Blog Exposure: Top 12 Ways to Get More Exposure for Your Content

Written by / In group / Updated on
October 28, 2019

Have you ever wondered why your blog is getting little to no traffic while looking at your Google Analytics?

Lack of blog exposure is one of the biggest issues for the majority of bloggers. While it’s common to struggle with low website traffic but you need to take solid actions to boost your traffic, sales and conversions.

The truth is, there are a ton of REALISTIC ways to increase your blog exposure no matter what niche you are in.

Did you know that thought leaders like Joseph Jaffe recommend spending 90% of your time promoting the blog you wrote during the other 10% of your day? Blog promotion is extremely important.

So let’s talk about some of the proven ways to get more exposure to your content in 2019 and beyond.

12 Free Ways to Get More Exposure to Your Blog Quickly

increase blog exposure

1. Keyword optimization is the key

Keyword optimization is all about finding better keywords and optimizing your blog posts for those keywords. The whole purpose of this process is to get more traffic from search engines like Google.

To get started with keyword optimization, you first need to come up with a seed keyword list.

You need to target those keyword phrases that are;

  • Relevant to your target audience (to attract highly relevant visitors from search engines)
  • Low competitive
  • High value (high CPC)

Here’s where you can use tools like SEMrush (or Ubersuggest if you’re searching for free keyword research tools) to build a huge list of seed keyword ideas.

While doing keyword research, you should know the intent as it’s extremely important. There are several types of keyword intent including;

  • Navigational (company or brand related queries, for example, “Facebook, Google and YouTube” and so on)
  • Informational (curiosity or question-oriented queries, for example, “how much is Microsoft worth”)
  • Transactional (looking to purchase queries, for example, “iphone discounts”)

keyword types intent

Make sure to find out the searcher’s intent while doing keyword research for better results.

When it comes to optimizing keywords, there are a couple of prominent places that play a key role which are listed below.

  • Title tag
  • Meta description
  • Images
  • URL
  • Site structure (you need to group your keywords hierarchically and order the corresponding pages on your website accordingly for better rankings)

If you’re on WordPress, you can install plugins like WordPress SEO by Yoast or Rank Math to easily optimize your posts for your targeted keywords.

2. Leverage guest posting to increase your blog’s exposure

One of the simplest yet most effective ways to increase your website’s presence online is to write guest posts for other blogs in your niche.

But here’s the thing: don’t write guest posts only for the sake of building links or increasing your site’s traffic. Why? You need a smart guest blogging strategy.

First of all, you need to create connections with other bloggers in your niche. Make them friends, leave comments on their posts and share their posts on social media sites like Facebook and Twitter.

That way you will be building a nice and strong relationship with them. After getting to know each other, you can ask them would they be interested in publishing your guest posts.

The chances are they will be more likely to publish your guest posts. The reason is you both belong to the same niche and you already have friendly connections with them.

Even if some bloggers refuse to post your guest posts, you can still ask them to link to one of your best posts which again is a good strategy to get more exposure for your blog.

Undoubtedly guest blogging is a great way to introduce your brand new blog to a bigger audience. With guest blogging, you are supposed to contribute a high quality article in the form of the guest post around the topic of your interest.

When approaching bloggers for guest blogging, you should make sure you are asking for guest posts on top bloggers in your niche that gets lots of search engine traffic and has large subscribers base.

Use guest posting to introduce yourself, your expertise and your blog to a bigger audience.

Read: A HUGE 140+ List of Free Guest Posting Sites Where Can Submit Guest Posts

3. Create content that goes viral

Hands down, content is always king. No matter how much effort you put, if your content is bad, you can’t succeed online. It’s as simple as that.

If you want to get more traffic, exposure and links, start creating viral content that naturally attracts links from other blogs.

Nothing beats quality content. NOTHING. If you have everything except quality stuff on your site, then there’s no one who will share, link or buy your stuff. It’s as simple as that. Content is always king.

