How to Build a Niche Website [Step by Step Process]

Written by | In group | Updated on
July 29, 2021

Lots of people find it really hard to build their first niche website. However, it is not that much difficult. If you want to start your niche site and do not know how to go about it, I am going to help you with it.

No doubt setting up a truly money making website could be a bit challenging if you are building a website for the first time as you are not sure about what to do next and there may be lots of confusions in your mind about different processes involved in establishing a niche website.

What is a niche website?

A niche website is focused on very few topics, they are very specific in general. Unlike normal websites, niche websites focus on writing articles on one or two topics. For example, if you write only web host related reviews on a website, it can be called as a niche website.

You can increase your chances of making more money if you create a website focused only one topic. For instance, if you write only about Bluehost web hosting services, it can be even narrower to the subject of web hosting that helps you get more targeted clients.

Building a niche website is as easy as 1, 2, 3 but you need to do proper research  (be it keywords or finding your potential customers) if you want to make money from websites. There are thousands of niche websites that are being created each and every day almost on every topic under the sun.

So the competition is always tough, and you need to really take care of doing proper keyword research if you want to make money from niche websites without sweating much.

You can make anywhere around $100 to $10,000 from a niche website, although making money largely depends on your niche website topic, but your SEO efforts will also count when it comes to increase your online revenue from niche websites.

If you focus on getting a narrow niche website and use laser focused keywords on your articles, you would bring massive traffic from search engines. More search engine traffic helps you make more money from niche sites because organic traffic is the oxygen for any successful website.

How to build a niche website that makes money?

How to build a niche website

Doing the Keyword Research

You need to do proper keyword research to find a real money making niche for your first website.

If you are not doing proper research, you will end up choosing a bad niche.

All of your hard work that you will be putting in building a bad niche based site will be almost waste, as you will not be getting the kind of profit you were expecting from that niche website.

Before doing keyword research, you should have some broad niche in mind you want to use for your first website. Some broad niche examples could be weight loss, blogging, seo, affiliate marketing, travel, insurance, foods etc.

If you want to start a website in weight loss niche, you should first make searches for weight loss keyword into Semrush.

Starting with the broad term, you should narrow down your keyword selection to much smaller list.

No doubt, completion is available in every niche. However, you need to find a niche where you can make good amount of money with little effort.

Semrush is an amazing keyword research tool that you can help you choose the right niche for your first blog.

Some Niche Selection could be:

  • weight loss –> weight loss diets –> Jenny Craig Weight loss diet
  • blogging –> blogging tips –> blogging tips for beginners
  • web hosting –> wordpress web hosting OR
  • web hosting –> wordpress web hosting –> BlueHost WordPress hosting
  • web hosting –> wordpress web hosting –> wordpress web hosting discounts
  • pets –> dogs –> dogs training
  • pets –> dogs –> dogs foods

I hope by now you get a better idea about how you can go about making a decision about your first niche site. Keyword research is perhaps the only way to build a better niche website in any topic.

The basic idea is you need to write down as many niche ideas as possible to come up with the BEST niche website that helps you make money each month. You need to narrow down all your niche ideas, and start brainstorming keywords for the selected niche websites to launch a powerful site that grows even in the crowded market.

Read: How to find trending topics for your niche blog?

Domain Name and Web Hosting

You need to pick a domain name based on the decided website niche. If you have decided to build a niche website around dog training, you should aim at including this keyword in your domain name.

You could try finding a domain name around dog training like or etc if they are available. You need to try several combinations in association with your main keyword.

Once you have made decision about the domain name, it’s time to purchase it. If you haven’t purchased a domain name and web hosting for your niche website till now, here is a great deal for you.

BlueHost is giving away a free domain name for one year to their web-hosting customers. So you are thinking of hosting your website on BlueHost servers, you will end up getting your first domain name for free with them.

I do not any doubt about BlueHost web hosting services. You will be just paying $2.95/Month. You will be getting anytime money back guarantee and they have one click installer available for all popular CMS’s like WordPress, Drupal and Joomla.

If you are buying hosting and domain names from different websites, you have to change your domain name servers (like domain name from and hosting from BlueHost or Hostgator). If you are thinking of buying Hosting from Hostgator, should use BPWEBHOSTING coupon code to save 25% money on your first billing cycle with them.

Using Bluehost to install WordPress

Here’s a step by step tutorial on how you can use Bluehost to install WordPress within 5 minutes.

