22 Best FREE SEO Tools You Can Use to Skyrocket Your Search Engine Traffic in 2024

Looking for the best FREE SEO tools? Your search ends here.

Increasing your website’s search traffic is REALLY hard. But when you’ve access to the right SEO tools, you’ll have better assistance to grow your search traffic. 

Although there are hundreds of SEO tools available, only a few of them are REALLY good.

In this post, we’ve compiled a hand-picked list of free SEO tools to skyrocket your traffic. These tools help you with everything from link building to keyword research, backlink analysis, optimizing content, and more. 

So are you curious to find them out? Let’s get started.

22 Best Free SEO Tools to Boost Search Traffic in 2024

1. Google Trends

Google Trends is an essential SEO tool that allows you to compare the popularity of search terms and trends.

You can use Google Trends to perform research on your blog niche topics based on geography. You can also research brands and compare them to find out who is doing better organically.

For instance, let’s compare two popular SEO tools: Ahrefs and Semrush using Google Trends.

As you can see, Semrush has gained more popularity in the last 5 years worldwide when compared to Ahrefs (in Google Trends). Similarly, you can compare any products, persons, businesses, or brands to find which has more popularity. 

Benefits of using Google Trends:

• You can use it for product and market research
• Perform keyword research based on the trends
• Find out how popular a keyword or topic is (in any region)
• Discover the seasonality of any topic and many more
• It’s totally free to use

Recommended Reading: How to use Google Trends to make money online in 2024

2. Google Analytics

If you want to build a high-traffic website, you need to understand your visitors and how they interact with your site.

Google Analytics does this job for you. If you are new to blogging and have set up your blog, don’t forget to set up traffic analytics too.

You can increase your search traffic with the Google Analytics tool. It gives you information about your blog visitors. How much time do they spend on your blog? From where are they accessing your blog? How many pages they visited? And many more.

It’s a completely free tool. You just need a Google account to use this tool, and of course, it’s free.

Here’s what it looks like;

To make your blog more search engine friendly, you should consider start using SEO in every post. Optimise your old content posts for traffic. With Google Analytics, you can check what pages in your blog get the most traffic. Once you have that data, improve those pages even better to drive more traffic.

How to use analytics data to skyrocket your search traffic?

• Sign into your Google Analytics account, click on ‘view report’ of any blog you want.
• You can specify date ranges from what time you want to check.
• Go to ‘top content’ at the bottom of the page that gives the information of what pages gets most traffic.
• Click on ‘view full report’ to get more detailed information. You can click on each link and check from where the traffic is coming.
• To know the majority source of traffic information, click on ‘Entrance sources there you will see ‘Entrance keywords’. Once you have those keywords, go to that particular page in your blog and do optimization accordingly.

3. Google Pagespeed Tool

Is your website loading fast? If not, you must start working on it seriously. Your blog ranking depends on how fast your website is loading.

Google pagespeed tool helps to analyze your blog site speed on mobile and desktop platforms. If your blog site loads to fail fastly, you will lose traffic. Over 50% of web users, don’t look at the website if it does not load in 3 seconds.

You need to know your website speed and performance. Google pagespeed tool helps you with this. You can make your blog more mobile-friendly as it gives a lot many suggestions and recommendations based on Google webmaster guidelines for page load speed.

Here’s what it looks like;

Some of the tips to be followed:

• Optimize images. You can use compressor and TinyPNG tools for this purpose. These are available for free. Without compromising on image quality, you can optimize the image.
• Eliminate unnecessary whitespaces from your CSS and JavaScript files. You can use Gulpjs tool for this purpose. If you are using WordPress, then install plugin Autoptimize and it helps you with this task.

4. Moz free SEO tools

Moz SEO tools, an inbound marketing tool that helps you to track SEO, links, brand awareness, content marketing and much more. We all know Moz pro is a premium service but they also offer few free SEO tools mentioned here.

• Mozbar: This browser toolbar gives you all information related to any link that gets displayed in Google search results. It’s Page Authority(PA), Domain Authority(DA), backlinks and much more. SERP overlay is part of Mozbar and so shows all these metrics.
• Open Site Explorer: It’s a powerful backlink analysis tool.
• Followerwonk: It’s a tool for twitter analytics.

