Top 10 Local SEO Tools to Quadruple Your Local Search Rankings in 2020 [Handpicked List]

Written by / In group / Updated on
October 10, 2020

Did you know that 90% of purchases take place in physical stores?

Did you know that 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours?

Surprised? The number is only growing. People often visit local stores to buy things such as groceries, products, gadgets and the list goes on.

Most of all, 28% of local searches become purchases.

local seo stats

So having a foolproof local SEO strategy is a no-brainer as it generates you more sales and better conversions.

Because better local SEO is what puts you ahead of your competitors. When you start ranking better than your competitors, your sales will grow automatically.

But here’s the thing: local SEO is not easy.

Why? You need to implement a wide range of local SEO strategies ranging from optimizing your content using local SEO keywords to listing your local business to managing your customer reviews to submitting your NAP (Name, address, and phone number) to various local directories and so on.

That’s why you need to have access to the RIGHT tools to save your time and outrank your competitors.

So if you’re someone who’s looking for the best local SEO platform tools to triple or even quadruple your local search rankings, this post is a treat for you.

Without further ado, let’s discuss some of the best local SEO tools to use in 2020.

10 Best Local SEO Tools to Boost Your Search Rankings

local seo tools

1. Listing Management from SEMrush

SEMrush is an all in one SEO toolkit that is used by more than 6 million people worldwide.

It’s also the same SEO tool that we’re using at BloggersPassion for more than 5 years. SEMrush offers a dedicated list of local SEO software tools to create a solid local SEO strategy.

It offers an incredible local SEO platform called “Listing Management” which helps you grow your local SEO efforts.

Here’s how it works.

  • Distribute Business information
  • Suppress Duplicates
  • Track Local Rankings
  • Manage GMB (Google My Business) and Facebook listings
  • Monitor Reviews and User Suggestions
  • Overview Locations in One Place

Here’s how it looks like;

semrush listing seo

Important: Currently the listing management tool is only available for the United States, Germany, France, United Kingdom and Australia.

Features:

Here are some of the features of local SEO platform tools from SEMrush.

Quick note: We’re ONLY mentioning features that are offered in local SEO software from SEMrush and NOT including the entire list of features of SEMrush. It offers more than 45 tools with a ton of features!

  • Access to Listing Management tool which helps you manage and distribute your business information
  • You can track all your customers’ reviews in one place and work with your customer ratings effortlessly
  • Access to Position Tracking tool
  • Access to On Page SEO Checker
  • Access to Social Media Toolkit

You can use the following link to grab a FREE account of SEMrush Pro (which is worth $99.95) absolutely free for the next 30 days.

Try SEMrush 30 Days Free Trial

Pros:

  • Their Listing Management tool helps you upload your business information in various dedicated directories automatically
  • Analyse any of your competitors’ SEO strategy
  • The ability to track your daily online performance with their “Position Tracking tool”
  • You can research millions of keyword ideas using their keyword research tools
  • Using their social media toolkit, you can Post and schedule updates on various social media networks and other channels such as Facebook, Google My Business, from one place
  • Analyse your competitors’ ad copies and find any domain’s paid strategies
  • Gives access to on page SEO checker which helps you properly optimize your content for better organic growth
  • SEMrush is an all in one SEO toolkit which gives you access to over 45 amazing tools ranging from organic research to backlink audits to keyword magic tool, brand monitoring, site audits and so on

Cons:

  • SEMrush doesn’t offer you EXCLUSIVE pricing on their local SEO software tools as you’ll need to buy their whole SEO suite and their pricing starts at $99.95 per month

Pricing:

If you’re looking to save more on SEMrush, you should consider purchasing their annual plans so you can save 16% instantly.

