As you can see above over the last 10 years i.e from 2010 to 2019, our total pageviews have been improved from ~22k to nearly ~1.4M pageviews. If you look the chart carefully, you’ll also notice the overall sessions are increasing every single year (despite of terrible updates from Google).
Do you also want the same consistent growth in your traffic? This ultimate SEO tutorial for beginners is just for you then!
The reason we decided to write an in-depth SEO tutorial for beginners is to help YOU get into the right direction in 2020 and get the best results from search engines like Google.
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Just imagine what this number means and how it can change your business if you manage to get your tiny share of traffic from the billions of monthly searches. Search engine traffic is the most valuable source of traffic for any website and this can lead to more conversions. SEO is highly important for your online success.
Here are the two terms that you need to understand in SEO world:
I divided this SEO tutorial 2020 for beginners in 2 simple parts so that you can find it easy to digest and implement. Are you ready? Let’s get into the details without much ado.
Simply to say, it takes care of all the things that you can do ON your website such as page titles, internal linking, meta tags & descriptions, etc. On-page SEO consists of all the elements of SEO that you can control best.Here are the three main things that you should take care of if you are serious about online business.
Content is king. Why people should visit your site? If your site contains information that they are looking for then yes they do visit. A user feels happy when he finds the result that serves his needs in the best way. So, you should write excellent content.
Google decides whether to rank your site higher or not based on your content. Google always want to give the best to its users so, provide that best through your content
Here are the factors that make up a great content:
Title is what attracts the readers. Whether your article is read or not is completely depends on your blog post title. For Google, title is very important. Experts says that maximum you can include 50-60 characters in title.
You must use primary keyword in the page title. When a person searched with that keyword, search engine highlights that keyword and displays in search results.
After including primary keyword in page title, it is important to include that primary keyword in meta description section too.
How it helps? The main purpose is to drive massive traffic from Google search engine. However, search engine don’t use this meta description factor in its algorithm but it uses CTR(Click-Through-Rate) to determine whether your post link is good to show or not.
So, you must include primary keyword in meta description.
Keep this in mind while writing meta description:
In every blog post, it is mandatory to write meta keywords. Both in meta keyword and meta description sections, use only targeted keyword. Under the meta tags section, use all possible relevant keywords for that particular blog post also include what type of keywords, users may search.
Search engines gets information about your blog site through meta tags and thus indexes your site. Meta tags also describe what your blog post is about.
Keep your URL’s short and simple. If possible, try to use your primary keyword within it. Use clear and user-friendly URL’s for all of your blog posts. These are shown in web browser address.
Let’s say you wrote confusing URL for your blog post and there is another blog which writes similar content but write simple and clear URL, then search engines consider the simple ones.
So, optimize your URL for search engine.
How to do it?
Heading tags, the name itself says that it will be used while writing headings. Obviously you should use heading 1 for the blog post title.
While writing sub headings in the post, use h2 and h3 tags. For the sub heading, use h2 tag and for the sub-subheading, use h3 tag. Why?
It gives the clear information to the readers what the post is all about and how it will be helpful for them? If they find it helpful they will read the entire article and share it on social media. So, writing interesting sub-headings is very important. It also helps Google to find the main topics very easily and it becomes user-friendly.
Just by reading sub-headings, users will get clarity. If possible include keywords in subheadings, but don’t stuff forcibly as it may lose its meaning.
One image speaks louder more than thousands of words. So, in your blog post, use images related to your post.
Including images helps in getting shared in Pinterest and Twitter massively. Well, to improve the accessibility to your blog site, you must write alt text for the image you upload.
Alt text describes what the image is about.
How it is helpful?
If you use WordPress, it is very easy to fill alt text for an image as it shows alt text dialogue box when you upload an image.
Your blog post introduction should be very interesting to read. Don’t drag too much information here. Use some statistics in the introduction part that is related to your blog post. At least once, use your primary keyword in the introduction part.
Internal links are nothing but links that refers one of your previous blog posts in your blog.
Why to do internal linking?
You can do internal linking only if you have lots of content. So, create great content. Write lots of posts in your blog.
A good website architecture provides a great experience to the user when he navigates your page. You need to optimize a few things in order for a great search engine experience.
Even though there is no proper definition for this, what I can say is, it’s an act of optimizing your brand’s presence both in online and offline by using content, relationships and link. Simply to say, it refers to the techniques that can be used to improve the position of a web site in the search engine results page (SERPs).
