ConvertKit Review 2024: Is It Really The Ultimate Email Marketing Software?

ConvertKit Review

Product Name: ConvertKit


Summary of ConvertKit

ConvertKit is an easy to use email marketing platform for online creators like bloggers. It helps you with everything from automation to segments, landing pages and so on. You can also try their software FREE for 14 days. Here’s our detailed review of ConvertKit where you can find all the details.

I am going to share my personal experience in this ConvertKit hosting review article.

I’ve been using ConvertKit on BloggersPassion since 2020. Before that, I was using Drip, but I made the switch to ConvertKit due to the increasing costs associated with Drip.

Throughout my time using ConvertKit, I’ve conducted thorough testing and gained hands-on experience with every aspect of the platform.

If you’re considering ConvertKit and seeking genuine reviews, you’re in the right place.

In this ConvertKit review post for 2024, I am going to discuss my in-depth experience with ConvertKit, its features, pros, cons, and available alternatives in the market.

Let’s dive into the details.

ConvertKit Review 2024: Is It Worth Your Money?

ConvertKit Review 2024

About ConvertKit:

ConvertKit was launched by Nathan Barry as a side project in 2013, and it quickly became popular among the blogosphere. Nowadays, ConvertKit is used by over 600k creators worldwide to send over 2.5 billion emails each month.

Convertkit users

Why did I move from Drip to ConvertKit?

I used Drip for almost 2 years and then moved to ConvertKit.

I really loved the Drip tool.

Although there’s a learning curve with Drip, its features like email marketing automation, overall email open rates, and deliverability are incredible.

The reason I moved to ConvertKit was pricing. Drip was becoming expensive for us. At the time of leaving it, I was paying around $180 per month.

Here’s the screenshot of the payment history.

drip payment history

As you can see, our list continues to grow, and the associated drip cost has been on the rise.

I was also focusing on growing my email list. So, I started searching for better and more affordable email marketing software.

That’s how I ended up switching to ConvertKit. I connected with their support staff, and they migrated our entire list to ConvertKit seamlessly, free of cost.

ConvertKit Features

ConvertKit offers a ton of excellent features.

  • Free landing page builder along with fully customizable templates
  • Create lead magnets, coming soon pages, and course sign-up pages with ease
  • A ton of easy integrations with other tools like Teachable, Shopify, and so on
  • Excellent email marketing automation where you can set rules based on your subscribers’ actions
  • Unlimited sign-up forms with responsive templates
  • The ability to design popup forms, including exit intent pop-ups
  • Their email designer helps you write simple yet compelling emails.
  • Incredible email reporting where you can track conversion rates on your homepage dashboard
  • RSS to email automation
  • Access to A/B testing
  • The ability to organize your subscribers from one email list with tags and segments

ConvertKit Customer Reviews & Rating

ConvertKit has excellent user ratings and reviews across all the major product review platforms.

Here are a few ConvertKit reviews from real customers on the major review platforms;

ConvertKit Customer ratings on G2;

On G2, ConvertKit gets 4.4 ratings out of 5 from about 200 customers. More than 68% of users give a full 5-star rating to ConvertKit.

 convertkit customer rating on g2

ConvertKit Rating On Capterra;

ConvertKit gets an impressive 4.7-star rating from about 200 customers on Capterra.

convertkit SEO rating on capterra

All in all, ConvertKit gets impressive reviews and feedback from real customers.

7 Reasons to Use ConvertKit Over Other Email Marketing Solutions

1. Extremely easy-to-use interface

ConvertKit consists of 4 different modules in its interface, which include;

  1. Subscribers
  2. Automation
  3. Landing pages & Forms
  4. Broadcasts

Here’s how its interface looks like;

convertkit interface

As you can see above, its interface shows you almost all the essential data on the dashboard, which includes everything from;

  • Showing your total subscribers
  • Average open rate
  • Average click rate
  • Total number of emails sent
  • New subscribers (for today)

You will also find an option to import new subscribers, if any, along with the tags to segment your email lists for higher email conversions.

Even if you’re new to email marketing, you will find it easy to use ConvertKit as its usage is pretty straightforward and won’t require much learning curve.

Let’s now talk about ConvertKit’s 4 different modules that are included in its interface.

  • Subscribers
  • Automations
  • Landing pages & Forms
  • Broadcasts

2. Manage the Subscribers

ConvertKit enables you to effectively organize and manage your email subscribers.