SEMrush offers 3 pricing packages which are;

  1. Pro
  2. Guru
  3. Business

Pro plan costs $99.95 per month and perfectly suitable for startups and in-house SEO experts with a limited budget. Here’s what you’ll get with this plan;

  • Results per report: 10,000
  • Reports per day: 3000
  • Projects: 5
  • Keywords to track: 500
  • Pages to crawl: 100,000
  • 50 profiles for monitoring and 10 profiles for posting
  • Scheduled PDF reports: 5

Guru plan costs $199.95 per month and is suitable for small businesses and agencies. Here’s what you’ll get with this plan;

  • Results per report: 30,000
  • Reports per day: 5000
  • Projects: 50
  • Keywords to track: 1500
  • Pages to crawl: 300,000
  • Social media profiles: 100 (for monitoring) and 30 for posting
  • Scheduled PDF reports: 20
  • Branded PDF reports
  • Historical data

Business plan costs $399.95 per month and is perfect for big startups and agencies. Here’s what you’ll get with this plan;

  • Results per report: 50,000
  • Reports per day: 10,000
  • Projects: 200
  • Keywords to track: 5000
  • Pages to crawl: 1,000,000
  • Social media profiles: 300 for monitoring and 50 for posting
  • Scheduled PDF reports: 50
  • White label PDF reports
  • Historical data
  • Product Listing Ads
  • Multi-user management
  • Access to Google Data Studio Integration
  • The ability to import your rankings from third-party tools

So what are you waiting for? You can use the following link to try SEMrush free for 30 days.

Try SEMrush Pro 30 Days Free Trial (Worth $99.95)

Quick note: If you want more limits along with Historical data, you should go with their Guru plan. You can use the following link to grab a 14-day free trial.

Grab SEMrush Guru account for 14 days (worth $199.95) (FREE for 14 days)

What if you don’t like SEMrush?

SEMrush offers a 7-day refund policy. So if you’re not happy with their features or tools, you can ask for a refund within 7 days.

You can simply send them a request via mail@semrush.com or using their website’s contact form and they will refund the payment made if the request is made within 7 days after signing up or your first charge.

2. Moz Local

If you want to maximize your local SEO reach, Moz Local is for you which gives you access to all the local SEO tools you need to improve your local presence.

Moz Local helps you effortlessly manage your business listings across all the major online directories and eliminate all the duplicate listings (or wrong information) about your business.

Here’s how the Moz Local dashboard looks like;

moz local

Important: Moz Local currently supports the purchased management of US, UK, and Canadian business listings.

Features:

  • Real-time profile management
  • Location data management
  • Local data cleansing process
  • Duplication of data automatic removal
  • Local SEO review management
  • Access to both Facebook and Google integration
  • Social media posting
  • Automatic notification alerts
  • Access to 24/7 customer support

Pros:

  • Unlike SEMrush, Moz Local offers exclusive pricing so you’ll be paying only for the local SEO software tools instead of the whole Moz SEO suite
  • The pricing is affordable when compared to SEMrush as Moz Local pricing starts at just $129 per year whereas SEMrush pricing starts at $99.95 per month
  • You can easily identify and delete duplicate listings
  • You can easily respond to the latest reviews without leaving your Moz Local dashboard
  • You can effortlessly post updates across various channels including Google, Facebook and other directories

Cons:

  • Unlike SEMrush, you will only get access to the Moz local SEO tools. So if you need access to keyword research, link building, site audits tools, you’ll have to separately pay for their Moz Pro plans.

Pricing:

Moz offers 3 pricing packages which are;

  • Lite
  • Preferred
  • Elite

Lite plan is best suited for starters with limited budgets as it costs you $129 per year and you can easily manage your local SEO listings along with the following features.

  • Listing Management
  • Automated Location Data Distribution
  • Continual Syncing of Location Data
  • Standard Directories Submission
  • Data Aggregator Submission: Factual
  • Data Cleansing Process
  • Automated Duplicate Deletion
  • Google & Facebook Integration
  • Activity Feed & Notification Alerts
  • Review Monitoring

Preferred plan costs you $179 per year and it includes every feature from their “Lite” plan along with;

  • Social media posting and
  • Reputation management

Elite plan is their advanced plan which is best suited for agencies and it costs you $299 per year. You’ll get access to all the features from their “Preferred” plan along with additional directory submission such as Yellow Pages & DexKnows.