Benefits of off-page SEO:
Here are the four main things that you should take care of, if you are serious about getting more traffic to your website
While ranking pages in the top 10 search results, Google considers PageRank. Trustrank is a way for Google to see whether your site is legit or not.
Here are the four ways that you can build up trust:
Links are very important to Google. If there are no links pointing to your website then In fact, it’s almost impossible for Google to determine the value of your web page no matter how useful, fresh or in-depth content you have.
It is the most popular and effective off-Page SEO method. If you want to bypass your competitors and rank higher then you need to build external links to your website. Don’t just wait for people to link to you, take initiative and ask for them.
Make sure you follow these three factors while acquiring backlinks:
When google recognizes your participation more on social networks, it’s more likely to show you results from those brands, or even personal contacts you have. Being active on social media helps you rank better.
Here are the two main factors of how you can influence on social media:
If you want to get noticed by your desired audience and the influencers then visit the most popular blogs in your niche and leave thoughtful comments. Engage more on Quora and Reddit related to your niche questions and topics.
The relationships built on these platforms have a way of paying huge dividends and can be invaluable for off-page SEO.
If anyone notices your comments on one of these platforms, and starts following you either on Google or LinkedIn to learn about you or your brand, then it ultimately leads them to your website which will end up either in sign up for your newsletter or subscribe to your blog.
Both on-page SEO and off-page SEO are highly important for the success of an online business. If you are doing an online business, then you need to understand the relevance of these two processes in order to get organic traffic from search engines.
These are the ones that helps your websites get found by the search engines whenever somebody searches for particular keywords relevant to your site.
What is Quora? It is Q&A website where you get quality answers for any question. It has more than 4.6 million registered users.
Just imagine, if you could write very good answers on Quora related to your blog niche, how much traffic you can drive just from Quora itself.
What you can do on Quora?
What you shouldn’t do on Quora?
If you want to gain more authority and achieve higher rankings in the search engines, then obtaining high quality, relevant backlinks to your site is one of the most important things you should do.
Apart from the content, links are the #1 ranking factor. Yes, Google cares more about links. But wait, not all links are equal, you need to be very careful when you start a link building campaign. Make sure that the links you build are natural so that Google won’t penalize your site.
If you are a newbie in blogging, you will be wondering how to get links from authority sites. To grow as a successful blogger, you should get some authority links to your blog.
Link building is a powerful strategy to increase rankings for your post in search engine. If you want your blog post to be displayed in the first page of search engine results, you must be very serious about building links from authority sites.
What are authority sites?
A site that has much influence in digital world and is trusted by several users. These are the sites that are ranked top of the SERP(Search Engine Results Page). These are the sites that provide high quality and useful content.
What benefits your blog gets if you can get links from authority sites?
Well, now the question is how to get links from authority sites?
Make a list of influential bloggers in your niche. Come up with topic idea and start contacting them through mail.
How you can find sites to write guest posts?
Not every blogger covers each topic completely. Even a great blogger misses some details while writing post. For example, in a post if it mentions, find your competitors and start link building. But they may forget to mention where to find.
This is incomplete information. When you find such blog posts with gaps in the content, reach out the blog owners and let them know. You offer them that you will fill the gaps in the content. So, that you can get credit to link to your blog.
Remember that you should find such blog posts only from authority sites and also related to your blog niche.
It is not at all fault to spy on your competitors. Observe where they are getting backlinks and follow it. How to check?
By checking broken or dead links on authority sites, you can get a link. How to check for broken links of your competitor’s so you can take benefit from them?
It is recommended to update old posts every now and then in order to keep the site up to date. But it is impossible for the bloggers who has hundreds of posts in their sites.
If you can help them in updating their old posts, you will get backlink as a reward. So find the outdated content in authority sites of your blog niche and contact them that you will update it for free. There are many people (even me) who likes to get detailed and informative post contributions from others and I won’t mind giving a link back as the credit.
Interviewing the influential bloggers in your industry is the quickest way to boost your online visibility, social shares, links and traffic.
To increase your credibility in digital world, to drive traffic to your blog, to build relationships with other bloggers, to attract readers to your blog, do interviews with top influencers in your blog niche.
While reaching them for interview, don’t ask them too many questions. Top bloggers are usually very busy so ask them few questions but important and that helps your readers. Here are 2 more effective ways.
Also build internal links: These are very important for running a successful blog. With a good internal linking structure, you can help users easily navigate through your website and increase the overall user experience.
You can spy on your competitors’ backlinks using Monitor Backlinks. You can use SEMrush tool to analyze from where your competitors getting authoritative backlinks. If you want to build backlinks to your website, you have to do it with caution and knowledge. Never ask any webmaster for a link directly. By doing so, you will damage your relationship with them.