Simply to say, Moz free SEO tools gives all SEO related information for your blog or website at one place. It gives you information of how your blog is performing against to that of your competitors.

Read: Moz vs Semrush: An Honest Comparison By a Full-Time Blogger
Read: Best Moz Alternatives to Try to Improve Your SEO

5. Internet Marketing Ninjas

Internet Marketing Ninjas is an SEO service company that offers a ton of excellent free tools. Here are a few of them;

Domain Age Checker tool helps you find the domain registration details.

Here’s what it looks like;

Broken Links, Redirects & Site Crawl Tool

This tool checks both internal and external links on your blog. It will give the information of link redirects that helps webmasters to plan for link optimisation strategy.

Just enter your blog URL and select the number of pages you want to scan. You can scan up to 10,000 pages. If you want the data to be reported to your mail, you can avail that option too.

It shows you information about number of URLs crawled, number of internal and external HTTP error codes found, number of internal and external HTTP redirects found, number of internal and external links, page size and much more.

On-Page Optimisation Tool

When it comes to on-page SEO, meta tags, alt text, anchor text in external links plays an important role. This tool checks for how many times the keywords repeated in content, checks title tags, meta description, number of links used. You will know how Google, Bing and Yahoo see your blog URL in terms of on-page optimisation. It’s completely free tool.

Image & Link Analyzer

If your blog posts have excessively large image files, broken links, incorrect redirects then it is hindrance to search engine optimisation. With the help of this tool, you will know where the problem is.

Just type your blog URL and click on ‘Ninja Check’. It displays information about broken links, HTTP redirects, images that has no alt text, image file size,  Based on this data, you can do necessary editions for SEO.

6. XML Sitemaps

Search engines preferable language is Extensible Markup Language. To feed data to the search engine, XML sitemaps plays a crucial role. If you are not using a sitemap of your site, you are doing a terrible mistake. A sitemap is what tells search engines what to crawl on your site when it gets updated with fresh information (blog posts, videos, comments etc).

If you want your blog content to be indexed by search engine, then you need to consider using XML sitemaps. It provides all the information related to your blog content to search engine.

You can get this work done very simple by using XML sitemaps.

• Go to XML sitemaps site, enter your blog URL. Click on ‘Start’ button
• Sitemap generates information about pages, XML file content, list of broken links. It will also give link to a sitemap file.
• Download it and keep it in the domain root folder of your blog site.
• Now go to your Google webmaster account and add your sitemap URL.

Submitting XML sitemap to Google, Bing and Yahoo is crucial for better performance as it includes metadata that helps search engine to understand your blog content better.

7. Screaming Frog

If you are not sure about your website SEO problems, then head on to Screaming Frog.

This particular tool looks for those problems and reports you those problematic areas. Screaming Frog looks for oversized image files, broken links, duplicate pages and so many.

Here’s what it looks like;

As you can see, you can find all your website links at one place. You can make use of these results to improve your blog SEO ranking. You can crawl up to 500 URLs at a time in free version. If you want to audit unlimited URLs, go with its paid version.

Read: Best Screaming Frog Alternatives 2024

8. SmallSEOTools.com

To collect data, you need to perform extensive research and then analyze it to use it for increasing search traffic. This manual process is so time consuming. SmallSEOTools.com makes it damn easy for you.

It’s pretty simple to use. Below are the facilities it offers:

• Once you are done with the article, you can check for plagiarism.
• It gives rewrite suggestions if the article is not up to the mark.
• Gives suggestions related to position of keywords in the post.
• It checks for grammar mistakes.
• You can resize images to make it SEO-friendly.
• You can check how many backlinks are pointing to your blog post.
• It checks your blog site speed and it is highly essential to increase page rank.
• It suggests long tail keywords for the blog post.
• Checks for keyword density in the post and gives suggestions.

It offers much more facilities and it’s completely free tool that serves as an all-in-one SEO tool.

9. Keywordtool.io

Keywordtool.io gives you more than 750 keyword suggestions for free. You will get more keywords including long tail keywords.

Based on Google, yahoo, bing, this tool gives your lot many keywords for free. Just enter your seed keyword and it frames long tail keywords that can be used in your blog posts straightaway to increase search traffic.

