Serpstat Review: Is It the #1 Affordable SEO Tool Kit in 2024?


Product Name: Serpstat



Serpstat is the perfect SEO toolkit that helps you do everything from competitor research to keyword research, PPC, backlink analysis, and so on. If you’re looking for an affordable alternative to tools like Ahrefs, you should definitely try Serpstat

Serpstat is one of the best affordable tools that I’ve come across when it comes to competitor research. In today’s Serpstat Review post, I’ll be reviewing this SEO tool.

If you are considering to get a good competitor research tool that won’t break your bank, I strongly think you need to read this post on Serpstat. I’ll be listing all the features, pros, and cons of the product.

If you are not using any competitor research tools for growing your blog, you’re wasting a lot of time. Making use of these tools, earlier in your blogging career saves you a lot of time and maybe years struggling to make decent money out of blogging.

If you are in a highly competitive niche, the tools for spying on your competitors is quintessential to get a competitive edge.

serpstat review 2024

Serpstat Review 2024: Is it the Best Growth Hacking & SEO Toolkit?

Overall Verdict on SerpStat SEO Tool:

Serpstat is a valuable SEO tool for folks who want a powerful tool without breaking the bank. It’s great for beginners, small businesses, startups, and budget-conscious marketers. It’s easy to use and offers essential features like keyword research, backlink analysis, and site audits, which help keep your website in top shape.

When you compare Serpstat to giants like Semrush and Ahrefs, it holds its ground well. While it may not have as much data, it’s way more affordable. However, if you need advanced content marketing tools or detailed backlink info, the bigger players might be a better fit.

In a nutshell, Serpstat is a smart choice for those who want effective SEO tools without the high price tag. It’s user-friendly, budget-friendly, and provides essential features. But if you’re after advanced features, you might want to explore other options. The choice depends on your specific needs and budget.

Read: Semrush Review: Life Before & After Using the Semrush

What is Serpstat?

Serpstat was founded in 2013 as a keyword research tool and it has now grown into an all-in-one SEO toolkit. Serpstat is currently used by over 496,000 people all around the world. It is one of the most affordable SEO toolkits you can find online. It is growing rapidly as one of the best competitor research tools in the market. It’s gaining a lot of attention in the SEO industry due to the features offered by it for an affordable price.

Serpstat can be used as a growth hacking tool for SEO, PPC, and content marketing. It offers a wide range of tools and features including;

  • Keyword Research
  • Keyword Rank Tracking
  • Backlink Analysis
  • Site Audit
  • Page Audit
  • Competitors Analysis
  • SERP Crawling
  • Keyword Clustering
  • Text Analytics and more

Is Serpstat any good?

Yes, Serpstat currently has around 6.5 billion keywords in its databases and Serpstat’s databases are consistently growing. Here’s Serpstat in numbers;

  • 230 Google databases
  • 9 Yandex databases
  • 6.46 billion Keywords
  • 1.35 billion Keywords in SERPs
  • 1.29 billion Domains
  • 41.5 million Ads
  • 4.01 billion Search suggestions

Above all, Serpstat pricing plans start at just $59 per month and offer you plenty of features.

Features of Serpstat Explained

Serpstat is loaded with dozens of features that help you carry out your SEO strategies more quickly and effectively.

Here’s a list of some of the awesome features that you get with Serpstat;

  • Keyword research
  • Backlink research
  • On-page audits
  • Rank tracking
  • Market intelligence
  • Search analytics
  • Competitor analysis
  • Paid advertising analysis
  • Content marketing
  • Access to reports
  • Track keywords and domains
  • Access to Domain vs. Domain comparison and the list goes on

Okay.. let’s now talk about some of the Serpstat features in detail so you can decide whether it’s the right tool for you or not.

Domain analysis

With Serpstat, you can do good competitor keyword research. Once you enter the URL of the domain, the tool will return all the keywords that the blog/site is ranking for.

In the below example, I’ve entered my site’s URL in the search box below.

domain analysis

You can notice that the tool has managed to pull out some very good amount of keywords that I’m ranking for on Google. Serpstat showed me that I’m ranking for over 30K keywords.

It also displayed that I’m getting around 40k pageviews per month. This is far from accurate. As you may know, no other tool than Google Analytics is able to accurately determine the amount of traffic you’re getting. Any automated tools struggle to get the exact figures of the search traffic of the sites.

When you scroll down a bit, you’ll also find a list of the top pages.

top pages

Side note: Most of the above-listed pages are already generating a lot of search traffic to our site, so it’s giving accurate information about the top pages. You can also enter any domain to find its top ranking pages on search engines.

