 39% of marketers, AI-generated content typically takes around 2 to 3 months to rank well in search engines.

Source: Semrush AI Content Report

Content Marketing Stats for Marketers

If you’re a marketer who’s looking for exclusive content marketing stats, this section is for you.

1. What is the biggest challenge for content marketers?

Orbit Media reports that 52% of bloggers are struggling to increase their blog’s traffic.

The following challenges most bloggers face when it comes to content marketing;

• Finding time to create content (49%)
• Creating quality content consistently (35%)
• Coming up with relevant topics (18%)

2. How many hours does it take to write an article?

The average time spent writing an article is 3 hours and 48 minutes. (Source: Orbit Media)

Yes, it does take more time to create high-quality content. You can cut down that time using various tactics such as;

• Taking the help of AI tools like ChatGPT, Jasper, etc
• Hiring a writer or editor

The bloggers who write detailed 2000+ word articles on average are far more likely to get better results.

3. Which video formats perform best?

Short-form video performs the BEST. The short-form video includes YouTube shorts, Instagram reels, TikTok videos, etc.

Here are some of the popular video formats that work the best (according to Semrush);

• Short-form video: 43%
• About our company/product videos: 33%
• Success story videos about customers: 32%
• Product overviews: 29%
• How-to videos: 27%
• Interviews with industry experts: 25%

4. What kinds of content are most people publishing?

76% of people are publishing How-to articles and guides.

55% publish listicles, 34% of them publish interviews, and 22% of them publish roundup posts. (Source: Orbit Media)

Fact check: WordPress holds a 62.7% market share in the Content management system.

5. What is the average cost of an article?

A basic and no-frill article costs $50 for 500 words. 

A well-researched content costs $100 for 500 words, whereas high-quality content written by experts will cost $250 per 500 words. (Source: Media Shower)

Here’s a quick breakdown;

B2B Content Marketing Stats

If you’re a B2B company, here’s a curated list of content marketing stats.

Note: B2B (Business-to-Business) marketing refers to marketing products or services to other businesses and organizations.

1. How many marketers use content marketing?

73% of B2B and 70% of B2C marketers use content marketing as part of their overall marketing strategy. (Source: Content Marketing Institute)

According to HubSpot, 82% of marketers are actively investing in content marketing.

2. Do companies outsource their content marketing?

Content Marketing Institute (CMI) reports that 75% of large company respondents said they outsourced content marketing activities such as topic research, content creation, editing, promotion, etc.

CMI also reports that 50% of all marketers, 37% of small companies, and 54% of medium companies outsource their content.

3. What are the top challenges most people face in content marketing?

Semrush states that 55% of people struggle to attract quality leads with their content, 37% of people are struggling to create more content faster, 23% of people are finding it difficult to produce original and high-quality content, and 33% of people are struggling to improve their content rankings in search engines.

4. Is content marketing helpful for B2B marketers?

According to CMI, 42% of B2B marketers say they’re effective at content marketing.  

Content marketing can generate thousands of dollars if you’re using it right. You need a solid content strategy to educate your customers about your products or services.

5. Are B2B companies spending on content marketing?

Yes. According to eMarketer, the B2B digital ad spend worldwide is expected to reach $48.15 billion by 2026, up from $38.67 billion this year.

Nearly half (47.4%) of global B2B digital ad spend comes from the US. This year, US B2B firms are set to spend $18.34 billion—up 14.9% YoY.

6. Do B2B buyers consume content before buying?

47% of buyers read at least three to five pieces of content before they contact a sales representative. 96% of B2B buyers seek more information from industry thought leaders before buying.

B2C Content Marketing Statistics

Here are some of the fantastic B2C content marketing stats for 2025. Businesses target personal consumers.

Note:  B2C (Business to Consumers) companies MOSTLY operate on the Internet and sell products to customers online. Traditional B2C examples include major online businesses like Netflix or Spotify.

1. Do B2C companies measure their traffic?

Semrush reports that 51% of B2C companies reported measuring their organic traffic. 19% reported calculating revenue from non-paid channels, such as word-of-mouth marketing. 

2. Do B2C companies measure where their leads are coming from?

64% of B2C companies calculate the revenue that their content marketing generates, according to a Semrush survey.

3. Where do most B2C companies invest in content marketing?

57% of B2C companies invest in social media, 45% in improving content quality, 36% in customer research, 35% in creating video content, 28% in search engine optimization, and 7% in AI content marketing tools such as Jasper, ChatGPT, etc.

Here’s a detailed illustration of the main areas of content marketing investment for most B2C companies. (Source: Semrush)

4. How many B2C organizations outsource content marketing activities?

50% of B2C respondents said their organization outsources at least one content marketing activity. (CMI)

5. What are most B2C companies’ top challenges while outsourcing content?

48% of B2C companies have budget issues. 47% struggle to find expert content creators, and 31% struggle to find partners who can provide strategic advice. (Content Marketing Institute)

6. What types of content do most B2C companies use?

Among the marketers surveyed, 52% reported high ROI and 47% saw average ROI from their video content. (HubSpot)

7. What B2C video formats produced the best results?

According to HubSpot, 83% of marketers use short-form videos like TikTok, Reels, and Shorts. Most report the highest ROI (71%), engagement (66%), and lead generation (60%) from this format.