Here’s how the “Subscribers” interface looks like;

ConvertKit subscribers

As you can see above, you can find everything from;

  • Email address
  • Name of the subscribers
  • Subscribed date
  • Status (whether they confirmed your subscription yet or not)
  • Segments
  • Tags (these are extremely useful)

There are two most important things I want to discuss when it comes to “Subscribers” data, which are;

  • Segments and
  • Tags

Let’s briefly talk about them so you can better segment your email list with ConvertKit for higher conversion rates.

Segments: Segments let you group your email subscribers together for broadcasts. To create a segment, you need to use filters to define what Subscribers will show up as a result.

Here’s an example of a segment.

ConvertKit segment

As you can see above, I created a Segment using two filter groups, which are;

  • People who bought (subscribed) our Affiliate Marketing Blueprint eBook and
  • Those who subscribe to our Free Affiliate Marketing Course

Now, it becomes easier for us to send “highly relevant email newsletters” to that particular segment for better conversions in the future.

Within a Filter Group, you’ll see various options, including;

  • Any (specific subscribers)
  • All (everyone on your list)
  • None (to exclude someone or some people from the list)

Tags: Tags help you easily identify your subscribers based on their behavior. For example, you can easily tag those who’ve subscribed to your list, who bought something from you, who completed an email sequence, and so on.

But don’t get confused with Segments and Tags, as both are different. Have a look at the following illustration for better understanding.

ConvertKit tags and segments

As you can see above,

  • We create “Tags” to organize and group subscribers based on actions, interests etc
  • We create “Segments” by tagging subscribers and then grouping those tags together.

That being said, email segmentation is extremely important if you want to increase your email open rates, boost your click-through rates, and increase the overall engagement with your subscribers.

3. Visual Automation in ConvertKit

Email automation helps you understand your customer journey in a better way. ConvertKit offers you easy-to-understand automation workflows in a visual form.

I recently launched our FREE 10-day blogging course, and here’s what the Visual Automation looks like;

Visual Automation convertkit

With their automation feature, you can do so many things, including;

  • Creating automated email funnels
  • Setting up the rules, then let the app do the work for you.
  • You can customize a subscriber’s path based on their actions (such as filling out a form, clicking a link, and purchasing a product)
  • You can send extremely targeted email newsletters
  • You can also segment your subscribers based on their customer journey

You’ll also find a few more things in the “Automation” section.

convertkit automations

As you can see above, you can manage so many things, including;

  • Sequences – where you can create and edit email sequences
  • Rules – set rules based on your subscribers’ actions
  • RSS – create new Broadcasts for new posts on your blog
  • Integrations

This is what Jenell Stewart has to say to about the automation

Jenell Stewart about convertkit automation

4. Create Unlimited Landing Pages & Forms with ConvertKit

ConvertKit lets you create unlimited landing pages and forms. From the “Landing Pages & Forms” section, you can easily create landing pages and forms (email opt-in forms) within your website.

Landing Pages: Although I create unique and custom landing pages on my site but if you’re looking to build exclusive landing pages using ConvertKit, you can do that easily.

ConvertKit offers you an in-built landing page builder along with pre-made templates that you can use to create landing pages within a few minutes.

convertkit templates

As you can see above, there is a wide range of templates to choose from ebooks to podcasts to video landing pages.

All the landing pages that you create using ConvertKit to capture email addresses will be hosted by ConvertKit. If you want, you can also host them on your own domain with WordPress.

Forms: You can embed a form anywhere on your website or landing page that you host yourself. The main reason to use their forms on your site to collect emails is that you’ll get important data like overall visitors and subscribers, along with the conversion rate.

Here’s how our 10-day free blogging course form looks like;

convertkit forms

Side note: I have recently launched that free blogging course, and as you can see above, the overall conversions are super cool so far (over 50%).

5. ConvertKit Broadcasts

Broadcasts is where you can find all your email newsletters along with the important data.

Here’s how it looks like;

convertkit broadcasts

As you can see, you’ll find everything from;

  • Your email broadcasts (aka newsletters), along with the timing
  • Number of recipients who received it
  • Open rate
  • Click rate (along with the number of clicks)
  • Unsubscribers (if any)

You can also click on each one of those broadcasts to see more data.