Step 1: Click on this exclusive link to install WordPress blog on Bluehost

Once you click on the above link, you will be taken to Bluehost hosting home page where you need to click on the “Get Started Now” button to continue which looks like this;

bluehost offer

Quick note: Using the above link, you’ll get Bluehost hosting for just $2.95 per month instead of $3.95 per month.

Step 2: Choose a domain name

Fortunately, Bluehost offers a free domain for 1 year so enter any domain name or if you’ve an existing domain name registered, you can enter that to continue to step 3.

Step 3: Enter your account information and click “next”

Select any package. Please pick your account plan and here are the Bluehost discounted pricing details for you.

Here’s the discounted price if you buy from this special link

  • 36 Months $2.95
  • 24 Months $3.95
  • 12 Months $4.95

In the final step, pick a password, finish your payment process. Once you logged into Bluehost control panel, install WordPress.

Installing the Theme

Now you need to select a premium WordPress theme for your Niche website. You need a WordPress theme, which is SEO friendly and at the same time that can be customized to great heights.

I would recommend going for Elegant Themes for your first WordPress based niche website.

You may need to hire a professional to do some design related changes in case you decide to purchase Elegant Themes.

With Elegant Themes, you should be able to do most of stuff from your end. In Elegant Themes gallery, there are 87 plus premium themes available, so you have to just go and purchase a theme of your interest.

Always remember the fact that first impressions matter in online world. If you want to quickly grab your visitors attention, get an appealing design for your niche websites.

Don’t be afraid to spend few buck on getting a search engine friendly themes like Elegant Themes.

Installing the Necessary Plugins

One of the best things about using WordPress to build a niche websites is you will have access to thousands of plugins ranging from free to premium.

You can get plugins almost on every topic your niche website is about, so you don’t have to worry about getting custom changes to run your niche websites.

There are some Plugins you should install immediately on your niche-based website.

  • Akismet plugin for reducing spam comments on your blog
  • W3 Total Cache plugin for improving the speed of your WordPress blog.
  • Nrelate plugin for adding related posts
  • Google XML Sitemaps plugin for faster indexing of your website contents in search engines
  • Digg Digg Plugin for adding Social media icons in your blog contents
  • Contact Form 7 for showing a contact form at different levels on your niche specific website

Note: Don’t use too many plugins just because they are free as you may end up getting slow loading websites which results in SERP rankings. Google might penalize your niche website for slow loading websites. As a rule of thumb, 15 plugins would be suffice for a niche website to run without any hassle.

Start Uploading Relevant Contents

It doesn’t matter whether you are building a niche website or multi-level website, you need to create relevant content with the RIGHT range of keywords to get more search traffic.

You should start publishing high quality and niche specific contents on your websites no matter what. Your website home page should be a true indicator of its niche and you should add some action elements for your website readers on your home page.

You should start working on some pages like About Us, Contact Us, Privacy Policy, Sitemap and Disclaimer etc as your niche website goes live. You should schedule some contents on your profit generating niche website in the form of posts and pages at regular intervals.

It’s a good idea to create some contents in advance before making a website live or at least you should have topics list ready so that you can create them by yourself or even can outsource them.

Make sure to create detailed articles on few keywords (more than 2,000 words) to rank higher in the search engine results as Google tends to give rewarding results to high quality DETAILED articles.

Build Backlinks

Backlinks are the backbone of any profitable niche website. Want more traffic? Build backlinks. Want to make more money? Build backlinks related to your industry.

Backlinks are everything for a successful niche site, so spend time and money on building quality backlinks that uplift your SEO efforts, organic traffic and overall search rankings.

It’s not just good content, which will help you drive lots of targeted traffic to your niche based business website, you need to support it with good amount of quality backlinks.

You should be using guest blogging, blog commenting, Social Media Activities, should interlink your website contents and submitting your website into most trusted web directories to build some targeted backlinks for your website home and internal pages.

Start Monetizing

I will not be going in details about how you should be monetizing your First Niche website. You can make good amount of money from it if you are able to drive some targeted traffic to it from search engines.

Pro tip: Don’t focus on making money when you have just started a niche website as you will tend to make a lot of mistakes as a beginner.

It becomes even harder to make money from niche websites if you don’t know how to optimize your posts, choose keywords and market your websites to reach more audience.

So learn how to sell online, then focus on using various money making methods to monetize your niche websites.

More resources around niche blogging worth checking:

Final Thoughts

As a rule of thumb, most niche websites don’t make any money online for the first six months. So aware of the truth, improve your SERP rankings, use better keywords and optimize your articles for the search engines to drive quality traffic to increase your overall sales.