Apart from doing all activities I mentioned, you need to keep on adding targeted and high quality contents on your blog. No one loves to visit an inactive blog, so you should keep your blog fresh with regular publishing of blog contents.

So give a reason to your blog readers to stay on your blog for some time and perform some kind of activity on your blog like commenting, subscribing, purchasing a product or service you are recommending or some form of engagement on your blog.

How can you create viral content?

You need to create content which automatically gets links from hundreds or even thousands of websites and blogs in your niche. Bloggers and website owners from your niche will love linking to your blog if they really love the quality of your blog content.

Create in-depth content as it always ranks well, attracts more social shares and goes viral online no matter what niche you are in.

According to research done by Buzzsumo and OkDork, long content also attracts a ton of social shares.

content length research

A good link bait idea can be Top 100 blogs in money making online niche, Top 50 SEO Gurus List, List of 50 blogs that accept guest posts etc. People actually love their blogs being mentioned by other bloggers in their blog posts.

So when you include certain bloggers links in your blog, they will link back to your blog as a way to respect you and your work.

Here are a few more tips to create linkbait content that generates hundreds of backlinks to your sites:

  • Brainstorm the best ideas. Come up with the hot topics and spend quality time researching them. Use platforms like Quora to come up with trending ideas.
  • Mention other bloggers in your posts. This way they will be glad to share or link to your posts. Make sure to email them whenever you link out to them.
  • Write amazing headlines that make your audience click.
  • To create viral content, you need to spend 10x time to research, write and craft. It’s always better to write one mega post instead of writing 10 mediocre posts.

4. Leave meaningful comments

Start commenting on popular and relevant blogs in your niche.

Blog commenting is one of the evergreen ways to grow your presence online easily. By leaving comments on other blogs, you are not only getting more traffic, and exposure to your blogs but you will also be creating a name for yourself online.

The more comments you post on other blogs, the more exposure your blog gets as more and more people start noticing you as a blog commenting rock star.

The key here is to write thoughtful comments, not just random comments. You should be writing valuable, interesting and engaging comments so that they get noticed. Commenting on other blogs will give you lots of benefits like more branding and backlinks for your blog.

Blog commenting will also result in better search engine rankings for the term you are targeting and better domain authority due to backlinks you are creating by making valuable comments on targeted blogs in your niche.

Here are a few surefire ways to get the most out of blog commenting:

  • Don’t leave one liners as they not only get caught up by Akismet but they also don’t add any value to the community
  • Always read the posts, pose questions and leave genuine blog comments.
  • Register your email at Gravatar.com and put a profile picture as no one likes to publish faceless comments on WordPress blogs

5. Use social media for promotion

If you’re looking for quicker ways to increase your blog’s exposure, social media can be a great marketing tool.

Social media promotion is not only cost effective but billions of people spend their time on social media sites like Facebook, Twitter etc every single day. It doesn’t matter what niche you are in, you can use social media to boost your website’s exposure.

Here are some powerful ways to use social media to get more exposure to your blog and website.

Join Facebook groups: There are a ton of Facebook groups out there (in almost every industry) where you can join and connect with other bloggers. Facebook groups can be used to promote your stuff, ask questions, learn more about your industry and so on.

If you’re interested, you can join our Facebook VIP group for free where you can connect with thousands of people (mostly bloggers and marketers).

bp facebook group

Promote other bloggers: One of the most effective ways to increase your social media exposure is to promote other bloggers. You can share their blog posts on your social media profiles and promote on various groups while tagging them. They will also reciprocate the same.

Try paid ads on social media: If you are looking for a faster way to get more out of social media sites, try paid ads. The best part is that your social media ad campaigns can also be tracked and optimized for better performance.

6. Don’t make your blog a ghost town

Do you blog inconsistently? Do you publish new posts only when you feel good? Then, you’re making a HUGE mistake.

No one loves to visit an inactive blog (aka ghost town). Whenever someone visits your blog, they should find something interesting to read. That’s why you should keep your blog fresh with regular publishing of contents.