So what are you waiting for?

Click here to try Moz Local today

What if you’re not satisfied with Moz?

If you’re not happy with their tools and features, you can mail at help@moz.com from your account email and provide the last 4 digits and the name on the card that was charged. They’ll look into the issue and act accordingly. Currently, Moz doesn’t offer pro-rata refunds for annual subscriptions.

3. BrightLocal

If you’re looking for an all in one local SEO marketing software toolkit, BrightLocal is a great choice for you.

BrightLocal provides you all the tools you need to control your local SEO, business listings, and online reputation. If you want help with your local SEO listing reputation management, citation builder along with lead generation, BrightLocal has all the tools for you.

Here’s how its local search audit looks like;

bright local

As you can see above, you can review and monitor your local SEO performance including local listings, search rankings, GMB listings, reviews and ratings from one place.

Features:

  • Access to Local SEO platform tools (to track your keyword rankings, perform site audits and so on)
  • Access to Reputation Manager
  • Access to Citation Builder
  • Access to Agency Lead Generation tool
  • Google Analytics Integration
  • Google My Business Insights Integration
  • Facebook and Twitter Integration

Pros:

  • BrightLocal is an affordable all in one toolkit to manage local SEO as you can perform site audits and track rankings in search engines
  • It also helps you with lead generation so you can easily convert website visitors into sales
  • You can build local citations and boost your local rankings using their local citation builder
  • Their reputation manager allows you to generate customer reviews, manage and monitor them without leaving the dashboard

Cons:

  • No refunds are provided on any of their plans

Pricing:

BrightLocal offers the following 3 pricing plans.

  • Single Business
  • Multi Business
  • SEO Pro

Single Business is great for small businesses with up to 3 locations and it costs you $29 per month. Here are the limits and features you get with this plan.

  • 3 Local Search Ranking Reports
  • 3 Citation Tracker Reports
  • 10 Google My Business Audits
  • 1 Local SEO Audit Reports
  • 3 Monitor Reviews
  • 1 Get Reviews
  • 3 Showcase Reviews

Multi Business is perfect for growing businesses where you can manage up to 6 locations which costs you $49 per month. This plan provides you the following features.

  • 6 Local Search Ranking Reports
  • 6 Citation Tracker Reports
  • 30 Google My Business Audits
  • 6 Local SEO Audit Reports
  • 6 Monitor Reviews
  • 3 Get Reviews
  • 6 Showcase Reviews
  • White-label Reports & Emails
  • API Access

SEO Pro is great for agencies where you can manage up to 100 locations which costs you $79 per month. This plan provides you the following features.

  • 100 Local Search Ranking Reports
  • 50 Citation Tracker Reports
  • 100 Google My Business Audits
  • 20 Local SEO Audit Reports
  • 50 Monitor Reviews
  • 5 Get Reviews
  • 50 Showcase Reviews
  • White-label Reports & Emails
  • API Access
  • Google Mobile Rank Tracking
  • Competitor Tracking

Click here to try BrightLocal 14 day FREE trial

4. Local SEO Checklist

Unlike the other local SEO tools mentioned on this list, this is unique and FREE to use. You can use the “Local SEO Checklist” website as a readymade checklist which helps you improve your on-page SEO, build citations, website auditing and so on.

If you’re running a local SEO strategy and looking for a handy checklist, you should definitely make use of this site as it provides an in-depth checklist of actions to perform.

You can also use their “Citation Submission Services” for automatic directory submission and the pricing varies according to the platform.

Have a look;

local seo checklist

You can visit their Citation Submission Services page to see a list of all the directories along with their pricing options and see if they are any help for your business.

