74 Google Search Statistics In 2025 (Worldwide Data)

With a market share of over 89.74%, Google dominates the search engine market around the world. 

To put this into perspective, 158,548 searches are made every second—that’s 14 billion daily and over 5 trillion each year!

As you see, Google’s influence on consumer behavior and online marketing strategies is undeniable. 

Here are the key highlights and insights into Google search statistics, user behavior, and growth rate.

Let’s get straight into it.

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Google Search Statistics Worldwide 2025

Google is the dominant search engine globally, with the highest market share in 2025. Here are some key statistics that highlight Google’s search landscape.

How Many Google Searches Per Day?

Around 14 billion searches occur on Google daily. 

This means:

1. Each month, Google.com attracts 417 billion visits globally.

2. On average, Google receives 9.5 million searches each minute.

Time Frame	Total Searches
Each second	158,548 searches
Each Minute	9.5 million searches
Each Day	14 billion searches
Each Month	417 billion searches
Each Year	More than 5 trillion searches

3. 92.96% of global traffic originates from Google Search, Google Images, and Google Maps.

4. 15% of searches on Google each day are entirely new.

(Source: Search Engine Land)

Google Search Market Share of 2025

Google holds a market share of 89.74% among all the search engines worldwide. 

Let’s take a look at the market share of search engines globally. (Source: Stat Counter)

Search Engine	Market Share
Google	89.74%
Bing	4%
Yandex	2.49%
Yahoo	1.33%
DuckDuckGo	0.79%
Baidu	0.62%

5. 9 out of 10 users globally choose Google search over other search engines. 

6. Google accounts for 63.41% of the web’s largest traffic referrers. (SparkToro)

7. 84% of people use Google more than three times a day.

Here is how the market share of Google search looks over the years. 

Year	Google Search Engine Market Share
2025 2024	89.74% 91.62%
2023	91.54%
2022	92.58%
2021	91.94%
2020	91.38%
2019	92.71%

Most Searched Terms On Google In 2025

As of now, “YouTube” is the most searched query on Google.

8. As of 2025, YouTube is the most searched term on Google.

9. The next most popular searches are Amazon, Facebook, Eight Sleep, Weather, Google, and Gmail.

Here are the top 10 searches in Google globally!

Here are some of the most searched things on Google US by monthly search volume as of 2025. (Exploding Topics)

10. Over the last five years, Discord (a text and voice chat platform) has grown by over 67%.

11. Canva’s monthly searches in Google are exploding with a 5-year search growth of 1,157%!

12. “Weather” is one of the most searched queries on Google, with over 311 million searches worldwide.

Most Frequently Asked Questions on Google

As of 2025, “What is my ip?” was the most frequently asked question on Google, with 2.82 million searches each month.

Let’s take a look at what the other frequently asked questions are on Google.

13. “What to watch” was the second most asked question on Google, with 2.27 monthly searches.

(Source: Ahrefs)

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Google Search Statistics By Device

Google holds a dominant 94.03% share of the global mobile market, and 79.14% of Google searches happen on desktops.

Device	Global Market Share
Mobile Devices	94.03%
Desktop Devices	79.14%

14. In the United States, mobile device searches hold 94.34% of the share.

15. 74.84% of Google searches in the United States come from desktops.

16. Approximately 45% of desktop users make their next move within five seconds of searching, while on mobile, this percentage decreases to 33%.

17. On desktop, 25.6% of searches end without any clicks, whereas on mobile, this occurs for only 17.3% of searches.

18. Images are 12.5 times more likely to appear in search results on mobile devices. In contrast, featured snippets and Google Ads are twice as common on desktop.

19. 76% of smartphone users who search for something nearby visit a business within a day.

20. Over the past two years, mobile searches for “store open near me” queries, such as “grocery store open near me,” have increased by 250%.

(Source: Stat Counter, Statista, Semrush, Ahrefs)  

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Google Voice Search Statistics

Google reports that almost 27% of the global online population uses voice searches.

Let’s take a look at some key voice search statistics.

