How to Start a Football Blog And Make Money? (2025 Guide)

Soccer is an often neglected, yet very lucrative niche when it comes to blogging. If you don’t know how to start a football blog and start making money in 2025, this post is for you.

Just look at the numbers indicating the ever-growing popularity of the game and you will know what I am talking about. Football competitions draw maximum audience and media attention, and football players are easily some of the biggest sports celebrities.

Not to forget that the football World Cup is one of the biggest sports events in the history of mankind, so there’s no reason why a football blog can’t bring in more goods than some of those extremely boring and overdone topics like gadgets, Internet Marketing and so on

Without much ado, let’s dive into the details.

Steps To Start a Football Blog And Make Money (2025 Guide)

Here’s a detailed step-by-step guide on starting a football blog and making money from it.

1. Choosing Your Niche

The first step to starting a football blog is to pick a niche. Here are a few best practices for choosing your niche.

Define Your Focus Area

Soccer is a huge niche where thousands of websites compete for profitable keywords. That’s why selecting a specific niche within football is essential for success.

Whether it’s player analysis, soccer match previews, fantasy football, or club news, narrowing your focus helps you build a loyal audience.

While picking a niche for soccer, consider your interests, expertise, and what excites you most about the game.

For instance, if you enjoy football stats, you can consider niches like fantasy football or player stats breakdowns. If you’re interested in players’ lifestyles, you can cover inspiring player journeys or their net worth. You can also launch a blog exclusively covering a specific soccer player (such as Messi, Ronaldo, etc.)

Research Your Target Audience

Identify who will benefit the most from your football blog’s content. 

Consider the following factors;

• Think about their age
• Their wants and needs
• Their location
• Problems and challenges

For example, if your blog is about football tips for beginners, your target audience might be people aged 10 to 25 looking to start their football journey.

Create a reader persona. Research your readers’ preferences using online surveys, social media polls, or Google Analytics.

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2. Setting Up Your Blog

Once the niche selection is done, it’s time to set up your blog for success. Here are a few simple things to consider while launching a soccer blog.

Selecting a Blogging Platform

Choosing the right blogging platform depends on your website needs. 

Here are a few solid recommendations when it comes to blogging platforms. 

• Want tons of options like plugins and responsive themes? Pick WordPress.org (flexible, but needs some technical skills).
• Want something free and simple? Go with Blogger (great for beginners, but with limited design options).
• Want easy drag-and-drop? Try Wix (built-in hosting, but fewer features).

For most, WordPress.org is best (it is easy to use and grows with you, and it is perfect for a professional soccer blog!).

Choosing a Domain Name and Hosting

Choosing the right domain name is essential for your football blog. Make sure to pick a domain that’s easy to type. Pick something short, catchy, and easy to remember.

Use free blog name tools like Panabee, Namestation, and Lean Domain Search to generate memorable domain name ideas.

Also, invest in a fast, secure, and reliable web hosting provider. We highly recommend Hostinger Premium Shared Hosting, which offers affordable plans, speed, and features like a free domain, free backups, SSL, etc.

Here’s a step-by-step tutorial on how you can use Hostinger to install WordPress.

Click here to start a WordPress blog on Hostinger

You will be taken to the Hostinger hosting home page where you need to simply click on the “Claim Deal” button to continue (where you’ll be getting an exclusive offer from us which costs you just $2.69 per month)

Here’s what it looks like;

You can grab their premium web hosting plan only for $129 for 48 months. Have a look;

Hostinger has an excellent uptime of over 99.951%, making it a reliable choice for hosting your football website.

Designing Your Blog

First impression matters a lot. A user-friendly blog design makes it easy for your football readers to enjoy your content. Pick a simple, clean theme that’s easy to navigate, easy to read, and looks good on all devices.

Use themes you can customize to change layouts, colors, and fonts to fit your soccer blog’s style. We recommend GeneratePress, as it’s a lightweight and mobile-friendly theme for WordPress.

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3. Creating Quality Content

No matter what niche you select in the football industry, you must create high-quality content. Here are some practical tips to create helpful content that ranks higher in Google.

Developing a Content Strategy

To attract more followers, you need a solid content strategy. Create a content calendar to plan your blog posts around key football events (e.g., leagues and tournaments).

You can use a free plugin like Editorial Calendar to schedule and manage all posts in one place.

The key is to be consistent with your content posting schedule. Even if you post once a week, stick to that routine, as consistency builds trust and helps you attract more search traffic.

Writing Engaging Blog Posts

Content is king. Learn how to create engaging content for your soccer blog. Find relevant keywords to target and satisfy the searcher’s intent with every post you publish.

Write compelling headlines that draw attention. Make sure to use free tools like Canva to create high-quality images. Also, research and add relevant stats to your content. Focus on creating high-quality, unique content and avoid plagiarism to maintain credibility.

Incorporating SEO Best Practices

You can’t ignore SEO, as it helps you attract relevant visitors from Google. Here are some basic SEO concepts you must implement to optimize your content.