8. What content areas will be most important to B2C companies?

Changes to search algorithms (64%), changes to social media algorithms (53%), and data management/analytics (48%) are top considerations for B2C marketers. 

Content Marketing ROI Statistics

Here’s a handpicked list of content marketing ROI stats for you.

1. Does creating a short form of content help?

According to the Semrush survey, short content (between 300 to 900 words) attracts 21% less traffic and 75% fewer backlinks than articles of average length (900–1200 words).

Long blog opsts (3000–7000 words) get twice as many pageviews and 24% more shares than articles of average length (900–1200 words).

So if you’re planning to increase traffic and attract backlinks, create detailed and informative content.

2. Do marketers invest money in video content?

Yes. Wistia states that about half of businesses spent under $5,000 on making videos last year. Around one-third spent over $5,000.

If you REALLY want to succeed in content marketing, you must learn and master video content creation as it sends you highly qualified visitors, targeted leads, better conversions, and more.

3. Do images in blog posts help with backlinks?

Yes. Semrush reports that 55% more backlinks were generated by blog posts with 7+ images compared to those without.

Tip: Either hire someone to create original graphics and illustrations for your website or use tools like Photoshop (or Canva) to create appealing images. Images in blog posts work in terms of better user engagement, backlinks, and traffic.

The U.S. leads in web hosting with about 92 million providers. To learn more, check out web hosting stats.

4. Does interactive content help with better conversions? 

Yes. According to MediaFly, interactive content gets 53% more engagement than static content, with buyers spending an average of 8.5 minutes consuming static content and 13 minutes on interactive content.

Some of the examples of interactive content include;

• Quizzes
• Interactive Infographics
• Image Sliders
• Games
• Interactive Maps
• Webinars

5. How much do content marketers earn?

On average, US-based content marketers make over $112,000 a year.

In the US, the most common content marketing job titles are Content Marketing Manager (50%) and Content Marketing Specialist (26%). (Source: Semrush)

6. What factors lead to success in content marketing?

According to the Semrush survey, the top 3 factors for content marketing success include;

• Researching audience (47%)
• SEO (46%)
• Publishing more content and increasing posting frequency (45%)

Discover how Semrush grew from 2 tools to 55 tools by 2025! Check out the full Semrush Stats.

7. Which content formats perform best?

Semrush data reveals that “videos” work the BEST for 45% of respondents.

It is followed by;

• Short-form articles (31%)
• Success stories (28%)
• Long-form blog posts (24%)
• Case studies (19%)
• Webinars and online events (18%)

So, if you plan to create content that attracts a larger audience, you should try creating videos for YouTube. Not only does it have billions of users, but it often sends targeted traffic if you have high-quality videos.

8. What are the top 3 types of content?

HubSpot reported that the top three types of content created by marketing teams in the last year included videos, blogs, and images.

9. Do businesses see an improvement in their content with AI?

Yes. Semrush states that 79% of businesses report an increase in content quality because of AI.

10. What is a good ROI for content marketing?

Most content marketers strive for an average ROI of 5:1. It means $5 of profit gained for every $1 spent on a content marketing campaign.

Content Marketing Facts 2025

Here are some of the interesting facts about content marketing that you should know in 2025.

1. What is the most powerful content marketing tactic?

Email marketing is a powerful content marketing tactic, with an average ROI of $36 for every $1 spent, according to Litmus Report.

2. What percentage of marketers create one piece of content each day?

60% of marketers create at least one piece of content per day.

It can be any content, including blog posts, videos, podcasts, webinars, infographics, newsletters, etc.

Did you know? Every day, 7 million blog posts are published online. Explore the blogging statistics for 2025.

3. What is the content marketing market size?

The global digital content creation market was valued at USD 32.28 billion in 2024 and is projected to grow at a 13.9% CAGR from 2025 to 2030.(Source: Grand View Research)

4. What is the content marketing industry revenue worldwide?

In the last year, the global content marketing industry revenue was estimated at 82 billion dollars. It is projected to reach 94 billion in 2025 and 107.5 billion dollars by 2026. (Source: Statista)

As you can see above, the revenue from content marketing worldwide was just 36.9 billion dollars in 2018. Within four years, the revenue has almost doubled.

Discover how Quora’s revenue, estimated at $20 million annually, contributes to the evolving landscape of content marketing, which nearly doubled its revenue within 4 years.

5. Does content marketing work?

73% of companies that spend 10% to 70% of their total marketing budget on content marketing are very successful. Also, businesses that blog get 55% more visitors to their sites than businesses that don’t. (HubSpot)

6. Does creating helpful illustrations help?

Yes. According to Venngage, 56.2% of marketers stated that visual content plays a KEY role in their marketing strategy.

---

FAQs | Content Marketing Statistics For 2025

Here are some frequently asked questions about content marketing facts, stats, and trends.

Related Resources:

• 35 Blogging Statistics That Will Blow Your Mind
• 25 Most Important SEO Statistics You Need to Know
• Spotify Stats And Trends
• 35+ Podcast Statistics: Users, Facts & More

---

Final Thoughts

Content marketing is one of the most affordable ways to increase engagement, website traffic, and sales. 

The audience is everywhere, from social media to YouTube to blogs and websites. You need a content strategy to reach out to them effectively. Using a proper content marketing strategy, we built a profitable blog generating $15K monthly.

The above stats on content marketing can help you craft a solid strategy to boost your sales. Have any questions? Let us know in the comments.