Have a look;

engagement convertkit

You’ll see the overview of engagement of your broadcasts, including;

  • Content – your email content
  • Recipients – with their email addresses and names
  • Opens – with their email addresses and names
  • Clicks – with their email addresses and names
  • Unsubscribers – with their email addresses and names

You’ll also find an option to “resend to unopened” people to improve your overall email engagement rates. You can create a duplicate broadcast and make some quick changes to resend it again to your subscribers. You can also share that broadcast anywhere you want online.

6. ConvertKit is subscriber-centric rather than list-centric

One biggest reasons to use ConvertKit over other email marketing platforms is that ConvertKit uses tags rather than lists.

ConvertKit is a Subscriber-centric platform.

Each subscriber on your email list is only counted once in your account, and you won’t be charged for duplicate subscribers.

No matter how many times someone subscribes to various opt-in forms or landing pages available within your website, they will appear only once on your main list. That’s what the “Subscriber-centric model” is all about.

It not only helps you manage your whole email list effortlessly, but it also saves you money on duplicate subscribers, as they are counted only once.

Most other email marketing platforms follow the “list-centric model,” which means each subscriber is registered as a separate contact.

If a subscriber with the same email address registered on multiple lists will be charged the same way – so one person on 5 lists will be billed as 5 separate contacts.

Fortunately, you can eliminate that issue with ConvertKit as it uses a “Subscriber-centric model”.

You can also easily segment your email list by using tags.

For example, if a customer has purchased something from you, you can tag them and segment them into the “Purchased” tag so you can better align your email newsletters.

Above all, ConvertKit makes it easy to keep your email list “clean.” All the unsubscribers are automatically removed, and cold subscribers are automatically highlighted in your list so you can either remove them or re-engage with them for higher conversions.

7. Free Migration

ConvertKit offers you a hassle-free and free migration service to switch from your current email marketing software to ConvertKit. This migration service simplifies the transition process without the headache of manually moving your email lists.

To start your migration, you only need to fill out a migration form. After that, their expert will contact you and complete the migration process.

Convert kit free migration

ConvertKit provides free migration services with both paid plans, creator and creator pro. Migration service is not available with the free plan.

If you have more than 5,000 subscribers, only then ConvertKit provide full migrations; otherwise, only subscribers will be migrated.

Convertkit migration options

ConvertKit Customer Support Review: What to Expect

In my personal experience, I have never faced any issue with the ConvertKit support. Their support is fast and offers you multiple channels to get the support.

You can contact them via ticket, email, or live chat. ConvertKit gives you access to their customer support team via email or live chat (8 a.m. to 8 p.m. EST).

convertkit support

Apart from that, you’ll also get access to their HUGE library of knowledge base where you can find hundreds of articles and guides around ConvertKit usage. You can also find useful video tutorials on how to get the most out of ConvertKit’s email software.

ConvertKit conducts live workshops and on-demand training that teach you how to become a successful creator online.

You can use their “ConvertKit creator community” to post any questions you have in mind related to their software. The good thing is their community is very active, so you’ll be getting replies within the same day.

ConvertKit also provides a complimentary migration service to help you seamlessly transfer your email lists from your current email software to ConvertKit.

ConvertKit Pros and Cons

So here’s the list of some of the pros and cons I have discovered so far with ConvertKit.


  • It offers a free plan where you can manage up to 1000 email subscribers (great plan for beginners)
  • It is extremely easy to use even for beginners
  • Offers free migrations which means you can switch from your existing email marketing provider to ConvertKit at free of cost
  • ConvertKit has the BEST email deliverability rate. According to them, ConvertKit sent over a billion messages with a delivery rate of 99% which is great
  • You won’t be charged for duplicate (or redundant) subscribers unlike other services like AWeber
  • You can send unlimited emails with all ConvertKit plans
  • They often roll out updates to their software with new and unique features
  • Usage of tags so you can easily segment your email list and send emails to specific people for better conversions.
  • You can create unlimited landing pages
  • Access to visual automation funnels which help you discover the journey of your email subscribers
  • Excellent reporting features as you can also see the top referrers of your email subscribers


  • Limited email templates. So if you want to use appealing or design oriented email templates, you’ll have to customize using an HTML editor.

ConvertKit Pricing Plans

ConvertKit recently introduced a “FREE plan” where you can manage up to 1,000 email subscribers for free. So, if you’re just getting started with ConvertKit as a new blogger, you can try their free plan.