It uses Google’s autocomplete feature to offer excellent long-tail keyword suggestions.

Here’s what it looks like;

As you can see, you’ll find;

• Related keyword ideas
• Search volume
• Trend
• Average CPC
• Competition of the keywords

10. Google Adwords Keyword Planner

If you want to know what kind of keywords people search for then you should use Google keyword planner. You need to have Google adwords account to use this tool and it’s free.

Give your seed keyword and it returns all sorts of information like what is the search volume for that keyword monthly? What is it’s competition? Etc..

It is free keyword research tool that gives keywords which drive traffic to your blog. It helps in finding right keyword for your blog.

Keywords are the life to your content and it is the basis for SEO. keyword planner gives lot many keyword suggestions but choose that has a decent search volume. Modify all your content in such a way that search engine loves it. Keyword planner helps in this regard.

You can give your competitor URL to know for what keywords their website is ranking for. One great SEO tip is to select keywords that has low competition in Google.

How you can use keyword planner for SEO?

• Create Google adwords account to use keyword planner and it’s free. Once created, login into adword account, click on Tools and select ‘Keyword planner’.
• It gives three different tools. Choose one tool at a time and search for keywords for your blog niche. Enter your seed keyword, location, product details, targeting country if any specific and click on ‘Get ideas’
• Whatever the tool you select, it will take you to ‘Keyword results page’ there you have two options one is ‘Ad group ideas’ and ‘Keyword ideas’. Check both the options for great keywords.

Remember, higher the “suggested bid” you mention, more the lucrative information.

Read: Best Google Keyword Planner Alternatives for 2024

11. Answer The Public

Answer The Public is an SEO tool that visualizes search queries and suggested autocomplete searches in an image called a search cloud.

Using this tool, you can easily discover what questions your consumers have.

Here’s how its interface looks like (once you enter a keyword term or phrase);

As you can see above, you’ll find a list of all the questions and phrases that people ask in search engines (related to the keyword you enter).

Benefits of using Answer The Public:

• Generate hundreds of new keyword ideas for any keyword term
• Discover frequently asked questions about any topic
• Free to use
• Find prepositions for any keyword
• Discover related keyword terms for your targeted keyword phrases

If you want to learn how to use this free SEO tool, make sure to read our Answer The Public review to find more details. 

12. Keyword Surfer  

Looking for 100% free SEO tools? Then, you must try Keyword Surfer.

Keyword Surfer is a free browser extension that helps you see search volumes along with related keywords directly in Google search results.

Once you enter any keyword in Google search, this browser extension instantly pulls all the keyword data along with keyword ideas and search volume.

Download Keyword Surfer for FREE

Have a look;

As you can see above, for any keyword query you perform on Google search, you’ll find a list of relevant keyword ideas along with their search volumes.

Benefits of using Keyword Surfer:

• 100% free forever 
• Get unlimited keyword ideas
• Find search volume of the keywords
• Find similarity of the keywords to target relevant keywords
• Discover the domain’s monthly traffic
• Identify the number of exact keywords for your top 10 competitors and many more

13. Ubersuggest

If you’re looking for a free all-in-one SEO toolkit, Ubersuggst is one of the best free SEO tools for you.

Here’s how the interface of Ubersuggest looks like;

As you can see above, it gives you an overview of any domain you enter along with organic keywords, paid keywords, estimated traffic, and so on.

Benefits of using Ubersuggest:

• Find the search volume and CPC data for any keyword
• Analyze any website’s backlink profile 
• Get content ideas that attract the most social shares and backlinks in your niche
• Discover the estimated traffic of any website
• Find top SEO pages of any website or domain
• Discover paid keywords of any site
• Analyze any website’s domain metrics such as backlinks, domain score, etc

Read: Ubersuggest vs Semrush: Which SEO Tool Is Worth Every Penny?
Read: BEST Ubersuggest Alternatives for 2024

14. Rich Results Testing Tools by Google

If you want to show rich results (also known as “Rich Snippets”) for your website in Google search, this tool from Google is essential for you.

Rich results can include carousels, images, or other non-textual elements. You can use the Rich Results Test to test your web pages to see which rich results can be generated by the structured data it contains.

