74 Google Search Statistics In 2024 (Worldwide Data)

With market share of over 91.47%, Google dominates the search engine market around the world. 

To put this into perspective, each day Google gets over 8.5 billion searches worldwide. 

As you see, Google’s influence on consumer behavior and online marketing strategies is undeniable. 

Here are the key highlights and insights on the Google search statistics, user behavior and Google search growth rate.

Let’s get straight into it.

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Google Search Statistics Worldwide 2024

Google is the dominant search engine globally, with highest  market share in 2024. Here are some key statistics that highlight Google’s search landscape.

How Many Google Searches Per Day?

Around 8.5 billion searches occur on Google daily. 

This means:

1. Each month, Google.com attracts 84.2 billion visits globally.

2. On average, Google receives 6.3 million searches each minute.

Time Frame	Total Searches
Each second	99,000 searches
Each Minute	6.3 million searches
Each Day	8.5 billion searches
Each Month	84.2 billion searches
Each Year	3.1 trillion searches

3. 92.96% of global traffic originates from Google Search, Google Images, and Google Maps.

4. 15% of searches on Google each day are entirely new.

(Source: Statista, Google)

Google Search Market Share of 2024

Google holds a market share of 91.47% among all the search engines worldwide. 

Let’s take a look at the market share of search engines globally.

Search Engine	Market Share
Google	91.47%
Bing	3.43%
Yandex	1.78%
Yahoo	1.1%
Baidu	0.83%
DuckDuckGo	0.54%

5. 9 out of 10 users globally choose Google search over other search engines. 

6. The United States accounts for 63.41% of Google search traffic. 

7. 84% of people use Google more than three times a day.

Here is how market share of Google search looks like over the years. 

Year	Google Search Engine Market Share
2024	91.62%
2023	91.54%
2022	92.58%
2021	91.94%
2020	91.38%
2019	92.71%

Most Searched Query On Google In 2024

As of now, “YouTube” is the most searched query on Google.

8. “YouTube” and “Facebook” are the most searched queries on Google globally in 2023.

9. “Weather” ranked fourth with 512.7 million searches each month.

Here are the most searched queries of Google by monthly search volume as of 2023. 

Query	Average Monthly Searches in Millions
YouTube	1,200 million
Facebook	867 million
Whatsapp Web	543.3 million
Weather	512.7 million
Google	444.7 million
Translate	444.7 million
Amazon	388.7 million
Google Translate	363.3 million
Gmail	363.3 million
Instagram	338 million

10. There has been a growth of over 200% in “Near Me” queries since 2021.

11. 38.2% of Google queries consist of only three to four words.

12. In 2022, “Wordle” was the most searched query on Google.

(Source: Statista, Statista)

Most Frequently Asked Question on Google

In 2023, “Where is my refund” was the most frequently asked question on Google with 15.5 million searches each month.

Let’s take a look at what are the other Frequently asked question on Google.

13. “How many ounces in a cup” was the second most asked question on Google with 8.6 monthly searches.

Most Frequently Asked Question	Average Monthly Searches in Millions
Where is my refund	15.5 Million
How many ounces in a cup	8.6 Million
How to calculate bmi	7.5 Million
Is rihanna pregnant	5.6 Million
How late is the closest grocery store open	4.7 Million
What is my ip	4.1 Million
What is my ip address	3.1 Million
How to calculate percentage	2.9 Million

(Source: Statista)

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Google Search Statistics By Device

Google holds a dominant 95.37% share of the global mobile market, and 85.95% of Google searches happen on desktops.

Device	Global Market Share
Mobile Devices	95.37%
Desktop Devices	85.95%

14. In the United States mobile device searches holds 63% of share.

15. 27.03% Google searches in the United States comes from desktop.

16. Approximately 45% of desktop users make their next move within five seconds of searching, while on mobile, this percentage decreases to 33%.

17. On desktop, 25.6% of searches end without any clicks, whereas on mobile, this occurs for only 17.3% of searches.

18. Images are 12.5 times more likely to appear in search results on mobile devices. In contrast, featured snippets and Google Ads are twice as common on desktop.

19. 76% of smartphone users who search for something nearby visit a business within a day.

20. Over the past two years, there has been a 250% increase in mobile searches for “store open near me” queries, such as “grocery store open near me.”