I personally think that the number of keywords returned is more than required, as you’ll anyway consider the top 20% low competition keywords of any competitor site.

backlinks overview

In this overview section, it displays the number of backlinks and referring pages a domain has. It also displays the organic traffic trend graph and also the top competitors for the site in SERPs.

After seeing the overview of the site, you can click on these individual modules and dig the data further.

Read: Semrush vs Serpstat: An Honest Comparison

Missing keywords

With this feature, you can discover a list of keywords that competitors to the researched page that are ranking for in top 10 search results.

Just include the URL of any of the popular blog posts on your blog and it’ll display all the other keywords that you should be ranking for and you aren’t when compared to other competitors.

Have a look;

missing keywords

Targeting these missing keywords in your articles, enable you to gain some additional traffic, otherwise, you wouldn’t have got.

While you are writing a blog post, take a note of top 5 competitor results for your keyword. Now research for their missing keywords. Make sure you target those keywords your competitors missed in your content. There you go. You’ve got a competitive edge!

SEO research

With SEO research, you can discover what are all the keywords that a site is ranking for. You can also enter a particular page URL to find its position on Google (along with the keyword volume, position, CPC, and other data).

This is very helpful in case of stealing keyword data of your competitors and getting a headstart to your new blog.

Have a look;

SEO research

The keywords from Google US, UK, CA, AU, and much more are available. Serpstat was periodically adding more and more country-specific Google databases to their tool. And now they have databases of every country in the world.

Keywords returned by the tool can also be sorted and filtered based on the following aspects.

  • Search volume according to Google Adwords
  • Domain’s position for a keyword
  • CPC
  • Number of results
  • Competition level
  • Number of words in a keyword
  • Special elements in SERP
  • Filter toponyms
  • Misspelled keywords
  • Duplicated positions
  • Keywords
  • URL

You can add filters, specify conditions making use of AND or OR. The filter feature in the case of Serpstat is very powerful than any competitor research tools in the market.

Added to that, you can add as many conditions as you want, to display the desired keyword results to use in your blog content. The keyword filter feature is a powerful feature.

Once you master this art of drilling down the keywords using these keyword filters, no one can stop you from ranking higher.

domain vs domain

Along with the competitor keyword research feature, this SEO tool also comes with domain vs domain feature. By using this feature, you can compare multiple domains with regard to their keywords and the traffic they’re getting.

This tool is also very beneficial in case you want to rank for the keywords that your competitors are all ranking or targeting, but you aren’t. This can be done as the tool suggests you the common keywords that the compared sites are ranking for. This is a great powerful feature in knowing the topics you need to cover to compete with your competitors.

It also offers you a tree view which helps you check your page’s positions, improve the ones that are just behind the first page.

Here’s how it looks like;

tree view

Other tools like Ahrefs only displays the top pages, and for knowing the keywords of these top pages, you need to dig through them individually.

But in the case of Serpstat, the top pages, and their keywords are displayed on a single page in a tree view.

Text analytics tool

As we all know Serpstat is an all in one SEO toolkit and one of the recent features added to the toolkit is “Text Analytics”. In fact, it’s also a part of the above mentioned tool which is “keyword clustering” as they both are interlinked to each other.

That means, you simply can’t perform text analysis without first launching keyword clustering, it’s as simple as that.

So what text analytics does?

It provides you an in-depth content analysis of your website along with your competitors sites for a breakdown of analyzed pages optimization.

To put it simply, Text Analytics helps you easily optimise the content on your page to rank for a group of clusters instead of keywords. It helps you optimize your page for Semantic SEO and hence for higher search rankings.

Not only that, based on top 10 search results of all keywords in Google search (by analysing your competitors data), it provides you a ton of highly relevant keywords to use within your content i.e

  • At title level
  • H1 level and
  • Body level

Here’s how it looks like in Serpstat tool;

text analysis tool

As you can see above, once you launch “Start analysis” using Serpstat Text Analysis tool, you’ll get a bunch of keywords that you can use within your text i.e title, h1, body etc.

All in all, it helps you easily optimize your existing pages (or future blog posts) in a better way to get higher rankings on Google.

PPC research

PPC research is extremely useful for those who’re running Google ads.

It shows you paid competition, helps you discover your competitors’ paid keywords and ads. It also helps you identify gaps in your own PPC campaigns so you can save time and money.

The PPC research feature is also very similar to SEO research. Instead of organic keywords, this feature displays you all the keywords your competitors are targeting for running their paid campaigns on Google AdWords.