Here’s what it looks like;

As you can see above, if your page is already using rich snippets, it will show you whether your page is eligible for rich results or not. It also shows you warnings (if there are any) so you can fix them to get better rich snippets for your web pages. 

Benefits of using Rich Results Testing Tools by Google:

• It shows test results for both computers and smartphones
• It is totally free to use
• You can check the results of your rich snippets in Google Search Console
• It identifies problems or warnings and suggests what improvements are worth making

15. Way Back Machine

Way Back Machine is a MASSIVE internet archive where you can discover over 800 billion web pages saved over time.

They currently have 25+ years of web history accessible through the Wayback Machine and here are some of the amazing stats.

• 847 billion web pages
• 28 million books and texts
• 14 million audio recordings  
• 6 million videos 
• 3.5 million images
• 580,000 software programs and many more

In fact, anyone with a free account can upload media to the Internet Archive.

Why is it helpful?

Want to see how your favorite website looked like when it was launched? Try Way Back Machine. It provides multiple screenshots that help you analyze how a domain or website looked like (in the past).

For instance, here’s how our blog looked like (in 2014);

Benefits of using Way Back Machine:

• You can use it as a citable and sharable reference
• You can easily find out how any website looked like several years ago
• You can find a video archive of the past
• You can discover audio, software, images, etc of the past
• It’s free to use

16. Rank Math SEO

Want to increase your search traffic? Start using Rank Math plugin.

Rank Math is a powerful plugin for WordPress that helps you easily optimize your content with built-in suggestions. It also offers a wide range of features such as keyword tracking, sitemaps, schema, SEO analysis, and many more.

Download the Rank Math plugin for FREE

Here’s how the interface looks like;

Benefits of using the Rank Math plugin:

• Offers an easy to follow the setup wizard 
• Helps you easily optimize your content for better rankings
• Easily import settings from other SEO plugins such as Yoast, AIO plugin, etc
• Helps you with local SEO and add code related to Knowledge Graph
• Offers Google Search Console Integration 
• Helps you with keyword rank tracking
• It is compatible with almost all WordPress themes and page builders
• Helps you with image SEO to automatically add ALT tags to images
• Control which pages are indexable
• You can perform a detailed SEO analysis to identify your website issues  
• Offers LSI keyword suggestions

If you want to know more about this amazing plugin, read our in-depth Rank Math SEO review to find all the details.

17. Google Search Console

Google Search Console is one of the essential free SEO tools for all website owners. It helps you measure your website’s search traffic and performance. You can also identify all your website issues that are affecting your site’s performance in Google. 

You can use your Google account to connect your website to the Google Search Console to improve your rankings.

Here’s what Google Search Console looks like;

As you can see above, you’ll get an overview of your website and performance on Google search. 

Benefits of using Google Search Console:

• Find out which queries bring users to your website
• Analyze your site’s impressions, clicks, and position on Google Search
• Identify and fix your site issues
• Submit sitemaps and individual URLs for crawling
• Get email notifications when Google identifies issues on your website
• You can use Google Search Console’s URL Inspection tool to understand how Google Search sees your pages

18. SEO Site Checkup

SEO SiteCheckup is also one of the best all-in-one free SEO tool. It analyzes your blog in every category and gives the summary that includes numerical score for your blog.

SEO Site Checkup tool presents the result after performing 45 checks based on the following sections:

• Speed optimizations: It performs checks on compression, page size, server speed, caching etc..
• Common SEO issues: It checks keyword usage, code to text ratio, robots.txt file, XML sitemap, SEO-friendly URLs, W3C standard compliance etc..
• Mobile usability: It checks how your blog looks like on mobile devices, whether it is mobile-friendly or not.
• Server and security: It includes all the security related stuff like. It checks if any unnecessary access, malware attacks, sensitive information and suspicious blacklists.
• Semantic web: It checks whether site is using structured data or not.
• Social media: It checks the share counts of your blog posts on social media sites.

To achieve better search engine ranking, you need to optimize both hidden and visible content on your blog.

19. Free Mobile Friendly Website Test Tool by Browser Stack

Billions of people are using mobile devices to browse online. If you’re looking to get more conversions, traffic, and sales, you must make your website mobile-friendly.