Features:

  • On-Page Elements
  • All Things Related to Google
  • Top Business Directories
  • Citation Submission Services (paid)
  • Build Citations
  • Customer Reviews & Testimonials
  • Website Content & Backlinking

Pros:

  • Checklist for On-Page SEO Elements such as optimizing title tags, using structured data markup, optimizing images, setting up 301 redirects and so on
  • Checklist for All Things Related to Google such as creating
  • Checklist for Top Business Directories
  • Citation Submission Services (paid) ranging from Synup to Yext to Moz Local
  • Checklist for Build Citations
  • Checklist for Customer Reviews & Testimonials
  • Checklist for Website Content & Backlinking

Cons:

  • It’s just a 30-point checklist but you need a set of tools to start working on the list of items on those checklists!

Pricing:

It provides a 30-point local SEO checklist which is completely free to use. But if you want to outsource citation submission, then there are multiple packages available from $0.50 per submission and goes all the way up to $999 per year.

Click here to try 30-point local SEO checklist

5. GatherUp

Are you looking for a platform that helps you with customer feedback and online review management? Then, give a try to GatherUp as it helps you easily manage your customer feedback and online reviews.

GatherUp automatically requests and tracks customer feedback, prevents bad customer reviews, and encourages satisfied customers to leave online reviews online.

Features:

  • Request reviews on over 100 sites
  • Acquire 1st-party & 3rd-party reviews
  • Branded email requests
  • Multiple request modes & options
  • Monitoring of 50+ review sites
  • Review management
  • Google Review Attributes monitoring
  • Brand/Account level reporting
  • State/Region level reporting
  • Location level reporting

Pros:

  • You can use a ton of ways such as emails and SMS text messages to gather reviews and feedback from your customers
  • You can easily monitor your customer reviews across 30+ review sites from one place to manage, respond and report on them
  • Excellent reporting and tracking abilities
  • Automated email report delivery

Cons:

  • GatherUp has limited sources for writing reviews i.e only on Google and Facebook

Pricing:

GatherUp offers the following 3 pricing packages.

  • Pro
  • Pro Plus
  • Executive

Pro plan costs $75 per month, per location and you’ll get access to the following.

  • Up to 3,500 new profiles monthly
  • 3,000 monthly requests, 100 daily
  • Online Review Monitoring: Up to 10 sites + Google Attributes
  • 300 SMS credits monthly
  • Google Q&A Monitoring
  • Auto-Tagging
  • Social Sharing
  • Customer support: User guide, Chat, Email

Pro Plus plan costs $99 per month, per location and you’ll get access to the following.

  • Up to 6000 new profiles monthly
  • 4,000 monthly requests, 100 daily
  • Online Review Monitoring: Up to 20 sites + Google Attributes
  • 600 SMS credits monthly
  • Google Q&A Monitoring
  • Auto-Tagging
  • Social Sharing
  • Customer support: User guide, Chat, Email

Executive plan costs $199 per month, per location and you’ll get access to the following.

  • Up to 10,000 new profiles monthly
  • 7500 monthly requests, 100 daily
  • Online Review Monitoring: Up to 20 sites + Google Attributes
  • 1000 SMS credits monthly
  • Google Q&A Monitoring
  • Auto-Tagging
  • Social Sharing
  • Customer support: All support methods and phone

So what are you waiting for?

Click here to start using GatherUp from today

6. Whitespark

Whitespark provides you all the services and local SEO marketing software you need to improve your local search optimization. It is a great toolkit for enterprises, agencies, and small businesses.

Here’s how its local citation finder tool looks like;

Whitespark

As you can see above, Whitespark is a great tool that helps you find all the local citation opportunities you’re missing to boost your local search rankings.