Here’s how it looks like;

ppc research

Domain vs domain feature is also available in PPC research to compare two or more domains with regard to their targeting and traffic.

This feature is only beneficial if you are driving paid traffic to your landing page or your blog.

Keyword research

If you already have topic ideas to write about in your head, you can go ahead and research for the effectiveness of the keyword. You can also come across the relevant keywords by entering the target keyword you wish to use in the search box.

keyword research

In the above example, I entered the keyword – “how to start a blog”. As you can see the Serpstat returned me 92 keywords that are tightly related to the main keyword.

It also returned me some of the ad keywords, in case I’m targeting the keyword in my advertising campaigns.

Along with that, the tool also returns the trends of the keywords. The data is presented to you by Google Trends. By looking at the trends graph, you can determine whether creating the content targeting the keyword would be beneficial for you in the coming future or not.

The top 20 organic competitors for the keyword will also be displayed and it also displays the keyword competitiveness for the keywords.

Have a look at the top competitors for this keyword.

top competitors

Backlink analysis

bp backlinks

Serpstat also helps you with the backlink data of a domain.

Along with that, as you can see in the above screenshot, it also has its own metrics called SDR (Serpstat Domain Rank). It is quite similar to the Moz DA metrics. It scores the web pages based on the quality of the backlinks they have.

The tool also displays the top pages of a domain with regard to the backlinks pointing to them. You can also find the anchor text of the backlinks of any domain.

Have a look;

anchor links

This helps you in getting to know the topic ideas of your competitors that are proven to get backlinks if you write about them. This also helps a lot with implementing Skyscraper technique for backlink building on your blog.

Rank tracker

The Serpstat also comes with a rank tracker, that lets you track your domain for the keywords. This feature will be very helpful for you to keep track of whether your link building efforts are giving you any good results or not.

By default, the position of the domain for the keywords are refreshed daily. The ranking positions of the site are displayed in the graph view, also top gainers and losers are presented. By seeing this you can accurately determine what content on your site is performing well and what needs some SEO to be done.

Rather than buying a separate tool like SERPbook for tracking your keywords, this inbuilt feature seems to be a viable option.

Site audit

This feature lets you audit your site and even one separate page for any on-page SEO mistakes and suggests you fixes.

It analyses some on-page SEO aspects of the site like page errors, header tag usage, meta description, above the fold content issues, page speed, duplicate content, duplicate title, redirections, accessibility, and much more.

Here’s how it looks like;

site audit serpstat

Based on these factors, Serpstat assigns a SDO score for your site. To ensure a good on page SEO on your site, you need to aim to get SDO score of above 80 or perhaps 90.

The tool will also give you suggestions to improve the on-page SEO and usability of the site.

In case you are doing site audit for your clients, you can export the site audit in the form of PDF reports and mail them.

Why site audit feature is so unique?

One of the biggest reasons to use Serpstat is that it has an incredible feature of Site Audits which you can use to run daily audits of your site. You can get those audits mailed to your email account so that you can quickly make changes to your site to avoid SEO or technical related issues.

The good thing about Site Audit feature is that, you also get recommendations.

What does it mean? It simply means that, for every error you find on Serpatat site audit feature, you will also get the recommendations on how to fix your errors along with the pages of where those errors were found.

What kind of errors does Serpstat detect?

All kinds of technical and SEO related issues on your website can be easily identified and fixed when you’re using Serpstat site audit feature.

Here are some of the errors you can easily detect using it;

  • Page status codes
  • Server parameters
  • Loading speed (it also tells you what are causing slow loading time issues on your site so you can quickly fix them to improve your site speed)
  • Redirects (301 redirect issues and other redirect related issues)
  • Indexing (not indexing issues, crawling issues etc)
  • Titles and Headings (missing titles, lengthy titles and headline related issues)
  • Meta tags (missing meta tags, lengthy meta tag issues etc)
  • Backlinks (broken links, toxic links etc)

All in all, Serpstat gives you access to 5 amazing tools ranging from rank tracking, backlink analysis, keyword research, site audits to competitor research to quickly get better search rankings on Google.

Pricing Review

Serpstat is an affordable SEO toolkit which offers you the following pricing plans.

  1. Individual
  2. Team
  3. Agency
  4. Enterprise

Here are their monthly pricing plans details.

monthly serpstat

But being a BloggersPassion reader you can grab a 25% discount on their annual pricing packages. Here are their pricing options (25% OFF).

  • Individual Plan – $50/mo
  • Team Plan – $100/mo
  • Agency Plan – $410/mo
  • Enterprise Plan – Custom Plan

Here are the details of their plans with limits.