Always give reason to your blog readers to stay on your blog for some time and perform some kind of activity on your blog like commenting, subscribing, purchasing a product or service you are recommending or some form of engagement on your blog.

Read: 35 Ultimate Tips to Increase Traffic to Your Website

7. Blogger outreach is so much effective

Hands down, building relationships with other bloggers can go a long way if you want to succeed online. Networking with other bloggers can help you with so many things including;

  • Advance your blogging career
  • Build backlinks (as link building gets so much easier)
  • Get new ideas (for your blog posts, monetization etc)
  • You can help each other to succeed online
  • And the list goes on

Blogger outreach is all about building great relationships and rapport with other bloggers (including influential bloggers) so you can benefit from each other in the long run. The key here is to add value, not just spam others for links or social shares.

Here are some essential ways to use blogger outreach to increase your blog exposure in the long run.

Build a list: You need to create a spreadsheet and build a list of all the A list and influential bloggers (also include those bloggers who are emerging in your niche). Then, start connecting with them by leaving comments on their blogs, writing guest posts, buying their stuff, sharing their articles and so on.

Give, give, give: The best way to succeed in blogger outreach is to give more. Don’t ask anyone for links, social shares or comments. Instead, start promoting their stuff. Give as much as you can. Add as much value as you can.

8. Smartly use your email signature

Did you know that you can get huge blog exposure through your email signature?

Yes, one of the easiest ways to get more blog exposure and traffic to your sites is to use email marketing the right way.

Email signatures work as business card and thus can help you promote your blog and its services to whom you are sending emails.

Here’s an example of email sign used by Hotstar (premium video streaming service).

email sign usage

As you can see above, Hotstar uses links to get on mobile (to download their mobile app) and to connect with them on social media platforms.

Simultaneously, you can also start using your email sign smartly for better online exposure.

Find out all the bloggers emails and send occasional emails to them whenever they post something awesome on their blogs. Here are some of the ways to use your email signature smartly to get more traffic.

Include your website link

Don’t forget to keep your blog’s URL in email signature. And whenever you post something great on your blog, let them know by adding latest blog post links. If they find your content engaging and helpful, they will definitely give a shout out to you.

Show your social media profiles

If you’re active on social media sites like Facebook, Twitter etc – add links to those profiles. That way, you can get more followers on social media which can further help you boost your online reputation.

Ask people to subscribe to your email list

Last but not least: ask people to subscribe to your email lists (or email courses). Just include the link where they can join your email list.

9. Attract visitors from Quora

Quora is one of the top Q & A platform that is used by millions of people worldwide. If you are a blogger who is looking to get more exposure to your blog, you should definitely join Quora.

One of my answers generated over 70,000 views on Quora.

quora stats

As you can see above, Quora also helps you find your answer stats so you can easily discover what type of questions are generating more views, shares and upvotes. So you can create answers on relevant topics for faster growth.

If you’re interested in building a profitable blog, you can follow me on Quora.

Here’s how you can use Quora to attract more visitors to your blog.

Pick questions with less answers and more followers: The simple hack to use Quora for more engagement is to pick questions that have very few answers but more followers.

Although it takes some time to find such questions but when you find and provide really good answers, you can instantly generate a ton of views, upvotes and new followers. So give a try to it.

Follow your favorite topics and answer: By using the ‘Search Quora’ option on top, you can easily search for topics of your interest (make sure to find those topics that are mostly related to your blog). Then, start picking questions to answer. The key here is to write really helpful answers so you can get more upvotes and followers.

Follow other experts: You should also find other influential bloggers and experts in your industry. Find out what are all the questions they are answering. It gives you an idea about how to pick questions and how to write helpful answers on Quora. Reshare their posts, comment on their answers to get into their radar.

Important: We’ve published a detailed guide on increasing your traffic from Quora where you can find a ton of details, insights and techniques to use Quora for blog promotion.

10. Run a contest

Lots of bloggers and marketers run contests to quickly grow their blog’s visibility. If you’re launching a new blog or product, running a contest or giveaway can definitely catch more eyeballs.