Features:

  • Performance & Review Reports
  • Competitive Analysis
  • Citation Monitoring
  • Track your progress
  • Custom Survey Questions
  • Conversion Pop-Up
  • Google Q&A Monitoring
  • Twitter Monitoring
  • Outbound SMS Text Requests
  • TextBack Inbound Requests
  • Social Sharing

Pros:

  • Its local rank tracker helps you measure all your localized keyword rankings across multiple cities and search engines
  • Their local citation finder tool helps you track your citations, discover new opportunities, and get the citations your competitors already have
  • Their reputation builder helps you easily manage your online reviews and customer feedback from one place
  • It also offers a FREE review checker tool free tool that checks reviews of your local business along with ratings online
  • Using their GMB Explorer Tool, you can discover data from over 800K+ Google My Business listings in 70+ categories across 200 cities in the U.S. and Canada

Cons:

  • Projects and searches are bit confusing

Pricing:

It currently has multiple pricing packages for;

  • Local Citation Finder
  • Reputation Builder

Local Citation Finder offers 4 different pricing packages which include;

  1. Small business (costs you $17 per month – billed annually where you can create 5 campaigns, 20 searches per day along with unlimited search results)
  2. Specialist (costs you $24 per month – billed annually where you can create 10 campaigns, 30 searches per day along with unlimited search results)
  3. Agency (costs you $32 per month – billed annually where you can create 20 campaigns, 40 searches per day along with unlimited search results)
  4. Enterprise (costs you $80 per month – billed annually where you can create 100 campaigns, 100 searches per day along with unlimited search results)

Reputation Builder offers 2 pricing packages which are;

  1. Pro (costs you $55/month per location and gives access to 3,000 Email Requests, 300 SMS Text Message Credits and 10 Sites for Review Monitoring)
  2. Pro Plus (costs you $75/month per location and gives access to 4,000 Email Requests, 600 SMS Text Message Credits and 20 Sites for Review Monitoring)

Click here to try Whitespark tools today

7. Places Scout

Places Scout is an all in one automated SEO software tool that helps you with local search optimization.

It provides you all the local SEO tools you need for keyword research, lead generation, rank tracking, business reputation monitoring and so on.

Here’s how their ranking summary data looks like;

places scout

Features:

  • Rank tracker
  • Online review monitoring
  • Lead generation
  • Competitor analysis
  • Business listing audits
  • Citation finder
  • Multi-location management

Pros:

  • You can perform on-page keyword analysis
  • You can track your rankings on both organic Google search and Maps
  • You can easily audit and fix your business NAP (Name, Address, Phone) listings from one place
  • You can review all your customer reviews
  • Their citation builder helps you easily compare your client’s citations in relation to their competitor’s citations and learn where they have citations
  • Easy to use interface
  • Your local business data is fully exportable to multiple formats including PDF, Excel, HTML and CSV
  • Faster and responsive customer support system
  • Above all, their Rank Tracker works in over 50 countries using each country’s respective Google servers

Cons:

  • Although they provide a ton of tools to local SEO marketing software but their data needs to be more accurate

Pricing:

Currently Places Scout doesn’t offer any standard pricing packages as you need to request a free demo or fill out the package request form through their Pricing Packages page. Select how many tools you want and submit your information to know your exact pricing details.

If you like to talk to their customer support team over the phone, you can call directly at (714) 604-1604 (timings: from 8AM-5PM PST)

Click here to try Places Scout today

8. Synup

Synup is an extremely popular digital profile and reputation management platform that is used by more than 170,000s of companies worldwide. Synup enables brands to deliver relevant and trusted content for all locations & devices.

Features:

  • Create and deliver relevant business content to your customers across all the channels including search engines, social media, voice search and digital profiles
  • The ability to automate all review management from one place
  • Easy to manage listings via API
  • The ability to automate the multi-site NAP checking process
  • You can run a free listings scan of your business
  • Get real-time content suggestions
  • Optimize your content for voice search

Pros:

  • The ability to monitor, generate and respond to reviews for your business without leaving the dashboard
  • Easily track your local business performance across search and social platforms
  • It is extremely user-friendly
  • The ability to automate listings creations and review generations

Cons:

  • Lack of customization on the reports (otherwise it would be fantastic to create white-label reports using Synup)

Pricing:

There are no dynamic pricing packages provided on Synup. You need to book a demo, describe your business and talk to their customer team to find the right pricing plan for your business.

