• Serpstat
  • Rating: 4.5
  • Price: $19/month
  • Reviewed by:
  • On April 8, 2017
  • Last modified:October 29, 2017
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Review Summary:

Serpstat is the newest competitor research, keyword research & a good alternative of SEMrush tool, that is making some serious noise in the market. Hope you love this unbiased Serpstat review.

Serpstat Review: Is it Really Better Than SEMrush?

Review of: Serpstat

Reviewed by:
On April 8, 2017
Last modified:October 29, 2017


Serpstat is the newest competitor research, keyword research & a good alternative of SEMrush tool, that is making some serious noise in the market. Hope you love this unbiased Serpstat review.

Serpstat is one of the best affordable tools that I’ve come across when it comes to competitor research. In this post, I’ll be reviewing the Serpstat tool.

If you are are considering to get a good competitor research tool that won’t break your bank, I strongly think you need to read this review on Serpstat. I’ll be listing all the features, pros, and cons of the product. I’ll also be also comparing this tool with various other competitor research tools like SEMrush and Ahrefs.

If you are not using any competitor research tools for growing your blog, you’re wasting a lot of time. Making use of these tools, earlier in your blogging career saves you a lot of time and maybe years struggling to make decent money out of blogging.

If you are in a highly competitive niche, the tools for spying on your competitors is quintessential to get a competitive edge.

>> Try Serpstat for free today <<

Serpstat Review: is it the best competitive research & SEO tool?

Serpstat is one of such tools. It is growing rapidly as one of the best competitor research tools in the market. It’s gaining a lot of attention in the SEO industry due to the features offered by it for an affordable price.

Today, I got the chance to review this awesome tool. I’m sure you love this review post.

Unbiased Serpstat review

Features of Serpstat Explained

The tool is very similar to SEMrush, and even better than it when it comes to some features. In this section, I’ll be presenting the important features that Serpstat comes with, and how the features perform when compared to other competitors like SEMrush and Ahrefs.

As like that of most of the similar tools, Serpstat also comes loaded with dozens of features that help you carry out your SEO strategies more quickly and effectively.

Let me review some of the key features of Serpstat and how they perform well compared to other tools in the market.

Domain analysis – Displays the overview of the domain

Similar to that of SEMrush, with Serpstat, you can do good competitor keyword research. Once you enter the URL of the domain, the tool will return all the keywords that the blog/site is ranking for.

In the below example, I’ve entered my site’s URL in the search box below.


You can notice that the tool has managed to pull out some very good amount of keywords that I’m ranking for on Google. Serpstat showed me that I’m ranking for 7,149 keywords. Whereas, the SEMrush tool showed that I’m ranking for 14,447 keywords. In this aspect, SEMrush displays more keywords.

It also displayed that I’m getting around 17k pageviews daily. This is far from accurate. As you may know, no other tool than Google Analytics is able to accurately determine the amount of traffic you’re getting. Even the popular tools like Ahrefs and SEMrush lag in this regard. Any automated tools struggle to get the exact figures of the search traffic of the sites.

I personally think that the number of keywords returned by Serpstat is more than required, as you’ll anyway consider the top 20% low competition keywords of any competitor site. In this regard, I think that the SEMrush has an edge over Serpstat. But you do need to remember that Serpstat is relatively a new tool and has a long way to go.

Backlinks overview

In this overview section, it displays the number of backlinks and referring pages a domain has. It also displays the organic traffic trend graph and also the top competitors for the site in SERPs.

After seeing the overview of the site, you can click on these individual modules and dig the data further.

Missing keywords – Hidden gem of keyword ideas

Missing keywords

This is my favorite feature in Serpstat. With this feature, if you enter any of the popular blog posts on your blog, it’ll display all the other keywords that you should be ranking for and you aren’t when compared to other competitors.

Targeting these missing keywords in your articles, enable you to gain some additional traffic, otherwise, you wouldn’t have got.

While you are writing a blog post, take a note of top 5 competitor results for your keyword. Now research for their missing keywords. Make sure you target those keywords your competitors missed in your content. There you go. You’ve got a competitive edge!

SEO research – Competitor keywords research


With SEO research, you come to know what are all the keywords that a site is ranking for. Along with the keywords, the Serpstat tool also displays the keyword volume, position, CPC, and other data. This is very helpful in case of stealing keyword data of your competitors and getting a headstart to your new blog.

