[Case Study] How SEMrush Increased My Blog Traffic by 15% In 30 Days
I’m a huge fan of Search engine optimization. I always find new tools and strategies to increase my website search traffic. The good thing about learning SEO is you can see the results if you are applying them properly on your blogs.
In this post, I’m going to share one secret strategy that helped me to grow my blog traffic by 15% in just 30 days.
I actually got 15% more visitors from search engines within a month by applying the one strategy you are going to learn now. Are you ready?
A side note: If you think you don’t have much time for SEO, this is probably not something for you. Because what I’m going to share here requires your time. But if you have at least 2 hrs a week, you will also start getting more traffic from search engines within a month.
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How I increased my search traffic in 30 days?
Before diving into the details, have a look into the following screenshot from my Google Analytics.
You can see that I increased my website traffic exactly by 14.83% in just one month.
I think you are now curious to know the steps I’ve taken to increase my website traffic. Let’s discuss it without much ado.
You need to first conduct a proper SEO audit on your sites to make the most out of this strategy. If that terms sounds technical for you, don’t worry, I’ll explain in simple terms.
And performing SEO audit it really simple, I’m also going to explain how. So are you ready? Let’s jump into the details.
What is SEO audit?
In simple terms, SEO audit involves in evaluating your website performance in Google search results. It also gives you a detailed report about all your site issues including bad links, images with no alt tags, title tag errors, number of indexed pages etc.
If you want to know more about SEO audit and its benefits, I’ve recently written a detailed guide on conducting SEO audit from scratch. Make sure to read the post.
How conducting an SEO audit can improve your search engine traffic?
First things first. By conducting a thorough SEO audit of your sites help you recognize all the problems that your site might have. They include bad internal links, site structure, images with no alt tags, page titles that are too long and so many other factors that are affecting your website from getting more traffic from search engines.
If you resolve all the issues while performing an SEO audit, you will see your search engine traffic climbing up. The great thing is, you will see results within days if not weeks. Within a month, you will be noticing the increase in your organic traffic.
That’s the beauty of SEO audit. For the same reason, most SEO experts conduct frequent SEO audit for their sites to fix the site issues in order to boost their search engine traffic.
So if you are wondering why you are not getting more traffic from search engines even though if you are posting quality stuff, building links and getting more social shares on your blog, you might forgot to resolve few issues by performing the SEO audit of your site.
So how to perform a proper SEO audit? Is there any perfect solution to conduct a thorough SEO audit that will help you boost your search engine rankings?
Yes, there is one – SEMrush.
SEMrush is the most recommended tool by SEO experts. It not only helps you spy on your competitors, but it actually helps you create a SEO audit to resolve your site issues.
How I Gained 15% More Visitors from Search Engines In 30 Days using SEMrush?
When I performed a full SEO audit of my site BloggersPassion using SEMrush, here are few things I did.
- Fixing on-page links
- Rectifying the error of images with no “alt” tags
- Improving the site speed
- Title tag too long error
Let’s now talk about all the above four things in detail.
When I used SEMrush site audit, I found that 72 pages have too many on-page links. I lowered down the number of on-page links by removing the unwanted links from my blog sidebar, footer, posts and from comments section.
So how can you find out if you are using too many internal links on a page?
SEMrush is the right tool that will solve this issue by showing you all the pages (including their URL’s) with too many internal links.
Watch out for your page titles and snippets
“How long the title tags should be?” is often one of the most asked questions who are learning SEO. It’s always better to limit your title tags and snippets headline tags below 70 characters. Anything beyond that limit will be truncated on Google search results.
So there’s no point of writing lengthy title tags that go beyond 70 characters. Always practice the habit of writing short and descriptive title tags that will show up correctly on search results.
When I used Site Audit from SEMrush, I found 36 pages have a too long text with the title tags.
SEMrush tool helped me fix my lengthy title tags that are truncated in Google results. During the SEMrush SEO audit, I came to know 36 pages on my website has title long title tags (Title text is above 70 characters).
So there were 36 pages that have long text within the title tag. So what I did?