(Source: Statista, Statista, Semrush, Ahrefs) 

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Google Voice Search Statistics

Google reports that almost 1 in 5 searches are made using voice. This reflecting a significant rise as users find it more convenient and user-friendly.

Let’s take a look at some key voice search statistics.

21. Over 500 million people use Google Assistant each month.

22. Voice search is used every day by 58% of people aged 25-34.

23. Every day, 50% of people in the U.S. utilize voice-enabled search.

24. 30.8% of people who use digital assistants prefer Google Assistant.

Type of AI Assistants	% Of Users Using Them
Google Assistant	30.8%
Apple’s Siri	30.8%
Amazon Alexa	21.4%
Microsoft Cortana	16.2%
Other	0.9%

25. For local “near me” searches, 16% of individuals prefer using voice search.

26. The Majority of Voice Searches Are for Weather, Music, and News.

27. Over 20% of searches conducted in the Google App utilize voice search.

28. Google Assistant has reached 1 billion app installations.

29. 52% of voice searches are primarily for getting directions while driving.

30. 51% of voice searches are primarily used to initiate a call or send a text.

(Source: Semrush, Ahrefs)

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Google Lens Search Statistics

Google Lens is used 3,086 times per second. 

This makes it a major player in Google searches. It assists in locating similar product images, extracting text, and more. 

Let’s review further statistics about Google Lens.

31. Each month, Google Lens is used 8 billion times on average.

32. In 2023, Google Lens was used 12 billion times a month.

33. Google Image Search has an estimated 136 billion indexed images.

34. 3D images receive nearly 50% more clicks compared to static ones on Google.

35. The decisions of 50% of online shoppers are mostly influenced by images in their purchasing process.

36. Approximately 15.8% of Google SERPs feature images.

37. Google Lens is also capable of translating text, with support for over 100 languages.

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Google Ads Statistics 

With its vast reach, Google Ads has become an essential tool for marketers looking to drive traffic, generate leads, and increase sales. 

19% of users click on a Google ad while conducting their search. 

Let’s understand highlights of the Google Ads and user behavior around them

38. Google Ads provide a return on investment (ROI) of 700%.

39. Advertisers earn $8 in profit for every $1 spent on Google Ads, including both search and ads.

40. Global spending on search advertising amounted to $279.3 billion USD.

41. In 2023, search advertising spending in the U.S. amounted to $105.2 billion.

42. The average cost-per-click (CPC) for Google Ads in the U.S. is 6.56 USD.

43. In 2023, the highest-priced Google Ads keyword commanded over $200 per click.

44. In 2023, Google removed 5.5 billion ads, suspended 12.7 million advertiser accounts, and restricted over 6.9 billion ads, along with prohibiting ads from appearing on 2.1 billion publisher pages.

45. The average shopping click-through rate (CTR) of Google Ads is 0.86%.

46. The average cost per click (CPC) for Google Ads shopping campaigns across all industries is $6.56.

47. Google Ads boasts an average shopping conversion rate (CVR) of 1.91% across all industries.

Click-Through Rate (CTR)	0.86%
Cost per click (CPC)	$6.56
Conversion rate (CVR)	1.91%

(Source: Google, Ahrefs, Wordstream)

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Google Local Search Statistics

Around 46% of all monthly Google searches have local intent.

As you see, Google local search has become increasingly important for businesses looking to attract customers. 

Here are some key insights into the current state of Google local search.

48. 77% of consumers prefer using Google to find local business information.

49. Each month, there are 97 billion local searches, averaging around 3.2 billion daily and approximately 37,000 local searches per second.

Time Frame	Local Searches on Google Worldwide
Per Year	1.16 Trillion
Per Month	97 Billion
Per Day	3.19 Billion
Per Hour	133.2 Million
Per Minute	2.22 Million
Per Second	37,000

50. Each day, 21% of people in the US rely on the Google to find local businesses.

51. Local searches account for 22.6% of the total website traffic.

52. 78% of local mobile searches conducted on Google result in offline purchases.

53. In 2022, global Google Maps searches for ‘shopping near me’ surged by over 100%.

54. In 2019, there was a 250% increase in mobile searches for local businesses.

(Source: Hubspot) 

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Google Search User Behavior Statistics

It’s no secret that Google is the go-to search engine for billions of people worldwide. 

But did you know only 7% users actually browse through multiple pages to find what they are looking for.