• Use relevant keywords: Find at least one primary and several secondary keywords for each blog post you publish. Use tools like Semrush or Ubersuggest for keyword research.
• Title Tags: Incorporate your primary keyword naturally, as title tags are crucial in better rankings.
• Meta Descriptions: Try to include your primary keyword and relevant secondary keywords in your meta description.
• Image Alt tags: Use relevant images throughout your content. Use descriptive alt text with relevant keywords.

Above all, make sure your content aligns with search intent. Understand the purpose behind the search query (informational, transactional, navigational). For instance, if the search intent is “best soccer boots for women,” your content should provide detailed reviews, buying guides, and expert recommendations.

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4. Promoting Your Blog

Blog promotion is the key to attracting more people to read your content. Here are some of the best blog promotion strategies you can use in 2025.

Utilizing Social Media

Social media is one of the best ways to promote your football blog and drive more traffic. Platforms like Twitter, Instagram, and Pinterest let you share blog posts and cover trending football news to reach a new audience.

The key is to post regularly and use relevant hashtags, such as #Football, #Soccer, #MatchDay, or team names, to reach targeted fans. 

You can also run giveaways or contests and conduct polls to create curiosity in your audience. For example, post a poll asking, “Who will win this weekend’s big match?” and link your analysis blog post in the comments. 

Networking with Other Bloggers

Connecting with other football bloggers and soccer enthusiasts helps grow your network, generate more traffic, and build an audience. Here are some ways to network;

• Write guest posts for other soccer blogs
• Collaborate on projects
• Start networking with other soccer enthusiasts in online forums

Email Marketing

Email marketing offers excellent ROI. Building an email list helps you nurture and connect directly with your audience. 

You can use compelling email signup forms on your blog and offer freebies like eBooks to grow your email list. Then, you can send helpful newsletters offering value, like football tips, match updates, or exclusive content. 

Once you build an email list of 1000+ subscribers, you can send promotional emails or sponsored content to monetize your list.

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5. Monetizing Your Football Blog

Are sports blogs profitable? Yes, sports blogs, including soccer blogs are profitable if you implement the right strategies. Here are some best ways to make money from a football blog.

Affiliate Marketing

Promoting football-related affiliate programs is the best way to monetize a soccer blog.

Identifying niches like merchandise (jerseys, gear), ticket sales, or sports equipment can help you choose products. 

You can find football-related affiliate programs on many platforms, such as Amazon Associates, Impact.com, ShareASale, ClickBank, etc. 

Three things to consider while picking affiliate programs;

• Product relevancy (products your audience will love and value)
• Products with a good reputation
• Competitive commission rates

Then, create a content strategy (product reviews, comparisons, detailed guides, etc) to use your affiliate links naturally.

Sponsored Posts and Advertising

You’ll attract high-paying sponsors if you have a football blog with high traffic and an engaged audience.

Make sure to identify and analyze your competitors’ sponsors, build relationships with other brands in your niche, and highlight the potential ROI for the brand.

Create a sponsorship kit that you can showcase on your “Advertise” page where you can include details like;

• Your website’s traffic stats
• Estimated website traffic cost
• Promotional channels
• Number of posts, expected ROI, etc. 

Offering Premium Content or Services

Offering premium content or services is another effective way to earn from your football blog. 

For example, you could create an exclusive paid eBook, like “Coach Your Soccer Team to Score More Goals,” and sell it on your blog. 

Another idea is to start a paid subscription service where members get exclusive content such as insider tips, match analysis, or player stats. You can also offer services like one-on-one football coaching or consultancy.

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Top 4 Ways to Monetize Soccer Blog in 2025

Here are a few PROVEN ways to monetize football blogging in 2025 and beyond and all of the following monetization strategies can be used even by new websites.

1. Selling Affiliate Products

Affiliate marketing is the best way to earn passive income. Passive income simply means you make profits even while you sleep. But it’s not so easy as you need to pick the best affiliate programs to start making commissions.

Here are a few more tips to sell more affiliate products from your blog in 2025.

• The best way to succeed with affiliate marketing programs is to choose a niche (in your case “soccer) and create highly informative, useful, and keyword-rich content on the website. Then, you can use and promote relevant sports-related affiliate programs to earn commissions.
• Start writing product reviews around related affiliate products as they convert really well.
• Make sure to find out what your competitors are promoting on their sites to increase sales so you too can give a try to some of them.

Read: Affiliate Marketing vs Google AdSense: Which Is Better for Bloggers

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2. Using Display Advertising

Display advertising simply means showing ads and you’ll get paid when someone sees or clicks on your site. The more search traffic you get, the better off you’ll be monetizing your site.