People love contests. You can also use contests to get so many things including;

  • Increasing your social media followers
  • Increasing your email list
  • Increasing your traffic
  • Increasing your blog’s authority and so on

Here are some of the best tools to run contests and giveaways to increase your blog’s exposure quickly.

  • Wishpond
  • Agorapulse
  • Shortstack
  • Rafflecopter
  • Woobox

Here’s how a giveaway looks like (on Rafflecopter).

rafflecopter contests

To be successful while running contests, you need to set some goals, decide on a prize, set a deadline, create a promotion strategy to promote your contests and track everything.

11. Ask an expert blogger for a quote

Do you want to know the easiest yet most effective way to grow your blog’s exposure online?

Ask an expert or influential blogger to share a quote. While creating a new blog post, connect with other bloggers to share their opinions in a paragraph or two.

That way you can easily embed their quotes by linking to their website or social media profiles. Most experts would love to contribute because they will be getting a link or mention from a blog.

You’ll also get benefitted because of expert blogger quotes as it helps you quickly attract a new audience and also boost your website’s authority.

The first step is to compile a list of people to ask for a quote or two. At least build a list of 20 to 30 top bloggers in your industry.

Find out their twitter handles (or other social media profiles), use their website’s contact forms to get in touch with them.

12. Promote on content communities

One of the simplest ways to boost your blog exposure is to use content communities (also known as blogging forums).

These communities help you submit your blog posts so you can bring targeted visitors to your blog or website.

Here are some of the best blogging content communities that you can use to submit your latest blog posts for more traffic and exposure.

  • Blog Engage
  • Biz Sugar
  • Triberr
  • Indiblogger.in

Almost all the above mentioned content communities are free to use. You just need to sign up using your social media accounts or email address to start promoting your blog posts to get more exposure.

Quick tip: Don’t use these content communities and blogging forums only to self-promote your stuff. Take time to promote other bloggers posts too. If possible, comment on their links. They will also reciprocate the same.

Browse more Blogging Tutorials:

In a nutshell about getting more exposure for your blog

When it comes to building a popular blog, you can’t make it a success without using the right promotion strategies. Getting blog exposure for free is not a rocket science. But it takes your time and energy to take your blog posts to the next level.

You have to figure out how you can promote your blog posts to reach more blog audience. The above mentioned tips are mainly focused for the beginners, if you are starting out, you can get most out of them by spending quality time.

We hope the above tips will help you build lots of exposure, traffic and branding for your blog. What are you doing for generating lots of exposure and branding for your brand new blog, please share in the comments section below.

Anil Agarwal

Anil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable websites for over a decade. Bloggers Passion has been featured on premium online sites like Forbes.com, Huffingtonpost, SEMrush, Problogger, Crazy Egg, The Next Web and so on.

3 Comments

  1. Moss Clement says:

    Hi Anil,

    These tips are proven as I have used all most all to get more content exposure. For example, with blogger outreach, I was able to get my blogs featured on respected sites in the industry. I also got calls from influencers to contribute blog posts and get them to share my posts as well. So blogger outreach is a fantastic way to increase your blog’s exposure and drive more traffic.

  2. Liton Biswas says:

    Hey Anil,

    As you said, there are a ton of ways to increase blog exposure. But trying to use all of them at once can be overwhelming for a blogger.
    My strategy is simple.
    I just pick a way and spend a few weeks to learn the basics of using that way. Once I became familiar with the way, I try to adjust that in my daily, weekly or monthly blogging schedule, where it fits best. I just make sure I’m using the way continuously.
    Once I become comfortable using the way, I move to a new way and do the same for that too.
    However, nice post, Anil and thanks for sharing.

  3. Mudassir says:

    Hi Anil,

    Thanks for writing such practical and helpful article bro!

    Guest posting, Keyword research, Quora, blog commenting are very effective strategies to leverage our blog exposure. Already I am making good use of Quora, I have to focus more on guest blogging.

    Triberr, Blog Engage is new to me, thanks for adding this. Surely gonna try…Take care!

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