21. Nearly 28% of US and UK consumers claim to use voice assistants daily (Vixen Labs)

22. Voice search is used every week by 33.6% of US internet users between 16 and 64 years old! (DataReportal)

23. Nearly 98 million people in the US own a smart speaker in their household. Nearly half of smart speaker owners (43%) own three or more of the devices. (Edison Research)

24. The top 3 devices where consumers use their voice assistants are: smartphones (56%), smart speakers (35%), and TVs (34%) (Edison Research and Backlinko)

25. For local “near me” searches, 16% of individuals prefer using voice search.

26. The Majority of Voice Searches Are for Weather, Music, and News.

27. Over 20% of searches conducted in the Google App utilize voice search.

28. Google Assistant has reached 1 billion app installations.

29. 52% of voice searches are primarily for getting directions while driving.

30. 51% of voice searches are primarily used to initiate a call or send a text.

(Source: Semrush, Ahrefs)

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Google Lens Search Statistics

Google Lens is used 3,086 times per second. 

This makes it a major player in Google searches. It assists in locating similar product images, extracting text, and more. 

Let’s review further statistics about Google Lens.

31. Each month, people use Lens for nearly 20 billion visual searches, and 20 percent of all Lens searches are shopping-related. (Google)

32. 90.6% of all Google Lens results come from mobile-friendly websites. (Backlinko)

33. Google Image Search has an estimated 136 billion indexed images.

34. 3D images receive nearly 50% more clicks compared to static ones on Google.

35. The decisions of 50% of online shoppers are mostly influenced by images in their purchasing process.

36. Approximately 15.1% of Google SERPs feature images. (MozCast)

37. Google Lens is also capable of translating text, with support for over 100 languages.

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Google Ads Statistics 

With its vast reach, Google Ads has become an essential tool for marketers looking to drive traffic, generate leads, and increase sales. 

63% of users click on a Google ad while conducting their search. 

Let’s understand the highlights of Google Ads and user behavior around them.

38. Google Ads provides a return on investment (ROI) of 700%.

39. Advertisers earn $8 in profit for every $1 spent on Google Ads, including both search and ads.

40. Global digital ad spend amounted to $740 billion USD in the last year and is expected to reach $965 billion by 2028. (Oberlo)

41. In the last year, U.S. search ad revenues surged to $102.9 billion!

42. The average cost-per-click (CPC) for Google Ads in the U.S. is 6.56 USD.

43. The highest-priced Google Ads keyword “motorcycle injury lawyer” commanded over $210 per click. (Fraud Blocker)

Here are the top 10 most expensive keywords on Google Ads!

44. Google is expected to make up 24.6% of the digital advertising market by 2025. (WebFX)

45. The average shopping click-through rate (CTR) of Google Ads is 0.86%. The average conversion rate for PPC overall is 2.35%.

46. The average cost per click (CPC) for Google Ads shopping campaigns across all industries is $6.56.

47. Google Ads boasts an average shopping conversion rate (CVR) of 1.91% across all industries.

Click-Through Rate (CTR)	0.86%
Cost per click (CPC)	$6.56
Conversion rate (CVR)	1.91%

(Source: Google, Ahrefs, Wordstream)

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Google Local Search Statistics

Around 46% of all monthly Google searches have local intent.

As you see, Google local search has become increasingly important for businesses looking to attract customers. 

Here are some key insights into the current state of Google local search.

48. 8 out of 10 consumers prefer using Google to find local business information. (Backlinko)

49. There are 97 billion local searches each month, averaging around 3.2 billion daily and approximately 37,000 local searches per second.

Time Frame	Local Searches on Google Worldwide
Per Year	1.16 Trillion
Per Month	97 Billion
Per Day	3.19 Billion
Per Hour	133.2 Million
Per Minute	2.22 Million
Per Second	37,000

50. Each day, 21% of people in the US rely on Google to find local businesses.

51. Google Search (72% share) and Google Maps (51% share) are the most frequently used tools for local search.(Backlinko)

52. Local mobile searches containing phrases like “can I buy” or “to buy” have surged by 500% in the past two years, according to Google.

53. Global searches on Google Maps for “shopping near me” have more than doubled year over year, according to Google.

54. 92% of local marketers consider their local SEO knowledge to be good or excellent. (Bright Local)

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Google Search User Behavior Statistics

It’s no secret that Google is the go-to search engine for billions of people worldwide. 

But did you know that only 7% of users actually browse through multiple pages to find what they are looking for?

Here are some insights on Google search user behavior statistics

55. 23% of users choose the autocomplete suggestion.