1. Individual ($50/mo with Yearly Subscription): This is the starter plan from Serpstat which comes with support for 100 search queries per day, 2000 results per report and 10,000 tracked keywords. It’ll come with access to premium features like missing keywords and others. You can audit up to 30,000 pages with this plan which is more than essential for the price. This plan is suitable for newbie bloggers.

2. Team ($100/mo with Yearly Subscription): This plan comes with 500 queries per day, 10,000 results per report, all the premium features like cluster research and missing keywords, access to API, and 50,000 tracked keywords. You can audit up to 150,000 pages with this plan. You can add up to 3 members. This plan is more than essential for a growing blogger who would like to take his blogging career to the next level.

3. Agency ($410/mo with yearly subscription): This plan including everything from the ‘Team’ plan and you’ll get 5,000 queries per day and 100,000 results per report. You can audit up to 500,000 pages with this plan. With this plan, you can add up to 5 team members to your account and suitable for small businesses and agencies.

4. Enterprise (Custom Pricing): This plan is suitable for big companies, Contact SerpStat to specify your requirement and they will design a custom plan for you.

To avail, 25% discounts on Serpstat plans all you need to visit this exclusive link.

By doing so, you will be landing on the Serpstat site page designed specifically for BloggersPassion readers.

Simply copy the code (bloggerspassion_5), sign up for free, and upgrade your plan by providing the exclusive coupon code to get 25% special discounts.


Customer support is a vital aspect when using SEO tools because these tools often come with various features, and it’s easy to get confused about their functionality. In such situations, having quick and around-the-clock customer support is essential.

To check the quality of SerpStat’s support, I used their live chat to ask a question: “What does SerpStat Domain Rank mean in the SerpStat Backlink Analysis section?” They responded in less than a minute, which is impressive.

serpstat live chat support review

Next, to gauge their SEO knowledge, I asked a more complex question: “How is Domain Rank calculated?”

They went into detail and explained how SerpStat calculates Domain Rank using Google’s Page Rank algorithm and other metrics.

serpstat live chat support

In my experience, I found SerpStat’s customer support to be fast and highly informed. If you have any SEO-related questions in the future, they will go the extra mile to assist you and provide solutions.

What others are saying about Serpstat

Serpstat SEO toolkit is used by major companies like Uber, Philips, Shopify, and more.

serpstat users

Serpstat also awarded as the #1 best-selling SEO tool of all time on Appsumo and it’s the most upvoted SEO tool on Product Hunt.

serpstat awards

On G2 that offers over 1.2 million authentic reviews from real users.

serpstat g2 review

As you can see, on the G2 platform, users rated Serpstat 4.6 out of 5 which is great.

On TrustRadius which includes over 261,000 reviews & ratings from 100% verified users.


As you can see above, on the TrustRadius platform, users gave an 8.7 out of 10 score rating for Serpstat which is good!

Pros and cons of Serpstat


  • It’s an affordable all in one SEO toolkit (cheaper than other tools like Moz, Ahrefs, Semrush etc)
  • The user interface is really easy to use
  • Offers site audit tool which helps you easily find and fix all the technical and SEO related issues within your website
  • Offers keyword clustering which helps you easily discover excellent content ideas
  • Discover your competitor’s rankings
  • Track position changes of domains
  • You can perform batch analysis of up to 200 domains
  • It also offers a free plan (although it has daily limits but useful for starters)
  • If you heavily rely on Google Ads, Serpstat’s PPC tool suite is likely to provide you with significant value.


  • It doesn’t have as much huge keyword or competitor data as Semrush and its keyword data is NOT accurate as compared to other tools like Ahrefs/Semrush
  • Serpstat doesn’t have any special features that make it unique. Unlike Semrush with its excellent keyword tool and Ahrefs with its content explorer, Serpstat doesn’t offer anything extraordinary. Also, SerpStat lacks when it comes to content marketing.

Read: Serpstat Coupon for 25% discount and 7 days free trial

How to Get 7 Days Free Trial from Serpstat?

Firstly, let’s give us a simple tutorial on how to get 7 days of free trial of Serpstat so you can try it for free without spending any money.

Click here to activate 7 days free trial. We’ve already partnered with Serpstat to provide you full access to their SEO toolkit for 7 days at free of cost.

Immediately when you click on the above link, you’ll see an exclusive landing page that looks like this.

serpstat offer

Tap on the green “Try 7 days for free” button to grab Serpstat 7 days free trial.

First of all, you need to create an account on Serpstat that you can easily create using your Gmail account, Facebook account, or using your email and password.