Now, you know the basics of SEO. Create a beautiful content and promote it. Do email outreach to promote your best articles.
You need to figure out the RIGHT keywords to your blog. If you can make a list of all profitable keywords then it is so easy to drive massive traffic. Once you have the pretty good list of keywords then you can start writing content around it.
Before going to build the list, you need to know about long tail keywords.
If you are not using long tail keywords in your content, then it means you are missing out a lot of search traffic. These are the keywords that are profitable to target. Do you know that Amazon makes 57 percent of their sales from long-tail keywords?
If you consistently publish in-depth content around long tail keywords, you will see an increase in search traffic and will attract paying customers.What are long tail keywords?
Long tail keywords are four or more keywords that are more specific that get less search traffic but will usually have a higher conversion value.
Here are the tools that will help you can find long tail keywords for your niche:
Always start with your seed keyword to find long tail variations. You can add commercial intent to the keywords Commercial keywords are the ones that modify or qualify the long tail keywords. It has words like Buy, Review, Coupon, Discount, Deal, Order etc.
By using any one of the tools above, you will have a list of long tail keywords. Using Google keyword planner, you can get the rough idea of traffic levels for those keywords.
Now, you have the long tail keywords. Let’s analyze how difficult it will be to rank for a certain keyword. For this purpose, download SEOQuake Chrome extension . It turns the relevant SEO data of each site that is displayed below each search result.
You can choose what parameters to be displayed.
Based on age and traffic for the list of keywords you made, optimize your content around those profitable keywords.
Everyone says write lengthy and amazing content to get more traffic and to get potential readers. Every blogger is well aware of the fact that short content is dead. There is no scope for the articles with 600-word count.
For a new blogger writing lengthy content is very challenging. To increase Page Authority (PA) and Domain Authority (DA), to drive search engine traffic writing lengthy content is very crucial.
Just because you wrote lengthy content, won’t fetch any results. What else is needed? It should be keyword centric and useful.While writing content, you need to make sure that you are following these:
That being said, how to create lengthy content? How to structure your blog post for lengthy content?
Well, I say, more than writing lengthy content, you must write quality content that is useful to your readers. You are not alone. There are lots of people who struggle to write lengthy and useful content. To drive organic search engine traffic, you must create 3000 word length article and they also help you get more social shares. See the image below!
When you search for something say, “yoga poses for weight loss”, search engine displays plenty of articles. To compete with, your content should be the best.
Content is king and this should be accepted. If you want to stand in the crowd, only content can help you in this regard.
While creating lengthy post, there is a chance that your readers may get boredom. So, to make it interesting, follow these while writing:
Break you content into smaller pieces. For example, say you are writing about “weight loss”. Make a list of ideas related to it and try to discuss that in your blog post.
Likewise you need to make list of ideas to support your topic. Now make killer headlines in your post. Make it more engaging rather than simply writing tips. Speak out practically rather than logically.
Some tips while writing:
What happens if you write 3000 word article?
Everything seems to be difficult in the beginning but once you start it becomes easy. The same with writing 3000 word article.
Did you know that the famous blogger Neil Patel’s most shared articles are of 5000 words. If one can achieve the best results by creating long form of content regularly, you too can.
Start creating long form of content from now on if you want achieve SEO success.
If you want to grow your business, then spy on your competitors. In order to dominate your competition, you have to know what your competitors are doing from every angle like for what keywords they are ranking? How are they engaging in social media? From where they are getting quality backlinks? What strategy they are using for marketing?
Competitor analysis is a vital part of marketing. A successful marketing strategy is based on analyzing the customer behavior and doing extensive competitor analysis.You may be wondering how to get more shares and ultimately grow the audience. You can get all this information by analyzing what your competitors are doing. This you can do with SEMrush.
With this tool, you can easily analyze which are the best performing keywords of your competitors. It also enables you to analyze competitors display ads and get the right keywords for both your SEO and PPC campaigns.
This is how you can use SEMrush for doing competitor analysis.
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Login to the dashboard and enter your competitor’s site URL. You can also choose the country you wish to analyze. Here I entered “amazon.in”
Clicking on “positions” under “Organic Research” will display the keywords where your competitor is ranking organically. To know about their paid search positions, click on “positions” under “Advertising Research”.
This is how you can use SEMrush data:
You can compare your competitor traffic with yours and any paid traffic they have. From this, you will know how well your competitors’ sites are performing relative to yours and what keywords they are making best use of.