The keywords from Google US, UK, CA, AU, and much more are available. Serpstat is periodically adding more and more country-specific Google databases to their tool.



Keywords returned by the tool can also be sorted and filtered based on the following aspects as you can see in the above screenshot.

  • Search volume according to Google Adwords
  • Domain’s position for a keyword
  • CPC
  • Number of results
  • Competition level
  • Number of words in a keyword
  • Special elements in SERP
  • Filter toponyms
  • Misspelled keywords
  • Duplicated positions
  • Keywords
  • URL

You can add filters, specify conditions making use of AND or OR. The filter feature in case of Serpstat is very powerful than any competitor research tools in the market.

Added to that, you can add as many conditions as you want, to display the desired keyword results to use in your blog content. The keyword filter feature is a powerful feature.

Once you master this art of drilling down the keywords using these keyword filters, no one can stop you to rank higher.

Serpstat domain vs domain

Along with the competitor keyword research feature, this SEO tool also comes with domain vs domain feature. By using this feature, you can compare multiple domains with regard to their keywords and the traffic they’re getting.

This tool is also very beneficial in case you want to rank for the keywords that your competitors are all ranking or targeting, but you aren’t. This can be done as the tool suggests you the common keywords that the compared sites are ranking for. This is a great powerful feature in knowing the topics you need to cover to compete with your competitors.

Serpstat tree view

This is one of the most unique features that you find only in Serpstat. The tree view feature displays you all the top pages of the domain according to the organic traffic they are getting. Below URLs of popular blog posts, the tool also displays the top keywords that the content is ranking.

Other tools like Ahrefs only displays the top pages, and for knowing the keywords of these top pages, you need to dig through them individually.

But in the case of Serpstat, the top pages, and their keywords are displayed on a single page in a tree view.

PPC research – Great for competitor research in paid marketing

PPC research

As I’m not running any paid campaigns for my blog, the above screenshot is empty.

The PPC research feature is also very similar to SEO research. Instead of organic keywords, this features displays you all the keywords your competitors are targeting for running their paid campaigns on Google AdWords.

Domain vs domain feature is also available in PPC research to compare two or more domains with regard to their targeting and traffic.

This feature is only beneficial if you are driving paid traffic to your landing page or your blog.

Keyword research – Detailed analysis of your target keyword

Backlinks report

If you already have topic ideas to write about in your head, you can go ahead and research for the effectiveness of the keyword. You can also come across the relevant keywords by entering the target keyword you wish to use in the search box.

In the above example, I entered the keyword – “how to start a blog”. As you can see the Serpstat returned me 89 keywords that are tightly related to the main keyword.

It also returned me some of the ad keywords, in case I’m targeting the keyword in my advertising campaigns.

Along with that, the tool also returns the trends of the keywords. The data is presented to you by Google Trends. By looking at the trends graph, you can determine whether creating the content targeting the keyword would be beneficial for you in the coming future or not.

The top 20 organic competitors for the keyword will also be displayed.

This tool does not display the keyword competitiveness for the keywords like that of Ahrefs and SEMrush. The development of this feature is still on the way according to the Serpstat team when they spoke over at AppSumo.

Backlink analysis – Competitor backlink analysis

Backlink dashboard

Serpstat also displays the backlink data of a domain. Along with that, as you can see in the above screenshot, the Serpstat also has its own metrics called Serpstat page rank and trust rank. It is quite similar to the Majestic flow metrics. It scores the web pages based on the quality of the backlinks they have.

Serpstat backlinks

In the left-hand sidebar, when you click on the new backlinks section, the tool will display all the latest backlinks that the site has acquired.

You can also export the backlinks in the form of a spreadsheet to your computer by clicking on the export button.


The tool also displays the top pages of a domain with regard to the backlinks pointing to them. This helps you in getting to know the topic ideas of your competitors that are proved to get backlinks if you write about them. This also helps a lot on implementing Skyscraper technique for backlink building on your blog.

The Serpstat’s backlink feature does not include proper filtering and sorting options. For a great tool like this, the lack of filtering options while displaying the backlinks is a major drawback. I hope the filter option for the backlinks will be implemented soon.