Along with the free plan, ConvertKit offers 2 more plans: Creator and Creator Pro.

Let’s take a look at all ConvertKit hosting options.

1. Free Plan: This is a free plan suitable for beginners who want to give email marketing a try. You can manage upto 1000 subscribers, and you get the following features.

  • Unlimited landing pages, link pages, and email opt-in forms
  • Unlimited email broadcasts send
  • Landing page and form templates
  • Customizable domain
  • List growth reporting
  • Subscriber tagging, segmentation, and unsubscribe page builder
  • A/B split testing
  • Conditional email content
  • Resend unopened campaigns
  • Content snippets and API documentation

2. Creator Plan: This plan is best for growing creators to automate their email campaigns and start at $9/month. You get the following additional features along with all the free plan features.

  • Remove ConvertKit branding
  • Visual automation template library
  • Visual automation builder
  • Automated email sequences
  • 70+ direct integrations
  • RSS Campaigns
  • Free migration from another platform

3. Creator Pro Plan: This is the most recommended plan best suited for established creators to scale their business. The plan cost starting at $25/month. You will get the following additional features along with all the Creator plan features.

  • Facebook custom audiences
  • Newsletter referral system
  • Add unlimited team members
  • Subscriber engagement scoring
  • Edit links in sent broadcasts
  • Deliverability Reporting
  • Priority live chat & email support

ConvertKit Price for creator and creator pro plans is based on your subscriber data. Here are the price details of all the 3 ConvertKit plans based on subscribers.

SubscribersFree PlanCreatorCreator Pro
Upto 300Free$9/month$25/month
Upto 1000Free$25/month$50/month
Upto 3000$41/month$66/month
Upto 5000$66/month$93/month
Upto 8000$83/month$116/month
Upto 10k$100/month$140/month
Upto 15k$125/month$175/month
Upto 20k$150/month$210/month
Upto 25k$166/month$233/month
Upto 25k$66/month$66/month
Upto 35k$216/month$303/month
Upto 45k$266/month$373/month
Upto 55k$316/month$433/month
Upto 65k$366/month$493/month
Upto 75k$416/month$553/month
Upto 105k$566/month$733/month
Upto 125k$666/month$833/month
Upto 155k$816/month$983/month
Upto 205k$1066/month$1316/month
Upto 255k$1316/month$1566/month
Upto 305k$1566/month$1816/month
Upto 400k$1916/month$2166/month
Over 500kContact support teamContact support team

ConvertKit has a 30-day refund policy. In case you’re not satisfied with their features or email software, you can simply get in touch with their customer support and cancel your account within 30 days to get a refund.

How to Grab a 14-Day Free Trial from ConvertKit?

You can use ConvertKit’s 14-day free trial if you want to give it a try to their service.

Here’s a simple tutorial on how to grab a free trial from ConvertKit for the next 14 days.

Click on this special link to grab the 14-day free trial from ConvertKit and visit their Pricing section.

Here’s how it looks like;

convertkit free trial

Once you’re on their pricing page, scroll down to see their “Complete” package and click on the “Start a free trial” button to continue.

Once you click on the free trial, you’ll be asked a few questions like;

  • Do you currently use an email marketing tool in your business?
  • Do you have a website?

Answer those questions and then you’ll be asked to create a free account using your email and username. That’s it, you’ll have instant access to all their features free for next 14 days after creating an account.

3 Alternatives to ConvertKit

Here are the 3 ConvertKit alternatives you can consider for email marketing.

1. GetResponse

GetResponse is an all-in-one email marketing software solution that offers you everything from Landing Pages, Webinars, Autoresponders, and Automation. It also offers a ton of easy-to-use email templates along with advanced analytics to make it easy to track your email conversions.

GetResponse offers a 30-day free trial to all its first-time users, and their pricing plans start at $15 per month for 1000 contacts.

Here are some of the features of GetResponse:

  • 99% deliverability
  • Autoresponders
  • Landing pages
  • Webinars
  • Mobile-responsive email templates
  • Email segmentation
  • Marketing automation which helps you see your customer journey
  • Email analytics
  • Build custom segments based on your contacts’ behavior using tags

You can also read our honest GetResponse review to find more details along with pricing, pros, cons, and so on.

2. Campaign Monitor

Campaign Monitor is one of the most popular email marketing platforms, which is used by more than 2 million marketers worldwide.