SEMrush offers a unique suite of tools to carry out effective analysis of the keywords that your competitors are using to achieve Google ranking.
Apart from keyword research and competitor research, this tool also helps you to accomplish two other important things: one is site audit and the other one is backlink analysis. Through its site audit tool, you can do a thorough audit of your current on-site SEO and ensure your pages are optimized properly for your most important keywords.
With SEMrush’s Backlink tools, you can see where they are getting links and try to get some of those same links for your website.
You will be able to see the following information about your competitor’s links like total number of backlinks, number of referring domains, number of referring IPs, number of follow and no-follow links, type of link (text, image, etc.), a list of the backlinks for any given domain, anchor text for each link, number of external links and internal links.
With the backlinks comparison tool, you can compare the links of up to 5 different domains and this is a great tool for monitoring your progress against your competitors as well as another avenue to see their link profiles.
SEMrush shows you the search engine results pages (SERPs) and keywords all updated in real time. As it gives real-time keyword and competitive insights, you can create content that will interest your readers.
Once you are done with practicing both on-page SEO, building backlinks and off-page SEO, it’s time to monitor your results by tracking your SEO progress.
As I said, SEO is a huge ocean and you can’t dive into it without having access to the right tools. Yes, there are hundreds of SEO tools available but majority of them don’t give you the right results. I’ve used hundreds of tools over last 6 years and here are few SEO tools that I highly recommend you to begin your SEO journey.
Rank Math SEO: I so much love this plugin. It’s free and easy to use. If you want to boost your on-page SEO (which will be covered later in this massive beginner’s guide to SEO), this plugin is a must for you.
SEMrush: I’ve been using this SEO tool for over 2 years and not only I tripled my overall search traffic but also the website sales. This is a MUST have tool for anyone who is serious about getting better search rankings and sales.
Here are few things you can do with this tool.
You can literally find everything about any website in the world (including their best performing keywords, ads, backlink sources) using SEMrush. So it’s the perfect tool for all your SEO needs. Here’s an unbiased SEMrush review that can be helpful for you to know why you need it.
Exclusive Deal: For a limited time, you can get SEMrush pro account free for 30 days. Use this special link to get it free ($99.95 offer!).
Here are few main tools you can use for this purpose:
Start with these tools to learn more about whether your SEO efforts are making a difference or not.
Here are a few important questions around SEO for beginners in 2020 and beyond.
1. What are the most powerful SEO types?
Although there are a wide range of SEO categories available but the most important ones are;
2. What are the best SEO tools for a beginner?
There are literally thousands of SEO tools out there for beginners but here are few great tools you can use.
Here’s a list of some of the best SEO tools shared by around 40 SEO experts including Neil Patel, Buffer founder and so on. So make sure to check out the list of great SEO tools.
3. What is robots.txt file?
Robots.txtt is a most important text file that tells search engine robots which pages on your site to crawl and which pages not to crawl. Search engine robots main aim is to read your website data. When search engine crawlers visit your site, they will be looking for some special file which is robot.txt file. This file tells to search engine spiders which pages of your site should be index and which pages of your site should be ignored.
4. What is better SEO or PPC?
SEO refers to Search Engine Optimization which is the most powerful FREE way to generate more traffic and leads to your site but it often takes time to generate results.
PPC refers to Pay Per Click (and also known as SEM, Search Engine Marketing) is a powerful PAID promotion strategy to increase your site’s traffic from search engines really quickly.
SEO is better if you’re looking for long term results (which is also free) and PPC is better for you if you’re looking for faster results.
We’ve written a detailed comparison post between SEO vs SEM where you can find all the details.
5. How to measure website’s SEO performance?
Here are few things you need to analyse if you want to measure SEO performance of your site.
Browse more SEO Tutorials:
Best On-page SEO Techniques to Get Top Rankings on Google in 2020
Off Page SEO Techniques to Get Top Rankings on Google in 2020
Top White Hat SEO Techniques to Boost Search Rankings in 2020
Top Gray Hat SEO Techniques to Uplift Your Website Rankings
Black Hat SEO techniques to Avoid at All Cost in 2020
SEO is not hard. I’ve been doing it for many years and I know it becomes easy when you get the basics right.That’s why I’ve decided to write a detailed SEO tutorial for beginners to get better search rankings and traffic in 2020. If you’re just starting out, focus on one SEO technique (be it on page SEO, site audit or link building) at a time to reap the best rewards.
So what are your thoughts? Did you like this SEO tutorial 2020 for beginners? Do you have any more tips to share. Let me know your thoughts in the comments.