Here are some of the platforms where you can make profits from your site:

• Google Adsense: It is one of the best display advertising platforms for money making from your site but it gives you less amount of money depending on the CPC (cost per click).
• Media.net: Very similar to Google AdSense but it’s a HUGE Yahoo and Bing network so it’s highly recommended for you if your website is generating traffic from search engines like Bing
• Infolinks: A lot of blogs use Infolinks with decent traffic because of its earning potential where you get high CPC and it mainly offers CPC (cost per click), not CPM (cost per impression) unlike other sites like AdSense so you’ll get paid for clicks not impressions made on your site.
• Amazon ads: These ads provide local shopping trends and CPM-based ads which are really ideal if you are getting traffic from US and Europe so you get paid more per every impression or click
• Propeller Ads: With this platform, you’ll get a ton of monetizing options like CPC, CPM, and Push notifications, and also pay you well for your website traffic
• Chitika: Chitika is also the best alternative to Google Adsense and it offers ads in three ways including search-targeted, mobile ads, and local ads

Here’s a great illustration of how much you can make using Chitika and AdSense.

So pick the right monetization strategy and you’ll be earning enough money from your site. You can also go through this AdSense alternatives to find more display advertising options.

Here are few ways you can earn more by using display ads such as AdSense, Chitika, Infolinks etc

• Place proper ad units within your every page content
• Increase the size of your ad unit and properly place them at right spots to get more exposure
• Improve your website analytics using heat maps (you can use tools like Crazy Egg)
• Make sure to keep your content relevant and unique to your target audience

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3. Event blogging

Event blogging is a method of starting a blog that is made to target a single day week or month to attract a TON of traffic from search engines like Google.

Examples:

• Happy New Year (Duration: one day or week)
• Fifa World Cup (Duration: Almost 30 Days)

In event blogging, you write about the latest running games around soccer in special events like the Fifa World Cup, etc.

People always want to know how their favorite players are doing, what diet they are taking and how favourite their team is currently and so on so the craze is always more for soccer.

So how does one can make money in event blogging?

In case of using event blogging to make more money from your football blog, you’ll usually create a blog on a particular topic (soccer, your favorite player or team and so on).

By doing keyword research, you’ll find a ton of keyword ideas that you can use to optimize pages within your blog. By making sure your SEO is set properly, you’ll start ranking for specific keywords that appear for your website at the top position in search engines like Google.

If your website is on the first page and brings thousands (if not millions) of visitors from search to your websites within a short span of time. You can start monetizing your blog with display advertisements (Adsense, Chitika, and so on) and make hundreds (if not thousands) of dollars within a day, week or month.

That’s how the whole event blogging concept works and use it to your advantage to monetize your blog in 2025 and beyond.

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4. Become a sports writer

One of the quickest ways to monetize a soccer blog is to get hired by a media or publishing company as a sports writer (where you can talk about soccer tips, less-known news, celebrity news, and so on).

The best way to do that is to start your own blog and publish interesting and engaging soccer-related articles so you can build a portfolio that helps you become a paid sports writer easily.

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Quick tips to make money in 2025

Here are a few tips that help you make money:

1. Use a good theme and fewer ads

Using good templates for your blog is more important after Google’s layout algorithm update that discards blogs with lots of ads, especially over the fold, but for a soccer blog, it is of utmost importance. Take the example of TV Commercials, nobody likes them but the annoyance can get to unbelievable proportions when they start playing excessive ads between a live telecast of some of your favorite sport, interrupting the action and spoiling the fun, and that is exactly what a plethora of ads on your blog will do.

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2. Don’t limit yourself to posting news

If you are blogging on soccer, or any other sport, don’t limit yourself to rephrasing news and the on-goings because some bigwigs are doing the same, needless to say you will fail to get any kind of traffic or readership. Instead, you should try to share your own thoughts, analysis, and commentary for the matches, different teams, or players.

Make sure to focus on SEO. Here’s a great illustration of why you must focus on SEO.

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3. Enthusiasm must reflect

You can manage blogging on topics like technology, gadgets, and the like without really having a fondness for the topic, but to blog on a sport with a fan following like soccer, you need to have some enthusiasm and interest in the game, or your writing will fall flat. This eagerness should show from each and everything on the blog, including the template, blog posts, social network profiles, and all.

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4. Community is the key

Some of the best sports blogs and websites we know are driven by the high amount of activity and contributions coming from the community. So, you must focus on building a community, by interacting with your readers, using widgets, and social media buttons to get some free promotions at social networks.

As the post reveals, Roberto is a soccer fan and a blogger. On his coupon code website, he offers World Soccer Shop codes and London Passcodes; in fact, there are quite a few coupon codes and vouchers in addition to London Pass and World Soccer Shop.

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Final Thoughts About Starting a Football Blog In 2025

Building a profitable football-related blog is not hard if you know how to do it right. Do keyword research, drive more search traffic, and use the right monetization strategies and you’ll succeed.

Did you find this guide on how to start a football blog and make it successful useful? If you still have any questions about making money from a soccer blog, do let us know in the comments below.

FAQs About How to Launch a Soccer Blog

Here are few important questions you must know to understand how you can monetize by starting a successful football/soccer blog in 2025 and beyond.