56. Only 0.44% of users navigate to the second page of Google search results.

57. Only 9% of Google searchers make it to the bottom of the first page of the search results. 

Here is what you need to know: 

Google Search User Behavior	% Of Users
Choose the autocomplete suggestion	23%
Click on organic search results	65%
Click on a Google Ad during their search	19%
Navigate to the second page of Google search results	0.44%
Reach to the bottom of the first page of the search results	9%
Modify their initial search terms	15%
Bounced back to the search results	17%
Visit a single page during their search session	50%
Interact with a “People Also Ask” box	3%

58. 65% of searchers tend to click on organic search results. 

59. The average search session lasts 76 seconds, with half of all sessions completed within 53 seconds.

60. On average, users take about 14.6 seconds to make their first click after starting a search. This metric reflects the time spent evaluating results before taking action. The time to first click also depends on the user’s query type.

61. Over half (50%) of Google searches result in no clicks.

(Source: Backlinko)

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Google SERP Statistics 

As most online experiences begin with Google searches, they offer a powerful way to drive traffic to your website, blog, business, or any other online asset.

SEO helps you to rank your site higher in search results, which ultimately brings traffic.

Here are some key SERP statistics that you should check.

62. 27.6% of all clicks go to #1st result on Google SERP.

63. 65% of Google search users click on the organic search listings. The 10th result gets just 2.4%!

64. Around 12.3% of search queries include a featured snippet.

65. Only 0.44% of users go to the second page of Google SERP.

66. 50% of Google users initiate a click within 9 seconds of their search.

67. Leads generated through SEO have a close rate of 14.6%.

Google Search Result’s Position	CTR Rate Recorded By Result
1	27.6%
2	15.8%
3	11.0%
4	8.4%
5	6.3%
6	4.9%
7	3.9%
8	3.3%
9	2.7%
10	2.4%

(Source: Backlinko, Semrush)

Semrush’s 26 billion keywords are providing deeper insights into Google Search terms. Get more insights on Semrush Statistics here.

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Google Search Growth Rate

Google Search has experienced significant growth since its inception, with a steady increase in the number of searches conducted on its platform.

68.  The current Google search growth rate is estimated at around 20%. 

69. Since 2009, Google Search has seen a decline in search volume compared to previous years. However, last year, 2024, Google Search grew by over 20% and handled approximately 373 times more searches than ChatGPT.

Here is a historical growth rate in Google search. 

Year	Growth Rate
1999-2000	1000%
2000-2001	200%
2001-2009	40% to 60%
2009-2012	10% to 15%
2012-2023 2024	10% 21.64%

(Source: SparkToro)

Did you know? Currently, 80.49 million websites use Google Hosting. Check out the web hosting stats to see how Google is dominating the market!

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 Google Search Revenue Statistics 

70. As of April 2025, Alphabet (Google) has a market cap of $1.876 trillion. Alphabet (Google) is currently the world’s 5th most valuable company by market cap. (Source: Companies Market Cap)

71. In the last year, Google’s total revenue amounted $348.16 billion which is highest till date.

Take a look at the total revenue generated by Google over the years.

Quarter	Revenue in billion U.S. dollars
2024	348.16
2023	305.63
2022	279.8
2021	256.74
2020	181.69
2019	160.74
2018	136.36
2017	110.55
2016	89.98

(Source: Statista)

72. In the last year, Google generated $264.59 billion in advertising revenue from its websites, including search and YouTube.

73. The network sites of Google generated advertising revenue of $30.36 billion as of Q4 2024.

Take a look at the advertising revenue of Google websites and Google network websites over the years. 

Year	Advertising Revenue of Google Websites (in billion dollars)	Google network Websites Advertising Revenue (in billion dollars)
2024 2023	$264.59 billion $206.54 billion	$30.36 billion $31.31 billion
2022	$191.69 billion	$32.78 billion
2021	$177.79 billion	$31.7 billion
2020	$123.83 billion	$23.09 billion
2019	$123.83 billion	$21.55 billion
2018	$113.26 billion	$20.01 billion

(Source: Statista)

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Final Thoughts: Google receives 14 Billion Searches Each Day

So, here we are with the latest Google search statistics. 

Seeing the Google search data and trends above, one thing is clear that Google will continue to lead the search engine market globally. With over 3.1 trillion searches per year, Google’s reach is unparalleled

Moreover, Google’s recent AI integration assures that search results are increasingly personalised and relevant. 

No doubt, Google will remain a popular search engine with many future advancements. 

What are your thoughts on this? Let us know in the comments section below.

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FAQs on Google Search Statistics

Here are some of the frequently asked questions on Google search statistics.