You can create a free account with Campaign Monitor but you need to subscribe for a plan to to send emails to more than 5 subscribers. To put it simply, it doesn’t provide any free trials.

Their pricing plans start at $11 per month for 2500 contacts.

Here are some of the features of Campaign Monitor:

  • Email marketing automation
  • Unlimited emails across campaigns
  • Unlimited spam testing
  • Time zone sending
  • Access to hundreds of professionally-designed templates
  • Integrations with hundreds of pre-built apps
  • Offers a powerful drag-and-drop email builder
  • All its email templates are mobile responsive
  • Countdown timer

3. Drip

As mentioned earlier in the post, I used Drip for several years, and it’s an incredible email marketing solution for bloggers and online marketers. If you’re looking for higher email open rates and better engagement with your email list, including solid A/B testing features, Drip is for you.

Drip does offer a 14-day free trial to try all of their features, and Drip pricing plans start at $39 per month for 2500 contacts.

Here are some of the features of Drip:

  • Offers powerful email automation
  • A/B testing
  • Offers Ecommerce CRM (Customer Relationship Management)
  • Third-party integrations like SMS and direct mail
  • Visual email builder that lets you build beautiful image-driven emails
  • Segmentation of your email lists can be done by tags, actions, locations, custom fields, and more

Read: 10 ActiveCampaign Tips to Improve Email Performance in 2024


Here are some of the frequently asked questions about the ConvertKit email marketing platform.

What is ConvertKit?

Yes, in many ways, Convertkit is way better than Mailchimp. Most importantly, ConvertKit uses Tags rather than lists, so if there are any redundant subscribers, they will be counted as only one.

Whereas Mailchimp treats each subscriber, who is registered in various lists as a separate contract (which also adds more burden to your billing and makes it difficult to manage such duplicate contacts).

Is ConvertKit a CRM?

ConvertKit is exclusively created as an email marketing automation software, and there’s no CRM provided. However it does offer seamless integrations with CRMs like Zero BS CRM.

How long is the ConvertKit trial?

ConvertKit is currently providing a 14-day FREE trial on their “Complete” plan, and you can grab it for free from here.

Does ConvertKit have landing pages?

Yes, ConvertKit offers a free landing page builder that you can use to create gorgeous landing pages without knowing any code. It also offers seamless integration with Unsplash, where you can find and use over 100,000 stock-free images. All their landing page templates are responsive.

Does ConvertKit have an app?

No, it doesn’t have an exclusive app for smartphones like Androids or iPhones. But it does have a desktop app (aka dashboard), which you’ll be using after logging into your ConvertKit account.

Which is the best email marketing platform?

Here are some of the best email marketing platforms.

→ ConvertKit (great for bloggers and also offers a free plan that can manage up to 1k contacts)
→ GetResponse
→ Drip (expensive but worth it)
→ Mailchimp (great for beginners as their free plan allows up to 2000 contacts)

How much does ConvertKit cost?

ConvertKit offers two plans.

→ One is a Free plan that can be used to manage up to 1,000 contacts
→ Creator plan pricing starts at $9/month,
→Creator pro plan pricing starts at $25/month.

Can I earn money with ConvertKit?

Yes, you can use ConvertKit to build and grow your email list and then monetize that list with various strategies like product selling, course selling, affiliate product selling, consulting, and so on.

When was ConvertKit founded?

ConvertKit was founded by Nathan Barry in 2013 as an email marketing platform for online creators such as bloggers, SEOs, writers, and many more. 

How to cancel the Convertkit account?

ConvertKit offers a 30-day refund policy, so if you cancel within 30 days after purchasing their plan, you’ll be refunded in full. If you wish to cancel your ConvertKit account, you can visit this page.

Other Useful Resource:

Final Thoughts

ConvertKit is one of the most adopted email marketing software solutions. It is incredibly user-friendly, with a minimal learning curve, making it accessible for both beginners and experienced users.

It introduces new features regularly that can help you to get more out of their email lists. It is also affordable when compared to other alternatives, such as Drip. That’s the major reason why I switched to ConvertKit.

If you’re just getting started, you can also try their “Free plan,” which is good for up to 1,000 subscribers.

Did you like our review of ConvertKit? Have any more questions? Let us know in the comments.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and etc. Know more about Anil Agarwal from here.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.