Here are some insights on Google search user behavior statistics

55. 23% of users choose the autocomplete suggestion.

56. Only 0.44% of users navigate to the second page of Google search results.

57. Only 9% of Google searchers make it to the bottom of the first page of the search results. 

Here is what you need to know: 

Google Search User Behavior	% Of Users
Choose the autocomplete suggestion	23%
Click on organic search results	65%
Click on a Google Ad during their search	19%
Navigate to the second page of Google search results	0.44%
Reach to the bottom of the first page of the search results	9%
Modify their initial search terms	15%
Bounced back to the search results	17%
Visit a single page during their search session	50%
Interact with a “People Also Ask” box	3%

58. 65% of searchers tend to click on organic search results. 

59. The average search session lasts 76 seconds, with half of all sessions completed within 53 seconds.

60. Users take an average of 14.6 seconds to click on a Google result.

61. Over half (50%) of Google searches result in no clicks.

(Source: Backlinko)

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Google SERP Statistics 

As most online experiences begin with Google searches, they offer a powerful way to drive traffic to your website, blog, business, or any other online asset.

SEO helps you to rank your site higher in search results which ultimately brings traffic.

Here are some key SERP statistics that you should check.

62. 27.6% of all clicks goes to #1st result on Google SERP.

63. 65% of Google search users click on the organic search listings.

64. Around 12.3% of search queries include a featured snippet.

65. Only 0.44% users go to the second page of Google SERP.

66. 50% of the Google users initiate a click within 9 seconds of their search.

67. Leads generated through SEO have a close rate of 14.6%.

Google Search Result’s Position	CTR Rate Recorded By Result
1	27.6%
2	15.8%
3	11.0%
4	8.4%
5	6.3%
6	4.9%
7	3.9%
8	3.3%
9	2.7%
10	2.4%

(Source: Backlinko)

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Google Search Growth Rate

Google Search has experienced significant growth since its inception, with a steady increase in the number of searches conducted on its platform.

68.  The current Google search growth rate is estimated around 10%. 

69. Since 2009, it has seen a decline in search volume as compared to previous years. 

Here is a historical growth rate in Google search. 

Year	Growth Rate
1999-2000	1000%
2000-2001	200%
2001-2009	40% to 60%
2009-2012	10% to 15%
2012-2023	10%

(Source: Backlinko)

Did you know? Currently, 80.49 million websites use Google Hosting. Check out the web hosting stats to see how Google is dominating the market!

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 Google Search Revenue Statistics 

70. Google generated over $79.9 billion  in revenue in Q1 of 2024.

71. In 2023, Google’s total revenue amounted $305.63 billion which is highest till date.

Take a look at  total revenue generated by Google over the years.

Quarter	Revenue in million U.S. dollars
Q1 2024	79,972
Q4 2023	85,503
Q3 2023	76,395
Q2 2023	74,316
Q1 2023	69,415
Q4 2022	75,153
Q3 2022	68,245
Q2 2022	69,117
Q1 2022	67,293

(Source: Statista)

72. Google generated $206.54 billion in advertising revenue from its websites, including search and YouTube, in the year 2023.

73. The network sites of the Google generated advertising revenue of $31.312 billion as of 2023.

Take a look at advertising revenue of Google websites and Google network websites over the years. 

Year	Advertising Revenue of Google Websites (in billion dollars)	Google network Websites Advertising Revenue (in billion dollars)
2023	$206.54 billion	$31.31 billion
2022	$191.69 billion	$32.78 billion
2021	$177.79 billion	$31.7 billion
2020	$123.83 billion	$23.09 billion
2019	$123.83 billion	$21.55 billion
2018	$113.26 billion	$20.01 billion

(Source: Statista)

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Final Thoughts: Google Receive 8.5 Billion Searches Each Day

So, here we are with the latest Google search statistics. 

Seeing the Google search data and trends above, one thing is clear that Google will continue to lead the search engine market globally. With over 3.1 trillion searches per year, Google’s reach is unparalleled

Moreover, Google’s recent AI integration assures that search results are increasingly personalised and relevant. 

No doubt, Google will remain the popular search engine with manu future advancements. 

What are your thoughts on this? Let us know in the comments section below.

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FAQs on Google Search Statistics

Here are some of the frequently asked questions on Google search statistics.