So what’s the best way to find out whether your site is mobile-ready or not?

Use the Mobile-Friendly Test tool by Browser Stack. It’s one of the best free SEO tools that offers both mobile friendly website tester and website speed testing tools for free.

You just need to enter a page or URL to see how your website loads across different devices.

Have a look;

Here’s what it looks like (for speed testing);

As you can see above, you’ll see all the page performance metrics.

Benefits of using Mobile-Friendly Test by Browser Stack:

• Easily test how a visitor can use your page on a mobile device
• Discover how easily users can access, read, and navigate your site on mobile devices
• It offers you suggestions for improvement
• Also offers a free website speed testing tool with detailed analytics
• Totally free to use

20. SEOquake

It is available as a browser add-on for almost all browsers. To know SEO related information of any blog or website, this tool is very useful which includes information of Google index, Semrush rank, last updated content and much more.

Many SEO professionals prefer this free tool. You can compare URLs and domains, check internal and external links, and perform on-page SEO audits.

SEOquake offers these features:

• SEObar which gives the summary of any webpage that you are browsing with SEObar.
• SEO dashboard provides all information related to Page Authority (PA), Domain Authority (DA) and backlink details with just one click.
• Gives detailed analysis of SERP overlay.
• With keyword analysis, you can know the detailed information of all the keywords that are found on the page.

With the above data, you can fix optimisation issues for your blog.

21. Seoptimer

Seoptimer checks your blog and suggests improvements if needed. It grades your blog based on UI, Performance, social activity, SEO and security.

If you want to audit your website for free, you should definitely try Seoptimer.

Here’s what it looks like;

Here are some of the benefits of using Seoptimer free tool;

• It checks the HTML header, meta description, keyword consistency, body content, backlinks, broken links, etc. It gives suggestions on where to modify and tips on how to increase search traffic.
• Your blog performance depends on how fast your site is getting loaded. It gives detailed file sizes and suggestions where it can be minified.
• Mobile users are more when compared to desktop users. The traffic to your blog boosts up by 60% if you your blog UI is mobile-friendly. Seoptimer suggests what areas can be improved.
• It analyzes your social campaign activity and engagement. You will know whether it is weak or strong.
• You need to make sure that no malware attacks occurred on your blog. This tool gives if any weak areas in your blog. It certifies with rating.
• It gives overall suggestions in a point wise to make your blog better.

The data given by Seoptimer helps in making editions in blog wherever possible to boost search traffic.

22. Bing Webmaster Tools

What’s the second biggest search engine after Google? It’s Bing.

Although Bing has a search engine market share of just around 3.19% – that’s millions of searches every day.

So if you’re looking to increase your traffic from Bing, you must create a free account on Bing Webmaster Tools.

Bing Webmaster Tools is a free Microsoft service that helps website owners to add their sites to the Bing crawler so they show up in the Bing search engine.

To put it simply, Bing Webmaster Tools is to the Bing search engine, what Google Search Console is to Google.

Here’s what it looks like;

As you can see above, Bing Webmaster tools offer you everything from sitemaps to URL submission, URL inspection, search performance, and more.

Benefits of using Bing Webmaster Tools:

• Understand what leads people to your website
• Discover what people are searching for 
• Access to reporting tools
• Find out how many sites link to your site
• Gives you access to keyword research 
• Access to SEO reports that show you errors found across your website  and many more

Browse more SEO Tools:

• Semrush 14 Days Free Trial: Try Pro or Guru Account for Free Now
• Semrush vs Ahrefs: Which is best Tool?
• Best SEO Tools for Mac to Skyrocket Your Website’s Organic Traffic
• Best DIY SEO Software Tools & How to Use Them Like a Pro
• 5 Powerful SEO Tools Free Trial: Unlock SEO Potential

Final Thoughts on Free SEO Tools

As already mentioned, there are just TOO many tools out there. We only listed the BEST free tools that are worth your time.

Without SEO, it’s hard to boost your traffic and sales. The above-discussed SEO tools are good enough to implement all aspects of SEO and bring better search results to your sites.

Did you like this list of free SEO tools? What are the other free tools are you using and missed in this post? Let us know in the comment section.