Want to start using Synup to improve your local search optimization? Then use the following link to get started with it.

Click here to try Synup

9. Yext

Yext is a popular data management tool that keeps track of your business’ location related information on multiple directories.

Thousands of brands and companies use Yext Listings to provide accurate and complete information about their business across 150+ digital services globally.

Yext offers amazing features like social media metrics, sentiment analysis, review request and response management.

Features:

  • Yext App Directory
  • Yext Analytics
  • Yext Reviews
  • Yext Pages
  • Yext Knowledge Graph
  • Yext Answers

Pros:

  • Yext Answers understands your customer’s intent and delivers direct answers
  • Yext knowledge graph provides complete information about your products, store location, job openings etc
  • Yext Reviews help you generate authentic reviews from your customers
  • Yext Analytics provides you a complete view of how your customers are engaging with your business online

Cons:

  • The reporting and user interface could be better

Pricing:

Have a look at the following chart to see Yext’s pricing packages. You need to get in touch with their customer support team to discuss pricing.

yext pricing

As you can see above, their “Professional” package includes everything ranging from Activity Log to Geocoding to Social local page posting.

So what are you still waiting for?

Click here to start using Yext from today

10. Local Falcon

Do you want to visualize how you rank in different parts of the city or town? Then, you should definitely try the local search tool from Local Falcon.

Local Falcon provides you a unique rank tracker that is exclusively designed for Maps. It also provides you real-time analysis so you can instantly run scans, see results, and start fixing issues if any.

Basically what this tool does is that it displays Google My Business (GMB) rankings for listings that display either in the Maps portion of the organic search or from a search in the Google Maps.

Features:

  • It’s the first rank tracker designed specifically for Maps
  • Provides actionable tasks to improve your local rankings
  • Run scans and see results
  • Provides real-time analysis

Pros:

  • Gives you extremely useful insights into local pack rankings
  • Provides you a smart way to visualize how you rank in different parts of the city or town
  • Affordable pricing plans (just $10 for 200 credits)
  • Dedicated Google Maps rank tracking tool for local businesses
  • Provides you the best local SEO suite for managing Google My Business (GMB) listings

Cons:

  • Only useful for Google My Business listings including Maps

Pricing:

One of the best things about Local Falcon is its pricing model as it’s only $0.05 per scan point. That means, you will only pay for what you use.

Here’s their pricing structure.

local falcon

Click here to try Local Falcon today

Here are few more SOLID SEO tools worth trying (along with their reviews):

Final thoughts about the best local SEO software tools

If you want to attract more local customers to your business, you need a local SEO strategy. The amount of local searches performed are only increasing rapidly throughout the world.

So having access to the right local SEO marketing software can save your time and help you properly maintain your local activities such as reviews, feedback, keyword tracking, business listings and so on.

So what are your thoughts about the local SEO tools mentioned on this page? Did we miss any of your favorite tools? Share your thoughts in the comments.

Anil Agarwal

Top 10 Local SEO Tools to Quadruple Your Local Search Rankings in 2020 [Handpicked List]Anil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. Bloggers Passion has been featured on premium online sites like Forbes.com, Huffingtonpost, SEMrush, Problogger, Crazy Egg, The Next Web and so on.

local seo tools

4 Comments on "Top 10 Local SEO Tools to Quadruple Your Local Search Rankings in 2020 [Handpicked List]"

  1. Dhushyant says:

    Really great post. I am really impressed with the information about Local SEO Tools for your Local Search Rankings. I look forward to more comprehensive and insightful posts like this in the future. Thanks for your post. keep it up!

  2. Dheeraj Soni says:

    Great post Anil even, I personally use MOZ tool for my local seo activity but after reading your post I realize that there are many good local seo tools availiable in the market, Thanks for sharing such a great information.

  3. Mitesh says:

    SMErush is a great local SEO tool. Some are new for me in the list but good to know about local SEO alternative. Hope they will work good as SMErush.

  4. Great list of local SEO tools. Thanks anil for sharing this awesome tools

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