The backlink index of Serpstat is quite great when compared to SEMrush. The SEMrush has indexed 5.7k of my backlinks as of now. On the other hand, Serpstat being a clear winner has indexed 38.9k backlinks.

Rank tracker – Track your progress in rankings

Serpstat rank tracker

The Serpstat also comes with a rank tracker, that lets you track your domain for the keywords. This feature will be very helpful for you to keep track whether your link building efforts are bearing you fruits.

By default, the position of the domain for the keywords are refreshed daily. The ranking positions of the site are displayed in the graph view, also top gainers and losers are presented. By seeing this you can accurately determine what content on your site is performing well and what needs some SEO to be done.

Rather than buying a separate tool like SERPbook for tracking your keywords, this inbuilt feature seems to be a viable option.

Site audit – Make sure your on page SEO is not at stake

Site audit

This feature lets you audit your site for any on-page SEO mistakes and suggests you fixes.

It analyses some on-page SEO aspects of the site like page errors, header tag usage, meta description, above the fold content issues, page speed, duplicate content, duplicate title, redirections, accessibility, and much more.

Based on these factors, Serpstat assigns a SDO score for your site. To ensure a good on page SEO on your site, you need to aim to get SDO score of above 80 or perhaps 90.

The tool will also give you suggestions to improve the on-page SEO and usability of the site.

In case you are doing site audit for your clients, you can export the site audit in the form of PDF reports and mail them.

Pricing and support

SERPstat pricing


The pricing structure of the tool is amazing. There are four plans. They are namely plan A, plan B, plan C, and plan D. The starting plan comes at only $19/month. This is a quite affordable plan and is cheaper than any of the other similar tools like SEMrush or Ahrefs.

Plan A ($19/m): This plan comes with support for 300 queries per day, 100 results per report and 200 tracked keywords. It’ll not come with access to any premium features like missing keywords and others. You can audit up to 20,000 pages with this plan which is more than essential for the price. This plan is suitable for newbie bloggers.

Plan B ($69/m): This is the plan I prefer. This plan comes with 4000 queries per day, 15,000 results per report, all the premium features like cluster research and missing keywords, access to API, and 700 tracked keywords. This plan is more than essential for a growing blogger who would like to take his blogging career to the next level.

There are also plans like plan C and D.

Here’s a page that discusses the pricing and the features the plans offer in detail with a comparison chart.

Honestly, the popular plan B price is low when compared to other tools like Ahrefs and SEMrush whose pro plan comes at around $100/month.

Support provided by Serpstat is outstanding. Although they don’t have toll-free numbers like SEMrush to assist you, they are quite great at assisting you via email and support desk.

You can head over to their contact page, and ask your query. They get back to you as quickly as possible.

The Serpstat tool is very straightforward to use. So, I personally think that there would be no problem while using the tool.

Bottomline About SERPstat Review & Its Comparison with SEMrush

Serpstat is almost comparable to SEMrush.

Although SEMrush comes back with good keyword ideas, but it lacks in backlink reporting. The SEMrush is pretty slow in terms of indexing new backlinks.

On the other hand, Serpstat reports a decent number of keywords (along with great keyword filtering options), and also crawls the sites around the web for backlinks very fast. It has a great backlink index when compared to SEMrush.

If you plan to get a tool especially for backlink research, then I would recommend you to go for Serpstat without making any further due. You do also need to note that, the backlink reporting feature of Serpstat doesn’t come with filtering options.

Both of the above tools come with their own pros and cons. Finally, it’s up to you whether to choose SEMrush or Serpstat.

Added to that, Serpstat also comes at a very affordable price when compared to SEMrush.

At first, purchasing these tools may feel like costly. But if you learn to leverage these tools for your online success, these tools will pay back the money you’ve invested in a matter of months.

Rather than outreaching every blog on the earth for backlinks, with these tools, you can outreach only those blogs from which your competitors are getting backlinks.

Once you come to know the strategies of your competitors, you can easily carry out your strategies better than them, rank higher and bank good money than them.

Serpstat is a great affordable tool to spy on your competitor strategies hack your way to blogging success.

>> Try Serpstat for free today <<

Hope you loved my Serpstat review. In case you have any question or feedback about this SEO tool, please share in the comments section below.


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