I immediately started working on them and reduced the titles word limit below 70 characters.
And guess what? I no longer have long text within the title tags and I started getting more click through rates from search engines to my blog posts.
We all know how images usage can drastically improve our site traffic from search results especially if they are properly optimized with keywords.
Unfortunately, you will sometimes forget to add alt tags to images so they won’t actually bring any search traffic even though if they are compelling. So what’s the best way to get over this problem?
With SEMrush Site Audit, I found out there are 34 images that don’t have alt tag attributes.
And I immediately rectified them by using proper keywords on the images that I’ve been using on those 34 pages.
With SEMrush SEO audit, it will instantly give you a list of all the posts where you have images with no alt tags. Simply start fixing them to bring more traffic from Google images search results and make your pages perfectly optimized for their targeted keywords.
So there you go, those are the major issues I had with my site and fixed all of them and within a month, I started noticing more search visitors coming to my blog.
Improving the site speed
I must say that my blog is already loading well, I’ve never got a complaint from any blog reader about my site speed.
But still I wanted to make sure my blog is loading really faster because I know that Google considers site speed as a main ranking factor.
Reducing the images size, lowering down the number of plugins, installing lazy loading plugin – these are the 3 major things I did to increase my website speed.
Not only SEMrush tool helps you to find and fix your website issues by performing a full SEO audit but it can also help you do the following two major things.
Firstly, it will show all the best performing keywords of your competitors.
Secondly, it will also help you find the golden keywords for your website. Not only that, SEMrush is the best tool to analyze your competitors backlinks.
Let’s discuss about these things in detail now.
#1) Finding the high performing keywords that are sending your competitors more traffic from search engines is undoubtedly one of the best ways to increase your traffic too. How? You can figure out the matching keywords that you can use on your own sites.
Make sure to select the keywords wisely, don’t just copy and start using every top keyword of your competitors. It won’t add much value to your readers even though if it can send you more organic traffic. After all, we all need traffic that converts, right?
So here’s where SEMrush comes into play, it will help you find the best performing keywords that are driving more organic traffic to your competitors.
That way you will be able to make a list of all the high performing keywords in your niche that are already proven to send you more search engine traffic. This is extremely helpful especially if you are starting out and trying hard to increase your website traffic.
#2) Finding the right keywords that will send you right audience to your sites from search engines.
If you are not at all interested in capturing your competitors keywords, then you might just start using SEMrush to find keywords on your own. Before doing that, you need to make sure to create target audience for your websites. This allows you to use the right phrases when performing keyword research on SEMrush.
Keyword research is perhaps the only way you can use to dramatically increase your blog traffic even if your blog is brand new. So focus on spending most of your time on finding the right keywords using SEMrush. Always focus on finding long tail keywords because they are easy to compete with and often sends you more traffic if you write detailed blog posts over 1,000 words.
#3) Backlink analysis is another important feature from SEMrush that helps you analyze the links of your competitors sites.
Whether you know it or not, backlinks are the backbones for any successful website that is getting massive traffic from search engines.
If you want to boost your organic traffic, you need to find secret ways of getting backlinks to your sites. Unfortunately most beginners who wants to increase their search engine traffic find it really hard to tap the new link building sources. Here’s where SEMrush actually helps you find who is linking to your competitor’s sites.
So once you figured out who is linking to your competitors sites frequently, you can either use Skyscraper technique or blogger outreach strategy to get natural backlinks to your blog posts. It’s as simple as that.
Final thoughts about how SEMrush increased my website search traffic by 15% in 30 days
The reason why I love covering more about SEMrush on my blog is because I found great value in using it. And I got first hand results in increasing my search traffic by 15% in just one month time. So you will understand that SEMrush works if used right.
I know there are a lot more alternatives to SEMrush such as Moz tools, Long Tail Pro, Hit Tail etc but none of the come closer to the benefits that are provided by SEMrush (at least for me).
So what are you waiting for? Click here to try SEMrush tool for free for 30 days.
I bet you will love their features and I guarantee you will also get the same results if you consistently work hard on finding the right keywords and analyze your competition wisely.