Afterward, You have the option to start a free trial or proceed with the freemium account. To explore all features for 7 days without any charge, proceed with a free trial.

Start Your Free Serpstat Trial

Finally you have to fill in your credit card details. Don’t worry you won’t be charged right now.

Here’s a gif illustration to grab Serpstat free trial.

serpstat trial

That’s it, you’re done!

Other SEO Tools Worth Trying:

FAQs: Serpstat Review

What is Serpstat and how does it compare to other SEO tools like Semrush and Ahrefs?

Serpstat is an affordable SEO toolkit that offers features for keyword research, competitor analysis, site audits, and more. Compared to Semrush and Ahrefs, it’s budget-friendly but may have less data and advanced content marketing tools.

Is Serpstat suitable for beginners and small businesses?

Yes, Serpstat is a user-friendly tool that’s ideal for beginners, small businesses, startups, and marketers looking for cost-effective SEO solutions.

What are the standout features of Serpstat?

Serpstat offers features such as keyword research, backlink analysis, site audits, rank tracking, competitor analysis, and more. It also provides keyword clustering and missing keyword suggestions.

How much does Serpstat cost and what are the pricing plans?

Serpstat offers pricing plans ranging from Individual to Enterprise. The Individual plan starts at $50/month with yearly billing, and pricing increases based on features and usage.

What kind of support does Serpstat offer?

Serpstat offers customer support through live chat and email. Users can get quick responses to queries and assistance with the tool’s functionality.

Does Serpstat provide accurate keyword data?

While Serpstat offers a decent number of keywords, it may not be as accurate as some other tools like Ahrefs or Semrush.

Who should consider using Serpstat and in what scenarios is it most effective?

Serpstat is suitable for users who want a budget-friendly SEO tool for basic SEO tasks. It’s effective for maintaining websites, conducting keyword research, backlink analysis, and keeping track of rankings.

Is there a free trial available for Serpstat?

Yes, Serpstat offers a 7-day free trial, allowing users to test the tool’s features before committing to a paid plan.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and etc. Know more about Anil Agarwal from here.

Reader Comments (19)

  1. Hi Anil,

    Thanks for the post on the Serpstat tool, I came to know everything about it after this blog.

    Thanks again for the post and keep up the good work.

    • You can try all of their featured free for the first week (during trial period). There is no restriction in using any of their feature and data download.

  2. SERPStatCOM seems good and compatible with SEMrush. It gives good offering a big list of features just in $19/month. Definitely better than semrush or any other expensive SEO tool. Thanks for sharing this

    • Yes, Serpstat is definitely a great SEO toolkit and the main reason is its pricing as it starts just at $19 per month so even new bloggers with limited budget can afford it. Yes, there are other SEO tools out there including SEMrush, Ahrefs etc but they are quite expensive which start at $100 per month but they are mostly for bloggers who have money to spend.

  3. hello Anil,
    SERPStatCOM seems good and compatible with SEMrush. It gives good & reliable stats, also very affordable to other tools. Thanks for sharing good post.

  4. Sounds great,

    They are offering a big list of features just in $19/month. Definitely better than semrush or any other expensive SEO tool. Thanks for this brilliant post.

    • Yes Noman, that’s the good thing about Serpstat. It offers a ton of features at just $19 per month which is the reason why you should consider checking it out. Let me know if you’ve any questions.

  5. I saw a user name “SERPStatCOM” post about the tool over at Reddit. My first time hearing of it, surprisingly.

    Unfortunately I see it doesn’t offer a keyword difficulty metric, which AHRefs does. I think (at this point) that’s still important to me for keyword research.

    Hopefully they can offer it soon, as AHRefs is just so EXPENSIVE!!


    • Yes, Ahrefs is expensive and yea, probably Serpstat is working on the keyword difficulty metrics shortly to give you an idea of how hard or easy it is to rank for a keyword.

  6. I just checked it out the free version; It looks like SemRush. As per your review, I will definitely give a try to its premium version after finished my SemRush validity.

  7. Hi Anil,

    Thanks for the post on Serpstat tool, I was also unaware like my friend kesavan about Serpstat tool before reading your amazing write-up on Serpstat and its features and comparison with SEMrush, but I must say you have done a lot of research on the tool so that we can us it.

    Thanks again for the post and keep up the good work.

  8. Hello Anil,

    I have never heard of serpstat. I am just looking in to it and its really have some good features. I will definitely give it a try. Thanks for sharing this with us.

  9. I have no idea about Serpstat before reading your post. I always go for semrush since its very easy to handle . But i feel now i got to give Serpstat a try.


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