You can use many methods to make money from niche websites ranging from ads, Google AdSense, selling banners, affiliate program promotion etc. Select higher price, lower volume keywords to increase your overall Google traffic.

It would be interesting to know how you guys are going about building a niche specific website? Did you find my work in helping you create a fully functional niche website great? Please share your thoughts and views about creating niche-based websites that truly make money in the comments section.

Anil Agarwal

How to Build a Niche Website [Step by Step Process]Anil Agarwal who owns, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. BloggersPassion has been featured on premium online sites like Forbes, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

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14 Comments on "How to Build a Niche Website [Step by Step Process]"

  1. Jaswinder Kaur says:

    Hi Anil,

    You’ve really awesome Blog. Sometimes I read your blog posts, your writing and skills are good.

    I started my first Niche site 6 years ago and after seeing its success, I started another.
    Thanks for the detail information here in this post.

  2. Raj says:

    Hi Ani bro,
    Let me know if we could rank for cancer niche. You know it has damn good cpc as well as competition.

    So what I buy a domain and work on it. Need your suggestion for this health niche. And what about seo, does that same for regular kind of niches or any other way to work on specially with health niche. I need your answer to get started..


  3. Rahul Kashyap says:

    hello Anil sir it is really Awesome post now clear my confusion after reading your post even i want to ask you how we can run a niche website on festival now days mostly bloggers doing this for earn money . any tips regarding this question ?

    Rahul Kashyap

    • Anil Agarwal says:

      Rahul here are few things you could do to get success with event based blogging:

      – Choose a event based domain name
      – Make a list of topics you can blog about and start uploading them to your chosen domain
      – interlink your blog contents
      – share your contents on social networks
      – Give links to event based domain from websites or blogs that you or your friends own.
      – Build some quick links doing blog commenting kind of activities.

      I hope these will enough action elements for you to get success with event based blogging.

      • Akshay Hallur says:

        Great explanation, Anil.

        pets –> dogs –> dogs foods

        Here dogs is a niche blog and dogs food is a micro niche blog. Nowadays micro niche blogs are more effective and profitable than niche blogs.

        Thanks for sharing.

  4. Anil Agarwal says:

    Anchit no doubt blogger is a good blogging platform. But why go for this when you have have the option of much better blogging cms in the form of WordPress. WordPress is much optimized for search engines than any other blogging platform.

    You can almost fulfill all of your blogging related needs with the help of plugins and have thousands of ready to use themes as per your need.

    I hope now you will be in the better position to decide what which is the best cms that you should use for your niche website.

  5. Anchit Shethia says:

    Hi Anil. The guide was good but I have a doubt. Shouldn’t we be using Blogger platform for a niche website?

  6. krishnan says:

    Thanks for such a good article , i am looking to find out a topics for giving a rebirth to one of my old domain, now i can dig further

  7. Uday Ghulaxe says:

    doing a keyword search is really important for any blogger as keywords are the main reason to drive traffic.
    Coosing a right domain and a efficient webhosting is the very important thing for evey blogger and then we should think for monetizing it.

  8. Achraf says:

    I´m a newbie with WordPress. This is going to be very helpful indeed. Thanks for sharing.

  9. PrIyAnGsHu says:

    Great guide Anil. Selecting the right keywords and targetting them effectively are the most important tasks while creating a niche site.

    • Anil Agarwal says:

      That’s true. Keyword selection is very important. Selecting the right niche is very critical.

  10. Jeet says:

    @Anil: This is a rather comprehensive beginner’s guide. I would like to add a few pointers from my experience.

    Keyword research: Don’t go only by numbers you see on Google Keyword Tool or Market Samurai. MS does a decent job at getting online commercial intent but a human being can still do a better job at determining whether a keyword is a transaction keyword or an information keyword. Most niche sites concentrate on information keywords so that they get a lot of traffic and earn money by showing ads from companies who sell products/services related to the keywords. If you want to sell your own product/services through the niche site, you should be looking both type of keywords.

    Domain/hosting: I guess HostGator and BlueHost are the best options nowadays. NameCheap and GoDaddy have lost their charm for me 🙂

    Content: I would say that you shouldn’t put the site live unless you already have 5-6 posts/pages written in advance. If you are planning to run a blog, you must maintain a consistent posting routine to attract followers.

    • Anil Agarwal says:

      Thanks a lot Jeet for suggesting additional valuable tips creating a niche website

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